Category Archives: Events

Peroni Ambra Brings A Taste Of Italy To Manchester This Summer

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To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer.

Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian aperitivo, Peroni Ambra combines crisp and refreshing Peroni Nastro Azzurro and the sharpness of Italian Chinotto – a rare Italian citrus fruit, grown and harvested in the region of Liguria, North West Italy.

The new product is inspired by the Italian ritual of the bitter ‘aperitivo’, a pre-dinner drink designed to open the palate and stimulate the appetite. Distinctively, Peroni Ambra is served from its 250ml bottle into a bespoke tumbler glass, over ice, and garnished with orange peel, opening the senses in anticipation of the first sip. It has a bittersweet yet balanced flavour, which leaves the palate cleansed and refreshed. With the attention to detail synonymous with Peroni Nastro Azzurro, Italian designer, Andrea Morgante, was commissioned to design the bespoke glass – each one handmade, crafted by a small artisan Italian glass production house.

Capturing the essence of Italy, guests will be transported to the rural Chinotto grovesof North West Italy during the special four-day residency, from Thursday 22nd to Sunday 25th June. The Oast House has been beautifully transformed into an immersive Italian setting, where consumers will discover the authentic tastes and rare ingredients of Italy.

‘The Apertivo Bar, Presented by Peroni Ambra,’ will also play host to a contemporary orchestra and DJ collective, allowing guests to enjoy a snapshot of authentic modern Italian culture. The Urban Soul Orchestra, comprising a talented all girl string quartet and DJ from music curators, Euphonica, will be playing laidback Italian grooves between 6pm and 8pm on Friday 23rd and Saturday 24th June.

As with all Peroni products, this innovative new drink offering is brewed and bottled in Italy. Reaffirming Peroni’s passion for craftsmanship and authentic Italian heritage, their master brewers have worked closely with the farmers of Besio, where the Chinotto is sourced, to perfect the recipe.

Pronounced Kee-not-toe, the Chinotto fruit is extremely rare, grown in small areas of rural Italy based on the climate. The Chinotto fruit is an ingredient used in aperitivos, as the bittersweet taste stimulates the appetite. Carefully blended with the crisp and refreshing taste of Peroni Nastro Azzurro, it creates the perfect balance, making Peroni Ambra the perfect drink to start the evening.

‘The Aperitivo Bar, Presented by Peroni Ambra’ takes residence at The Oast House:
The Avenue Courtyard, Spinningfields, Crown Square, Manchester M3 3AY
From Thursday 22nd to Sunday 25th June

For more information visit: http://www.thehouseofperoni.com

Sons of Armagnac Launches Across The UK

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Sons of Armagnac is the new awareness campaign spearheaded by UK innovator Emporia Brands and its Armagnac partners Comte de Lauvia and Marquis de Montesquiou. Starting on June 12th and ending on 18th June (Fathers Day), many of the top bars and retailers across the country will be taking part in raising the profile of the Armagnac category with cocktail specials, menus, events, tastings and more.

Specially created Marquis de Montesquiou cocktails can be found across London, including Skylon, German Gymnasium, Looking Glass Cocktail Club and Hush, as well as Cottonopolis based in Manchester’s Northern Quarter, Manhattan in Liverpool, Nitehawks and Bonbar in Newcastle, Vice & Virtue in Leeds and Manhattan 34 in Leicester. Some of the UK’s premier dining arenas are also combining their expertise with Marquis de Montesquiou Armagnac by offering specials within Harborne Kitchen in Birmingham and the aforementioned Vice & Virtue in Leeds.

Comte de Lauvia has been the chosen brand to be highlighted within unique serves from venues such as Merchant House and The Light Lounge in London, to The Edgbaston in Birmingham and Petit Parlour in Liverpool. 155 Bar & Kitchen in London, World Service in Nottingham and Wygston House in Leicester have put together at a food pairing menu for the week to highlight the versatility of the Armagnac category.

Retailers from across the UK are also getting involved, including in-store promotions of Marquis de Montesquiou Armagnac within Riddles Emporium, South Manchester, 23 Wines & Whiskey in Leicester and Fenwick’s in Newcastle. Comte de Lauvia Armagnac will be highlighted across all Harvey Nichols stores, including in-store tastings, in the UK as well as Riddles Emporium.

Specialist online retailers are joining in, with 31 Dover offering £3 off a purchase of Marquis de Montesquiou Armagnac Fine, £4 off the Reserve expression, and £5 off the XO. The Drink Shop are running a week-long offer of 20% off both the Marquis de Montesquiou and Comte de Lauvia expressions, and finally Drinkfinder have put together 20% off the full Marquis de Montesquiou range until Father’s Day.

For more information and for a full list of activity during the Sons of Armagnac week, please visit www.emporiabrands.com/sonsofarmagnac and www.emporiabrands.com/s/Art-Of-Armagnac.pdf

#SonsOfArmagnac

Win Your Chance To Be At The Official Super Bock UK Launch Party

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Join Super Bock for a night of celebration at BEAT London, the iconic private members club just off Oxford Street on Wednesday 24th May, 6-11pm!

In its 50+ years of opening, BEAT has housed some of the great music legends of our time including David Bowie, Jimmy Hendrix and The Sex Pistols ­ and Super Bock is offering you a one off opportunity to experience it.

There will be live music from special guest, Portuguese DJ Moullinex who has performed in venues and festivals across the world and is now bringing his electronic vibes to BEAT London for the first time.

Drinks will be flowing, everyone will be dancing and we’d love for you to come and join the party!

Want to go? I’ve 5 pairs of tickets to give away! Head to my Twitter page and enter! Simple!

Terms and Conditions;

Open to people aged 18+ only and must be residing in the UK. Travel expenses are not covered for, and winning tickets cannot be swapped for monetary value. A single ticket is the prize, no extra tickets available for travelling partners. Competition closes midnight 23rd May 2017.

 

International Gin Show Junipalooza Is Back With A Bang At Tobacco Dock

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Calling all gin lovers! Junipalooza, THE international gin event is back and better than ever at Tobacco Dock for World Gin Day. What’s Junipalooza you ask? Let’s break it down, Juni: an abbreviation of Gin’s signature botanical, juniper, and Palooza: a party, celebration or festival. It is the only gin show where gin fans can meet makers and sample unique gins from all over the world is back for 2017, and it’s better than ever before.

Junipalooza returns to London’s Tobacco Dock on the 10th & 11th June, along with 50 distillers flying in from 14 countries including Australia, Thailand, Sri Lanka and beyond. Now in its fourth year, the fun and inclusive event shines a light on the huge variety of gins in the category, many of which are debuted in the UK at the show.

Unlike other gin events, Junipalooza promises gin stands hosted by the distillers themselves, category-wide masterclasses, music, food, a cocktail bar hosted by the team at Beefeater Gin and of course, hundreds of tasty gins to sample in what promises to be a fun-fuelled experience for 3,000 gin-thirsty fans.

Junipalooza is proud to coincide with World Gin Day on Saturday 10th. With a ticket that includes a FREE sample of gin, there is no better way to celebrate World Gin Day than with distillers from all over the world. New to the show this year is the dedicated masterclass area, a space where ticket holders can sample over 100 gins during one of three sessions held over the weekend.

Sessions run from 11:00-15:00 and 16:00-20:00 on Saturday, and 11:00-16:00 on Sunday. The Gin Kiosk shop will also stock all the exhibiting gins in one convenient spot for ticket holders to purchase. Sessions cost £30 and can be purchased online at junipalooza.com or Eventbrite.

Commenting on the festival, Gin Foundry’s Editor Olivier Ward says: “Junipalooza is a rare opportunity to meet the actual gin-makers, who fly in for the occasion from all over the world just to be there to share their passion. Having them all there in person always creates a very inclusive and fun atmosphere – it’s a true celebration and one that’s a must-do for any gin fan.”

Michel Roux Jr. And The Balvenie Reunite

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Following the success of last year’s series, The Balvenie has launched the second installment of The Craftsmen’s Dinner, which tells the stories of four exceptionally skilled craftspeople through a series of short films, demonstrating that true craft is not about what you make, or where you make it, but how you make it.

This year, the online series, hosted once again by renowned Michelin starred chef, Michel Roux Jr., showcases the dedication to British craftsmanship by a group of specialists, each using traditional techniques to create their artisan products in the most unexpected of places, from a rooftop overlooking The Shard to a council estate in Tottenham.

The series follows urban cheese makers, Wildes Cheese; the family-owned car producer Morgan Motor Company, who embrace new technology whilst preserving tradition; artisan bakery Wooster’s, who restored the old family mill; and Bermondsey Street Bees, who champion food sustainability from a central London rooftop. The stories that emerge highlight the common values between the different craftspeople, Michel Roux Jr. and The Balvenie; who all share an intimate understanding of their trade and a desire to leave a mark through their produce, taking no shortcuts.

The series concludes with the four-course ‘Craftsmen’s Dinner’ at the Langham curated by Michel Roux Jr. with dishes that showcase the exciting collaborations with each of the craftspeople. The delicious independent menu features spit-roast veal loin with sweet breads glazed in Bermondsey Street Bees’ honey, Wildes Cheese’s Roland cheese with Balvenie soaked prunes and Wooster’s sourdough ice cream.

Michel Roux Jr. commented: “It’s been a pleasure to continue this partnership with The Balvenie, setting out once again to discover and learn from an immensely talented group of craftspeople, all united by the passion and dedication for what they do. This year I have been particularly inspired by how these experts go to great lengths, in this modern world, to preserve traditional craft methods, often in unexpected ways and places.”

Asmita Singh, The Balvenie Senior Brand Manager, added: “We are delighted to bring back The Craftsmen’s Dinner after the success of the first series. The Balvenie’s distinctive character as a whisky is created by the experience, skill and ambition of our own craftspeople and it has been a pleasure to work with Michel again to shine a light on individuals who approach their craft in the same way.”

Series Two of The Craftsmen’s Dinner is now live on https://www.youtube.com/TheCraftsmensDinner and features the following episodes:

Michel Roux Jr. meets Morgan Motor Company
Michel Roux Jr. meets Wooster’s Bakery
Michel Roux Jr. meets Bermondsey Street Bees
Michel Roux Jr. meets Wildes Cheese
The Craftsmen’s Dinner at the Langham

The UK’s Biggest Celebration of Wine Returns

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This summer the capital will be awash with wine-filled delights once again as London Wine Week returns for its fourth year from the 5th – 11th June. Organised by DrinkUp.London – the award-winning team also behind London Cocktail Week and London Beer Week – they’ll be bringing Londoners a week-long adventure exploring and celebrating the city’s diverse and exciting wine scene.

From red, rosé and white to natural, orange and sparkling, there will be wines for all preferences and events for all levels of wine knowledge from enthusiastic beginners to connoisseurs. A full programme of wine tastings, masterclasses, dinners, brunches, pop-ups and parties will take place over the seven days. The grand finale of the week will be DrinkUp: The Wine Edit, a special festival curated by London Wine Week Director Emma Murphy.

For just £10 festival-goers can purchase a week-long Festival Pass that allows them to partake in the Wine Tours with unlimited £5 wine flights at more than 100 partnering wine bars throughout the week. Festival Passes can be purchased online now at DrinkUp.London and then collected at the Devonshire Square Hub during the week itself, where they will also be on sale.

Details of confirmed London Wine Week highlights are below, with a full programme of individual, one-off events to be announced early May.

Follow @DrinkUpLDN and visit http://www.drinkup.london/wineweek to stay up to date.

#LWW17 #GetIntoGrapes

 

THE WINE TOURS – £5 WINE FLIGHTS | ALL WEEK A City-Wide Wine Tasting
Turning the capital into a city-wide wine tasting, London Wine Week will partner with over 100 bars and venues to offer £5 Wine Flights or ‘Sip & Snack’ specials to Festival Pass holders.
The Wine Flights will feature three wines, all complementing each other to showcase a certain grape, region or producer, as chosen by the venues’ expert sommeliers, whilst the ‘Sip & Snack’ option will demonstrate a food pairing created by the venue – with options ranging from traditional cheese and wine matches through to quirkier food offerings. Top wine venues will be working with varieties and vintages from across the world, making it the best way to discover what London’s wine scene has to offer without breaking the bank. A digital guide will make it easy to pull together selfguided tours, turning a usual evening with friends into a veritable wine-filled treasure trail.
The Details
£5 wine flights are available at participating venues to Festival Pass holders Festival Passes cost £10 per person and are available online at http://www.drinkup.london/wineweek Festival Passes should be collected from the LWW Devonshire Square Hub once the week begins

DEVONSHIRE SQUARE LONDON WINE WEEK HUB | MONDAY 5TH – FRIDAY 9TH JUNE An Oasis of Alfresco Pop-Ups
The heart of the city will once again play host to the LWW Hub as numerous alfresco pop-up wine bars descend on Devonshire Square. At the centre of the action, festival goers will be able to collect and buy their Festival Passes whilst enjoying £5 wine offerings throughout, making it the perfect after-work retreat or place to kick off an evening exploring the city’s wine scene.
Starting things off with some essential fizz, headline partner and global producer of sparkling wine, Freixenet will be present with its vintage wine van, exclusively serving up a brand new, premium fizz alongside its other delicious sparkling wines. Providing some Latin American spirit with its colourful pop-up, Wines of Argentina will be pouring some of the region’s best wines, whilst Wines of Portugal and Vins de Provence will be keeping the holiday vibe alive with their Mediterranean wine flights.
The Details
Address: 6 Devonshire Square, London, EC2M 4YE (closest tube station: Liverpool Street) Timings: Mon 5th – Fri 9th 5-10pm Festival Passes cost £10 per person and are available to buy online at http://www.drinkup.london/wineweek
Festival passes should be collected from Devonshire Square, where festival goers can kick start their LWW with £5 wine offers across the Hub

DRINKUP: THE WINE EDIT | THURSDAY 8TH – SATURDAY 10TH JUNE Where a Mediterranean Vineyard Meets East London
Taking place at iconic East London venue Oval Space in Bethnal Green, DrinkUp: The Wine Edit is a special ‘festival within a festival’ curated by London Wine Week Director Emma Murphy. Transforming the warehouse space into a beautiful Mediterranean vineyard, guests will be able to experience the atmosphere and wines of different regions as they weave their way through the numerous bars.
Transporting visitors to sun-drenched climes, Loire Valley Wines will be present with its list of light, refreshing and delicate wines for which the region is known, including the sparkling wine Crémant, tipped to be the thinking drinker’s Prosecco this summer. For something a little bolder there will be the Spanish region of Ribera Del Duero, regarded by some as the rival to Rioja, it is known for its big bodied reds. Tapping into the recent trend for sherry drinking, Jerez will be demonstrating the wide variety of sherry styles available, whilst Port will be serving up something sweet alongside its offering with traditional Portuguese Nata Tarts.
On the ‘Rogue Terrace’, a special vermouth terrace created by Regal Rogue, sundowner aperitifs and end of evening digestifs will be served up alongside food by The Modern Pantry. On the Saturday a special paired brunch will take place ahead of The Wine Edit’s day session.
DrinkUp: The Wine Edit is the perfect place for wine adventurers to round off a week of celebrating what the city’s wine scene has to offer.
The Details
Tickets: £15 per person, available from to buy now from http://www.drinkup.london/wineweek Timings: Thu – Fri 6pm – 11pm, Sat 12pm – 5pm & 6pm – 11pm Address: Oval Space, 29-32 The Oval, London, E2 9DT (closest tube is Bethnal Green)

Bulleit Frontier Whiskey At London Beer Week 2017

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This year, Bulleit Bourbon will once again be the frontier whiskey of choice for beer enthusiasts as it pops up at bars and locations around the capital throughout London Beer Week 2017.

Over the course of London’s largest celebration of beers, ales, lagers and ciders, a selection of top bars will be serving limited edition Bulleit cocktails, all of which include beer as a key ingredient. At Hopscotch on Brick Lane, a spicy Ginger Bulleit will be on offer, comprised of Bulleit, Hop House 13, ginger, lemon and malt, as well as a shorter, headier concoction of Bulleit Hop House 13 Syrup and Campari in the Beer-vardier at Found. In addition, East London hotspot, Peg + Patriot will be serving up an unusual mixture of Bulleit, Hop House 13, Campari and Wermurtlich, finished off with a clarified banana syrup. These limited edition cocktails with Bulleit and Hop House 13 lager at their centre, showcase the complimentary tasting notes of spicy Bulleit when combined with the flavoursome maltiness of premium beer.

Additionally, Bulleit will continue to champion the iconic Boilermaker serve at the The Beer Edit directly in the epicentre of London Beer Week 2017. Running across three days from the 16th-18th March, The Drink Up Bar will be playing host to a selection of whiskies, giving guests the opportunity to upgrade any of the beers on offer to a Boilermaker serve. Due to its unusually high rye content, Bulleit is the perfect match for the distinctive flavours of the various craft beers on offer, which include Southwark Brewing Co, Cotswold Cider Co, Umbrella Brewing, Canopy Beer Co, Badger Beer, Courage SE1, Renegade Brewery and Gosnells London Mead, all at £3, with a boilermaker upgrade for £2, exclusively to LBW wristband holders.

London Beer Week is a true celebration of beers, ales, lagers and ciders alike, set against the backdrop of the capital. Running from 13th-19th March, the festival provides the perfect backdrop to enjoy Bulleit Frontier Whiskey alongside some of the world’s best beers.

@BulleitUK #BulleitBoiler #bulleitlondon

@DrinkUpLDN @LDNBeerWeek #LBW16

The House Of Peroni Brings A Taste Of Italy To Manchester This Spring

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Italians have always sought to push the boundaries to create something unique – from the pioneering Renaissance art movement that placed Italy as the capital of the world’s art scene, through to Carlo Peroni, who in 1963 was inspired to craft the first premium Italian beer.

To celebrate the quality of craftsmanship that is so inherent to the Italian way of life, The House of Peroni will be opening its doors in Manchester, giving visitors the chance to experience art like never before, all within the backdrop of a vibrant Peroni Nastro Azzurro bar.

The House will open its doors in Manchester’s bustling Spinningfields Square for a special four-day event from Wednesday 5th April – Saturday 8th April that will allow guests to experience a virtual world that blends art and technology.

THE ART EXPERIENCE

The brand has teamed up with Beautiful Crime Agency and three featured artists to produce bespoke art using innovative technology from Tilt Brush by Google. Guests visiting The House of Peroni will be able to virtually step inside these artworks and explore the pieces, before being given the freedom to experiment and explore their own artistic talent, under the guidance of an expert.

Brit artist Carne Griffiths, along with 2016 Lumen Prize winner Fabio Giampietro and Italian graffiti artist, Peeta, have each created incredible virtual reality pieces around the theme of ‘craftsmanship’– a quality inherent to Peroni Nastro Azzurro.

Italian artist Fabio Giampietro (2016 winner of the prestigious Lumen Prize for digital art) has drawn on his early childhood memories with his carpenter uncle and blended this with his love of the ‘Futurismo’ art
movement of the early 20th century.

Fabio comments: “My signature style is to create a fairly abstract cityscape and play with a sense of perspective. For this project, entitled ‘Neon Vertigo’, I’ve invoked the craftsmanship that was apparent in my uncle’s joinery work and related it to architecture and the concept of the ‘metropolis’ – a motif that is apparent throughout all of my work.”
Brit artist Carne Griffiths found his inspiration from his 12 years as an embroidery designer, from which came a real fascination with the creation and manipulation of the drawn line. Similarly, Italian artist Peeta, has looked to his own heritage and experience in the art world to bring his work to life – using Venetian ‘Murano’ glassware as his muse.

THE BAR

The pop up will play also play host to a bar and aperitivo area, where guests can enjoy an evening with friends over a Peroni Nastro Azzurro, an infusion and a selection of antipasti all against a backdrop of works from our resident artists.

Award winning ‘Master of Mixology’, Simone Caporale will also return for a third year to bring his inimitable style of cocktail mastery to the infusion menu. With gin, Peroni Nastro Azzurro and sweet, spring-like citrus notes, the Oro Liquido liquid gold serve glows bright from the menu and is joined by L’Astratto – a long, more bitter serve featuring flavoured, coloured ice cubes. A fragrant take on the traditional Bellini, the Peroni Peony will feature crisp white peach, grape, peony and magnolia flowers. Finally, the classic Peroni Negroni will also re-join the menu for another year.
The centrepiece of the pop up, will be an eye-catching bar structure created by renowned set designer Petra Storrs. For her distinctive design, she has been inspired by the rich colour palette and playfulness of the light effects in the Tilt Brush technology, and blended it with the iconic Peroni Nastro Azzurro ‘blue ribbon’ to create an incredible focal point.

The House of Peroni takes residence at
Spinningfields Square, Quay Street, Manchester, M3 3AP
from Wednesday 5th April – Saturday 8th April.

For more information visit: http://www.thehouseofperoni.com

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Tales of the Cocktail® Announces Seminars for Edinburgh Tour

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After successful stops in Vancouver, Buenos Aires and Mexico City, Tales of the Cocktail® on Tour is on the move again. This year to Edinburgh, Scotland for four days of seminars, tastings and networking events from April 1-4. In addition to nightly events that allow attendees to explore the unique cocktail culture of Edinburgh, Tales of the Cocktail® on Tour will feature a line-up of 12 seminars, presented by some of the world’s most renowned cocktail experts including Ryan Chetiyawardana, Charlotte Voisey, Claire Smith Warner, Jack McGarry, Jacob Briars and many more.

“I’m excited to announce our most extensive line-up of seminars for a Tales on Tour ever! As well as featuring more than one of the top-five seminars from Tales New Orleans 2016 such as “Talking Rot,” “Going Back To Your Roots To Find Success” and “Nutmeg,” we are proud to be curating brand-new seminars from some of the cocktail world’s most revered presenters. The city won’t know what’s hit it!” Philip Duff, Director of Education.

Just like the annual Tales of the Cocktail® in New Orleans, the seminars in Edinburgh will dive deep into the techniques, history and business of making drinks. These 12 original seminars were selected by a panel led by Philip Duff to offer a wide breadth of cocktail knowledge – everything from the history of New Orleans drinking and cocktail photography, to Rancio and the psychology of drink preferences. Attendees will be able to choose six seminars (three per day) to attend during Tales of the Cocktail® on Tour.

Tales of the Cocktail® on Tour 2017 Seminars

Going Back to Your Roots to Find Success
Ian McLaren with Ryan Chetiyawardana, Jim Meehan and Craig Harper
Sponsored by Bacardi

New Orleans: The Cradle of Civilized Drinking
Phil Greene with Chris Hannah and Chris McMillian
Sponsored by Sazerac Rye Whiskey

#instadram – The Benefits of Drinking Shots
Max Warner and Addie Chinn with Alex Kratena, Agostino Perrone, Alastair Burgess and Tara Garnell
Sponsored by Pernod Ricard UK

Nutmeg: The Seed That Spiced 1000 Sips
Charlotte Voisey with Jack McGarry, Peter Vestinos and Davide Segat
Sponsored by William Grant & Sons

Drambusters: Why Scotch Belongs in Cocktails
Georgie Bell, Ryan Chetiyawardana, Mike Aikman and Tom Walker
Sponsored John Dewar and Sons

Guilty Pleasure
Claire Smith Warner with Zoey Cormier, Iain Griffiths and Jeffrey Kluger
Sponsored by Belvedere Vodka

Talking Rot: Rancio, Scotch and MADness
Dave Broom with Ryan Chetiyawardana and Arielle Johnson
Sponsored by Johnnie Walker

Liquid Intelligence
Don Lee and Dave Arnold
Sponsored by Monkey Shoulder Scotch Whisky

Small Fish in a Big Pond
Ally Martin with Andy Gemmell, Craig Harper, Stuart McCluskey and Mike Aikman
Sponsored by Drambuie, Hendrick’s Gin and Monkey Shoulder Whisky

Slap it! Pour it! Crush it! Swizzle it!
Daniyel Jones with Summer-Jane Bell and Martin Cate
Sponsored by Angostura

Make your Mark: How to Create a Modern Classic
Jacob Briars with Robert Simonson, Tom Walker and Naren Young
Sponsored by Bacardi Rum

Liquipedia
Tristan Stephenson with Jake Burger and Jeffrey Kluger
Sponsored by Belvedere Vodka

“This is our biggest offering of seminars we’ve had in our seven years of putting on Tales on Tour. Philip and his team did an incredible job of selecting seminars that will challenge and enlighten everyone who joins us,” said Ann Tuennerman. “April can’t come fast enough.”

The festival will also partner with brands such as The Cocktail Lovers and The Scotch Malt Whisky Society (SMWS) to present a series of evening events, known as Dynamic Duos, in bars throughout the city centre, which are open to the public. The SMWS event will focus on flavour in single cask whisky and takes place at Kaleidoscope Bar on Saturday 1 April.

Ticket packages to Tales of the Cocktail® on Tour Edinburgh go on sale January 9 for Tales 365 members and January 11 for the general public. Ticket packages, priced at $329, are all-inclusive and will give each attendee access to seminars and nightly events during the festival’s four days. For the full descriptions of all seminars and events, information on accommodations and to get your tickets to Tales of the Cocktail® on Tour Edinburgh, visit https://talesofthecocktail.com/events/tales-on-tour/