Here Is The World’s Best Aquavit Cocktail In 2018

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Linie The Journey is an international cocktail competition where bartenders from throughout Europe compete for the prestigious first-place award. The international final
was held on Monday, 27 August, at Ingierstrand Bad in Oslo.

Linie The Journey
The story of LINIE started in 1805 with the remarkable journey to Indonesia. It was then discovered that sailing around the world, crossing the equator twice, gave the aquavit a smooth and unique taste. The premise for Linie The Journey is to create a cocktail with Lysholm Linie Aquavit as the main ingredient. The cocktail should also be inspired by the countries along Lysholm Linie Aquavit’s route around the world: Norway, Germany, England, USA, Panama, New Zealand, Australia, Singapore, China, Korea, Japan and Mexico.

International coverage
The competition has drawn a lot of international attention since aquavit is growing in popularity. Aquavit has taken cocktail enthusiasts by storm, and it is clear that many are very committed to bartending, Lysholm Linie Aquavit and the competition. “We are seeing considerable interest in aquavit among young, up-and-coming bartenders, and this national spirit comprises an exciting base in cocktails. We have received more than 200 suggestions for this year’s competition, and quality and creativity are high among participants,” says Romain Jourdan, Category Manager for International Premium Spirits at Arcus and the driving force behind the competition.

With early rounds in Germany, Denmark, Sweden, Finland, Switzerland, Austria and Norway, respectively, more than 200 participants competed to earn one of the 11 spots in the final.

World-class jury
The jury is headed by Monica Berg and also includes the king of mixology, Alex Kratena; the star bartender from Paris, Carina Soto Velasquez; and Arcus’s own Master Blender, Ivan Abrahamsen. The jury weighed four criteria in its assessment of the drinks and the finalists: appearance, taste, story and, most importantly, originality.

Women outscore the men in mixology
This year’s Linie The Journey is the third consecutive competition, and the first two both
crowned female champions. And this year it happened again!

German Peggy Knuth, one of two women in the final, went home Monday night with the coveted first-place award in Linie The Journey 2018 with her cocktail Eastcoast Park. Knuth is the Bar Manager at Salut! Bar in Berlin. Despite her love for Norwegian spirits and Lysholm Linie Aquavit, this was the first time she competed in – and made an impression at – Linie The Journey.

“This year’s Linie The Journey was larger and better than ever, and the winner, Peggy, had a very personal and excellent presentation, but perhaps most importantly – she had a fantastic drink! Lysholm Linie Aquavit was accentuated well, the flavours were balanced, and it was really a drink that you would want to have again! It sounds cliché, but simplest is often best!” says the head of the jury, Monica Berg.

I did not expect to win.
“I naturally hoped on some level that I would win, but I really did not expect it. But, in my opinion, Lysholm Linie Aquavit and Pandan are the perfect partners, just like lovers, and I am so pleased that I was able to incorporate my own preferences in a drink and that the judges liked it. I also think it is incredibly fun – and exciting – that I now have the opportunity to create my own Linie Aquavit with Ivan Abrahamsen, and it is a thrill that it will be sent on the same journey as Lysholm Linie Aquavit. I have to say, I am very satisfied with the evening’s outcome,” said Knuth.

Self-crafted aquavit on first-class journey 
The finalists in Linie The Journey were not just competing for the prestigious first-place ranking, but also a unique opportunity: the possibility to craft their own Norwegian cask-matured Linie Aquavit. Knuth, together with Master Blender Ivan Abrahamsen, will
now create her own personal blend, which will head out on the same journey that Lysholm Linie Aquavit has undertaken all these years – across the equator twice.

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THE winning cocktail: Eastcoast Park
60 ml Linie Aquavit
30 ml lemon cordial (homemade*)
7 drops Pandan Extract (homemade**)

*Homemade lemon cordial
60g lemon peel
1000ml water
500g sugar
20g citric Acid

**Homemade pandan extract
50g dry Pandan leaves (chopped)
200ml neutral alcohol
Leave it for min. 2 weeks

 

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The Scotch Malt Whisky Society Bring Global Members Together With Virtual Tasting

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In celebration of its 35th anniversary, The Scotch Malt Whisky Society (SMWS) will be bringing their spiritual home in Edinburgh, The Vaults, to members across the world through a unique virtual tasting.

The tasting will be streamed live on the SMWS Facebook page (www.facebook.com/thesmwsuk) at 7pm (UK time) Monday 24th September with members invited to join in the tasting of five special drams from across the Society’s flavour spectrum. To get involved, visit http://bit.ly/2MHPrOF

Join in the live tasting from around the world

Limited edition five-dram Discovery Packs are available to members for £35 to ensure that everyone taking part, regardless of where they are in the world, will taste the same hand-selected drams during the live tasting hosted by Master Brand Ambassador John McCheyne.

SMWS are also offering these Discovery Packs as part of an exclusive membership offer, which includes the five-dram 35th Anniversary pack and Society membership, for £89 here: http://bit.ly/2MHRZMq

This is the first time that the SMWS will be hosting a tasting event that will encompass all of its global members, therefore creating a rare opportunity for like-minded enthusiasts worldwide to have a shared whisky experience and interact directly.

SMWS Master Brand Ambassador, John McCheyne, said: “It’s not often we get the opportunity to bring our global members together, so we’re really looking forward to having this experience and celebrating the last 35 years.

“Creating a community of whisky lovers was something that the Society was founded on and we continue to pride ourselves on that. This virtual tasting is a fantastic opportunity to see the scale which that community has grown over the years.”

Experience the event in person

There is the opportunity to experience this historic moment first hand, by attending the tasting live at The Vaults in Edinburgh. The price of the event ticket includes the five-dram Discovery Pack.

The tasting will also be streamed simultaneously to the Society’s Queen Street and Greville Street Member’s Rooms in Edinburgh and London respectively, giving people the opportunity to enjoy this historic experience in the company of fellow members. For more information on screenings of the event see here: http://bit.ly/2MCnG9T

Separate tastings will take place to allow to different time zones and will be screened to members in other countries, including Australia.

Members taking part in the virtual tastings are encouraged to join the conversation and share their experience of the event using #SMWSat35.

From Idea To Tesco Shelves In Two Short Years

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Three years ago the founders of HappyDown™ had an idea for a ready to drink crafted cocktail that could go global. That idea started to become a reality in summer 2017 when the low ABV drink launched in Morrisons stores nationwide. After only two months in Morrisons, distribution has already doubled with the announcement that Tesco is now stocking HappyDown™ nationally. The brand is also currently speaking to several other major supermarkets about full national listings.

With a listing with Amazon and Ocado secured recently, the brand is also currently speaking to several other major supermarkets and convenience retail about full national listings. HappyDown™ has also received two global awards: a Silver each at the International Wine & Spirits Competition (2018) and at Global Spirits Masters (2017) that proves the brands credentials in their industry.

This all goes to show what can be achieved when the right people create the right product at the right time. A lot of people have been involved in the meteoric rise of HappyDown™, from industry contacts to one of the best flavour houses in the U.K., but it is the founders, Paritosh Bhandari and Vishal Mair, who made the initial leap of faith. Leaving their high-paying corporate jobs was a risky move, involving a certain amount of instability (for Paritosh especially, who spent 10 months living in Airbnbs as he travelled the world in search of the winning formula).

The move was a calculated one, however, as both founders bring a huge amount of relevant experience to the table. Paritosh is an award winning marketer having spent 10 years in the drinks industry launching and managing global brands in India, such as Peroni and Fosters. For his work with HappyDown™ it is not surprising therefore that he recently won the UK Government’s “Global Entrepreneur Program”. He also launched India’s first super premium vodka, Artic Vodka, and super premium whisky, Rockford Reserve Whisky, starting by himself and then building the team and business up from scratch.

Vishal meanwhile has spent much of his career consulting, often for well known beverage brands at market entry.

Both men knew, from day one, that they never wanted to limit themselves by creating an
Indian brand for the Indian market or an Indian brand for the world market; they wanted to create a global brand that would work anywhere. They had witnessed the shift towards more natural, craft products, but also the trend amongst millenials and Gen Z to drink less. For those who wanted that moderate drinking experience, however there were not many great tasting options available.

This is how the idea of HappyDown™ was born and its home was the white space within the premix category. In Tesco previously, for instance, you would find own brand gin & tonic, rum & cola and other standard mixer options, as well as a few very sugary alcopops. There was no beverage containing natural ingredients, that was low ABV and which had adult oriented flavour combinations. The HappyDown™ product solved that problem and was given a further sophisticated edge through the infusion of herbs and spices to create three unique and exciting alcoholic drinks: Lychee & Guava infused with Chilli , Lemon & Cucumber infused with Mint and Raspberry & Pomegranate infused with Basil .

Not overwhelmingly complex, but also not prohibitively simple, HappyDown™ is the perfect contemporary cocktail for modern moderate drinkers on the go. Not only are the flavours delicious and refreshing, but each 330ml can is only 4% ABV. Its unique and innovative offering is surely why the brand has experienced such a meteoric rise. For a start up that is only one year old to see their product on the shelves of Tesco within two months of launching is unheard of and sets the tone for their continued growth.

William Grant & Sons Launches Aerstone, A New Single Malt Range That Aims To Decode The Category

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Independent family distiller, William Grant & Sons, announces the launch of a new 10 year old single malt Scotch whisky, Aerstone. The brand focusses on the impact of maturation and malting on flavour and is available in two expressions – Sea Cask 10 Year Old and Land Cask 10 Year Old.

This new range aims to simplify the taste messaging in the single malt category and help new single malt drinkers navigate the flavours of the category easily through clear taste descriptors on pack. The range showcases two different styles of whisky under the same brand, allowing consumers to easily understand the spectrum of flavours and demystify the traditional – and often complex – language associated with the category.

Sea Cask, described as ‘smooth and easy’ on the pack, is a classic Speyside-style single malt with nutty vanilla notes. This whisky develops its character from the time spent aging in warehouses located close to the sea on the Ayrshire coast, giving the whisky a subtle salty note on the finish.

Land Cask, on the other hand, is described as ‘rich and smoky’ and is a peated single malt heroing the use of highland peat in the malting. This whisky’s flavours are developed in warehouses located further inland, allowing the smoky notes to shine through.

Sean Wiemann, Global Innovation Brand Manager at William Grant & Sons comments on the launch:

“We wanted to create a brand that would allow consumers to make a confident choice and offer a great everyday single malt to complement the rest of our premium portfolio. We recognise that for some consumers, the category is complex and can be intimidating. With Aerstone we want to break down some of those barriers and help simplify single malts, inviting existing malt drinkers and new entrants to learn about all the different flavours and styles of single malt Scotch.”

Brian Kinsman, Master Blender at William Grant & Sons continues:

“We have developed two very different and evocative flavour profiles under the one brand, both inspired by the Scottish environment and raw elements where we age our whisky. With a 10 year age statement, people can expect a well-rounded single malt whisky with depth of flavours that will intrigue not only new drinkers, but also more experienced single malt enthusiasts.”

The packaging, developed in conjunction with Here Design in London, aims to help consumers clearly understand what each whisky might taste like without focussing on the more typical – and often ambiguous – whisky analogies for flavour.

Neil Barker, Managing Director at William Grant & Sons UK adds: “Our consumer research has shown that an accessible single malt is set to be a great addition to both the category and our portfolio. With two great expressions available, solidly rooted in our proud Scottish heritage and its landscape, Aerstone perfectly complements people’s increasing interest in hyper-localism, identified in our 2018 Market Report.”

Aerstone will be introduced to the UK market from mid-September and will initially launch in Tesco. The launch will be supported by a marketing campaign centred on ‘Single Malt. Two Choices.’ in the coming months.

David Stewart Crafts Limited-Edition The Balvenie Doublewood Aged 25 Years

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The Balvenie, the world’s most handcrafted single malt Scotch whisky, announces the release of The Balvenie DoubleWood Aged 25 Years – a limited-edition expression specially crafted by Malt Master David Stewart MBE to mark the 25th anniversary of DoubleWood. The Balvenie DoubleWood Aged 25 Years contains liquid laid down at the distillery in Dufftown, Scotland in 1993, the same year as the original DoubleWood Aged 12 Years was released on general sale.

The DoubleWood story started in 1982, when David began experimenting with cask finishing (also known as ‘double-cask maturation’) by transferring mature Balvenie into Oloroso sherry casks to finish it for a number of months – a process which adds a layer of flavour, depth and complexity that cannot be achieved using any other method. The success of this pioneering work led the distillery to release the much sought-after Balvenie Classic in 1983, which was subsequently rebranded as DoubleWood in 1993.

Development of this technique, along with years of dedicated service to the Scotch whisky industry, earned David his MBE from Queen Elizabeth II in 2016.

Commenting on the release, David Stewart MBE says: “When we launched the first DoubleWood in 1993, I would have never thought we would eventually be bottling a 25-year-old variant as we are today. It’s testament to the success and admiration of DoubleWood, that we are releasing this more mature expression.

“The final liquid has a lovely combination of sweetness and spice, with candied orange, some honey syrup on the nose, followed by a velvety mouth-coating taste, with layers of brown sugar and sweet dried fruits. The extra time spent in American oak, and finally sherry casks has imparted a finish full of oak and sherried sweetness.”

The expression was matured in two distinct cask types – firstly traditional whisky casks for 25 years, before being finished in Spanish oak ex-Oloroso sherry casks.

Differing from its younger variant, The Balvenie DoubleWood Aged 25 Years is finished in sherry casks for just three months – compared to nine for the 12-year-old. David decided on a shorter finishing time because after 25 years maturing in traditional whisky casks, the more mature whisky had already taken on a greater level of spice and complexity.

Alwynne Gwilt, UK Brand Ambassador adds: “The DoubleWood 12 is such an iconic whisky, with so many people I’ve spoken to over the years saying it was one of the whiskies that really got them interested in drinking Scotch. As such, it’s a thrill to see this limited edition released to celebrate the 25 years that this whisky has been on the market. It’s a wonderful tribute to David’s expertise and time with the company; lovers of The Balvenie will no doubt find this as something to treasure.”

The launch of this new expression is part of a year of celebrations, as The Balvenie honours the distillery craftsmen and women who helped bring DoubleWood into being, and specifically the pioneering work of David Stewart MBE himself. As a new chapter in the story, the release of The Balvenie DoubleWood Aged 25 Years is a fitting tribute to David’s vision and skill.

The Balvenie DoubleWood Aged 25 Years is bottled at 43%ABV and will be available at Global Shop Window and independent specialist retailers at a RRP of £400.

This Mexican Independence Day, Discover The Country’s National Drink In Its True Colours

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Mexican foods and flavours are increasingly popping up on restaurant menus and street food stalls all around the world, enticing consumers to explore a more sophisticated side to the country’s cuisine. A celebration of the country that gave us tamales and tostadas is not complete without a sip of Mexico’s national drink.

Master Tequilera Sonia Espinola, Director of Heritage for the Jose Cuervo Foundation, has dedicated her life to spreading the authentic art of tequila drinking with the world, as one of the first females to be officially recognised by the Mexican government as a Tequilera. She shares her three tips for drinking tequila, the Mexican way:

1. Know the difference

Not all tequilas are created equal. First of all, for a drink to be called tequila, it needs to have the denomination of origin. There are only five areas in Mexico where tequila is produced. If an agave-based spirit is produced outside of these regions, it is not tequila.
But most importantly, depending on how they’ve been aged, tequilas fall into three categories:
· Silver tequila such as Jose Cuervo Especial and Jose Cuervo Tradicional Silver have not been aged, which means their colouring is clear and the agave flavour comes through more strongly.
· For tequilas to be called ‘reposados’ (rested), they need to have spent at least two months but not more than a year in oak barrels. For instance, Jose Cuervo Tradicional Reposado is 100% blue agave tequila, rested in white oak barrels for at least two months.
· Finally, tequilas that have been aged in barrels for over a year are called ‘añejos’ (aged), whilst ‘extra-añejo’ (extra-aged) tequilas have spent at least three years in the barrels. Reserva de la Familia is such an extra-añejo, with strong oaky flavours and more complexity coming through every sip.

2. Sip, don’t shot

You can, of course, enjoy tequila as a shot. Our Jose Cuervo Tradicional Silver is carefully bottled to conserve its flavour and finish at freezing temperatures and there’s nothing quite like a cool shot of Tradicional when you’re at a party. But if you truly want to appreciate tequila the Mexican way, you have to sip it from a glass like you would sip whiskey or rum. This is especially true for the aged tequilas (reposado, añejo and extra-añejo).
Use a tasting glass or wine glass to really open the flavours up. Nose it gently with small sips. An agave plant, the foundation of all tequila, requires a minimum of six years to reach maturity; most are harvested after ten years or longer. A decade of work takes a lot of patience; by sipping the tequila and taking in all its complex flavour notes, we show our appreciation for this journey of the agave, from field to glass. When I host dinners for friends, we like sipping a glass of Jose Cuervo Tradicional Reposado, which has been rested in oak barrels for up to six months. I love the flavour of roasted agave and the subtle hint of oak, pineapple and white pepper.

3. Toast to Independence Day the Mexican way

A Mexican Independence Day celebration is not a real fiesta without the Banderita, a combination of three drinks in the colours of the Mexican flag: a green lime juice represents the independence movement, Jose Cuervo Tradicional or Jose Cuervo Especial Silver stands for the centre of the Mexican flag and a red tomato-based chaser called Sangrita represents the blood of the national heroes. Line the glasses from left to right and you’ll have the Mexican flag in a drink, ready to be sipped: Salud!

Chivas Welcomes Top Bartender, Rhys Wilson, To The Team

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Bartender, whisky aficionado, and UK winner of the 2017 Chivas Masters Cocktail Competition, Rhys Wilson, has joined Chivas as Global Brand Ambassador. Rhys steps in to a leading role where he will share his passion for Scotch whisky on the global stage and bring to life Chivas’ belief that blended is better, in life and in Scotch.

Rhys brings an incredible blend of industry knowledge, experience and success to the role. Formerly General Manager at London’s Happiness Forgets, winner of Best International Cocktail Bar at this year’s Tales of the Cocktail Spirited Awards, Rhys will be drawing on his 10 years of industry experience to deliver captivating experiences and tantalising serves for Chivas.

Speaking for the first time as the new Chivas Global Brand Ambassador, Rhys comments: “Taking part in the Chivas Masters was a huge turning point in my career, helping me learn a lot about myself, Scotch whisky and the path towards achieving success as a team. Perhaps most importantly though, it gave me the opportunity to become part of the Chivas family and really be inspired by the brand and its values. I’m honoured to now have the opportunity to help bring these values to life and work with the Chivas community around the world.”

Richard Black, Global Marketing Director for Chivas, adds: “We are delighted to welcome Rhys to the team as we have witnessed his charisma and dedication to the brand through his involvement with the Chivas Masters and believe he will bring a fresh new perspective to the role. We’re looking forward to working closely with him as he helps to strengthen our relationships with the bartending community and showcase our award-winning portfolio as we move from strength to strength globally.”

We Salute You, Scotland: Glenfiddich Festival Experiment Returns To Say Thank You To Scottish Hospitality Industry

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This weekend, The Glenfiddich Festival Experiment returned for round two, welcoming 700 bartenders to the brand’s spiritual home of Dufftown.

The private two-day festival launched in 2017 as a thank you to the Scottish hospitality industry for its continued support of Glenfiddich, and to celebrate the brand’s Experimental Series.

This year’s festival was bigger, better, and more experimental than ever – filled with non-stop entertainment, from music, to comedy, whisky tastings, and distillery tours. Music legends Razorlight and Scotland’s own Twin Atlantic stormed the main stage with their headline performances, supported by up and coming home grown talent Kashmir Crows, Chasing Abbey, The Rising Souls, Tom Hamilton, Atlas Run, Van Ives and many more. Glenfiddich’s own DJ Paradice flew in from the US especially for his late-night appearance on the Forest Stage.

The Whisky Lounge, a new addition to this year’s festival, boasted a breath-taking view over the Glenfiddich distillery. The lounge hosted live comedy from Gary Little and Leo Kearse and served up drams from across the Glenfiddich portfolio. This year’s lucky festival goers were treated to an exclusive tasting of Fire & Cane, the fourth concept in Glenfiddich’s Experimental Series – a smoky whisky finished in sweet rum casks.

The Glenfiddich bar mixed things up with a host of whisky cocktails including: Don’t Be Fooled with Glenfiddich IPA Experiment, Bucks Highball with Glenfiddich 12YO, Glenfiddich 15 YO Old Fashioned and Glenfiddich IPA Experiment with kaffir and coconut.

Jody Buchan, owner of KIN in Edinburgh, commented: “It felt great to have a brand as historic and well-respected as Glenfiddich throw a party and to be given an invitation. To me it shows that the brand may be steeped in history but it can still be forward thinking and care about the people who help sell the product.”

Mark Thomson, Glenfiddich’s Ambassador to Scotland, commented: “Experimentation is at the heart of all we do, and bartenders play a key role in bringing that to life for customers. They show up to work every day and put their heart and soul into an often thankless job – with many pushing the boundaries and experimenting every day, just as we do. It’s brilliant to be able to say thank you to them with another year of festivities at our home in Dufftown.”

Corazón Tequila Launching in the UK

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With premium tequila in strong growth in the UK, Corazón Tequila is being launched by distributor Hi-Spirits. A four-strong range will be available to the on-trade and off-trade from September.

Figures from Nielsen show that tequila sales grew by 3.9% in value in the UK in the year to June 2018, with premium brands performing even more strongly as consumers continue to seek out spirits with craft and artisan credentials.

The Corazón brand is owned by Sazerac, whose portfolio also spans brands including Southern Comfort, Buffalo Trace, Fireball and Paddy Whiskey.

Corazón is produced for Sazerac by the award-winning Casa San Matias Distillery, one of the few family-owned agave estates & distilleries in Los Altos de Jalisco, Mexico. Corazón Tequila is single estate-cultivated, distilled and hand-bottled. The entire Corazón Tequila process comes straight from the heart of its producers. It is made from 100% blue Weber agave sourced from the Highlands of Jalisco with only the highest quality plants selected and used in the traditional production process including cooking in stone ovens. During its unique distillation process, oxygen is infused into the tequila after the second distillation to produce a spirit that is softer and more approachable with enhanced aromas and distinct flavors.

For more than 130 years, Casa San Matias has been committed to producing the best quality tequila in Mexico, making it one of the oldest tequila distilleries in the country. Casa San Matias is an environmentally and socially responsible company. It is one of only four tequila distilleries equipped with a biodigester and has one of the smallest carbon footprints in the tequila industry. It was the first tequila company to be certified as a “Great Place to Work,” was recognised as part of “TOP Companies” in Mexico, and has been certified and recognised for gender equality in the workplace.

The four-strong line-up of Corazón Single Estate Tequilas coming to the UK, all at 40% ABV in a bespoke bottle with a distinctive cork cap, includes Corazón Blanco RSP £32, Corazón Reposado RSP £35, Corazón Añejo RSP £40, and Corazón Extra Añejo RSP £50.

The Casa San Matias Distillery and the Corazon line are both very highly decorated. At the 2018 Los Angeles International Spirits Competition, the Añejo and Extra Añejo were awarded Gold, with Blanco and Reposado winning Silver. The competition saw Casa San Matias win 11 medals in total, including nine for Corazón Tequilas. Corazón de Agave Extra Añejo also won a Double Gold Medal at the 2018 San Francisco World Spirits Competition.

At the 2017 International Sprits Challenge, Casa San Matias was named Producer of the Year. At the 2016 World Tequila Awards, Corazón was awarded World’s Best Tequila. Corazón Reposado was also awarded 95 points and Extraordinary, Double Recommendation status at the Ultimate Spirits Challenge 2017.

Hi-Spirits is targeting a core demographic of 25-35-year-old cocktail drinkers and spirits explorers with the Corazón range. Dan Bolton, managing director of Hi-Spirits, said: “Quite simply, Casa San Matias is currently distilling the finest tequilas in the world, and we’re delighted to be adding Corazón to our portfolio of brands.

“Tequila is a huge opportunity for the UK spirits market, and with serves generally weighted towards shots in the on-trade in particular, we see a strong opportunity with the launch of the Corazón range to shift that perception.

“We want to engage the growing number of knowledgeable consumers who enjoy cocktails both when they’re out to eat and drink, and at home, and who appreciate spirits with authenticity and provenance, as we’ve seen with the craft gin boom.

“Along with premium cocktail serve ideas, we’re offering information about the heritage of premium tequila and the terroir of agave, tapping into that artisan spirits trend. While consumers appreciate classic cocktails such as the Paloma and Margarita, there is so much more to enjoy. We’re making the Verdita our signature serve for Corazón, positioning it as the ‘unknown classic’ cocktail that consumers will come to love!”

The Verdita (to accompany a 50ml measure of Corazón)

Ingredients:

Half bunch of mint
1 bunch of fresh coriander
3 green Jalapenos (can be scaled back if too spicy)
1.3 litres of pure pasteurised pineapple juice
Quarter cucumber with skin
8-10 inch cubes of fresh watermelon
Pinch black pepper

Method: Blend the mix, strain it and chill before serving

Jameson Cold Brew Set To Refresh Irish Whiskey And Coffee

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Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, is set to pilot a new and innovative take on the classic combination of Irish whiskey and coffee; Jameson Cold Brew. Jameson Cold Brew will be trialled in limited quantities from September 2018 in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini.

Jameson Cold Brew is a combination of triple-distilled Jameson Irish Whiskey and refreshing cold brew coffee extract, crafted from the finest, 100% Fairtrade arabica beans from Columbia and Brazil. The result is a smooth, new Irish whiskey experience, with a bold coffee taste balanced with charred wood on the palate and a warming mouthfeel on the finish.

Underpinning the long-standing association between Jameson and coffee, Jameson Cold Brew is best served over ice or in a coffee cocktail such as the Jameson Cold Brew martini or the Jameson Cold-Fashioned. The pilot innovation is set to inspire bartenders and appeal to lovers of whiskey, coffee and food with a new Jameson experience that can be enjoyed from day to night.

Jameson Cold Brew is set to tap into the rise in popularity of both Irish whiskey and coffee culture in key cities around the world, typified by all-day coffee shops that cater for both a daytime caffeine fix and evening cocktail experience. Bottled at 35% ABV, the new release will debut in the Jameson Distillery Bow St, Ireland, Northern Ireland and Dublin Airport from September 2018 at an RRP €28.50.

Brendan Buckley, Strategy, Innovation and Prestige Director at Irish Distillers, commented: “Over the past ten years, we have seen the continued rise in popularity of both Irish whiskey and craft coffee culture, and while the two are no strangers in the glass we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience it offers.”

#JamesonColdBrew