Saint Lucia Distillers Launches New Admiral Rodney Range of Super Premium Rums

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Saint Lucia Distillers is releasing two new rums to complement the existing award winning Admiral Rodney Rum. The new range will consist of three offerings with different ages and price points. All rums in the Admiral Rodney range are from Coffey Still distillates and have been aged in American white oak Bourbon casks. Admiral Rodney is Saint Lucia Distillers super premium brand with a reputation as one of the world’s best quality rums. Margaret Monplaisir, Managing Director of Saint Lucia Distillers commented “We are delighted to be able to expand our super premium brand
Admiral Rodney to include two new rums. These new additions allow us to showcase our portfolio of handcrafted aged rums and our commitment to quality”. Jack Rackham, Managing Director of Emporia Brands, added: “Admiral Rodney’s multiple awards and reputation as one of the world’s finest rums, has made us very ambitious to build the UK super premium rum market with this extended range and updated packaging.”

“Admiral Rodney Extra Old Saint Lucia Rum” was created in the 1980s, and launched in the UK by Emporia Brands in 2009, immediately winning the Rum Trophy at the International Spirits Challenge that year. The rum gained a reputation for quality given its blend of the distillery’s oldest rums, and was subsequently exported to Europe, North America and Asia. The brand has amassed over 40 medals in international spirits competitions and this success bears testimony to Saint Lucia Distillers commitment to artisanal rum making and the very highest standards of quality rum.

The new range celebrates the famous naval victory of Admiral George Rodney against the French at the Battle of the Saints in 1782 thus ensuring British domination of the Caribbean. Rodney’s fleet had made their base in the island of Saint Lucia in the Caribbean and awaited Admiral de Grasse’s French fleet to leave Martinique before their pursuit and ultimate victory. The names of the rums in the new range are taken from those ships who particularly distinguished themselves in the battle. HMS Princessa, HMS Royal Oak and Rodney’s flagship HMS Formidable excelled in the fighting and “broke the
Line” of the French fleet.

The HMS Princessa blend contains rums aged for 5 to 9 years, HMS Royal Oak has a blend of 7 to 12 years while HMS Formidable contains rums aged between 9 to 12 years. All rums are from the lower plates of our 45 plate Coffey still as these distillates have the balance of flavours which enable long maturation and result in a rum with balance, intensity and complexity. The retail price for these rums will be £46.25 for HMS Princessa, £51.75 for HMS Royal Oak and £71.95 for HMS Formidable, exclusively from The Whisky Exchange through August 2018.

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