Goslings Old Rum Family Reserve: Announcing a New Old Look for Their Old Rum

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The outside is all new. The inside is all old. Goslings Old Rum Family Reserve has a new look!

Judged the number one aged rum in the world*. This award-winning Rum has the same delectable Goslings Old Rum recipe, but with new more contemporary packaging.

In 1806, London wine and spirits merchant James Gosling set out from England with $10,000 of merchandise bound for the Virginias. The voyage was a difficult one. Ninety-one consecutive days of calm left the crew and passengers in dire straits and the charter was fast running out.

The ship eventually made port in St. Georges, Bermuda, where Gosling and his family decided to set up shop rather than press on to America. James Gosling opened a shop in December 1806 and when he returned to England in 1824 his brother Ambrose moved the business to the new capital, Hamilton. In 1857 the firm was renamed Gosling Brothers by Ambrose’s sons. Three years later the first oak barrels of rum distillate arrived in Bermuda and three years after that (after much trial and error) the distinctive Bermuda black rum destined to be Black Seal was formulated and offered for sale. They didn’t call it Black Seal at first. In fact, up until the First World War it was sold straight from the barrel, and most folks brought in their own bottles for a “fill up”. Eventually the black rum was sold in champagne bottles, reclaimed from the British Officer’s Mess, and the corks sealed with black sealing wax. Pretty soon people began to ask for the bottle with the “Black Seal”. Many years later the idea of the iconic barrel juggling “Black Seal” was born.

Appropriately called Gosling’s Family Reserve Old Rum, it is crafted from the same incomparable Bermuda blend that is used for their renowned Black Seal Rum, left it resting in oak barrels even longer, until it has acquired that luscious, nuanced complexity often compared to a rare Cognac. Consider it the ultimate sipping rum still presented in champagne bottles reminiscent of the past.

Just in time for Christmas this Old Rum has a new, more elegant packaging. Nestled in a box surrounded by the colour reminiscent of the liquid itself. A richer looking, pure black label. Complemented by a few choice words on the Goslings history and a personal signature of Malcom Gosling a 7 th-generation family member himself.

All designed to enhance any shelf fortunate enough to display this sumptuous rum. In store or at home.

Poured carefully at the finest holiday parties for generations.

Sip it neat and savour the same Old Rum taste that has been enjoyed and loved for generations.

Goslings Family Reserve Old Rum is available to buy now from Amazon for £48.32. The rum comes in a 70cl with an ABV of 40%.

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