Luxardo Launches ‘Modify This!’ Masterclass Tour

Gareth Franklin, global brand ambassador Luxardo Lo

Liqueurs are cast into the spotlight within the new Luxardo masterclass tour and series of guest nights in bars in cities around the UK. Gareth ‘G’ Franklin, global brand ambassador for Luxardo at Cellar Trends Ltd, will embark on the brand’s 2019 roadshow this Spring and Summer. Entitled ‘Modify This!’, it launches in Wales, with the first night at Pennyroyal in Cardiff on 10 April, followed by a guest night on 11 April at Academy in Barry. Dates in Scotland include Blue Room in Dundee on 23 April, then G continues to head around the UK. The tour focuses on how liqueurs can take the primary role in aperitifs, classic cocktails and original new creations. G will profile his selection of Italian liqueurs as the base ingredients rather than a secondary flavouring, as he inspires bartenders to ‘modify’ the traditional perceived usage of liqueurs. He showcases liqueurs as a primary cocktail ingredient and challenges bartenders to re-think the classics: Luxardo Maraschino, Sangue Morlacco cherry liqueur, Amaretto – as well as new products with a fresh twist, Luxardo Bitter Bianco, and Luxardo Sour Cherry Gin.

‘G’ explains, “Liqueurs are by far the largest and most diverse category out there, but they are often seen as a lower priority on the list and in terms of the location where they are placed at the bar. I want to change this. With fresh thinking, bartenders will re-discover the benefits, authentic style and distinctive flavours of liqueurs, and how they can transform popular, simple spirit + mixer drinks into original cocktails.”

The session culminates in a talk and forum on ways in which bartenders can successfully progress their careers by modifying their mindset, showing their creations and broadcasting their skills via various channels to a national and international audience – without having to move from their home cities. These sessions are applicable not only to aspiring brand ambassadors but also to bars that want to step up and sharpen their reputation in the industry. Later this Summer, G’s new blog series will feature short films from his tour, with interviews and tips from some of the bar personalities he meets along the way, and memorable creations which stand out for him. G adds, “Heading to London is no longer the only option for career bartenders to move up to the next level. Distinctive bars with their own style and ingenuity have always existed in every city. There are many ways for them to share their creativity and gain kudos within the industry. I see a great parallel between the way bartenders and bars outside London are
regarded and the way liqueurs are perceived. It’s high time they both get a share of the limelight.”

 

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Finalists Announced at NRB19 Cocktail Competition with Ms Better’s Bitters

bannerFinalists announced for Northern Restaurant & Bar 2019’s national cocktail competition, sponsored by Ms Better’s Bitters, with the chance to win a VIP visit to Canada with guest shifts in Vancouver and Montreal.

Following a series of regional heats, the finalists have been announced for Northern Restaurant & Bar’s annual cocktail competition, sponsored in 2019 by Ms Better’s Bitters.

The winner will join Ms Better’s Bitters on a scenic trans-Canada trip with guest shifts in Vancouver and Montreal! Second place is a majestic treat filled day with Ms Better’s Bitters strolling along the River Thames, with third place being a trip to a London city farm followed by dinner and drinks with Ms Better’s Bitters.

Competitors were asked to submit a unique drink using at least one of the Ms Better’s Bitters range for their Big Beautiful Cocktail Competition! Regional semi-finals were held in February and early March in London, Birmingham, Leeds & Newcastle and the four finalists have been announced as:

1. Raven Ridge by Luke Bensley, Nocturnal Animals, Birmingham
2. Mr Brightside by Erion Bardhoci, Mezemiso at Crowne Plaza Albert Embankment, London
3. Wanderlust by Dan Smithson, Below Stairs, Leeds
4. Dillon Scott / Pleased to Meet you, Newcastle upon Tyne

“We have been exhibited at Northern Restaurant & Bar for the last 5 years and seen many other competitions take place. This year we felt we had a product in Ms Better’s Bitters that would give our entrants the freedom to express themselves and their talents. We set a very loose brief and were very pleased to receive nearly 60 entries. The finalists all showed great brand knowledge, creativity and quality drinks to earn their places and we are now really excited to welcome them to NRB19 in the Drinks Live theatre to see who will win the trip to Canada,” said Jonathan Braham-Everett of JBE Imports, UK distributor of Ms Better’s Bitters

Each finalist is invited to the final of the competition in the Drinks Live theatre at Northern Restaurant & Bar 2019 at Manchester Central on Wednesday 20 March 2019 at 15:15.

Northern Restaurant & Bar is the North’s hospitality show. As well as the Ms Better’s Bitters cocktail competition, the Drinks Live theatre features a line-up of tutored tastings and masterclasses from some of the best names in the business including the Schofield Brothers, Northern Hospitality and the BEAT team from Pernod Ricard. The theatre is surrounded by a curated selection of sprits from across the UK and around the world.

Free trade only tickets are available now at northernrestaurantandbar.co.uk/tickets

Raise a glass to the Margarita with Patrón Tequila in global search for 2019’s Margarita of the Year

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Honouring the iconic tequila cocktail, Patrón Tequila kicked off 2019’s ‘Margarita of the Year’ campaign on International Margarita Day, starting a global search for the perfect twist on the classic Margarita recipe. Now in its fifth year, the bar has been raised with eight new recipes from across the globe, each offering a refreshing twist on the iconic cocktail.

In 1939, the first Margarita was claimed to have been made at Tail O’The Cock in Los Angeles and has since come to be one of the most admired cocktails on the menu. Fifty years later in 1989, Patrón Tequila was born, introducing the world to ultra-premium tequila and transforming tequila cocktail culture.

When bartenders in Mexico adopted the New Yorker’s Whisky Daisy in the early 1900’s with a tequila twist and Spanish translation, they created the Tequila Daisy – Spanish for Margarita. Around mid-century, another bartender in Texas claimed to have made a drink for singer Peggy (Margaret) Lee, naming it after the Spanish version of her name. In the 1970’s, a Texas Monthly column claims Francisco Morales invented the drink at Tommy’s Place in Mexico.

Whilst there are multiple stories of its origin, one thing is certain, the perfect Margarita is made with the ultra-premium Patrón Tequila. The Margarita of the Year campaign is celebrating this cherished cocktail by welcoming bartenders from eight cities across the globe, stretching from Miami to Hong Kong, and inviting them to design eight different Margarita recipes using a variety of fresh flavour combinations inspired by their local region. In hope of being awarded 2019’s Margarita of the Year, the bartenders will be ramping up support in their hometowns to encourage votes for their unique recipes, while showcasing just how versatile a Margarita can be.

“The Margarita has been a classic cocktail in the minds of drinkers for a very long time.” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “We wanted to challenge bartenders across the world to prove that however classic the Margarita is, it is an incredibly versatile cocktail. With the unlimited amount of twists you can put on a Margarita, there is one thing that always remains the same – Ultra-premium Patrón Tequila is always the key to a simply perfect Margarita.”

Each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.

1. Chicago, Illinois, Jacyara de Oliveira – Paseo Margarita
Created with coconut and basil
2. Oakland, California, Samuel Jimenez – Pasifika Margarita
Created with coconut and pineapple
3. New York City, US, Natalie Jacob – Golden Hour Margarita
Created with pineapple and tumeric
4. Miami, Florida, Tyler Kitzman – Flamingo Park Margarita
Created with grapefruit
5. Guadalajara, Mexico, Adrian Rosales – Margarita Caliente
Created with passionfruit and chipotle
6. Rome, Italy, Cristian Bugiada – Margarita Amore
Created with apple and chilli pepper
7. Hong Kong, Jay Khan – Dynasty Margarita
Created with lychee and ginger
8. Calgary, Canada, Makina Labrecque – Wild Rose Margarita
Created with juniper and rose

“I have the fantastic opportunity to taste the incredible interpretations of the Margarita that these eight bartenders have created!” says José Luis Leon of Mexico City, whose celery, elderflower and lime “Verde Margarita” was selected as last year’s Margarita of the Year. “Each of the recipes have been created with inspiration from the bartender’s respective cities and I’m excited to see how they bring each of them to life through their cocktails and the unique combinations of ingredients in them. Though it will be a hard decision to decide between these simply perfect Margaritas, I’m confident that the public will pick the best Margarita that is truly worthy of the title, Margarita of the Year.”

Vote for your favourite cocktail via:
• MargaritaOfTheYear.com until 25th April just in time for Cinco de Mayo.
• Hashtag the margarita name in your social posts on Instagram and Twitter
• Share content across your social channels – shares and re-tweets equal one vote each

Oxley Gin Announces First UK On-Trade Competition In Search Of The Country’s Most Inventive Gimlet

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OXLEY®, the unbelievably cold distilled gin, announces its inaugural cocktail competition open to the UK on-trade centred around one of the world’s most classic cocktails – the Gimlet. Accounts across Edinburgh, Manchester and London are being challenged to invent their unique twist on the Gimlet serve, a drink traditionally made with only two ingredients – lime cordial and gin. The use of sub-zero distillation in a quest to keep the botanicals in OXLEY gin faithful to nature, combined with using only fresh-frozen citrus, the Gimlet showcases this bright and flavourful gin – essential in controlling and balancing the essential cordial element. With the Gimlet’s current revival and dividing of opinions, almost as much as the martini, OXLEY gin will tour the three cities from February through May in search of the unexpected, inventive expression of this serve.

CORDIALLY INVITED
With many different takes on the Gimlet featuring across the UK’s top on-trade accounts – 12% of bars polled the serve in their top 10 cocktails* – from Mint Gun Club’s staple three versions, each prebatched and kept in the freezer and served in frozen liqueur glasses, to Scarfes Bar’s twist using a home-made cordial infused with zara lebu skin, lemongrass, shiso and kaffir lime leaves, OXLEY gin is inviting bartenders to experiment and create their own cordial that will complement the thirst for flavour and unmistakable taste of OXLEY gin. Each bartender will be gifted an OXLEY Cocktail Kit to support their own innovative interpretation of the Gimlet with the winner walking away with their own bespoke, co-branded fridge.

The winning recipe will be selected by Karine Tillard, Brand Ambassador for OXLEY gin, along with a special guest, who will visit the competing bars before crowning the most inventive bartender in each region.

Florent Demars, UK Brand Manager – OXLEY gin comments “Since the invention of OXLEY, we have continued to champion flavour and freezing nature in its tracks. We are excited to see how bartenders across the UK can create a truly adventurous take on the Gimlet, a cocktail that has been gaining popularity and momentum rising 26% in the last year alone as one of the world’s best-selling classic cocktails.”

Same Great Beer, Fresh New Look For Dizzy Blonde

ROBINSONS BREWERY LAUNCH NEW LOOK DIZZY BLONDE & CHILLED DIZZY

2018 was the joint hottest summer on record for the UK, and the hottest ever for England. Research the Cask Report 2018/19 suggests that temperature is one of the biggest challenges for cask ale. While the majority of drinkers would prefer cask to be served cooler (below 11°C), the reality is that many pubs serve it far too warm. Cask Marque monitoring during July 2018 showed that almost 7 in 10 pints of cask were served warmer than the recommended temperature of 11-13°C.

Against a backdrop of cask decline across the country, it seems that ‘cooler’ cask could not only create a point of difference at the bar, but it could also be a great way of attracting new younger drinkers and reinvigorating a category in desperate need of a volume uplift.

David Bremner, Director of Marketing at Robinsons, explains: “We’re hugely passionate about cask ale, we’ve been brewing it for 180 years! However, cask still has this ‘old-man’ image that makes people think of warm, flat beer. Research tells us customers want it cooler, so we decided to give the customer what they want and created ‘Chilled Dizzy’… an extra-chilled version of our most popular cask ale, brewed to the same great tasting recipe, but served at a refreshing 8°C (the same average temperature as premium lager). We tested it in our Visitors Centre and the results were overwhelming. 90% really liked it and 85% said they’d order another pint. We’re now trialling in 14 of our tenanted, free trade and managed pubs and, if it’s successful, we’ll offer it to all our customers.”

It’s no secret that cask has had a confidence crisis. Sales are down 6.8% in volume, younger drinkers drink less (and are even less likely to drink cask), and then there’s issues around image, changing consumer habits, the premiumisation pinch, and pub closures. Quality, awareness and knowledge are the holy trinity for cask success.

“Innovation is all well and good, but it mustn’t compromise quality or consistency. Quality always matters,” continues David. “It’s really important to diehard cask drinkers – in fact to all drinkers – and every pint has to be as perfect as the last. That’s why, we invested in one of the UK’s best breweries, employ an entire team of beer testers, run monthly beer quality training, and have a brilliant technical services team. We also created ‘Best in Glass’ – a quality assurance scheme that seamlessly knits together our annual beer quality audit, Cask Marque audits, training records and Vianet data to help our licensees store and serve beer in the best possible condition and, as a result, sell more of it.”

In addition to a sizzling summer, 2018 also brought heat for Dizzy Blonde; which became the focal point of a sexism debate in the beer industry. After 10 years of growth and success, Robinsons announced plans to modify the brand.

Much to the delight of drinkers, the recipe and brewing process will remain exactly the same. However, greater focus is now placed on the ingredients and beer style. The new pump clip prominently highlights the American Amarillo hop variety and the design has evolved to better reflect the historical context in which the original Dizzy Blonde concept was intended. Paying homage to the 1950’s American ‘nose art’ of WW2 aircraft, which was so iconic of the era, Dizzy Blonde acts as a reminder of home; much like the British pub. Light, bright and vibrant, the turquoise colour and chunky, ceramic feel of the pump clip was inspired by the progressive design style in the US at that time; most prominently seen in classic American diners and appliances.

Perfectly pitched for the current trend of light hoppy golden beers, which are up 6% according to CGA research, Dizzy Blonde will continue to raise money for charity throughout summer with ‘Dizzy Donates’; a fundraising campaign in which Robinsons donate 5p from every pint of Dizzy Blonde ale sold to charity.

The new design will be officially launched at the Robinsons Tradeshow on the 26th March and subsequently rolled out across the country.

Emily Says . . . . ‘Martin Millers’

Martin Millers

In her thirteenth feature under ‘Emily Says . . .’, the voice to the Manchester bar scene in Emily Puckering looks at what’s next in her journey now Dry Ginuary is over;

So Ginuary may be officially over on the calendar, but that doesn’t mean my obsession with the good stuff is over. At all. Forever being on the look-out for the perfect gin, I have come across this fantastic little number and it is certainly one not to be missed.

Launched in 1999, Martin Miller’s gin was founded by the man himself, Martin Miller. Mr Miller and two friends were regular drinkers in and around the London bar scene, and were generally appalled by the poor quality of gin available in pubs and bars. Wanting to bring something new to the back bar and to encourage a younger group of consumers to gin, Miller and his two friends set out to try and create the best gin possible; and, in my opinion, they did rather well.

Pot distilled in the Langley’s distillery, Martin Millers is distilled here in the UK; but the story doesn’t start in England. It indeed starts in Iceland in which the distillate is diluted with fresh Icelandic water. A pollution free country, and one of the world’s most active volcanic hot spots, Iceland is the perfect geographical location in terms of sourcing only the best fresh produce.

Taking on a ten day journey for Martin Millers from Immingham on the East Coast of England, Borganes is located at the head of Iceland’s remote west coast. From the depths of the beautiful basalt mountains that frame the Icelandic skyline, the water is drawn from Martin Millers very own spring in this remote and exclusive little location.

The botanicals that go into Martin Millers consist of the relatively straight-forward ingredients, such as juniper, coriander, angelica root, cinnamon, cassia, liquorice, nutmeg and Seville orange; straight-forward, perhaps, but timelessly perfect.

In terms of tasting notes, fresh juniper and bitter orange flavours are instantly apparent. Notes of Seville orange gently dominate the overall taste, with the distillation of Icelandic water delivering a beautifully smooth texture. These notes last throughout the entire drink, leaving a fresh and slightly peppery taste on the palate to finish.

In a personal opinion, this is the gin to go to when wanting a simply fresh and smooth drinking experience; Martin Millers have created the most fantastic gin. To be drank alongside an Indian tonic over ice, garnished with a fresh strawberry and a sprinkle of black pepper.

Photo Credit: Martin Millers

The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Rhum Fest Paris 2019 – The Sugar Cane Journey

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The 6th edition of the Rhum Fest Paris will be held in the Grande Halle at the Parc Floral in Vincennes in a 2,800 m2 exhibition space on 13-15th April. With more than 180 brands and nearly 60 countries represented, it has established itself as a vibrant market place with the aim of becoming the leading European rum show.

Rhum Fest Paris: THE major European rum market place

The show doubles its size into a bright and airy environment, for visitors to taste and communicate with rum experts.

This space creates more scope for fresh activities and new formats for stands and offers brands the opportunity to present immersive, personalized spaces. Finding your way around the show is made easy with a hall that is entirely geared to welcoming visitors, exhibitors and journalists, including:

– 6 entrance zones for the public
– 1 entrance zone exclusively for exhibitors
– 1 entrance zone for media guests

Bigger than ever before, and also taking things to another level, Rhum Fest Paris aims to be at the heart of the rum culture and its market in Europe. Thanks to the market place set up on the site, Rhum Fest Paris helps producers, distributors and importers to establish contact and initiate business.

Finally, to avoid queues, this new venue has 5 different food outlets with:
– An indoor restaurant
– 3 world food trucks (Martinique, Venezuela, Afro-Caribbean)
– 1 snack bar for fast service

Not to mention the classic features of Rhum Fest Paris:
– The masterclass marquee
– The entertainment tents with, among other things, an intriguing escape-room game with a rum theme
– Dedicated enclosures so brands can flex all their immersive creativity:
– The novelty bar – All things new and adventurous
– Calypso cocktail bar
– The pop-up Christian de Montaguère boutique – A fantasy of rum and Caribbean delights

In short, Rhum Fest Paris is still a serious rum festival but with even more to appeal to professional visitors and consumer rum fans.

Dates and times

Public days
Saturday 13 and Sunday 14 April 2019
From 12 noon to 6:30pm

Trade day for professionals in the drinks business
Monday 15 April 2019
From 10am to 5pm

Place
Grande Halle du Parc Floral – Vincennes

Ticketing and accreditation
http://www.rhumfestparis.com