One from the desk of Four Pillars gin;
Four Pillars is delighted to welcome Joe Worthington to our gin distilling family as our first Trade Relations Manager – UK and Europe.
Joe will be based in London and joins us from his most recent role as General Manager of the Portobello Road Distillery in Notting Hill.
Joe is well known to us at Four Pillars from his five years in Australia where he was Group Bars Manager for the Applejack Hospitality Group – owners of great Sydney bars including Della Hyde, So-Cal, Bondi Hardware and The Butler.
While at Applejack, Joe was a great supporter of Four Pillars and we became good mates – in fact he helped us run one of our first ever cocktail competitions. When Joe, originally from Leeds, decided to return to the UK in early 2016 we stayed in touch and drank together regularly on our trips to London.
When we decided to appoint our first Trade Relations Manager in the UK we hoped he might be interested and here we are with him in place.
Joe’s remit will be to work on all facets of our business in the UK – training retail and bar staff, working with our UK distributor Love Drinks on commercial arrangements, spreading the love of Australian gin and helping us develop markets inside mainland Europe. Joe will be the face of Four Pillars at consumer and trade events alike and we expect he will become a well-known figure in the UK drinks scene.
Four Pillars burst onto the global gin scene in early 2014 when our Rare Dry Gin collected the first of two Double Gold medals at the World Spirits Competition in San Francisco. We have since gone on to become one of the most awarded craft gins in Australia and maybe even the world.
Four Pillars has been available in the UK and Europe since 2015. In late 2016 we appointed Love Drinks to be our UK-based distributor. We are also available in Denmark, Sweden and Holland, with limited availability in several other nations. Four Pillars hopes to sell around 2000, 6-packs of gin across Europe in 2017. All the main Four Pillars variants are available in the UK and Europe including Rare Dry, Navy Strength, Spiced Negroni and Bloody Shiraz Gin.