Spirits Platform And Walsh Whiskey Distillery Announce Partnership In Australia

btlsPremium spirits, marketing and distribution company Spirits Platform and Walsh Whiskey Distillery have announced an exclusive Australian partnership with to manage Walsh Whiskey Distillery’s internationally acclaimed whiskey brands, spearheaded by The Irishman.

Coinciding with Spirits Platform’s first birthday and the recent opening of Walsh Whiskey’s new distillery at Royal Oak in Ireland’s County Carlow, Spirits Platform will distribute The Irishman’s Founder’s Reserve (RRP $70), The Irishman Single Malt (RRP $80) and limited editions, The Irishman 12 Year Old Single Malt (RRP $110) and The Irishman Cask Strength (RRP $180) to selected premium retail and on-premise accounts.

Established in 1999 by husband and wife team Bernard and Rosemary Walsh , The Irishman has gathered a swathe of international awards including being named Irish Whiskey Brand of the Year at the New York International Spirits Competition in November 2015.

Now exporting to 40 countries, Walsh Whiskey Distillery is rare amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt from its two production lines using both pot and column stills.

The exclusive Australian distribution agreement follows Spirits Platform CEO Ian Atherton’s visit to Ireland in June for the opening of the new €25 million (AUD$36 million) Walsh Whiskey Distillery and visitor centre at the 18th century Royal Oak estate on the banks of the River Barrow. The distillery is expected to attract more than 75,000 visitors per year as a highlight of Ireland’s Ancient East Tour is offering.

Ian Atherton said he was delighted by the opportunity to represent this outstanding example of Irish whiskey in Australia.

“We could not ask to manage a more premium, artisan whiskey that is testament to the uniquely handcrafted approach undertaken by Bernard, Rosemary and their team.”

“On behalf of the Spirits Platform team I want to thank Walsh Whiskey Distillery and we look forward to nurturing The Irishman in Australia as we continue to develop awareness with both consumers and trade,” said Ian.

Bernard Walsh, Co-Founder of Walsh Whiskey Distillery and creator of The Irishman and Writers Tears super-premium whiskeys said he was thrilled that the Australian visitors to the distillery could now also enjoy its whiskeys at home.

“We were delighted to seal our partnership with Spirits Platform during Ian’s recent visit to Royal Oak.”

“Whilst Australia currently accounts for two percent of global Irish whiskey sales – this is a number I’m sure will grow under the stewardship of the Spirits Platform team,” said Bernard.

The launch of The Irishman in Australia coincides with the visit of Walsh Whiskey Distillery’s Global Brand Ambassador, Sean Normoyle, who will be attending Whiskey Live in Brisbane on August 19 &20, The Oak Barrel Fair, Sydney on August 26 & 27 as well as visiting key accounts and partners.

After Over 400 Years, Agave’s Best Kept Secret is Launching in the UK

Raicilla Estancia Product Shot
National wholesaler and specialist retailer Amathus Drinks have teamed up with distributor Proof Drinks as official partner for the launch of the Agave spirit Raicilla. Raicilla producers R&J Estancia Distillery selected Proof Drinks to exclusively import Estancia Raicilla into Europe and Australia, launching it into the UK in partnership with Agave specialists Amathus Drinks who will handle all UK distribution through their wholesale and retail departments nationwide.

Known by some as the Mexican native gin, Raicilla is one of Mexico’s oldest artisan spirits. Raicilla is obtained from the distillation of musts derived from grinding mature hearts of Agave Maximiliana which are given 10 to 15 years to ripen in the high altitude regions of the Sierra Madre Occidental. In the cool climate of the mountainous region the Agave matures to form the Raicilla’s unique floral characteristics.
The resulting aromatic Raicilla has a light nose with notes of citrus and roasted fruits and an irresistibly crisp and balanced palate with a medium sweetness and smooth mouth-feel.

Like a combination of Gin, Mezcal and Tequila, this Raicilla is one of the most refined Agave spirits you’ll come across with very few spirits in the world as versatile. The nobility of its origin is manifested in many ways and can be enjoyed neat or on the rocks and even as an ingredient in various dishes and desserts in Mexican cuisine. In fact, sipped alone, accompanied or mixed, its mild flavour and aroma satisfies the most demanding palate.

An increased global consumption of Agave spirits has been seen as a result of high quality Tequilas and Mezcals becoming available, thus paving the way and creating a consumer desire for a new category of Agave spirits which Raicilla is set to capitalise on.

“Amathus has been at the forefront of many new trends in the UK market; Artisanal Cachaça from Brazil, Pisco from Peru, and Mezcal to name a few. Raicilla is made in Jalisco from Agave Maximiliana, also known as Lechuguilla. Estancia Raicilla is a welcome addition to our portfolio and a great introduction to the world that is Raicilla. Exciting times!” Jon Anders Borchgrevink Fjeldsrud, Agave Ambassador, Amathus Drinks.

To celebrate the partnership and introduce this new spirit to the UK, Amathus’ Soho store will be holding a tasting and masterclass led by Rio Chenery of the R&J distillery on Friday 2nd September, followed by a launch party at El Camion on Brewer Street, Soho on Monday 5th September.

Global Lifestyle Experience Comes To London: L’Eden By Perrier-Jouet

L'Eden
L’Eden by Perrier-Jouët is an immersive experience around a completely new vision of nature and an unexpected contrast in the urban city of London.

From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët will celebrate the creative effervescence of two of the biggest cultural weeks, with an installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr.

Found at 147 Wardour Street the two story L’Eden by Perrier-Jouët is named after the exclusive Eden cellar in Epernay, the home town of Maison Perrier-Jouët where it’s rarest and most prestigious Champagnes are kept. L’Eden by Perrier-Jouët is inspired by the beauty of nature and the space will echo the Art Nouveau inspiration behind Emile Galle’s iconic Perrier-Jouët Belle Epoque bottle which she designed in 1902.

The ground floor lounge has been curated by internationally renowned French designer Noé Duchaufour-Lawrance, alongside beautifully designed chairs and tables hangs an interactive installation, which links nature to the city creating an unexpected contrast of calm in an urban landscape. Noé has chosen to use Bernhardt furniture for the space as each speaks the language of simplicity and graceful lines that are the trademark of Noé Duchaufour-Lawrance.

The installation includes a vertical system of 3D-printed elements suspended from the ceiling on a network of brass tubes which grow down from the ceiling, like branches from a pergola. Noé creates a link between nature and the city, as there is little green space in London, particularly in Soho, the installation gives the sensation and reinterprets green space in this urban environment. Noé dramatises the approach in which the champagne is served, as visitors extract the flutes from the ‘tree,’ in a new tasting ritual, to be filled up with Perrier-Jouët Champagne.

What’s more growing downstairs will be the world’s first bio-responsive garden, an installation bursting with plants that mimic the movements of visitors, complete with a hidden Eden cellar, for those who know.

L’Eden by Perrier-Jouët will play host to various experiences including design talks, fashion presentations, Perrier-Jouët tastings, masterclasses and star-studded parties. Consumers can experience L’Eden by Perrier-Jouët on Friday 23rd, Saturday 24th and Sunday 25th September. All other dates will be invitation only.

For more information and to buy tickets go to http://www.pj.fr/edenLDN

Tanqueray No.10 Presents The Perfect Ten

Tanqeuray 10
To shine a light on the pursuit of perfection taken on by the craftsmen behind some of the UK’s most treasured and iconic luxury brands, Tanqueray No. TEN has launched The Perfect Ten Campaign.

Spanning a yearlong celebration, an exciting brand collaboration will be revealed at the beginning of each month, alongside a new product or experience with a unique story to share. Working alongside fashion icon Sophia Neophitou and 10 Magazine, Tanqueray No. TEN has handpicked nine other luxury brands, each with a talented master craftsman at the helm who spend their days creating the extraordinary. These are experts from the fashion, design, jewellery, retail and travel industries, and include international designer Lee Broom, luxury travel brand Belmond, menswear designer Timothy Everest, cult florists Rebel Rebel and globally renowned photographer Maria Ziegelbock. The master craftsmen behind these luxury brands have been chosen to form ‘The Perfect Ten’.

Kick-starting the campaign is the legendary Charles Tanqueray, the craftsman behind Tanqueray No. TEN. In 1830, Charles Tanqueray followed his passion to set up the Vine Street Distillery in Bloomsbury, London, to produce a quality gin worthy of his ambition. With an exceptional entrepreneurial spirit and a unique vision, Charles Tanqueray spent years of experimenting to succeed in producing the key balance of ingredients to make the perfect London Dry Gin. Since this defining day in Tanqueray history, Tanqueray No. TEN is now one of the most popular luxury gins in the UK and a multi award-winning spirit.

Tanqueray No. Ten takes its name from Tiny Ten, the nickname of the small copper pot still where every drop is produced, but there is nothing minor about its flavour. Handcrafted in small batches, and bringing together almost 200 years of distilling passion, the unique artisanal blend of Tanqueray No. TEN along with the abundance of fresh citrus fruits sets this gin apart from the rest. This blend of fine botanicals and spices remains a well-guarded secret to this day.

As a pioneer in his craft, Charles Tanqueray is behind the inspiration of The Perfect Ten campaign, which will champion today’s craftsmen who uphold the same passion and vision, creating a legacy within their respective craft.

Keep an eye on fashion bible http://www.10magazine.com for each Perfect Ten brand partner announcement at the start of every month. Alongside each announcement, a unique product or experience will be revealed, which will be available to purchase.

 

Final Day For The Laphroaig Champions Divided Opinions Competition

Laphroaig
Following the huge success of 2015’s award winning #OpinionsWelcome™ campaign, Laphroaig ® has launched the global competition for another year running. The social media initiative celebrates consumers’ most expressive, poetic and downright unusual descriptions about the wildly divisive tasting profiles of Laphroaig ® 10 YO, Select and PX. To enter simply visit the #OpinionsWelcome™ website (www.Laphroaig.com/Opinions) and guests will be invited to enter their opinion. Over 200 prizes will be awarded to the best and a further five will be chosen to be part of an immersive Laphroaig® experience. The competition ends 19 August 2016, so get submitting.

Selected by Distillery Manager, John Campbell, the top five Grand Prize winners will receive an all-expenses-paid trip to Laphroaig’s home on Islay, Scotland, and the chance to share their winning opinion with the world – as each Grand Prize winner will see their name and unconventional whisky tasting note printed onto the lids of Laphroaig’s iconic white tubes that will appear on shelf around the world.

LET’S BE HONEST
Laphroaig® is a complex beast that has never shied away from strong opinions. Its most loyal fans freely describe the heavily peated single malt whisky as “disinfectant for the soul” or “like a punch in the face…but in a good way.”

When the competition closes on 19 August 2016, John Campbell will select the most ingenious opinions and judge them on their creativity, imagination, humour and honesty.

In addition to a personal ‘Water to Whisky’ distillery tour hosted by John Campbell, Grand Prize winners will be invited to the Tasting Room to sample the range of whiskies, followed by an exclusive prize giving ceremony. The 4-day Grand Prize trip to the home of Laphroaig® takes winners on an exploration of the 201-year history of what is considered to be the most distinctive single malts in the world.

WINNING OPINIONS

The first 40 #OpinionsWelcome™ competition runners up will be awarded a bottle of Laphroaig® with their name and winning description emblazoned onto its bespoke #OpinionsWelcome™ label, whilst the remaining winners will all receive a one-of-a-kind postcard from Islay signed by John Campbell and printed with their unique opinion that caught his eye.

With over 200 prizes on offer, #OpinionsWelcome™ applauds the uniquely individual way that each person experiences Laphroaig® no matter what corner of the world they live in or what stage of their whisky journey they might be at. So whether you think the Scotch whisky tastes like “a first kiss with a smoky touch of heaven” or “a mouthful of bog water,” it’s an opinion that only you can put into words and Laphroaig® wants to share it with the world!

Submit your opinion at http://www.laphroaig.com/opinions by 19 August 2016 to have your say and become part of Laphroaig’s 201-year history

Plymouth Gin Explores Cocktails Past And Present With New Bar Menu

Refectory Bar
Plymouth Gin has launched an extensive and exciting new drinks menu for the distillery’s Refectory Bar featuring a combination of classic and contemporary cocktails that have been curated by International Brand Ambassador, Sebastian Hamilton-Mudge. The menu not only offers an unparalleled taste experience for gin lovers visiting the Plymouth Gin distillery but also brings to life the remarkable stories behind the brand.

At the heart of the menu are four cocktails that tell the story of Plymouth Gin. The Marguerite, a variation of the Dry Martini which was first recorded using Plymouth Gin, showcases the brand’s historic role in the creation of the world’s most famous gin cocktail; the Gimlet and Pink Gin both speak of Plymouth Gin’s association with the British Royal Navy, on whose ships these drinks were first created and finally the Gin Pennant is a modern cocktail devised by Hamilton-Mudge, with nautical tradition at its heart.

The eclectic menu offers something for everyone and has been designed to challenge modern ideas of gin cocktails. From The Captain’s Table section is a collection of the Refectory Bar team’s favourites, including the Dartmoor Flip, made with a syrup of local Jail Ale. Recreating the communal drinking rituals among sailors in the 1600s, the Punch-Up on the Barbican section offers innovative group punches designed to be shared. With Love From The Savoy, meanwhile, celebrates the brand’s long history with the American Bar at the Savoy Hotel, proving to gin lovers that great drinks never go out of fashion.

A final series of drinks – Stranger Things Happen At Sea – is a forward-looking collection of new and unusual cocktails. The Negroni 57, imagined by Hamilton-Mudge after a long day working at the Plymouth Gin distillery, is batch-made, bottled and charged with CO2, while the Ankle Snapper is a fun recreation of the classic Red Snapper, using fresh cherry tomatoes and cardamom. The menu also offers a group of non-alcoholic drinks, to which Plymouth Gin can be added according to personal tastes.

Sebastian Hamilton-Mudge comments: “The new Refectory Bar menu is my celebration of the versatility and rich cocktail history of Plymouth Gin, a spirit that is loved by the best bartenders and gin connoisseurs across the globe. With such a wealth of heritage, it was important to bring to life the stories of Plymouth Gin through the new cocktail menu, while also demonstrating why this spirit is considered one of the world’s most versatile cocktail ingredients. I hope that the fun and playful collection of cocktails will excite gin lovers visiting the Refectory Bar time and time again.”

The new Refectory Bar menu is available at the Plymouth Gin Refectory Bar, Black Friars Distillery, Plymouth. For opening hours visit the Refectory Bar website: http://www.therefectorybar.co.uk/

Key Recipes

  • Marguerite: Plymouth Gin, French dry vermouth, orange bitters
  • Classic Pink Gin: Plymouth Navy Gin, 2 drops of Angostura bitters, lemon twist
  • Reinvented Gimlet: Plymouth Navy Gin, homemade lime cordial
  • Gin Pennant: Plymouth Gin, Plymouth Sloe Gin, Antica Formula, apricot liqueur, orange juice, fresh lemon juice, sugar syrup, soda water, fresh mint, lemon and orange twist
  • Dartmoor Flip: Plymouth Gin, Jail Ale syrup, fresh egg yolk, chocolate bitters, grated nutmeg, sloe gin soaked raisins
  • Refectory Punch: Plymouth Gin, yellow chartreuse, homemade orgeat syrup, fresh lemon juice, sparkling green tea, oleo saccharum, lemon and orange slices
  • Savoy Hotel Special Cocktail No. 2: Plymouth Gin, Lillet Blanc, fresh orange juice, apricot liqueur, lemon twist
  • Negroni 57: Plymouth Navy and Sloe Gins, Antica Formula, Campari, water, CO2, citrus tincture
  • Ankle Snapper: Plymouth Gin, cherry tomatoes, fresh lemon juice, sugar, cardamom, sea salt, fresh cucumber, tabasco

All Hands On Deck For New City Centre Pirate Inspired Rum Bar Man’s Ruin

Man's Ruin 4 LR
A new pirate inspired rum bar is set to open in the heart of Liverpool’s vibrant Stanley Street.

Man’s Ruin will be unveiled on Thursday, August 25, and will provide a refreshing new dimension to the city’s bar scene by combining the look and feel of a pirate ship with aptly paired inventive mixology.

As the brainchild of owners Joe McMahon, Adam Ramsey and Dan Friend, whose ever-expanding hospitality portfolio also contains Graffiti and Wall of Fame, Man’s Ruin will be situated within the trio’s newest property, formerly operating as Wonderland.

The directors said: “Not to be confused with our recent announcement of the over-21 nightclub Void, Man’s Ruin is a completely separate rum bar housed within the same 10 Stanley Street building. The concept for Man’s Ruin was inspired by a venue that we visited in America as we wanted to introduce something a little more edgy and out-there to this end of town.

“While the original idea was to create a Tiki bar, we decided to expand on this and instead base it around the look and feel of a pirate ship, focusing on rum and things associated with pirates such as women, tattoos, gambling and drinks aka ‘Man’s Ruin’.”

Featuring an authentic dark wood interior, synonymous with traditional pirate ships, the lower-ground rum bar ensures a consistent tone throughout. In addition to barrel booths, focal points include quirky lighting, artwork and a luxury ‘Captain’s Quarter’.

In line with supporting the on-going development of the local area, Man’s Ruin will create 15 new jobs ranging from security to bar and hosting staff.

The directors added: “We hope that Man’s Ruin will become a firm favourite with local residents, students, corporates and those traveling from further afield for occasions such as hen and stag parties. Given our proven track record for providing a night out to remember, we are very much looking forward to adding a novel new dimension to the city’s world-famous nightlife.

“Man’s Ruin is not just about having a drink in a bar – it’s about experiencing an on-deck atmosphere like no other. Our motto is ‘Work like a Captain and play like a Pirate’!”

Man’s Ruin will open its doors on Thursday, August 25 and will be from thereon open Thursday-Sunday 7pm until late.

Rumfest Announces 10th Anniversary Event

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RumFest announces its return to the capital for the nation’s biggest celebration of rum and rum culture. Pulling out all the stops for an impressive 10th anniversary year, the event will host a myriad of rum-related offerings with the spirit’s leading brands and aficionados all jam-packed into two days at London’s ILEC, 22nd-23rd October. Over 400 rums will be available for ticket-holders to sip, savour and buy try and take home with RumFest’s Golden Tot tokens making a welcome return to give the more discerning drinker access to ultra-premium and rare rums, that would otherwise cost over £200 a bottle. The comprehensive programme will see rum tastings, in-depth seminars, The Rum Auction sponsored by Christie’s, incredible food and a party atmosphere to match, not to mention a new Sunday rum roast and special guests Levi Roots and Beach Bum Berry joining in on the celebrations. Tickets are now on sale from £39.50, including a VIP package priced from £69.50 which includes fast track entry, goodie bag and a three course Caribbean lunch. More information on tickets and the event can be found on the website via rumfest.co.uk.

Launched by Global Rum Ambassador Ian Burrell, RumFest has become the main event of the rum calendar and the event’s 10th outing is set to be its strongest yet as it invites the nation to delve into the world of rum.

Over 400 rums from around the world will be on offer, with a myriad of exhibitors including Diplomatico, Havana Club, Don Q, Bacardi, Mount Gay, Pussers, St. Nicholas Abbey, Richland Rum and many more.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairings and the making of rums. Top blenders, mixologists and distillers will be on hand to teach ticket-holders the art of cocktail making as well as more ways to enjoy their favourite tipple. Highlights include a rare rum seminar with Ian Burrell himself, an Aroma Academy, a sit down with award-winning master distiller Richard Seale, chocolate and rum pairing plus an exciting look into the world of rum with author Dave Broom. Head to the RumFest website to book seminars in advance from September.

This year RumFest are going big on Sunday. Reggae Reggae Sauce’s Levi Roots will be taking over the main stage and sharing some of his incredible cooking secrets and bringing his newly open Caribbean Smokehouse restaurant to RumFest. Sunday’s RumFest will also team up with Sandals Resorts to offer the chance for two lucky ticket-holders to win an incredible seven day holiday to a Sandals Resort in the Caribbean to get even closer to rum’s roots. Rum & Roast will be introduced for Sunday ticket-holders, cooking up a Caribbean twist on the Sunday classic and VIPs will be treated to a roast option for their three course meal.

The Rum Auction sponsored by Christie’s returns to auction off yet more precious and rare rums for charity to the highest bidder while the action heats up with live stage demos showcasing rum pairings, cigar & rum pairing, cooking demos, cocktail competitions. On Saturday’s RumFest “the Indiana Jones of Tiki drinks” Beach Bum Berry will delve into the art of Tiki cocktail making. Rounding off each day, rum-lovers will be invited to party with RumFest for its famous carnival hour, celebrating the spirit of rum with live bands and dancers.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the 10th year, Ian Burrell says, “When we launched 10 years ago we could never have imagined how successful RumFest would become. For us rum has always been a way of life and we’re thrilled to still be spreading the word and celebrating the spirit a decade on. We’ve got something for everyone this year with even more rums, tastings and talks as we hope to make RumFest 2016 one to remember for rum-lovers up and down the country.”

RumFest takes place in London at the ILEC, 22nd to 23rd October 2016. Standard day tickets are now on sale from £39.50, which includes access to all areas of the the event and tastings from all exhibitors. VIP tickets are on sale from £69.50 and allow for early access of one hour ahead of standard ticket buyers along with a three course Caribbean lunch. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information on RumFest and to buy tickets head to rumfest.co.uk.

LAB In Soho To Close And Re-Open As A New Bar In The Autumn

LAB
After many years serving Soho the iconic bar and industry hangout Lab will close on Sunday 11th September. The site will reopen in November as a new bar run by Bobby Hiddleston and Mia Johansson, who will own the bar in partnership with fellow husband and wife team and founders of Speakeasy Entertainment (Nightjar & Oriole), Edmund Weil and Rosie Stimpson.

A true training ground of bar industry greats, including Dre Masso, Andrea Montague and Tim Stones to name just a few, the new owners will be working with Lab to host a weekend of closing parties from 9th – 11th September. Paying tribute to Lab’s contribution to the bar industry and the iconic characters that have passed through the doors, bartending legends that worked behind the stick at Lab will be invited back for a series of final guest bartender shifts to remember and celebrate the great times that were had at the bar.

Tim Stones, ex-Lab bartender and now Global Brand Ambassador for Beefeater comments: “Lab has been the start of many bartenders’ careers. If you look at the alumnus of the place, it reads like a who’s who of drinks industry legends. I was lucky enough to spend the best part of four eye-opening years there and it became a turning point in my career. I still proudly reference it any chance I get, such was its influence. Lab will always be a special place to me and I will be sad to see it go. Having seen the passion and dedication that Bobby and Mia put into their drinks, service and venues I am looking forward to the great things they will do there. I will be among the first through the door.”

Bobby Hiddleston and Mia Johansson will lead the concept and offering of the new venue. Both are firmly established within the London bar scene and have worked at leading bars around the world, they comment: “We’re very excited for the project ahead and the new plans we have for a venue that we know means a lot to many in the industry. It’s great to be working with our new partners Edmund and Rosie, and we can’t wait to join everyone for a final get together at Lab.”

Edmund Weil and Rosie Stimpson opened the award-winning Nightjar in 2010 and were at the forefront of the speakeasy, craft cocktail trend that swept the capital. Since then Nightjar has consecutively been included in the top three of the World’s 50 Best Bars. In November 2015 they opened their second site Oriole, which recently won Best New International Cocktail Bar at the Spirited Awards in New Orleans. On partnering with Bobby and Mia they comment, “We’re very happy to be working with Bobby and Mia, they are both very talented and we can’t wait to see their vision for the new bar come to life. We’ll be joining everyone for a final farewell of Lab, before embarking on this new project together.”

Details of the guest bartenders returning to Lab and the closing parties will be announced shortly via social media, follow @LABclosingparties on Instagram and @labclosingparty on Twitter to stay updated. The new bar will open in November, more details on the concept and offering to follow.

Auchentoshan Launces The New Malt Order

new Malt Order
Raised in the city, the single malt Scotch whisky Auchentoshan® has announced its search to find fresh creative talent from behind the bar who can demonstrate they challenge the norms and do things differently to become part of the New Malt Order. Not your traditional single malt, Auchentoshan® has done things differently for almost two centuries and its new global bartender competition is no exception.

Each year, the New Malt Order will unite 12 bartenders from cities around the world to collectively create a new limited edition Auchentoshan® expression. Working together, The New Malt Order will design both a new liquid and new packaging for distribution in the on-trade in 2017. By bartenders, for bartenders.

LIMITED EDITION
Championing their individuality, the expression created by the New Malt Order will include unique cask selections that reflect each bartender’s character and the experiences that have shaped their identity. The limited release will showcase the New Malt Order’s collective personality in both its tasting profile and product design, encapsulating the essence of what makes them different.

The New Malt Order competition marks the launch of the brand’s ‘Distilled Different’ campaign, which celebrates Auchentoshan®’s unique status as the only triple distilled single malt whisky – highly accessible and mixable – as well as its unique character, being Glasgow’s only single malt.

SEEKING THE DIVERGENT
Auchentoshan® has set its sights on inventive bartenders from five countries around the world to handpick 240 exceptional entrants from vibrant, urban bars who encompass the spirit of Distilled Different and strive to break the mould.

Where once Auchentoshan® Switch® gave bartenders the chance to get behind iconic bars and be mentored by leading mixologists around the world, the competition has evolved to recognise and reward dynamic spirits explorers who push the boundaries of cocktail ingenuity with an opportunity to create a new liquid.

The international bartending community will be tasked with putting their fearless expertise to the test through the creation of their own unique Bitters using Auchentoshan® New Make spirit. Every last drop of New Make is triple distilled, making it more open to embracing flavour than conventional Scottish single malts, whether that is the variety of barrels it matures in or the roots, herbs, spices and other flavours it’s combined with. Using a customised New Malt Order Bitters Kit, each bartender will create a new Bitters that will be used to showcase their own personal take on the brand’s signature Auchentoshan® & Ale serve.

AUCHENTOSHAN & ALE
Inspired by the Scottish classic, the ‘hauf an’ a hauf’ – a dram and an ale chaser – Auchentoshan®’s sweet aromas pair perfectly with the invigorating crispness of chilled beer. Auchentoshan® & Ale raises the benchmark with an ice cold serve that you can do differently by adding ale, pilsner or stout. The signature serve marries Auchentoshan® American Oak with citrus pale ale, the triple distilled liquid adds a delicate, smooth taste with sweet aromas of vanilla and coconut, pairing perfectly.

35ml Auchentoshan® American Oak
25ml Fresh lemon juice
25ml Honey syrup
90ml Citrus Pale Ale
Lemon wedge to garnish

1. Combine Auchentoshan®, lemon juice and honey syrup in a shaker filled with ice
2. Shake vigorously and strain into a vessel (with or without ice)
3. Top up with Citrus Pale Ale and garnish with a lemon wedge

Judged by the best in the business, the inaugural 12 members of the New Malt Order will be flown to the home of Auchentoshan® in Glasgow, Scotland, to join Master Blender Rachel Barrie for a five-day masterclass and immersion into the city’s effervescent, creative culture. After visiting some of Glasgow’s most inspirational and pioneering businesses to meet the entrepreneurial owners shaking up their industries, each bartender will be guided through a unique experimental blending of Auchentoshan® maturing whiskies to make their mark on the limited edition single malt.

DISTILLED DIFFERENT
Founded in industrial Glasgow, in 1823, Auchentoshan® is the only distillery in the city and remains unconstrained by convention. Reflecting the brand’s tenacious lust for city-living in all its bustling, diverse and cultural joy, Distilled Different and the New Malt Order celebrate the next generation of single malt lovers with a dynamic and arresting new creative identity inspired by Auchentoshan’s® inner-city urban surroundings.

Rachel Barrie, Auchentoshan® Master Blender, comments: “Auchentoshan®’s New Malt Order is an exciting opportunity for bartenders across the world to show us how they do things differently. The New Malt Order is synonymous with what the bartending community strives to achieve – a collaboration of innovators inspired not just by food and drink but also by the cultural areas of music, art and literature. The new expression created will be a liquid for the bartender by the bartender”.

Welcome to the New Malt Order.

Freelance Events Curator/Collaborator, Brand Development, Drink Journalist, Taster & Guide to the World of Drinks

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