Marigot Bay Bar & Café to Launch Rum Inventory on National Rum Day

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New Caribbean inspired venue within King’s Court of Altrincham, South Manchester is celebrating the launch of its Rum Inventory to coincide with National Rum Day, this coming Thursday 16th August.

Owner of Marigot Bay Bar & Café, Dave Marsland, has put together an extensive list of 90 Rum, Rhum and Ron gathered from across the Caribbean islands, including some rare bottlings, with some now becoming discontinued.

To celebrate the launch of the Rum Inventory and National Rum Day, each tot of rum named within the inventory will be available with 10% off!

Highlights include the new range of Admiral Rodney of St Lucia, HMS Royal Oak, HMS Formidable and HMS Princessa, to go alongside the soon-to-arrive Bounty range and current favourite Chairman’s Reserve. To cap off the rums found in the original Marigot Bay of St Lucia, the rare 1931 bottlings can also be found on the list including the 4th, 5th and 6th editions.

Barbados gets in on the action with two releases from Foursquare distillery in Premise and Dominus, plus Santiago de Cuba’s Blanca and Añejo and the now discontinued Havana Club Añejo Reserva, all three hailing from Cuba.

Other discontinued highlights include the Dominican Republic’s Atlantico Private Cask and the original line-up from the Elements Eight range of St Lucia.

Rare bottlings include Appleton Estate’s Joy Anniversary Blend 25 Year, the rum that celebrates Master Blender Joy Spence and her achievements within the iconic Jamaican brand, plus local bottler Chorlton Whisky and his Travellers Rum bottling, one of only 36 available in the world.

An added addition to the list is an Irish Whiskey. The Irishman Founder’s Reserve Caribbean Cask Finish, a super-premium whiskey, is a rare vatting of Single Pot Still and Single Malt whiskeys finished for 6 months in Chairman’s Reserve rum casks. Sourced directly from the Walsh Whiskey distillery in Ireland, it’s not available in the UK, but can be enjoyed at Marigot Bay Bar & Café!

Opening Hours;
Wednesday-Friday from 5pm to late and from 12noon to late on Saturdays, Sundays and Bank Holidays.

Address;
Marigot Bay Bar & Café, 6 King’s Court, Railway Street, Altrincham, WA14 2RD

Website;
http://www.marigotbaybarandcafe.com

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Saint Lucia Distillers Launches New Admiral Rodney Range of Super Premium Rums

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Saint Lucia Distillers is releasing two new rums to complement the existing award winning Admiral Rodney Rum. The new range will consist of three offerings with different ages and price points. All rums in the Admiral Rodney range are from Coffey Still distillates and have been aged in American white oak Bourbon casks. Admiral Rodney is Saint Lucia Distillers super premium brand with a reputation as one of the world’s best quality rums. Margaret Monplaisir, Managing Director of Saint Lucia Distillers commented “We are delighted to be able to expand our super premium brand
Admiral Rodney to include two new rums. These new additions allow us to showcase our portfolio of handcrafted aged rums and our commitment to quality”. Jack Rackham, Managing Director of Emporia Brands, added: “Admiral Rodney’s multiple awards and reputation as one of the world’s finest rums, has made us very ambitious to build the UK super premium rum market with this extended range and updated packaging.”

“Admiral Rodney Extra Old Saint Lucia Rum” was created in the 1980s, and launched in the UK by Emporia Brands in 2009, immediately winning the Rum Trophy at the International Spirits Challenge that year. The rum gained a reputation for quality given its blend of the distillery’s oldest rums, and was subsequently exported to Europe, North America and Asia. The brand has amassed over 40 medals in international spirits competitions and this success bears testimony to Saint Lucia Distillers commitment to artisanal rum making and the very highest standards of quality rum.

The new range celebrates the famous naval victory of Admiral George Rodney against the French at the Battle of the Saints in 1782 thus ensuring British domination of the Caribbean. Rodney’s fleet had made their base in the island of Saint Lucia in the Caribbean and awaited Admiral de Grasse’s French fleet to leave Martinique before their pursuit and ultimate victory. The names of the rums in the new range are taken from those ships who particularly distinguished themselves in the battle. HMS Princessa, HMS Royal Oak and Rodney’s flagship HMS Formidable excelled in the fighting and “broke the
Line” of the French fleet.

The HMS Princessa blend contains rums aged for 5 to 9 years, HMS Royal Oak has a blend of 7 to 12 years while HMS Formidable contains rums aged between 9 to 12 years. All rums are from the lower plates of our 45 plate Coffey still as these distillates have the balance of flavours which enable long maturation and result in a rum with balance, intensity and complexity. The retail price for these rums will be £46.25 for HMS Princessa, £51.75 for HMS Royal Oak and £71.95 for HMS Formidable, exclusively from The Whisky Exchange through August 2018.

Spirits Importer Emporia Brands Launches Bounty Rum, The Spirit of Saint Lucia

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Saint Lucia Distillers, acknowledged as one of the foremost rum distilleries in the Caribbean, is launching the Bounty Rum brand in the United Kingdom during Notting Hill Carnival (26th & 27 th August 2018), the biggest carnival in Europe, in collaboration with its retail partners, Taste of Saint Lucia and the award-winning mid-century tiki bar Trailer Happiness – 177 Portobello Road, London.

“This new release will complement the existing brands of Chairman’s Reserve and Admiral Rodney, whilst establishing the origin of Saint Lucian rums” says Philip
Gillier, Export Manager at Saint Lucia Distillers. Bounty Rum – “The Spirit of Saint Lucia” – is the most popular brand in the Caribbean Island of Saint Lucia. Launched in 1972, the brand is a staple of Saint Lucian life and is enjoyed by all Lucians as the national rum brand. Bounty has become a national icon and sponsors a whole range of cultural events such as Carnival, Independence Day, Jounen Kwéyὸl (Créole Day) and local community days (Friday Night Jump Up).

Sly Augustin, Owner of Trailer Happiness adds “As a Saint Lucian living abroad, I am very happy and proud to take part in the launch of Bounty Rum in Europe, which couldn’t have taken place anywhere else but at the Notting Hill Carnival, celebrating Caribbean culture in London since 1966. Bounty Rum is the ultimate Carnival Rum brand from Saint Lucia”.

Jack Rackham, Managing Director of Emporia Brands, comments: “I am delighted to announce the arrival of the Bounty range that we will be launching at Notting Hill Carnival, where St Lucia Distillers have been a leading rum sponsor of bars and carnival activity over the past 8 years. Having launched Chairman’s Reserve into the UK and becoming the number one export market for this great brand from St Lucia Distillers, we are excited by the new proposition the Bounty rum range provides.”

Bounty Rum will be officially launched in the UK through spirits importer Emporia Brands this summer and will sponsor Trailer Happiness on Portobello Road and The Pioneers Festival throughout the Notting Hill Carnival weekend.

The Bounty Rum range consists of six rums: Bounty Premium Gold (40%), Bounty Premium White (40%), Bounty Dark (43%); and three flavoured rums: Bounty Spiced (40%), Bounty Coconut (25%) and Bounty Lime (25%). All rums are blended with distillates from Saint Lucia Distillers’ unique Coffey still with the exception of Bounty Dark which has some pot still to give further character and complexity. All of the rums are aged for a minimum of 2 years before bottling. They will initially be available through TheDrinkShop.com.

This comprehensive range of rums enables the consumer to get a flavour of Saint Lucia. The versatility of the range gives bartenders the opportunity of mixing both traditional cocktails as well as experimenting with exotic flavours.

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Piña Colada
35ml Bounty Gold
20ml Bounty Coconut
30ml Pineapple Juice
1 fresh Pineapple wedge
15ml Lime Juice

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Zombie
25ml Bounty Gold
25ml Bounty Dark
15ml Bounty Spiced
25ml Grapefruit Juice
15ml Lime Juice
Dash of Absinthe
15ml Passion fruit Syrup

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Mojito
40ml Bounty White
20ml Bounty Lime
20ml Lime Juice
8-10 mint leaves

Winning Gabriel Boudier Wizard 2018 Liqueur To Be Launched

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The winning liqueur of the Gabriel Boudier Wizard 2018 is to be launched globally.

Gabriel Boudier challenged the UK’s bartenders earlier in the year to create a new liqueur to join their award-winning range. The 2018 winner was Maria Vieira from East London Liquor Company (ELLC) with her homage to Dijon’s other iconic product, mustard.

The ingredients for Gabriel Boudier Mustard Liqueur are of course led by brown mustard seed from Burgundy, macerated for two weeks in fine alcohol. The supporting cast includes black mustard seed and a touch of pepper, with the balancing sweetness coming from both sugar and honey.

Jack Rackham, Managing Director of Emporia Brands, commented: “Gabriel Boudier’s
reputation as the world’s leading liqueur company partnered with Emporia’s passion and expertise for new product development and innovation, gave us for the second time the opportunity to challenge the great talent we have in UK bartenders to create a new and original cocktail liqueur. Maria’s Mustard creation is sensational and it’s mixability in a wide range of drinks has been inspiring.”

This extraordinary and original liqueur achieves the tricky feat of balancing the heat of Dijon mustard with the sweetness required of a liqueur, and Maria’s signature serve provides a new take on the classic Bloody Mary:

Mustard Mary
25 ml Mustard Liqueur
25 ml Gin or Vodka
100 ml Tomato Juice
15ml lemon juice
3 dashes Worcestershire Sauce
Pinch of salt and pepper

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Mustard Collins
50ml Mustard liqueur
20ml Lemon juice
15ml sugar
Top with Soda water

On 17th August winner Maria, with Jack Rackham from Emporia, will be doing an in-store tasting at the East London Liquor Company shop in Rochester Walk, Borough Market, London to launch her winning liqueur to the public. The industry launch will be at the East London Liquor Company bar in Bow Wharf on 30th August from 5-9pm. There will be a welcome Mustard Collins on arrival, with other Dijon-inspired recipes on a collaborative East London Liquor Company and Gabriel Boudier mustard menu for the evening.

Gabriel Boudier Mustard Liqueur is available from Master of Malt at £14.95 for a 50cl bottle.

The Gabriel Boudier Wizard competition was set up in 2015 by spirits importers, Emporia Brands. The competition challenges bartenders to come up with an original liqueur or crème that is not already commercially available. The first Wizard was Sam Boulton, who created Kaffir Lime Leaf Liqueur.

Established in 1874, Gabriel Boudier is the only independent producer of liqueurs in Dijon still in family ownership. Their award-winning range is based on fresh ingredients, without the use of artificial flavours, and this philosophy was part of the brief to contestants. They won the Liqueur Trophy at the International Spirits Challenge in 2018 – their fourth UK trophy this decade.

The next Gabriel Boudier Wizard competition will run throughout 2019, to find an original liqueur or crème to launch in 2020. To register interest, contact Emporia Brands
(info@emporiabrands.com).

Chivas Announced as Official Spirits Partner of Manchester United

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The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

March For Margarita!

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Following the success of Margarita Rumble, a cocktail competition that saw London’s top bars compete for the title of best Margarita, August brings another tequila-infused event to London. Jose Cuervo®, the world’s oldest and most awarded family of tequilas and pioneer of the original margarita, brings the Margarita March, a journey exploring the heritage, craft and creation of tequila and its most famed cocktail creation to eight of London’s leading bars.

With a massive growing consumer appetite for tequila and cocktails across the UK, the Margarita March is designed to celebrate one of nations favourite cocktails and premiere eight Cuervo Margaritas curated by London’s iconic bars.

Taking place on Saturday 18th August from 4pm-10pm, guests will march through the streets of London, enjoying Cuervo Margaritas along the way, all made with Jose Cuervo Tradicional 100% blue agave tequila. The tequila that founded the tequila category, Jose Cuervo Tradicional celebrates a family tradition started more than 200 years ago. 100% estate-grown, blue agave plants are slow cooked in clay ovens and then double distilled in small, artisanal stills yielding an irresistibly refined tequila of perfect clarity and crisp flavour, making it the perfect partner for the best tasting margaritas.

Guests will enjoy a margarita masterclass and tequila tasting on arrival, at WM Barker & CO. Led by Jose Cuervo’s tequila expert, they will be taken on a tequila journey from the agave fields of Mexico to the Jose Cuervo distillery (the oldest in Latin America), to learn all there is to know about the drink that’s gaining massive popularity across the UK, before a tasting led by Jose Cuervo’s tequila expert.

To celebrate, Jose Cuervo is offering TWO fans the chance to attend Margarita March for free. Check out Jose Cuervo on Facebook @JoseCuervo.UK for more information.

For tickets, visit http://www.londonmargaritamarch.com priced at £25.

For more information, please visit http://www.cuervo.com or follow @JoseCuervoUK on Instagram

You can also get in touch on josecuervo@cowpr.com or 020 7234 9150

CUERVO NETTLE MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
25ml Lemon Juice
15ml Nettle Cordial
10ml Sugar Syrup
2.5ml Isle of Skye Sea Salt Solution (5g Salt 50g Water)

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CUERVO PASSIONFRUIT MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
15ml Passion Fruit Puree (Funkin Puree) OR 1 Whole
Passion Fruit
25ml Fresh Lime Juice
15ml Agave Syrup

New Look and Refined Taste for Ailsa Bay Sweet Smoke Whisky

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Independent family-owned distiller, William Grant & Sons, today unveils a new design and modified liquid for Ailsa Bay, its peated single malt whisky.

The new contemporary look takes its inspiration from the creativity of science, which reflects the boundary-pushing technology at the distillery situated at Girvan in Ayrshire. The Innovation team at William Grant & Sons has taken the opportunity of the pack re-fresh to refine the liquid, whilst staying true to the original, award-winning signature style.

As with the technology at the distillery, the liquid profile is constantly evolving; giving Brian Kinsman and the team the opportunity to use some of the older stock to develop the flavour profile of the whisky further. The result is a liquid that is more mellow and complex with a similarly unique balance of smoke and sweet. This change is expressed in a change of SPPM (the unique measure of Sweetness Parts Per Million) of 19 up from 11 and a change in PPPM (the measure of Phenol Parts Per Million in liquid form) to 22 up from 21.

These changes mark the first step in a global brand re-fresh for this innovative whisky that aims to discover new flavours in whisky. A fresh marketing campaign to accompany this brand evolution, with the theme “whisky for the inquisitive”, will follow later this year when the new brand variant will launch in the UK, Australia and Travel Retail in the UK.

Ailsa Bay originally launched in 2016 as a single malt that brought whisky craft and innovation to a whole new level through scientific precision at its state of the art distillery at Girvan, which opened in 2007. This radical approach is driven by a collective of whisky visionaries and scientists including family member Peter Gordon whose vision led to the building of the Ailsa Bay Distillery, Malt Master Brian Kinsman, Projects Director Conn Lynch, Technical Leader John Ross, Distillery Manager Stuart Watt and more recently, Whisky Technologist Kelsey McKechnie. The aim was to develop a new style of peated whisky that delivers the unique balance of smoke and sweetness.

“The first release of Ailsa Bay was about trying to create a very heavily peated whisky with all of the sweetness and smokiness we could muster, but also dial down some of the medicinal notes that characterise some peated whiskies,” says Peter Gordon, Director of William Grant & Sons and great grandson of William Grant.

Using this as the starting point, the Team at Ailsa Bay have plans to develop this further in pursuit of new flavours. Stuart Watts, Distillery Manager at William Grant & Sons said “No other whisky is made with this much science. Using data points to adapt the flavour and applying modern engineering alongside our family’s traditional approach, is truly innovative”.

“The Ailsa Bay distillery continues to allow us to develop incredible whisky through its ability to create different styles under the one roof” says Master Blender Brian Kinsman. “This new expression has allowed us to evolve the flavour notes and push the balance in taste, without compromising on the quality of the liquid”.

The new Ailsa Bay bottle and liquid will be launching across both the on-trade and off-trade network from the beginning of September in Australia, Dufry Stores in GTR, Finland and selected UK stockists with a RSP of £55.00. Limited numbers of the original Ailsa Bay launch pack will still be available for a short period from stockists such as the Whisky Shop and Whisky Exchange in the UK. Ailsa Bay has an ABV of 48.9% per 70 cl bottle.

The Glenfiddich Festival Experiment Returns to Dufftown

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The Glenfiddich Festival Experiment is back. What started as a thank you to 350 members of the Scottish on-trade in 2017 is gearing up for a bigger and better round two. Hosted at the single malt’s spiritual home in Dufftown, Glenfiddich will be opening its doors to 850 members of the hospitality industry and beyond.

The two-day festival includes a stellar line-up of music acts, with Razorlight and Example taking to the main stage, as well as last year’s crowd favourites Twin Atlantic making a return, all supported by up-and-coming Scottish artists across the weekend. The full line-up will be revealed in the lead up to the festival.

As a backing track to the main stage, there will be non-stop entertainment throughout the festival. Additional artists can be found at The Forest Stage, along with an incredible selection of local street food vendors from The Pitt, distillery tours, live comedy from Gary Little and Leo Kearse, and a newly added Acoustic Lounge.

Mark Thomson, Glenfiddich’s Ambassador to Scotland, commented: “Last year the Glenfiddich Festival Experiment was just that, an experiment. We honestly had no idea how the event would go, but the result was truly epic. So it was a no brainer to bring it back in 2018. This year is going to be bigger and better than ever, so if you want to attend, get in touch!”

Gwilym Cooke, Senior Brand Manager at Glenfiddich, added: “Experimentation is at the heart of all we do, and bartenders play a key role in bringing our experimental story to whisky-lovers across the country. The Glenfiddich Festival Experiment is our way of thanking bartenders for their continued support of our brand, and we’re happy to be able to host them for another year of festivities at our home in Dufftown.”

This year’s festival is open to members of the on-trade from across the UK and anyone interested in attending The Glenfiddich Festival Experiment #2 should contact their local Glenfiddich representative.

The Glenfiddich Festival Experiment #2 will take place at the Glenfiddich Distillery, Dufftown from Sunday 9th – Tuesday 11th September, 2018.

Casa Agave Launches in the UK

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Casa Agave are excited to announce their launch, the home of Tequila, Mezcal and all things agave in the UK!

As importers, distributors and promoters they aim to give a platform to some of Mexico’s wonderful smaller producers and increase variety and choice of top quality independently owned agave spirit brands in the UK market.

They are currently importing and working with fantastic artisanal Mezcal brands like La Medida, Animas, Koch and El Mero Mero and will be continually adding to their range of producers, trying to offer the best unique selection of agave spirits in the UK.

Because it can often be produced in less developed areas, they believe that the development of Mezcal internationally should have a positive impact for the people who produce it and their communities. For this reason, they personally select each Mezcal, trying to make sure that the brands they import are actively engaged in improving communities and the lives of the people who live there. They also try to ensure all the mezcals they import originate from small family run Palenque’s, giving them thei support in their fabulous businesses.

Created by the team behind Nottingham Tequila and Mezcal bar 400 Rabbits, Casa Agave also aims to further promote the wonders of agave spirits to consumers and industry professionals around the country through training, education, pop ups and trying to increase consumer awareness and understanding of the category.

All our brands are available through their retail website (www.casa-agave.com) to consumers and trade.

For more information about Casa Agave or any of their brands drop them an email at info@casa-agave.com or call Jen on 07944766436

Glenfiddich Fire And Cane Sparks The Unexpected

Glenfiddich - Fire and CaneGlenfiddich – the world’s most awarded single malt Scotch whisky – launches the fourth concept in its Experimental Series with Glenfiddich Fire & Cane, a smoky whisky finished in sweet rum casks.

Fire & Cane is inspired by the early innovation of Glenfiddich Malt Master Brian Kinsman, who in 2003, first ran peated spirit through the Glenfiddich stills, birthing the concept. Fire & Cane boldly marries smoky whisky with non-peated malts that had been maturing side-by-side in bourbon casks, highlighting Glenfiddich’s sweet and fruity signature style. Taking it a step further, Kinsman finished the whisky in Latin rum casks to produce a surprising and unexpected overlay of flavours with added caramel toffee sweetness.

“This new single malt truly encapsulates the spirit of experimentation. We started with a question – what would happen if we did something with peat that we had not done before? The answer is an unconventional and unexpected whisky, one that is truly surprising,” said Glenfiddich Malt Master Brian Kinsman. “During the tastings, some experienced the unusual smoky notes, while others tasted toffee flavours – this phenomenon can be attributed to the Scotch spending three months in sweet rum casks. It’s a bold combination, which I’m sure will appeal and intrigue single malt enthusiasts as well as those looking to try something new and different.”

The fire of the newest expression in the Experimental Series provides an explosion of campfire smokiness with oak and peaty notes, finished with lingering woodiness. The cane provides long-lasting sweetness by merging rich sweet toffee with green fruit character, baked apple, and toasted marshmallow with soft spice. Rum casks also help balance the dryness of the phenols and drive sweetness. Furthermore, by exclusively using naturally sweet American oak – sourced from the Kelvin Cooperage in Louisville, Kentucky – Fire & Cane is certified kosher.

Glenfiddich Experimental Series combines the brand’s passion for pushing Scotch whisky boundaries whilst unlocking new possibilities in the true spirit of experimentation. Other releases in the series include the Glenfiddich IPA Experiment, Glenfiddich Project XX and Glenfiddich Winter Storm.

Fire & Cane comes in a coloured glass that seamlessly transitions from a black/brown base to clear glass displaying the world’s favourite single malt Scotch whisky. The bottle was designed to showcase the juxtaposing flavours physically with the shift in colour.

Glenfiddich Fire & Cane is available in the US from July with a recommended retail price of $50, and available in the UK from October 2018.

https://www.glenfiddich.com/fire-and-cane