Disaronno, the UK’s number one non-cream liqueur, has announced the return of its Disaronno Terrace series. Following a hugely successful launch in the UK last year, the 2015 campaign will kick off at London’s rooftop bar, Golden Bee, on Wednesday 24th June. The music based events launch in the capital before touring the cultural hotspots of Bristol, Manchester and Edinburgh.
The parties will be sound-tracked by live performances from some of the hottest new talent around, including Italian sing-songwriter Jack Savoretti and British vocalist Ghostpoet, who will both be taking to the decks in London on 24th June. Other headline acts at the Terrace parties include Dry The River and Mystery Jets. More artists will be announced shortly.
Last year’s Disaronno Terrace series was a great success, attracting thousands of cocktail lovers across the country. The events will showcase the brand and engage drinkers during the key summer sales period. The Terrace parties will focus on the brand’s signature serve, the Disaronno Sour, which is hugely popular with its loyal consumers but will also be demonstrating the versatility of the liquid by introducing some new cocktails.
The Terraces will kick start an exciting summer for the brand. Illva (brand owner for Disaronno) is heavily investing in Disaronno in the UK this year and will be revealing more impactful and new brand activations in the coming weeks.
Over the past five years, the Disaronno Terrace has made an international name for itself touring the likes of New York, Milan, Rome, Tokyo, Madrid, Amsterdam and Los Angeles.
24th June – Golden Bee
30th June – Golden Bee
8th July – Square Club
15th July – Square Club
29th July – The Oast House
5th August – The Oast House
19th August – Loft Bar
26th August – Loft Bar