Whisky Ambassador

You may have heard of the relatively new licensed course that has hit the drinks trade in the last few weeks, where you can become a fully trained Whisky Ambassador.

Drinks Enthusiast is bringing the Whisky Ambassador team down to Manchester in June and would like to see if their are any whisky enthusiasts interested in taking part in the full day course.

Details are as follows –

The Whisky Ambassador Programme is a one day course which has been accredited by BIIAB. To be successful, delegates have to pass a 30-question multiple choice exam and identify the characteristics of 4 different whiskies. They will then receive a certificate to be displayed.

The course is designed to give people knowledge and confidence to talk about whisky to guests, make recommendations and upsell to premium malts with confidence and success.

The course covers:

·Whisky by numbers – its economic impact
·The basics – history, geography, production
·Glassware, presentation
·Sales and how to make recommendations to customers
·Nosing and tasting
·Drink less. Drink better
·Mixers and cocktails
·Other world whiskies

The cost is £240 per person inc. vat or if you have two or more, discount packages are available

The date will be Monday 11th June with The Briton’s Protection as the venue.

Bartenders, mixologists and front of house staff are all welcome to participate, so if you are interested in becoming a Whisky Ambassador, please reply to myself via e-mail (drinks_enthusiast@yahoo.co.uk) ASAP as numbers will be limited.

As this will be a one-off day for the time-being, you will be among a select few in Manchester to hold the title of Whisky Ambassador, with a certificate to proudly hang in your bar or restaurant.

To check out the Whisky Ambassadors, take a look at their Facebook and Twitter pages.

I look forward to seeing you in June!

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