Drambuie Delivers The Punchline At London Cocktail Week


Unravelling the myths behind its secret elixir, Drambuie, is bringing a sensational taste-expanding programme to this year’s London Cocktail Week (6-12 October).
Teaming up with London’s most luxurious hotel, The London EDITION, Drambuie will serve up a delicious array of palate-pleasing events in the hotel’s modern interpretation of a 19th-Century private club, the Punch Room.

The decadent, fumed oak-panelled décor of EDITION Punch Room will play host to two captivating talks: The Secret of the Elixir and the Extraordinary Punch Parlour for London Cocktail Week, hosted by Drambuie brand ambassador Herman van Broekhuizen. Across the week discerning drinkers can also sip and savour the Sweet Dreams Are Made of This cocktail, devised exclusively by the marvellous minds from the Lobby Bar. The cocktail brings an extra dimension to Drambuie’s extraordinary blend of the finest aged Scotch whisky, spices and heather honey with a homemade Edition bitters twist. Definitely a treat for the discerning drinker.

Especially for the cocktail enthusiast, The Secret of the Elixir is an occasion not to be missed. Herman van Broekhuizen will exclusively reveal the myths & truths behind the creation of Drambuie, taking the audience on a surreal journey through the craft and ingredients used to blend this 260-year-old Scottish liqueur. Tuesday 7th October, 6-7pm (Tickets £6 and include a complimentary Drambuie cocktail).

Love cocktails, but have no idea how to make them? Drambuie also presents the Extraordinary Punch Parlour, a surreal mixology session that is sure to equip you with the techniques needed to master the perfect punch. Herman will demonstrate the tricks you need to make your Drambuie concoctions truly extraordinary. Thursday 9th October, 3:45-4:30pm (Tickets £6 and include a complimentary cocktail).

Drambuie’s Extraordinary Cart, a surreal mobile punch bar, designed in a style inspired by the optical illusion of Duchamp’s spiral and with Drambuie’s striking black and white zig-zag motif will be popping up in Seven Dials [Outside Urban Outfitters on Earlham Street]. Visit Drambuie’s Extraordinary Cart on Wednesday 8th [4-8pm] or Friday 10th [4-8pm] to sample Drambuie’s Hot Apple Toddy, the delicious winter cocktail that will keep you warm to the core.

To purchase tickets and learn more about Drambuie’s events at London Cocktail Week, please visit: http://www.londoncocktailweek.com

For the latest information, find Drambuie on Facebook
http://www.facebook.com/UKDrambuie and Twitter @Drambuie

More London Cocktail Week Events Announced


  1. Raise a glass with The Ampersand Hotel’s London Cocktail Week Afternoon Tea
  2. Feast on cocktail-inspired pastries including mojito layer cake, pina colada custard tart, bellini chocolate cups, cosmopolitan jelly shots and white russian mini-babas
Available from 4-12 October, £32.50 per person or £44.50 per person with a glass of champagne

  1. Wristband holders can enjoy Apero’s Minnie Cunningham cocktail for £4 – a concoction made with Portobello gin, byrrh & raspberry sour
  2. Enjoy with Head Chef Chris Goldings’ fantastic sharing menu | £30 per person
  3. Located in the original 19th century vault below the luxurious décor of The Ampersand Hotel, Apero offers a taste of the Mediterranean with a tempting menu of sharing plates and cocktails



  1. The King of Soho and Jazz After Dark invite you to discover the Spirit of Soho through one of the world’s most famous blends  – gin and jazz
  2. Pairing Jazz After Dark’s unique acts with the smooth taste of the King of Soho gin, we are bringing this legendary combination to life for what promises to be an unforgettable evening on Greek Street in the heart of Soho

London Cocktail Week wristband entitles you to 1 x £5 cocktail on Thursday 9 October or £5 off admission on Friday 10 + Saturday 11 October


  1. Enjoy 20% off all cocktails at these two London institutions throughout London Cocktail Week
  2. Head to authentic Italian restaurant ORSO for an Aperol Spritz and afterwards simply head around the corner to enjoy classic American cocktails including mint juleps, sazerazs and mojitos

Monin Trophy Up For Grabs At London Cocktail Week 2014


Monin UK is celebrating London Cocktail Week 2014 with a host of free events, competitions and master classes – including the UK Final of the prestigious Monin Cup. The syrup brand has also partnered with bars across the capital for a range of special LCW cocktail menus, showcasing its range of over 100 flavours.

UPPL Monin & Plantation Bartenders Challenge Cup Grand Final (Public)
Monday 6 October, 7pm – Arts Theatre London

This Underground Punch Pong League was launched last year by JJ Goodman . This summer, the UPPL travelled the UK , pitting pairs of bartenders against each other in a ‘Beer Pong’ style tournament – but instead of beer, players used the London Cocktail Club’s Black Pearl Punch, using Monin Syrups and Plantation Rum. On the opening night of LCW, the regional winners will compete for the title of ‘UPPL – Monin & Plantation Bartenders Challenge Cup 2014’ champions. In addition to eternal glory and a shiny trophy, the winning duo will receive a complete Punch Pong kit for their bar plus a VIP night out in London for themselves and two other members of their bar team.

Monin Cup UK Final (Trade only)
Tuesday 7 October, 4.30pm – Monin Studio London , Hoxton Square

Monin has gathered some of the best and most exciting young bartending talent from across the UK for the final of this prestigious cocktail competition, compered by Monin UK brand ambassador James Coston. Finalists from 10 regional heats must make one cocktail with the theme “If the UK was a cocktail…” using any flavour of Monin syrup and their choice of spirit. The overall winner will go on to represent the UK at the Monin Cup International Final in Paris on 1 December, competing against mixologists from all over the world.

Monin & Jet Chill – Smoking Cocktails (Trade only)
Friday 10 October, 11am & 1pm – Monin Studio London , Hoxton Square

Jet Chill will showcase the world’s first dry ice drinks system at the Monin Studio with two three-hour master classes. Jet Chill directors Colin Myers and Robert Flunder and Monin UK Brand Ambassador James Coston will create innovative and exciting cocktails that best demonstrate the machine and how it can increase profitability in your bar, club or restaurant.

To attend any of these events, please RSVP to James Coston at jcoston@b-opie.com. For more information on London Cocktail Week and to purchase your wristband, visit http://www.londoncocktailweek.com

The World’s First Educational Range Of Whisky Just Got Bigger

Maverick Drinks Reference Series

Maverick Drinks is proud to announce the release of 9 additions to the world’s first educational whisky range, Reference Series. The range of blended malt whiskies was first launched earlier this year, and showcases the effects of various production techniques and ingredients used to make Scotch.

The initial range of Reference Series comprises three blended malt whiskies which progress from Series I to III with increasing levels of old, rare Scotch in the mix. This shows whisky drinkers the effects of the ageing process – a much-debated topic in the whisky world which can now be understood under more-controlled conditions.

There are now three extensions to the Reference Series: Extension .1, which takes a portion of the blend and finishes it in a fresh 50 litre cask previously used to hold Pedro Ximénez Sherry; Extension .2, which includes 10% heavily peated Islay Single Malt in the blend; and Extension .3, which includes the colouring agent, E150a, aka Spirit Caramel.

You can now sample these extensions against the original range. For example, you can enjoy Reference Series I.1 – the most youthful whisky in the initial range, with a portion of the blend matured in top-quality Pedro Ximénez casks against Reference Series I. Or you could compare it with II.1 or III.1 – whiskies with increasingly high proportions of old, rare Scotch in the mix, with the same percentage of the blend finished in dessert Sherry casks.

This gives whisky lovers the chance to compare the effects of using dessert Sherry maturation. The extensions .2 and .3 will also be available across the initial range, allowing connoisseurs to compare the effects of both the ageing process, as well as either spirit caramel or the addition of peat – a luxury hitherto unavailable for those outside of the whisky industry.

Reference Series I, II and III have been praised by critics and whisky lovers alike. Esteemed blog WhiskyFun.com’s Serge Valentin, for example, gave glowing reviews of the three whiskies, awarding an impressive 83, 88 and 88 points respectively.

Ask your favourite retailers for the Reference Series whiskies or buy online now from Master of Malt.

Selfridges Unveils New-Look Wine Shop

Selfridges Wine Shop

Selfridges Exchange Square, Manchester has unveiled a luxurious new-look to its first floor Wine Shop with 50% more space and an extensive increase in its selection of fine wines and exclusive high-end spirits.

Weekly spirits tastings will take place from mid-September with a large selection of new brands on offer. Selfridges is doubling its vodka range, introducing new top of the range tequilas and mescals and bolstering its already vast offering of gin and whisky significantly.

With Christmas fast approaching there is also a focus on gifting with in-house experts on hand to advise on rare and exotic beverages from around the globe guaranteed to please the man or woman who has everything. In the run-up to the festive season there will also be bespoke personalisation services including Bombay Sapphire bottle engraving.

In addition the Wine Shop will exclusively stock the exquisite Moet Ice Imperial Party pack, Australian vermouth brand Regal Rouge, 86 Company and Cambridge Gin.


Tullamore DEW Irish Whiskey Opens New Distillery

Tullamore DEW

€35 million investment sees production return home after 60 years

Tullamore D.E.W., the world’s second largest Irish whiskey today celebrated the opening of its new €35m distillery in its hometown of Tullamore in the Irish midlands.  As the first spirit flowed from the stills, to the cheers of hundreds of invited guests, the milestone marked the return of whiskey production to the town, 60 years after the original distillery closed its doors. 

“This is a true ‘Parting Glass’ moment for Tullamore D.E.W., as we raise a glass to celebrate the beginning of an exciting new chapter in our 185 year history”, said Tullamore D.E.W. Global Brand Director Caspar MacRae.  “Irish whiskey is the fastest growing spirits category in the world right now and our new distillery will enable us to meet our production needs over the coming decades”The Tullamore Distillery is the first new distillery to be constructed on a greenfield site in Ireland in over 100 years and is one of the most exciting accomplishments to date in the Irish whiskey renaissance.

Among the special guests at the opening celebrations were the winners of the #PartingGlass competition, a global online search for the best toasts to mark the beginning of life’s new chapters.   This exciting competition attracted hundreds of entries from around the world and was one of the most talked about social media campaigns of the summer.  The winners joined a host of international guests and the Irish Government Minister, Simon Coveney T.D. who returned to open the facility having turned the sod on the distillery 12 months previous.

Also returning to Tullamore for the opening celebrations was Tom McCabe (84) a former employee of the original distillery who now lives in New Jersey, U.S.A.  Tom spent three years working as a distiller in the original distillery before immigrating to America and was today reunited with his brother Fergal and sister Una, the first time all three siblings had been together in Tullamore since 1952.  At the event Tom traded stories and memories with another former distillery worker and lifelong Tullamore resident, Paddy Lowbridge (90).

Commenting at the official opening ceremony Irish Government Minister for Agriculture, Food & the Marine Simon Coveney T.D. said, Irish Whiskey is a star of the Irish food and drink industry and the fastest growing spirit on world markets. Today I am again impressed by the confidence of the companies investing €1 billion in Irish whiskey over a period of ten years.    I was delighted to turn the sod on the site of this distillery in historic Tullamore and today, thefirst liquid gold flows into casks for skilful maturation with the promise of a premium product and great visitor experiences.  This is something special.  Government is committed to protecting the reputation and identity of Irish whiskey, produced by an industry committed to working together to further expand exports of a sustainable, quality, uniquely Irish product.”

John Quinn, Tullamore D.E.W., Global Brand Ambassador also commented, “This new distillery brings Tullamore D.E.W. back to its origins. We are incredibly proud of the Tullamore Distillery and know that its opening has been awaited with great anticipation in our key markets throughout the world.  We look forward to building on our great success to date and helping new fans all around the world discover the magic of Tullamore D.E.W..”

To commemorate the rising of the Distillery, Tullamore D.E.W. unveiled the very limited release of 2014 bottles of Tullamore D.E.W. Celebratory Phoenix Single Batch an exclusive expression of the Tullamore D.E.W. Phoenix range.  The Phoenix is a highly appropriate symbol for Tullamore and Tullamore D.E.W.. It is featured on the town’s coat of arms honouring the courageous rebuilding of the town after it was largely destroyed by fire following a devastating hot air balloon accident in 1785 and is a symbol of resilience, optimism and progress; attributes that have led to the opening of Tullamore Distillery.

The Tullamore Distillery features four hand crafted copper stills, designed to resemble the original stills from the old distillery; six brew house fermenters each with a 34,000 litre capacity; and warehouse storage for 100,000 casks.  Tullamore Distillery draws the finest natural Irish water from the nearby Slieve Bloom Mountains and will be capable of producing the equivalent of 1.5 million cases of Tullamore D.E.W. annually.

Fluttering Drinkers With The Heart Of Angostura

Angostura Butterfly House 1

The taste of Trinidad comes to London Cocktail Week as Angostura creates Butterfly House

A truly unique experience will be coming to this year’s esteemed London Cocktail Week as Angostura rum brings tropical Trinidad to London’s Shoreditch. Open from Thursday 9th – Sunday 12th October, The Angostura Butterfly House will bring fluttering moments of joy to all who take a stroll within it.

When the butterflies dance, the sugar cane is ready for harvesting and at the Angostura Butterfly House an array of butterflies will be dancing to the tune of Trinidad’s legendary rum and bitters. Bringing to life the story of Angostura, the pop-up will offer visitors the chance to experience the sweet, sweet sights and tastes of the most treasured plantation fields.  Be embraced by friendly butterflies in the ethically created Butterfly House, press your own sugar cane juice and have it transformed into one of the delicious butterfly-inspired Angostura rum cocktails on offer, sure to send you fluttering into the night.

A series of masterclasses and other events led by Angostura’s Master Distiller, John Georges and Global Ambassador, Mike Tomasic will also take place within this this tropical paradise in the heart of Shoreditch at 31 New Inn Yard, including:

From Cane to Cocktail: all the way from Trinidad, House of Angostura’s Master Distiller, John Georges talks sugar cane and molasses while Angostura Global Cocktail Challenge winner and Global Brand Ambassador, Mike Tomasic leads a tasting of infused sugar cane juices v gomme syrups.  Thursday 9th October, 3.00pm – 4.00pm (Tickets £9 – limited to 16 places)

A Bitters Heart:  Angostura Aromatic Bitters is famed throughout the world for its ability to enhance flavours. Prepare to be surprised as Global Brand Ambassador, Mike Tomasic showcases an array of cocktails – each one of them including a whole shot of Dr Siegert’s classic creation.      Friday 10th October, 3.00pm – 4.00pm (Tickets £9 – limited to 16 places)

Nectar and Nous:  what would it be like to taste through your feet?  Imagine only being able to see green, yellow and red.  What an odd life you’d lead with no mouth to drink.  Be fascinated by the life of a butterfly as expert, Luke Brown (who has over 30 years experience in creating perfect environments for butterflies and has helped bring the Angostura Butterfly house to life) fires facts and figures while the guys at The Cocktail Lovers will create cocktails they’ll love to savour.  Saturday 11th October, 3.00pm – 4.00pm (Tickets £9 – limited to 16 places)

Float Like a Butterfly…:  No punches will be thrown, but the fight will fast and furious as reigning champion, Australia’s Mike Tomasic takes on Scotland’s Angostura City Sessions winners in a title defence of the House of Angostura Global Cocktail Challenge middleweight belt he won in March.  Three rounds, three drinks and plenty Ali-shuffles to some solid beats.  Sunday 12th October, 3.00pm – 5.00pm. Free entry.

THE ANGOSTURA BUTTERFLY HOUSE will be located at 31 New Inn Yard, Shoreditch, London, EC2A 3EY.

Opening times as follows:

Thursday 9th October 16:00 – 23:00

Friday 10th October 12:00 – 23:00

Saturday 11th October 12:00 – 23:00

Sunday 12th October 12:00 – 23:00


From Cane to Cocktail: Thursday 9th October, 15.00 – 16.00.  £9 (16 places)

A Bitters Heart: Friday 10th October, 15.00 – 16.00.  £9 (16 places)

Nectar and Nous: Saturday 11th October, 15.00 – 16.00. £9 (16 places)

Float Like a Butterfly…: Sunday 12th October, 15.00 – 17.00. Entry Free

Everyone is welcome to enter the Angostura Butterfly House and entry is free. Tickets for the masterclasses are priced at £9 and can be purchased in advance via the London Cocktail Week website: http://www.londoncocktailweek.com/events

Hendrick’s Presents The World’s First Pedal-Powered Shaker For London Cocktail Week


To celebrate the highlight of the cocktail calendar, London Cocktail Week (6-12th October), Hendrick’s Gin are shaking things up with The Boneshaker – the world’s first pedal-powered cocktail shaker. This curious contraption will park up at Brooks B1886 in Seven Dials, as an invitation to discerning drinkers across the capital to lubricate the cogs of conversation at the Hendrick’s Boneshaker Cocktail Bar.

Combining the thrill of velocipedal travel with the joys of post-ride refreshment, The Boneshaker uses the rotating motion of the cycle wheels to simultaneously shake six most marvelously Hendrick’s libations. On display in the Hendrick’s Boneshaker Cocktail Bar,

In addition, to celebrate the end of the working day Hendrick’s Presents The No Rush Hour Society. As the clock strikes six, The Boneshaker will circumnavigate the cobbled streets of Seven Dials, in the process mixing an array of palate pleasing cocktails, which, on its return to Brooks B1866, will be used to toast the arrival of The Cocktail Hour. Spaces to this unusual occurrence are limited and will be allocated on a first come first served basis from 6-7pm on Thursday 9th through to Sunday 12th October.

The Hendrick’s Boneshaker Bar will be open Thursday 9th- Sunday 12th from 13:00-21:00pm in Brooks B1886 Store, 36 Earlham Street, WC2H 9LH.

For more information on Hendrick’s most unusual happenings at London Cocktail Week, please visit: http://www.londoncocktailweek.com

Win Tickets To This Year’s Liquor Market And The New G&J Greenall Book

greenall books

To celebrate the upcoming Liquor Market and the launch of the new book ‘G & J Greenall: A Spirited Story of Gin and Genius’, written by Richard Barnett and Violeta Ruiz Cuenca, I’ve five copies and five tickets to give away to spirit lovers everywhere!

The book looks into G&J Distillers, originally known as G&J Greenall, a company with more than 250 years of heritage, distilling superior spirits to perfection since 1761. The distillery in Warrington, North West England, is one of the oldest gin distilleries in the world and is the oldest continuous gin distillers in production today.

With archived photos, cocktail recipes created by myself, Dave Marsland of Drinks Enthusiast, and a detailed look into both the 250 year history and production methods for one of the most recognisable gin brands in the UK, ‘G & J Greenall: A Spirited Story of Gin and Genius’ is perfect for amateurs and enthusiasts alike.

The Liquor Market is in its second year and will be held at Elixir Tonics & Treats on Deansgate in Manchester, Saturday 27th September. The perfect place to experience a wide variety of spirits, as well as learn hints and tips on how to enjoy at home. Local bartender and photographer Jamie Stephenson will also be on hand with a curation of his work.

To be in with a chance of winning a book and ticket, simply visit http://www.gjdistillers.com and tell me who founded the company that became G&J Greenall?
Follow @LiquorMarket and tweet your answer using the hashtag #GJDistillers. Terms and Conditions apply. You must be able to attend the Liquor Market on Saturday 27th September to claim your prize.

Good luck!


By entering this competition, you agree to the Terms and Conditions which can be found below.

You must be able to attend the Liquor Market on Saturday 27th September to claim your prize.

“By entering this competition, you agree to the following terms and conditions of entry: You are of legal drinking age and entering from and resident of the UK. The competition closes at 11.59pm on Sunday 21st September. To enter the competition, you must tell me who founded the company that became G&J Greenall, Follow @LiquorMarket and tweet your answer using the hashtag #GJDistillers. Five winners will be randomly selected from all complete & correct entries. One entry per person, no bulk or third party entries. The prize is one copy of the book ‘G & J Greenall: A Spirited Story of Gin and Genius’, written by Richard Barnett and Violeta Ruiz Cuenca, and one complimentary ticket to the Liquor Market, organised by Drinks Enthusiast. There are five prizes to be won, and no cash or prize alternatives. No purchase necessary. The winning entries will be drawn at random from all valid entries received before the deadline. The winner will be notified by email and no responsibility is taken for incorrectly supplied email addresses. You give consent for Drinks Enthusiast, G&J Distillers Greenall’s Gin to use your name and photograph on Drinks Enthusiast, G&J Distillers Greenall’s Gin website/social media, in association with this competition. Drinks Enthusiast reserves the right to amend, vary or withdraw the Competition at any time owing to circumstances beyond its reasonable control. This competition will be governed by laws of England & Wales. The Promoter: Drinks Enthusiast, 30 Gawsworth Close, Timperley, Altrincham, Cheshire, WA15 7EG.

Countries eligible to enter the competition: United Kingdom only.

Competition closes on Sunday 21st September, the winner will be selected at random and notified on Monday 23rd September, with delivery of the prize on Saturday 27th September at Elixir Tonics & Treats, Manchester.

New New Zealand Based Craft Beer Launches To The On-Trade


Monteith’s Brewing Company, the iconic and oldest craft brewery in New Zealand, made its debut in the UK on-trade on the 11th September by showcasing a range of four beers, available with immediate effect via HEINEKEN® UK.

Established by Stewart Monteith in 1868 for the pioneering gold mining communities on the country’s South Island West Coast, this heritage brand has long been loved by a series of successive generations and is now recognised as a leader in the New Zealand craft beer market.

The launch event took place at the New Zealand-inspired restaurant Kopapa in Convent Garden, where a host of media and Kiwis joined the team at HEINEKEN for an exclusive introductory food-pairing session hosted by beer expert, award-winning beer writer, comedian and one half of the ‘Thinking Drinkers’, Ben McFarland.

Speaking about the brand event Ben McFarland said: “It’s never been a better time to be a discerning beer drinker in the UK where consumers are enjoying an unprecedented level of choice in terms of flavours, styles and drinking experiences.

“With a plethora of highly sought after hop varieties and a thriving craft brewing culture, New Zealand has emerged as one of the world’s most exciting brewing nations in recent years and Monteith’s, whose history dates back nearly 150 years, has been instrumental in this.

“Back in New Zealand, Monteith’s has been celebrating beer’s kinship with cuisine for some time now and having partnered with Kopapa, a restaurant owned and ran by Kiwis, it was interesting to see how chef Peter Gordon dovetailed Monteith’s quartet of beers with a range of different dishes.”

Pedro Cruz, Manager Export Western Europe, of HEINEKEN adds, “With consumer interest in the indie beer market continuing to accelerate, we are delighted to bring the unique and refreshing Monteith’s range to the UK. Even before its UK launch date the brand is already developing a powerful buzz on social media across the UK as craft beer fans eagerly anticipate the arrival of the ultimate expression of New Zealand’s proud brewing heritage.

Monteith’s has developed a cult following outside its home nation and is perfectly suited to today’s consumer demands for more from a beer, particularly in the versatility of pairing Monteith’s variants with contemporary food options.

The combination of great flavour, unique heritage and a natural affinity with food makes Monteith’s an exciting and appealing new option for UK restaurants and bars to offer to their customers.”

The Monteith’s range presented in 33cl bottles:

Monteith’s Bohemian Pilsner Beer – An eastern European-style lager with immense flavour and enormous hop character, this premium beer leaves you with a smooth, clean and bitter taste and pairs particularly well with tomato-based pasta dishes or shellfish.

Monteith’s Southern Pale Ale – The intensity of North West American hops with the liveliness of New Zealand hops, filtered to give a clear straw appearance. Beginning with a zesty citrus aroma, this pale ale has a full malt flavour and crisp finish, pairing well with fish and poultry dishes or ripe Camembert.

Monteith’s Summer Ale – The malts give it the smooth heart, the single hop and ginger its touch of spice. A little rata honey finishes things off nicely, leaving a truly refreshing taste experience and it’s great with summer salads, stir-fries or creamy Brie, pine nuts and honey oat bread.

Monteith’s India Pale Ale – With a fruity aroma, this ale has a distinct Kiwi taste thanks to the special New Zealand hops. With plenty of rich maltiness and a touch of bitter this premium beer leaves you wanting more and is perfect with fish ‘n’ chips, as well as creamy cheeses.

All Monteith’s beers are naturally brewed without artificial additives or preservatives. In fact, the only additives are ingredients like rata honey.

Available from HEINEKEN UK.

For more information on Monteith’s please visit http://www.monteiths.co.nz or visit http://www.facebook.com/Monteiths

Freelance Bar Advisor/Consultant, Events Organisation/Collaboration & Reviewer, Taster & Guide to the World of Drinks

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