Emily Says . . . . ‘Martin Millers’

Martin Millers

In her thirteenth feature under ‘Emily Says . . .’, the voice to the Manchester bar scene in Emily Puckering looks at what’s next in her journey now Dry Ginuary is over;

So Ginuary may be officially over on the calendar, but that doesn’t mean my obsession with the good stuff is over. At all. Forever being on the look-out for the perfect gin, I have come across this fantastic little number and it is certainly one not to be missed.

Launched in 1999, Martin Miller’s gin was founded by the man himself, Martin Miller. Mr Miller and two friends were regular drinkers in and around the London bar scene, and were generally appalled by the poor quality of gin available in pubs and bars. Wanting to bring something new to the back bar and to encourage a younger group of consumers to gin, Miller and his two friends set out to try and create the best gin possible; and, in my opinion, they did rather well.

Pot distilled in the Langley’s distillery, Martin Millers is distilled here in the UK; but the story doesn’t start in England. It indeed starts in Iceland in which the distillate is diluted with fresh Icelandic water. A pollution free country, and one of the world’s most active volcanic hot spots, Iceland is the perfect geographical location in terms of sourcing only the best fresh produce.

Taking on a ten day journey for Martin Millers from Immingham on the East Coast of England, Borganes is located at the head of Iceland’s remote west coast. From the depths of the beautiful basalt mountains that frame the Icelandic skyline, the water is drawn from Martin Millers very own spring in this remote and exclusive little location.

The botanicals that go into Martin Millers consist of the relatively straight-forward ingredients, such as juniper, coriander, angelica root, cinnamon, cassia, liquorice, nutmeg and Seville orange; straight-forward, perhaps, but timelessly perfect.

In terms of tasting notes, fresh juniper and bitter orange flavours are instantly apparent. Notes of Seville orange gently dominate the overall taste, with the distillation of Icelandic water delivering a beautifully smooth texture. These notes last throughout the entire drink, leaving a fresh and slightly peppery taste on the palate to finish.

In a personal opinion, this is the gin to go to when wanting a simply fresh and smooth drinking experience; Martin Millers have created the most fantastic gin. To be drank alongside an Indian tonic over ice, garnished with a fresh strawberry and a sprinkle of black pepper.

Photo Credit: Martin Millers

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The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Rhum Fest Paris 2019 – The Sugar Cane Journey

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The 6th edition of the Rhum Fest Paris will be held in the Grande Halle at the Parc Floral in Vincennes in a 2,800 m2 exhibition space on 13-15th April. With more than 180 brands and nearly 60 countries represented, it has established itself as a vibrant market place with the aim of becoming the leading European rum show.

Rhum Fest Paris: THE major European rum market place

The show doubles its size into a bright and airy environment, for visitors to taste and communicate with rum experts.

This space creates more scope for fresh activities and new formats for stands and offers brands the opportunity to present immersive, personalized spaces. Finding your way around the show is made easy with a hall that is entirely geared to welcoming visitors, exhibitors and journalists, including:

– 6 entrance zones for the public
– 1 entrance zone exclusively for exhibitors
– 1 entrance zone for media guests

Bigger than ever before, and also taking things to another level, Rhum Fest Paris aims to be at the heart of the rum culture and its market in Europe. Thanks to the market place set up on the site, Rhum Fest Paris helps producers, distributors and importers to establish contact and initiate business.

Finally, to avoid queues, this new venue has 5 different food outlets with:
– An indoor restaurant
– 3 world food trucks (Martinique, Venezuela, Afro-Caribbean)
– 1 snack bar for fast service

Not to mention the classic features of Rhum Fest Paris:
– The masterclass marquee
– The entertainment tents with, among other things, an intriguing escape-room game with a rum theme
– Dedicated enclosures so brands can flex all their immersive creativity:
– The novelty bar – All things new and adventurous
– Calypso cocktail bar
– The pop-up Christian de Montaguère boutique – A fantasy of rum and Caribbean delights

In short, Rhum Fest Paris is still a serious rum festival but with even more to appeal to professional visitors and consumer rum fans.

Dates and times

Public days
Saturday 13 and Sunday 14 April 2019
From 12 noon to 6:30pm

Trade day for professionals in the drinks business
Monday 15 April 2019
From 10am to 5pm

Place
Grande Halle du Parc Floral – Vincennes

Ticketing and accreditation
http://www.rhumfestparis.com

Celebrate Galentine’s Day with Gordon’s Premium Pink Distilled Gin and Baileys Original Irish Cream

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Forget Valentine’s Day, this year the big event is ‘Galentine’s Day’! February 13th is the day entirely dedicated to celebrating friendship over food and drinks!

To mark the occasion, winners of the The YBFs and runner up of the Great British Bake-Off The Sister Table has created the ultimate Galentine’s Day 3-course meal paired with 2 delicious cocktails. The menu is full of all the indulgent foods you really want to eat on a date but probably shouldn’t! Served with a Gordon’s Premium Pink Distilled Gin cocktail to start, and an indulgent Baileys Original Irish Cream cocktail to finish. .

There’s no better excuse to gather your best friends and sip on a fruity flavoured aperitif with Gordon’s Premium Pink Distilled Gin. The Gordon’s Pink Rhubarb and Ginger Sour is the perfect drink to enjoy before you put up your hair and dig into The Sister Tables’ butter drenched garlic dough balls served with shell-on prawns and a vibrant dipping sauce, which compliments the zesty gin cocktail. For mains, tuck into BBQ feast sharing platters: including finger licking sticky harissa chicken wings, pile ’em high’ Texas ribs; ranch style corn on the cob; loaded sweet potatoes with feta; tossed green salad. No Galentine’s Day date would be complete without a dessert that’s oozing in chocolate sauce! The Sister Table has created the perfect combination to end your meal, a delicious Chocolate Brownie & Marshmallow S’more paired with a Baileys Original Irish Cream Honey & Hazelnut martini cocktail. No need to feel judged when you dip your brownie into the cocktail when you’re with great friends…

To celebrate, grab your gal pals and head to Wingmans, a UK & EU Award Winning Streetfood restaurant specialising in Chicken Wings & Homemade Comfort Foods!From 11th Feb – 18th Feb, you can enjoy a Gordon’s Pink Rhubarb and Ginger Sour before getting saucy with some wings, then treat yourselves to a Baileys Honey & Hazelnut martini cocktail to finish. Galentine’s Day sorted!

Recipes

Gordon’s Pink Rhubarb and Ginger Sour [1.8 units]

Rhubarb Ginger Syrup:
Approx 300g fresh rhubarb, chopped
30g Fresh Grated Ginger
150ml Water
150ml Sugar

Add all ingredients to a saucepan and bring to a boil. Reduce to a simmer and cook for 15-20 mins until fruit has softened. Pour syrup through a strainer and leave to cool.

Cocktail:

50ml Rhubarb Ginger Syrup
50 ml Gordon’s Premium Pink Distilled Gin [1.8 units]
25ml Lime Juice

Pour in tumble and stir, add ice

Baileys Honey & Hazelnut martini cocktail [1.2 units]

25ml Honey Syrup (equal parts honey and water)
25ml Hazelnut Liqueur
75ml Baileys Original Irish Cream [1.2 units]

Pour all into a cocktail shaker with ice. Shake and pour into martini glass

Florence Cocktail Week Returns In May For Its 4th Year

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Compagnia dei Caraibi, Diageo, Frescobaldi, Ginarte, Martini, Michter’s, Nardini, and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions. Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

New in 2019:

A Round Table on Negroni, with the patronage of the Municipality of Florence
Saturday May 11th, an institutional Round Table will take place, with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni, the historic cocktail from Florence renowned worldwide. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of mixology and cocktail history, such as Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, Jared Brown and Anistatia Miller from London, and David Wondrich from New York.

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of the best cocktail bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter).

FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the notto-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Casa Agave Named Exclusive Importers Of Mezcal Real Minero

real-minero-range-full-ancestral-artesanal-casa-agave-ltdHaving launched last year as importers and promoters of all thing’s agave, Casa Agave is very proud to announce the latest addition to their range: Mezcal Real Minero!

Real Minero: ‘Porque solo lo autentico perdura’ (‘Because only the authentic endures’)

Considered across the globe as one of the finest mezcal producers, the family has been making mezcal for many generations in Santa Catarina Minas. They are famed for their traditional approach using natural fermentation and small clay pot stills giving their product a smoother and softer character in comparison to many others available.

As incredibly small batch distillates there are some batches that have been imported which have only had 78 litres produced in total. Using combinations of either entirely wild or cultivated agaves and both ancestral and artisanal production methods, which involves back breaking crushing methods of the baked agave hearts with mallets.

If this isn’t reason enough to get your hands on one of these incredibly delicious and rare bottlings, they also have one of the largest and most diverse sustainable agave reforestation programs!

The imported range of 7 mezcals, consisting of 3 ancestral and 4 artesanal creations include an Espadin (51.1%), a Largo (48.9%), a Barril (49.6%), an ensemble of Espadin and Largo (50.7%), ensemble of Tobala and Largo (51.8%), ensemble of Espadin, Madrecuishe, Barril, Largo (52.7%) and an ensemble of Barril and Madrecuishe (53.4%). Each one has an incredibly unique character, and is very gentle on the palate, a reason for which is that the distilled product is left to rest in glass for several months, before they are bottled by hand.

Casa Agave aim to further promote the wonders of agave spirits to consumers and industry professionals alike through training, education, pop ups and trying to increase consumer awareness and understanding of the category.

All their brands are available through their website (www.casa-agave.com) to both consumers and trade. And for more information about Casa Agave or any of their brands, feel free to get in touch via email: info@casa-agave.com

Salud y viva Mexico!

Havana Club Unveils New Streetwear Partnership And Launch Of Apparel Range With ‘Daily Paper’

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Havana Club, the only 100% authentic Cuban rum available globally, has partnered with iconic streetwear fashion brand, Daily Paper, to launch an exclusive capsule collection, limited edition Havana Club 7 Años bottle and creative workshop competition. Unveiled over the weekend at a party in Antwerp, Belgium, the collaboration reinforces Havana Club’s vision to lead the rum revolution and recruit the next generation of rum drinkers[1].

United by a deep rooting in street culture, the collaboration celebrates the authenticity, tradition and eclecticism of each brand – blending the rich heritage of Havana Club with the modern aesthetic of Daily Paper. The eight-piece, black and gold themed capsule range, inspired by the ubiquitous gold chain of street culture, includes a t-shirt, hoodie and hip flask and is available on the DailyPaper website. A limited-edition bottle of Havana Club 7 Años, co-designed with Daily Paper and featuring a unique Daily Paper x Havana Club logo, completes the collection and is available on the Monar, Dranken Bouique and Drinks and Co websites at the RRP of €40.

The launch of the partnership took place at sustainable restaurant and party space, Plein Publiek, where guests were treated to an exclusive catwalk of the collection, a DJ set and two new signature drinks from Havana Club; Havana Club Cancha, made up of Havana Club 7 Años, honey, lime and soda, and the Havana Club Frozen Daiquiri, a refreshing, upbeat and summery take on the classic Daiquiri.

To support the partnership, Havana Club and Daily Paper have introduced the Cuban Links contest, again inspired by gold chains, to support, nurture and recognize emerging creative talent. Three winners from the fields of design, photography and music will be flown to Havana, Cuba and mentored by Havana Club, Daily Paper and other industry leaders during a week-long creative workshop, where they will produce new apparel pieces and a media campaign to finalise and promote the Havana Club x Daily Paper collection around the world.

riem_1A refreshed Havana Club style has been introduced alongside the fashion line to reflect the raw and authentic culture of the streets of Cuba and is led by a strong visual identity centred on being experimental with the Havana Club logo, such as new print designs, over-branding and logo dissection.

Ludmilla Stephkov, Brand Director Design at Havana Club International, commented: “It is incredibly exciting to finally unveil the Havana Club x Daily Paper capsule collection to the world – it marks the start of the next chapter for Havana Club as we look to lead the rum revolution and recruit the rum drinkers of tomorrow. Havana Club is the rum of the streets of Cuba, and we have been inspired by the colourful way of life, laidback attitude and confidence of the people of La Habana to guide us forward. We have torn up the rulebook of rum and look forward to collaborating with more artists and brands in the future.”

To view the full Daily Paper x Havana Club collection click here:

https://www.dailypaperclothing.com/collections/havana-club

European Bartender School and Bacardi-Martini Group Create Initiative to Battle Unemployment

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Conceived with the aim of battling the concerningly high unemployment rate of 24,6% among young adults under 25 in France, while responding to the ever-increasing demand for talented mixologists, Bacardi-Martini sought after the expert education and bar training provided by European Bartender School. Eager to support this initiative, together they created the completely free 10-week training program ‘Shake Your Future’ and launched the first instalment on the 2nd of April 2018 in Paris.
‘When Bacardi approached us with this Shake Your Future project, we didn’t hesitate for a single second because the root of this campaign represents all that we stand for. It’s a wonderful initiative, and alongside the Bacardi-Martini Group, we are going to help unemployed people start their career and take their future into their own hands.’ – Adrien Rosier, Communication Manager for European Bartender School

In collaboration with Pôle Emploi, the French Unemployment Office, 10 enthusiastic candidates living in challenging circumstances were selected to take part in the life-changing program that would allow them to kick-start their career in bartending and overcome unemployment and, in certain cases, homelessness. With little to no experience in bartending or mixology, the candidates were taken from novice to sought-after expert throughout the intensive 10-week training program.

To lay the foundations, the initial phase took place in European Bartender School Paris where the aspiring bartenders completed the 4-week International Bartender Course, receiving 100 hours of training, learning over 80 cocktail recipes, but they were also taught the adequate handling of bar material, rules of service and the bartender’s role, so they became fully equipped in terms of bartending knowledge as well as an understanding of working in hospitality. To solidify this knowledge and training, the candidates then undertook work experience in Parisian bars where they were able to put all they had learnt into action, while fine-tuning their skills under the tutelage of professional bartenders and forging relationships with the biggest names in the Parisian bar scene. With this knowledge and experience under their belts, the Shake Your Future candidates flew to Barcelona to complete a further 2 weeks of training with EBS that really took their skills to the next level. During this Advanced Bartending Course, not only are the budding bartenders given the chance to learn specialised techniques from more experts, but they are also able to extend their network even further and discover another important European cocktail scene.

At the end of these 10 weeks of intense 360° education, the 10 candidates put their knowledge to the test by sitting a final exam on the 14th of June 2018. The 7 successful candidates were awarded their diploma on the 21st of June at the graduation ceremony where emotions ran high, and the graduates were filled with excitement at being on the threshold of a long and thriving career in bartending, with the struggles of unemployment as a thing of the past. The graduates of the successful first instalment of Shake Your Future have gone on to secure long-term contracts in some of the top cocktail bars in Paris, such as Flight Bar and Calbar Paris. Thrilled by these positive results that have helped bring fresh talent to the mixology scene in Paris while furthering a social cause, Bacardi and European Bartender School plan to expand this initiative globally, working towards the goal of having 500 Shake Your Future graduates by 2025.