Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

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Rhum Fest Paris 2019 – The Sugar Cane Journey

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The 6th edition of the Rhum Fest Paris will be held in the Grande Halle at the Parc Floral in Vincennes in a 2,800 m2 exhibition space on 13-15th April. With more than 180 brands and nearly 60 countries represented, it has established itself as a vibrant market place with the aim of becoming the leading European rum show.

Rhum Fest Paris: THE major European rum market place

The show doubles its size into a bright and airy environment, for visitors to taste and communicate with rum experts.

This space creates more scope for fresh activities and new formats for stands and offers brands the opportunity to present immersive, personalized spaces. Finding your way around the show is made easy with a hall that is entirely geared to welcoming visitors, exhibitors and journalists, including:

– 6 entrance zones for the public
– 1 entrance zone exclusively for exhibitors
– 1 entrance zone for media guests

Bigger than ever before, and also taking things to another level, Rhum Fest Paris aims to be at the heart of the rum culture and its market in Europe. Thanks to the market place set up on the site, Rhum Fest Paris helps producers, distributors and importers to establish contact and initiate business.

Finally, to avoid queues, this new venue has 5 different food outlets with:
– An indoor restaurant
– 3 world food trucks (Martinique, Venezuela, Afro-Caribbean)
– 1 snack bar for fast service

Not to mention the classic features of Rhum Fest Paris:
– The masterclass marquee
– The entertainment tents with, among other things, an intriguing escape-room game with a rum theme
– Dedicated enclosures so brands can flex all their immersive creativity:
– The novelty bar – All things new and adventurous
– Calypso cocktail bar
– The pop-up Christian de Montaguère boutique – A fantasy of rum and Caribbean delights

In short, Rhum Fest Paris is still a serious rum festival but with even more to appeal to professional visitors and consumer rum fans.

Dates and times

Public days
Saturday 13 and Sunday 14 April 2019
From 12 noon to 6:30pm

Trade day for professionals in the drinks business
Monday 15 April 2019
From 10am to 5pm

Place
Grande Halle du Parc Floral – Vincennes

Ticketing and accreditation
http://www.rhumfestparis.com

Celebrate Galentine’s Day with Gordon’s Premium Pink Distilled Gin and Baileys Original Irish Cream

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Forget Valentine’s Day, this year the big event is ‘Galentine’s Day’! February 13th is the day entirely dedicated to celebrating friendship over food and drinks!

To mark the occasion, winners of the The YBFs and runner up of the Great British Bake-Off The Sister Table has created the ultimate Galentine’s Day 3-course meal paired with 2 delicious cocktails. The menu is full of all the indulgent foods you really want to eat on a date but probably shouldn’t! Served with a Gordon’s Premium Pink Distilled Gin cocktail to start, and an indulgent Baileys Original Irish Cream cocktail to finish. .

There’s no better excuse to gather your best friends and sip on a fruity flavoured aperitif with Gordon’s Premium Pink Distilled Gin. The Gordon’s Pink Rhubarb and Ginger Sour is the perfect drink to enjoy before you put up your hair and dig into The Sister Tables’ butter drenched garlic dough balls served with shell-on prawns and a vibrant dipping sauce, which compliments the zesty gin cocktail. For mains, tuck into BBQ feast sharing platters: including finger licking sticky harissa chicken wings, pile ’em high’ Texas ribs; ranch style corn on the cob; loaded sweet potatoes with feta; tossed green salad. No Galentine’s Day date would be complete without a dessert that’s oozing in chocolate sauce! The Sister Table has created the perfect combination to end your meal, a delicious Chocolate Brownie & Marshmallow S’more paired with a Baileys Original Irish Cream Honey & Hazelnut martini cocktail. No need to feel judged when you dip your brownie into the cocktail when you’re with great friends…

To celebrate, grab your gal pals and head to Wingmans, a UK & EU Award Winning Streetfood restaurant specialising in Chicken Wings & Homemade Comfort Foods!From 11th Feb – 18th Feb, you can enjoy a Gordon’s Pink Rhubarb and Ginger Sour before getting saucy with some wings, then treat yourselves to a Baileys Honey & Hazelnut martini cocktail to finish. Galentine’s Day sorted!

Recipes

Gordon’s Pink Rhubarb and Ginger Sour [1.8 units]

Rhubarb Ginger Syrup:
Approx 300g fresh rhubarb, chopped
30g Fresh Grated Ginger
150ml Water
150ml Sugar

Add all ingredients to a saucepan and bring to a boil. Reduce to a simmer and cook for 15-20 mins until fruit has softened. Pour syrup through a strainer and leave to cool.

Cocktail:

50ml Rhubarb Ginger Syrup
50 ml Gordon’s Premium Pink Distilled Gin [1.8 units]
25ml Lime Juice

Pour in tumble and stir, add ice

Baileys Honey & Hazelnut martini cocktail [1.2 units]

25ml Honey Syrup (equal parts honey and water)
25ml Hazelnut Liqueur
75ml Baileys Original Irish Cream [1.2 units]

Pour all into a cocktail shaker with ice. Shake and pour into martini glass

Florence Cocktail Week Returns In May For Its 4th Year

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Compagnia dei Caraibi, Diageo, Frescobaldi, Ginarte, Martini, Michter’s, Nardini, and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions. Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

New in 2019:

A Round Table on Negroni, with the patronage of the Municipality of Florence
Saturday May 11th, an institutional Round Table will take place, with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni, the historic cocktail from Florence renowned worldwide. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of mixology and cocktail history, such as Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, Jared Brown and Anistatia Miller from London, and David Wondrich from New York.

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of the best cocktail bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter).

FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the notto-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Casa Agave Named Exclusive Importers Of Mezcal Real Minero

real-minero-range-full-ancestral-artesanal-casa-agave-ltdHaving launched last year as importers and promoters of all thing’s agave, Casa Agave is very proud to announce the latest addition to their range: Mezcal Real Minero!

Real Minero: ‘Porque solo lo autentico perdura’ (‘Because only the authentic endures’)

Considered across the globe as one of the finest mezcal producers, the family has been making mezcal for many generations in Santa Catarina Minas. They are famed for their traditional approach using natural fermentation and small clay pot stills giving their product a smoother and softer character in comparison to many others available.

As incredibly small batch distillates there are some batches that have been imported which have only had 78 litres produced in total. Using combinations of either entirely wild or cultivated agaves and both ancestral and artisanal production methods, which involves back breaking crushing methods of the baked agave hearts with mallets.

If this isn’t reason enough to get your hands on one of these incredibly delicious and rare bottlings, they also have one of the largest and most diverse sustainable agave reforestation programs!

The imported range of 7 mezcals, consisting of 3 ancestral and 4 artesanal creations include an Espadin (51.1%), a Largo (48.9%), a Barril (49.6%), an ensemble of Espadin and Largo (50.7%), ensemble of Tobala and Largo (51.8%), ensemble of Espadin, Madrecuishe, Barril, Largo (52.7%) and an ensemble of Barril and Madrecuishe (53.4%). Each one has an incredibly unique character, and is very gentle on the palate, a reason for which is that the distilled product is left to rest in glass for several months, before they are bottled by hand.

Casa Agave aim to further promote the wonders of agave spirits to consumers and industry professionals alike through training, education, pop ups and trying to increase consumer awareness and understanding of the category.

All their brands are available through their website (www.casa-agave.com) to both consumers and trade. And for more information about Casa Agave or any of their brands, feel free to get in touch via email: info@casa-agave.com

Salud y viva Mexico!

Havana Club Unveils New Streetwear Partnership And Launch Of Apparel Range With ‘Daily Paper’

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Havana Club, the only 100% authentic Cuban rum available globally, has partnered with iconic streetwear fashion brand, Daily Paper, to launch an exclusive capsule collection, limited edition Havana Club 7 Años bottle and creative workshop competition. Unveiled over the weekend at a party in Antwerp, Belgium, the collaboration reinforces Havana Club’s vision to lead the rum revolution and recruit the next generation of rum drinkers[1].

United by a deep rooting in street culture, the collaboration celebrates the authenticity, tradition and eclecticism of each brand – blending the rich heritage of Havana Club with the modern aesthetic of Daily Paper. The eight-piece, black and gold themed capsule range, inspired by the ubiquitous gold chain of street culture, includes a t-shirt, hoodie and hip flask and is available on the DailyPaper website. A limited-edition bottle of Havana Club 7 Años, co-designed with Daily Paper and featuring a unique Daily Paper x Havana Club logo, completes the collection and is available on the Monar, Dranken Bouique and Drinks and Co websites at the RRP of €40.

The launch of the partnership took place at sustainable restaurant and party space, Plein Publiek, where guests were treated to an exclusive catwalk of the collection, a DJ set and two new signature drinks from Havana Club; Havana Club Cancha, made up of Havana Club 7 Años, honey, lime and soda, and the Havana Club Frozen Daiquiri, a refreshing, upbeat and summery take on the classic Daiquiri.

To support the partnership, Havana Club and Daily Paper have introduced the Cuban Links contest, again inspired by gold chains, to support, nurture and recognize emerging creative talent. Three winners from the fields of design, photography and music will be flown to Havana, Cuba and mentored by Havana Club, Daily Paper and other industry leaders during a week-long creative workshop, where they will produce new apparel pieces and a media campaign to finalise and promote the Havana Club x Daily Paper collection around the world.

riem_1A refreshed Havana Club style has been introduced alongside the fashion line to reflect the raw and authentic culture of the streets of Cuba and is led by a strong visual identity centred on being experimental with the Havana Club logo, such as new print designs, over-branding and logo dissection.

Ludmilla Stephkov, Brand Director Design at Havana Club International, commented: “It is incredibly exciting to finally unveil the Havana Club x Daily Paper capsule collection to the world – it marks the start of the next chapter for Havana Club as we look to lead the rum revolution and recruit the rum drinkers of tomorrow. Havana Club is the rum of the streets of Cuba, and we have been inspired by the colourful way of life, laidback attitude and confidence of the people of La Habana to guide us forward. We have torn up the rulebook of rum and look forward to collaborating with more artists and brands in the future.”

To view the full Daily Paper x Havana Club collection click here:

https://www.dailypaperclothing.com/collections/havana-club

European Bartender School and Bacardi-Martini Group Create Initiative to Battle Unemployment

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Conceived with the aim of battling the concerningly high unemployment rate of 24,6% among young adults under 25 in France, while responding to the ever-increasing demand for talented mixologists, Bacardi-Martini sought after the expert education and bar training provided by European Bartender School. Eager to support this initiative, together they created the completely free 10-week training program ‘Shake Your Future’ and launched the first instalment on the 2nd of April 2018 in Paris.
‘When Bacardi approached us with this Shake Your Future project, we didn’t hesitate for a single second because the root of this campaign represents all that we stand for. It’s a wonderful initiative, and alongside the Bacardi-Martini Group, we are going to help unemployed people start their career and take their future into their own hands.’ – Adrien Rosier, Communication Manager for European Bartender School

In collaboration with Pôle Emploi, the French Unemployment Office, 10 enthusiastic candidates living in challenging circumstances were selected to take part in the life-changing program that would allow them to kick-start their career in bartending and overcome unemployment and, in certain cases, homelessness. With little to no experience in bartending or mixology, the candidates were taken from novice to sought-after expert throughout the intensive 10-week training program.

To lay the foundations, the initial phase took place in European Bartender School Paris where the aspiring bartenders completed the 4-week International Bartender Course, receiving 100 hours of training, learning over 80 cocktail recipes, but they were also taught the adequate handling of bar material, rules of service and the bartender’s role, so they became fully equipped in terms of bartending knowledge as well as an understanding of working in hospitality. To solidify this knowledge and training, the candidates then undertook work experience in Parisian bars where they were able to put all they had learnt into action, while fine-tuning their skills under the tutelage of professional bartenders and forging relationships with the biggest names in the Parisian bar scene. With this knowledge and experience under their belts, the Shake Your Future candidates flew to Barcelona to complete a further 2 weeks of training with EBS that really took their skills to the next level. During this Advanced Bartending Course, not only are the budding bartenders given the chance to learn specialised techniques from more experts, but they are also able to extend their network even further and discover another important European cocktail scene.

At the end of these 10 weeks of intense 360° education, the 10 candidates put their knowledge to the test by sitting a final exam on the 14th of June 2018. The 7 successful candidates were awarded their diploma on the 21st of June at the graduation ceremony where emotions ran high, and the graduates were filled with excitement at being on the threshold of a long and thriving career in bartending, with the struggles of unemployment as a thing of the past. The graduates of the successful first instalment of Shake Your Future have gone on to secure long-term contracts in some of the top cocktail bars in Paris, such as Flight Bar and Calbar Paris. Thrilled by these positive results that have helped bring fresh talent to the mixology scene in Paris while furthering a social cause, Bacardi and European Bartender School plan to expand this initiative globally, working towards the goal of having 500 Shake Your Future graduates by 2025.

Muyu Pop-Up Boutique; Combining Sustainability, Ethics & Flavour

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This February, the Muyu Pop-Up Boutique will introduce drinks lovers to Muyu, a brand new range of luxury liqueurs created by three of the world’s most renowned and awarded bartenders – Alex Kratena, Monica Berg & Simone Caporale. At the pop-up guests will be able to experience a tasting with Alex, Monica or Simone, as well as having a unique opportunity to purchase the liqueurs before they officially become available this spring.

Combining a boutique perfume attitude with the trio’s unique cocktail philosophy, Muyu is created in an entirely unique way offering a clean, fresh flavour profile. Inspired by a trip to the Amazon, Muyu will actively promote biodiversity through responsible sourcing, with a share of profits from each bottle also going towards NGOs doing meaningful work in the Amazon.

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Muyu has been designed to enjoyed in highball style cocktails, as well as on the rocks, and will be available in three flavours, each designed by one of the bartenders:

Muyu Jasmine Verte – Monica Berg
Floral, blooming, fresh, sensual and luminous
Jasmine with accents of neroli, patchouli, yuzu and iris

Muyu Chinotto Nero – Simone Caporale
Citrusy, opulent, zesty, lush and mystical
Chinotto with accents of cinchona, oak moss, curacao orange and cacao

Muyu Vetiver – Alex Kratena
Earthy, woody, mystical, intriguing, endless
Vetiver with accents of timur, patchouli, petit grains and cedarwood

Created in a similar way to perfume, the main ingredient is extracted before the second layer of accent ingredients are added. The result is completely developed and complex liquids.

Alex and Simone met whilst working at the Artesian, London, where they led the team to unrivalled success winning World’s Best Bar four years in a row until their departure in 2015. Monica is one of the leading bartenders coming out of Scandinavia. The brand is not only the first from the three bartenders, but also a first for the world of liqueurs which looks set to redefine the category.

Shake Up Your Shop and Check Out A Cocktail With Kitchen Cocktail’s Supermarket Sweep Pop-Up

In the words of the late, great national treasure, Dale Winton “the next time you’re at the checkout and you hear the beep, think of the fun you could be having on Supermarket Sweep!”. This month London Cocktail Club’s world renowned bartender, JJ Goodman, will be stepping out from behind the bar to the check-out to celebrate his new step-by-step cocktail book Kitchen Cocktails, showcasing how delicious cocktails can be made using simple, supermarket ingredients.

Located on the ground floor of London Cocktail Club Shoreditch, the pop-up supermarket aisles, packed with classic everyday items from Coco Pops to bacon, will see ticket-goers race against the clock to gather the ingredients and inflatables to create their cocktail of choice and score one of the ‘cocktail-hack’ prizes. Tickets will be available from Design My Night for £30.00 per person, which includes three cocktails and an enormous amount of fun; you can book for groups of up to 20 between 12pm – 9pm daily, from Saturday 1 December 2018 – Saturday 23 February 2019.

SHOP & SWEEP
Guests will walk through the doors of the Cocktail Kitchen pop-up and meet JJ and the team with a cocktail on arrival. Once divided into teams, competitors will don their 90s-style primary colour jumpers before selecting their preferred cocktail from the Kitchen Cocktails book.

Raring to go,shopping basket in hand, they will then set off to the sound of an airhorn on a timed spin around the aisles of the Cocktail Kitchen supermarket to collect the ingredients needed for their drink of choice, battling it out to take the win. Combining elements from two of the UK’s most beloved tv shows, guests will be able to secure bonus prizes by spinning a Cocktail Wheel of Fortune and stuffing their baskets with the corresponding novelty inflatables.

CHECK OUT A COCKTAIL
Upon check out, challengers will take their shopping bags to the set-up kitchen area where LCC’s team of bartenders will be on-hand to guide budding mixologists on how to create incredible cocktails using the very simple ingredients gathered in the aisles.

Available from kitchen-cocktails.com for RRP £29.99, Kitchen Cocktails is the essential Christmas gift for cocktail lovers across the country looking to shake up winter warmers at home. As the festive party season (and supermarket shop) approaches, the time is ripe to join the revolution.

 

Emily Says . . . . ‘Elephant’

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In her thirteenth feature under ‘Emily Says . . .’, the voice to the Manchester bar scene in Emily Puckering looks at the Elephant in Ginuary;

With “Ginuary” in full swing, it’s natural for one to be on the hunt for a ‘one of a kind’ type of gin; something new and exciting for the New Year perhaps. The start of 2019 has already brought a range of current and intriguing gins to my attention, and I’m here to share them with you all, my fellow gin lovers!

Elephant Gin is a London Dry truly one of a kind. Whilst its story started in South Africa, it is currently distilled one hour east of Hamburg, Germany and is designed in order to capture the flavours and spirit of Africa. By doing that firstly, 15% of profits from the sale of each bottle go towards African elephant conservations, and each batch is named after an elephant supported by that charity at some time. If that doesn’t warm your heart, I don’t know what will.

The name of this gin truly gives one what is expecting: elephant strength. With its London Dry having an ABV of 45%, and its ‘Elephant Strength’ batch with an ABV of 57%, this gin stands out magnificently on the back bar.

On the nose, the initial hit of ginger is apparent alongside hints of delicate fruity notes. The use of fourteen botanicals combined with rare African ingredients and fresh apples give this gin its unique and distinctive taste, all whilst remaining on the ‘juniper heavy’ side.

In similarity to what is received on the nose, the palate immediately delivers subtle notes of ginger; not too strong but enough there to get that fiery kick that ginger is well known for. A slight sweetness is apparent, with gentle tones of elderflower and other floral components such as lavender. To finish, the dry tones of the classic London Dry round up the drinking experience nicely with slightly spiced peppery notes.

An overall fantastic little tipple for those experienced gin drinkers, Elephant Gin delivers something that ticks all the boxes. With it being a London Dry, Elephant sticks to the traditional components that one would expect, but with some delightful floral and spicy notes that create an exciting and different gin to enjoy.

Elephant Gin is best served as a 50ml double over ice with an Indian tonic water, or for those with a taste for something spicier, Fever Tree’s premium aromatic tonic water. The go-to garnish is a handful of dried juniper berries and a delicate slice of fresh ginger. Sorted.

Photo Cred: Elephant Gin