Iconic ‘Rue Bourbon’ Street In New Orleans Temporarily Transformed Into ‘Rue Londres Sec’

Beefeater Gin at Tales of the Cocktail 2017

The iconic ‘Rue Bourbon’ street in the heart of New Orleans was temporarily transformed into ‘Rue Londres Sec’ (London Dry Street). The takeover was carried out by iconic London Dry Gin brand, Beefeater, to launch its global MIXLDN 7 cocktail competition to the world’s best bartenders who have gathered in the city for the Tales of the Cocktail festival. Beefeater’s Master Distiller Desmond Payne, the most experienced gin distiller in the world, and Global Brand Ambassador, Sumaiyah Connolly, pictured in the shot, are asking bartenders around the globe to enter the world’s biggest gin competition via http://www.beefeatermixldn.com.

Borough Wines Partners With Hub Velo For A Series Of Tour De France Tastings And Competitions

Over four weeks during the Tour de France (1 – 23 July), Borough Wines is celebrating
cycling culture and highlighting wines from the regions the race passes through, with free tastings in their nine London shops each weekend.

The regions they are celebrating are:

WEEK 1
1 – 6 July – Germany, Alsace & Jura

WEEK 2
7 – 13 July – Bordeaux

WEEK 3
14 – 20 July – Languedoc & Roussillon & Rhône

WEEK 4
21 – 23 July – Rhône, Provence & Champagne

These 12 wines will also form the Borough Wines x Hub Vélo Tour de France Wine
Tasting Case​, which is available to buy online from http://www.boroughwines.co.uk and in the
Borough Wines shops at a special price of £175.

Clapton cycle club and bike shop Hub Vélo, has also created a 40km cycle route around all nine Borough Wines & Beers shops in London. The wine company is giving away a free 20cl bottle of Prosecco to anyone who completes the route on two-wheels and
logs it on cycle app Strava. All riders will also be entered into a prize draw to win a Magnum of Gosset Champagne and cycling goodies from Hub Vélo.

For cycle fans whose calves are less Mark Cavendish and more, er… actual baby cows – there’s also a less energetic competition running in Borough Wines’
shops.

For the chance to win a full 12-bottle TDF17 Wine Tasting Case and a Hub Vélo cycle kit, entrants just need to take a picture of the cycle jersey currently on display in the Borough Wines London shops or in Hub Vélo, and share it on Twitter or Instagram using #VeloVin,​ tagging @boroughwines ​and @hubvelo​.

 

GREY GOOSE® Hosts Trans-Atlantic Celebration to Honour Legendary British Bartender, Dick Bradsell

dick bradsellGrey Goose, the world’s best tasting vodka, will pay tribute to the man who many believe invented the Espresso Martini cocktail at Tales of the Cocktail festival by live-streaming events in New Orleans and London simultaneously

GREY GOOSE, the world’s best tasting vodka, will host a trans-Atlantic celebration of the life of legendary bartender, Dick Bradsell, with Swift bar in Soho, London and specially curated pop-up bar, Le Café de Nuit in New Orleans. Taking place on Thursday 20 July during Tales of the Cocktail, the world’s premier cocktail festival, the celebrations will focus on the Espresso Martini cocktail, a now worldwide classic which Bradsell reportedly invented, when a supermodel asked him to make her a cocktail

Dick Bradsell, the man who was nicknamed ‘The King of Cocktails’, sadly passed away last year. To celebrate his legacy, GREY GOOSE is inviting cocktail enthusiasts from both sides of the pond to raise an Espresso Martini cocktail to the man and join in the parties which will be live-streamed between the bars at 1pm-3pm in New Orleans and 7pm-9pm in London.

At Swift, the statement cocktail bar from the team behind award-winning Nightjar and Oriole, Bradsell’s daughter, Bea, will host the evening with all funds from the sales of the Espresso Martini cocktail going to The Benevolent, the drinks industry charity.

Joe McCanta, GREY GOOSE Global Brand Ambassador, said: “Dick Bradsell was an industry icon, who changed and revived the London cocktail scene; setting a new standard which all ambitious bartenders strive for. This celebration is simply a way for GREY GOOSE to remember the man behind the Espresso Martini cocktail, which has become one of the most iconic cocktails to date.”

Italian Brand, ITALICUS®, To Launch In Mid-July With Cellar Trends

Italicus

Leading branded alcohol distributor, Cellar Trends, is building on its success of 2017 with the addition of ITALICUS® Rosolio di Bergamotto to its ever-expanding portfolio. From mid-July, Cellar Trends will be handling all sales, distribution and marketing for the brand in the UK.

Capitalising on the worldwide trend of aperitivo, Giuseppe Gallo launched his brand-new spirit, ITALICUS® in September 2016, in a bid to lead the global revival of Rosolio and in doing so, has honoured the historic origin and recipe of this forgotten category.

Produced at a family distillery, the spirit is made by infusing Bergamot and Cedro in cold water to release the essential oils, before blending with Italian grain spirit to produce a lightly citrus nose with hints of rose and lavender. In order to make the most of the delicate flavours of the botanicals, ITALICUS® is best enjoyed with Prosecco, served over ice and garnished with three olives to balance the floral overtones.

Director of Sales and Marketing at Cellar Trends, Terry Barker says: “It is always an exciting time for us when we bring a new product to the market and one such as ITALICUS® offers not only a great taste, but also the opportunity for Cellar Trends to work within a unique category. Since its launch to the UK market, ITALICUS® has already gained listings in a variety of premium bars throughout London, gaining some remarkable feedback from renowned mixologists and we are looking forward to building this brand’s reputation and reach.”

Founder of ITALICUS® Giuseppe Gallo comments: “As a young brand we are very honoured to be working with Cellar Trends, and feel that their expertise and experience will help build on the brand’s success as we continue to establish it amongst the on-trade.”

For more information visit: http://www.rosolioitalicus.com

The Juniper Bar To Add Colour To King George VI Weekend At Ascot

Ascot-King George VI 2

Racegoers can look forward to bringing their own splash of colour to the King George VI Weekend at Ascot Racecourse this year (Friday 28th and Saturday 29th July) with a new selection of colourful customisable cocktails available from The Juniper Garden Gin Bar in the Queen Anne Enclosure at the race meeting.

Using the classic Collins cocktail as inspiration and with the help of bar staff, guests will be able to customise the gin-based long drink with an array of colourful flavours. Choices include a green burst of lemon & lime, the orange zest of Aperol, a purple tone using Chambord’s black raspberry liquor and a pale pink blush created by adding rhubarb syrup.

Juliet Slot, Commercial Director, Ascot Racecourse said, “The King George VI Weekend is a vibrant summer meeting, full of history, style and colour. This year we have extended this to our cocktail menu giving racegoers the opportunity to create their own signature cocktail in a colour that suits their mood.”

Combining world-class Flat racing with a quintessential English garden party experience, the King George VI Weekend is one of the most prestigious race meetings at Ascot outside of the Royal Meeting. It is an unmissable event steeped in history and synonymous with style that celebrates the best of British summer. Saturday 29th July, King George Day itself, is one of the most famous single racedays in Europe. The King George VI & Queen Elizabeth Stakes (sponsored by QIPCO) is the feature race, and the European mid-season middle distance championship after which the two-day meeting is named, commemorating Her Majesty The Queen’s late parents. It is regarded as Europe’s premier midseason middle-distance championship race for horses of both sexes and all ages.

Queen Anne Enclosure tickets start from £18 and King Edward VII Enclosure tickets from £23 if booked in advance. Children under 18 are free when accompanied by an adult. Fine Dining starts from £147+VAT. Available upgrades include a private Gazebo in the Old Paddock or entry to the Marquee Club or Furlong Club, both within the Queen Anne Enclosure, with prices starting from just £30, excluding a Queen Anne Enclosure ticket.

Please note that the Winning Post Enclosure, open on Saturday 29th July 2017, is now SOLD OUT. There is remaining availability in the King Edward VII and Queen Anne Enclosures.

For further information and to book visit https://www.ascot.co.uk/horse-races-and-events/king-george/saturday, call 0844 346 3000 or email hospitality@ascot.co.uk.

Chivas Regal Raises A Toast To Atsushi Suzuki

Atsushi suzuki
Chivas Regal, the world’s first luxury whisky, has crowned Atsushi Suzuki from the Sober
Company in Shanghai, China, the 2017 Chivas Masters Global Champion. Over a challenging five-day finale in Tokyo, Japan, Atsushi overcame strong competition from 14 of the world’s most skilled bartenders and led the winning Chivas Masters Collective team to victory, before being declared the overall champion.

The fourth Chivas Masters Global Final required the 15 national winners to showcase the
Chivas Regal values of brotherhood, collaboration and generosity. Atsushi impressed the expert panel of judges by expressing these core principles as he proved the outstanding contestant in what was a highly captivating and memorable final, culminating in the awards ceremony at the MIXX Bar & Lounge at the ANA InterContinental Tokyo.

A Japanese native himself, Atsushi fully embraced the traditions of Japanese bartending culture throughout a week of individual and team challenges, which included four individual drinks-making rounds. Atsushi’s winning team drinks ritual was The Double Talk, which was made using Chivas Regal 12, and presented with a focus on Japanese craftsmanship, kind service and attention to detail. Inspired by the way in which great drinks can bring people together and cross language barriers, he collaborated with his Mexican and Hong Kong team-mates, and was mentored by hospitality industry pioneer and team sensei Iain Griffiths, to devise a ritual which ensured the drink was designed to be shared, and allowed the drink to be adapted and personalised for different countries around the world.

As the newly crowned 2017 Chivas Masters Global Champion, Atsushi has won an all-access, all-expenses-paid trip to Tales of The Cocktail 2017 in New Orleans. The winning Chivas Masters Collective team led by Atsushi – comprising Mexico’s Haydée Barron Flores and Ryan Nightingale from Hong Kong – walked away with the pinnacle of the range, Chivas Regal The Icon, presented in a bespoke decanter with customised Japanese glassware.

Upon being crowned champion, Atsushi commented: “Wow. It is such an honour to receive this – and in my home town too. I feel like it’s a win for Japan as well as for China. And of course it’s not just for me, but for my awesome team of Haydée and Ryan, and my sensei, Iain. I’ve found friends for the rest of my life through the Chivas Masters – and I’ve learnt how to be a better bartender too.”

Max Warner, Global Brand Ambassador for Chivas Regal, commented from Tokyo: “The Chivas Masters Global Final has again shown the world the wonderful values and principles that great bartending can harness. Atsushi fully took the Chivas Regal spirit of generosity and collaboration with him into the final, which was the eventual point of difference in a very tough field – alongside, of course, some spectacular bartending skills.

“Beyond the serve itself, teamwork and collaboration are just as crucial to the craft of drinks-making, and we have witnessed that here today, and throughout the entire contest. That is why we are also delighted to honour the entire winning Chivas Masters Collective, who helped lead our champion to victory and demonstrated that success really does taste better shared.”

The 2017 Chivas Masters Global Final was host to a distinguished panel of internationally
acclaimed judges: Iain Griffiths, hospitality industry pioneer and co-founder of Mr Lyan Ltd;
Micah Melton, beverage director at the Alinea Group and renowned ‘ice chef’; Chris Lowder, ‘New York’s Rising Star Bartender’ in 2015; Dré Masso, ex-director of bars for the Potato Head Group in Bali, Jakarta, Singapore and Hong Kong; and Rogerio Igarashi Vaz, owner of Tokyo’s Tram & Trench. Each not only scored the finalists, but also shared their insights and expertise through a series of inspirational masterclasses over the course of the week.

The evening also saw the first ever Chivas Masters Global Champion, Masa Urushido,
honoured as a Grand Master, in his native Japan.

THE DOUBLE TALK

40ml Chivas Regal 12
20ml Campari
20ml Bianco Vermouth

Garnished with Matcha Tea Salt – or customised to your country

Stirred and served over block ice in a rocks glass, with a side serve for sharing

 

The Chivas Masters Collective teams:

Team leader: Atsushi Suzuki, China

Team member: Haydée Barron Flores, Mexico

Team member: Ryan Nightingale, Hong Kong

 

Team leader: Hyacinthe Lescoët, France

Team member: Daniel Huggins, Germany

Team member: Patryk Biadacz, Poland

 

Team leader: Masato Sakurai, Japan

Team member: Sandra Šalatová, Czech Republic

Team member: Aloisek Rodríguez Martínez, Cuba

 

Team leader: Roger Grüter, Switzerland

Team member: Abner Barrientos, Puerto Rico

Team member: Wouter Bosch, The Netherlands

 

Team leader: Adam Schmidt, USA

Team member: Benjamin Boyce, United Arab Emirates

Team member: Rhys Wilson, United Kingdom

Iron Maiden and Robinsons Brewery Reveal New ‘Hallowed’ Beer

Bruce Dickinson unveils new HALLOWED beer in Antwerp, Belgium. Photo credit John McMurtrie.
British rock legends IRON MAIDEN and independent family brewers ROBINSONS have revealed a brand new Belgian style beer: HALLOWED.

This new ale follows on from the success of the original TROOPER, which has sold over 15 million pints since its launch in 2013, and previous limited edition beers TROOPER 666 and RED ‘N’ BLACK.

Once again, the dynamic duo of ROBINSONS’ Master Brewer Martyn Weeks and IRON MAIDEN’s lead vocalist and ale aficionado BRUCE DICKINSON have teamed up to create something very special for beer and music fans alike.

BRUCE DICKINSON explains: “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”

At 6.0% ABV in a 330ml bottle, HALLOWED is a Belgian inspired beer that’s brewed in England. It is also one of the first beers to be brewed by ROBINSONS Brewery that uses Belgian yeast. ROBINSONS haven’t changed the yeast used in their beers since 1942, which makes HALLOWED even more special.

Martyn Weeks, Head Brewer at ROBINSONS Brewery, continues: “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”

HALLOWED’s innovative bottle label pays tribute to Belgian beer, presenting IRON MAIDEN’s iconic mascot EDDIE, robed in traditional monk’s clothing: a nod to the Trappist monastic brewing tradition in Belgium.

HALLOWED will be available from October 2017 for a limited period of four months. Information on exactly where the beer will be available will be released on Iron Maiden Beer’s and Robinsons Brewery’s social media accounts in due course.

Beefeater MIXLDN 2017 Bartending Competition Open for Entries!

Beefeater
The seventh annual Beefeater MIXLDN Bartending competition is now open for entries! Beefeater Gin is from London and is of London, and is still made in the capital today. Bartenders love it because of its unparalleled quality and versatility in cocktails. For this year’s MIXLDN, bartenders are being asked to create a new cocktail that best encapsulates the spirit of the city they live in, using Beefeater Dry or Beefeater 24.

With the popularity of gin at an all-time high, the world’s biggest gin cocktail competition is set to be the most hotly contested yet, with entries expected from over 30 countries around the world. The winner will be crowned Beefeater MIXLDN 7 Global Champion and will receive the opportunity to create their very own Beefeater Gin at the distillery in Kennington, London, under the guidance of Master Distiller Desmond Payne.

Sumaiyah Connolly, Beefeater Global Brand Ambassador, comments: “As my first year as Global Brand Ambassador, I’m incredibly excited to announce the return of MIXLDN. It’s a competition in which I’ve been involved in the past when I was working with bartenders in Cape Town, South Africa. Bartenders love it because MIXLDN goes against the grain and has always done things a little differently whilst maintaining its credibility since its beginning. A roll call of the six brilliant, previous champions alone, shows you the calibre of talent involved from around the world. I can’t wait to see what this year has in store from the world of bartending.”

Entrants should submit a cocktail recipe concept and its inspiration to the Beefeater MIXLDN website (www.beefeatermixldn.com) before 31st August, 2017. A selection of bartenders will then be invited to the national final to demonstrate their concept to both local and international gin experts – including Beefeater Global Brand Ambassadors Sebastian Hamilton-Mudge and Sumaiyah Connolly.

Special Release Launched For Glen Moray’s 120th Anniversary

Glen Moray
Recognising the work of his predecessors, Graham Coull, Glen Moray’s Master Distiller, selected five different vintages of Glen Moray to create MASTERY, the ultimate ‘blend’.

The result is a whisky of incredible depth and character that encapsulates the very essence of Glen Moray, steeped in the proud traditions of Speyside, released on 1st July 2017.

Three of the five vintages used were laid down by Graham’s Glen Moray forefathers, Robert Brown (manager from 1959-1987) and Edwin Dodson (manager from 1987-2005). Two of Graham’s own vintages are in there too, as well as evidence of techniques first employed by Glen Moray’s original pioneers, James Haddow (manager from 1913-1927) and his son, Alexander Haddow (manager from 1927 -1959).

With great skill and finesse, Graham experimented to find the ultimate composition, using whisky matured in different fortified wine casks (sherry, madeira and port) to form the backbone of the 120th Anniversary release.

By using the sweetness of port to bring out the best in the heavier flavours emanating from the sherry and Madeira, Graham has added his own ‘twist’ to the Glen Moray classic taste profile, bringing sublime smoothness and balance to the masterpiece.

‘The 120th Anniversary Release celebrates the traditional craftsmanship of Glen Moray while raising a glass to the innovation of maturing in wine casks. Mastery is smooth, sleek and sophisticated.’

Graham Coull says: ‘The Madeira casks that we’ve chosen to form the heart of the whisky relate back to the genuine traditions of Glen Moray experimenting with different, innovative techniques in maturation. It’s me putting a twist on the spirit that was made by previous generations of master distillers.’

‘I wanted to bring in something from 1978, some of the oldest whisky in the warehouses, that represented whisky made by Robert Brown, the 3rd generation of Master Distiller, who was at the helm of Glen Moray from 1959 until 1987 as well as casks filled in the 80’s and 90’s by my predecessor, Ed Dodson. We’ve intertwined these with whisky that has spent its full term in first-fill sherry casks and also a proportion that has been finished in port, to develop the layers of complexity in the overall bottling. The port finished whisky brings a little lightness, which we felt perfectly balances the more robust flavours of the sherry and madeira casks in the blend.’

Jägermeister

Jägermeister
I think it’s safe to say, Jägermeister has become Germany’s most famous drinks export. But other than its consumption within energy drinks, I’ve been looking forward to actually understand Jagermeister, and how it became one of the biggest brand calls the bar scene has ever seen.

So, here goes.

Jägermeister can trace its way back to 1878 and a gentleman named Wilhelm Mast, who founded a wine-vinegar business in his home town of Wolfenbüttel, Lower Saxony. The business is successful, and his son Curt Mast, comes on board, yet decides to turn the company into a different direction.

Curt showed great talent in the preparation and mixture of herbs, and in 1934, after many years of experiments, he developed a recipe that would become the profile we see of Jägermeister. Curt Mast dedicated his new recipe to all hunters and their honourable traditions. A toast of which every hunt would begin and end due to the spirits combination of only natural ingredients and pure alcohol. It’s with this that the stag would be become the figurehead to Jägermeister. However, it’s not just any stag to emblazon each bottle, but it’s said to be the stag that appeared to a wild hunter and converted him to Christianity. The same hunter who later became the patron saint of all hunters: Saint Hubertus.

The bottle itself is durable, with Curt tried and testing a variety from great heights to make sure the bottle was reliable in transporting his recipe across Germany. He also instructed that the doors to the “Kräuterkellerei”, where Jägermeister is produced, are only open to the 56 secret exotic herbs, blossoms, roots, and fruits, delivered here in sacks from across the world.

After selecting raw materials that are of high-quality for Jägermeister, their master distillers then carefully weigh them as specified in the original traditional recipe. They will then prepare several different dry mixtures of herbs. These are then gently extracted by cold maceration in a process that can take several weeks. Once complete, the master distiller will blend the macerates together and transfer them to one of 445 oak barrels within the cellar at Kräuterkellerei, themselves hewn from wood grown in the local forests of the ‘Pfalzerwald’.

But how does it fare? Well below, I give to you my tasting notes –

Jägermeister – 35%

Fresh orange peel and cinnamon come through on the nose, with a bold richness of allspice and cardamom present. Light, fresh notes of anise present on the palate first, with the rich, bold notes of burnt sugar, toffee, roasted coffee and tobacco leaf coming together. A lingering finish of sweet oak, raisin and orange peel.

Jägermeister Manifest – 38%

Pipped as the ‘world’s first’ super-premium herbal liqueur, Manifest is based on the brand’s original recipe of 56 herbs, roots and spices, but contains additional botanicals and is made using five macerates rather than four, whilst also being double-barrelled matured in both small and large oak casks for more than one year to intensify the flavour.
Light honey notes upon the nose, with a subtle sweet caramel profile sneaking through. A thin texture on the palate that warms up to an anise led profile of honey, raisin, cinnamon stick, clove and ginger. A lingering lick of spice on the finish.

Two fantastic herbal liqueurs, and would be enjoyed chilled or over ice for many years to come. However, this did catch my eye;

Jagermeister - Root 56
Root 56

Glass – 

Highball

Ingredients –

50 ml Jägermeister,
Top with Ginger Beer
Squeeze of fresh lime
Garnish with a slice of cucumber

An underrated brand to those who choose to shot, but take the time to experience it and it may surprise you. Make sure you have a bottle of either in your drinks cabinet, and grab some ginger beer too.

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

 

 

 

Freelance Bar and Brand Advisor/Consultant, Events Curator/Collaborator & Journalist to the World of Drinks.

%d bloggers like this: