In preparation for the opening of its new distillery this September, Tullamore D.E.W. Irish whiskey has launched the ‘Parting Glass’ campaign, a global online search for the best toasts to mark the beginning of life’s new chapters.
The ‘Parting Glass’ is a time honoured way of marking the closure of one life chapter and celebrating the beginning of the next. As Tullamore D.E.W. celebrates its new chapter, it is inviting people to share their own parting glass moments online to be in with a chance of winning a trip to Ireland toattend the distillery opening celebrations this September. For a chance to win, people need to share a video or image of their parting glass moment with Tullamore D.E.W. via Facebook, Instagram or Twitter, adding #PartingGlassUKto the entry.
To coincide with the competition and inspired by the award-winning short film ‘A Parting Glass’ featuring a group of guys ahead of their friend’s wedding, Tullamore D.E.W. has created a series of shareable videos featuring the same characters celebrating a variety of parting glassmoments. From a toast to a new home through to a raised glass to a new job,these videos can be personalised and shared with friends via http://www.TullamoreDew.com
Caspar MacRae, Global Brand Director, Tullamore D.E.W., commented: “The new Tullamore distillery opening is a true ‘Parting Glass’ moment for us – marking an exciting new chapter in our 185 year history. As we raise a glass to this momentous occasion, we look forward to seeing the milestones happening in the lives of our fans and inviting the best entrants to join us in Ireland for some very exciting celebrations in September”.
Toasts can be submitted directly via Instagram, Facebook or Twitter using #PartingGlassUK. The prize window for submissions runs from 9th July 2014 until 6th August 2014. For more information please visit http://www.TullamoreDew.com