RumFest Returns For 2019 Along With The RumFest Trade Show & Conference Day

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Last year, RumFest saw over 2,500 visitors descend on London’s Earl’s Court to see some of the biggest names and the most exciting newcomers in the industry. This year promises to be just as impressive. Taking place on Friday 18th October, The RumFest Trade Show & Conference will see new and boutique rum brands showcasing their products to industry professionals, buyers and key decision makers from influential retailers, whilst a panel of experts will be discussing ‘Understanding Rum GI’s, Appellations & PDO’s’ at the third annual RumFest Conference.

The following day, RumFest’s consumer show will open its doors, welcoming rum bars, brands, mixologists and master blenders, who’ll be presenting a series of workshops, seminars, tastings and demonstrations over two days on 19th and 20th October. The festival, sponsored by Coca-Cola Signature Mixers, will feature over 400 of the most diverse rums from across the globe, all under one roof. There’ll also be food from the Heart & Soul food buffet, and entertainment and dance during the RumFest Carnival hour. For more information and tickets, visit rumfest.co.uk.

The RumFest Trade Show & Conference is the UK’s premier event for professionals in the industry, having provided a platform for emerging, independent and boutique rum brands for well over a decade. The show welcomes some of the biggest names in rum, as well as wholesalers, distributors, buyers and importers for an impressive series of masterclasses, tastings, discussions and debates on some of the hottest topics and biggest issues facing the industry today. This year, head sponsors of RumFest and the RumFest Trade Show & Conference, Coca-Cola Signature Mixers, will be presenting a seminar during the show.

Building on its longstanding reputation as the original mixer, Coca-Cola Signature Mixers are a global first for the brand. Enlisting some of the world’s most influential and innovative mixologists they created four new crafted Coca-Cola Signature Mixers, specifically designed to be paired with premium dark spirits. At Rum Fest 2019, visitors will have the chance to experience each of the four Signature Mixers and attend a free tasting masterclass. In addition, Global Rum Ambassador, Ian Burrell, will be curating a bespoke highball menu pairing the signature mixers with premium rums.

Ana Amura, Senior Brand Manager at Coca-Cola Great Britain, comments:
“As the original mixer, Coca-Cola has always had a history with dark spirits and with the rise of quality mixed drinks, we’re really excited about the launch of Coca-Cola Signature Mixers. There is clearly a demand for quality cocktails and it’s great to be at this year’s RumFest to open up the world of mixology to an even wider audience.”

For the following two days, RumFest’s consumer show will take over the ILEC Conference Centre at London’s Earl’s Court, for an extensive showcase of all things rum. There’ll be brand-led seminars from Mount Gay, Plantation, Worthy Park, Foursquare and more, with samples and tastings coming from Foursquare Exceptional casks, Velier Rums, Rum Java, Daylark 1863, Black Tears Cuban Spiced Rum, Doorlys, Mezan, Appleton Estate, Real McCoy, Mount Gay Rum, Depaz, Green Island Rhums from Mauritius, St Nicholas Abbey and Hampden Estate, amongst others.

RumFest Founder & Global Rum Ambassador, Ian Burrel, said:

“Premium Rum has seen incredible growth in the UK over the past few years as consumer learn about the various styles of rum on offer and how to appreciate them. The UK RumFest, since 2007, has been a major contributor to the rise and we are proud to continue educating Rum lovers from across the globe in our 13th year ”

The festival will feature over 400 rums to be sipped, savoured and enjoyed in cocktails. This includes an impressive number of the world’s most exclusive rums, which can be sampled with Golden Tot Tokens, the event’s exclusive currency. It will be the first time these super premium rums can be sampled in the UK.

New to the festival this year is the Craft RumFest, showing traditionally made rums. Open to all ticket-holders over the course of the weekend, its purpose is to encourage rum enthusiasts to identify and understand the style of rum they are sipping. All spirits being presented will meet strict criteria, including being 100% pot distilled or distilled in traditional single or double column, and having no additional flavours or spices.

Also exhibiting over the weekend are a number of rum bars – including award-winning tropical tiki bar, Laki Kane and Retro, Polynesian cocktail bar, Trailer Happiness – who’ll be introducing their ‘star-tenders’ to mix show-stopping signature serves.

Elsewhere during the festival, ticket-holders will be able to place bids at the Rum Auction, for premium rums priced from £150 – £3500. There will also be food available throughout the show courtesy of the Heart & Soul food buffet, and entertainment and dancing during the festival’s Carnival hour.

Registration for the RumFest Trade Show & Conference Day is now open to members of the trade and press. To register, please visit https://form.jotform.com/91763441986166/.

RumFest standard tickets are now on sale from £42.50, which includes access to all areas of the event and tasting from all exhibitors. For press applications, please contact george@wearefullfat.com. For full information on RumFest and to buy tickets head to rumfest.co.uk.

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Chairman’s Reserve Mai Tai Campaign Returns to Celebrate 75 Years of the Mai Tai

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Chairman’s Reserve St Lucia Rum is calling for entries for the 2019 Chairman’s Reserve Mai Tai Challenge, with the prize of a visit to St Lucia in 2020 at stake.

Between now and August, bars are asked to create their own version of this classic rum cocktail, with four finalists going head to head at a London venue in September.
For details of how to enter, contact Emporia Brands, or go to: https://www.emporiabrands.com/chairmans-mai-tai.

2019 marks the 75th anniversary of the Mai Tai, when Vic Bergeron – “Trader Vic” – created a drink in his bar in Oakland, California, for visitors from Tahiti. Their reaction to the first sip was a cry of “mai tai roa ae!”, which can be roughly translated as “out of this world!”. The original included two very different rums – one molasses, the other Agricole – with flavours of citrus and almond, which provides plenty of scope for innovation. “We had an idea to encourage bartenders to play with Chairman’s Reserve in the Mai Tai cocktail because of how well we believed our rums fit the profile of this traditional tiki cocktail,” says Sergin John Baptiste, Marketing Director of St. Lucia Distillers.

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The Chairman’s Reserve Mai Tai Challenge is a UK bartender competition that launched four years ago with Emporia Brands. The competition is back again for 2019 after last year’s excellent challenge and final, where Café Pacifico from London were crowned the winners at The Magic Roundabout in Shoreditch and received the amazing prize of two places on the Chairman’s Reserve Rum visit to St. Lucia, following in the footsteps of previous winners Milk in Reading and Alvino’s in Newcastle-upon-Tyne.

The 2019 Mai Tai challenge will follow the same format – simply create a signature Chairman’s Reserve Mai Tai serve, register it on the website, then promote it in your bar throughout July and August and on social media. The four teams scoring the most points will be invited to the UK final, during which they will create their own pop-up bar and re-create their signature Mai Tai serve to the trade and consumers. The bar with the most votes will win the once-in-a-lifetime trip to St. Lucia.

“I was taken aback by the passion these skillful bartenders had for Chairman’s Reserve,” comments Margaret Monplaisir, Managing Director of St Lucia Distillers. “Their attention to every detail, their enthusiasm, and knowledge of Chairman’s Reserve was remarkable.”

Florence Opens Its Doors To The Fourth Edition of the Florence Cocktail Week

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Fratelli Branca Distillerie, Ginarte, Marchesi Frescobaldi, Martini&Rossi, Michter’s, Molinari, Plantation Rum, World Class Diageo and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free-of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions.
Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

Le novità del 2019


Round Table on Negroni, with the patronage of the Municipality of Florence

Saturday, May 11, there will be an institutional Round Table by the title “The Century of Negroni. History, protagonists and evolution of the most loved Italian cocktail in the world,” with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of the Italian and international mixology scene: Fulvio Piccinino, Manager of Saperbene.com, expert and writer of Italian spirits, Alessandro Pitanti, Campari Academy Brand Ambassador, Roberta Mariani, Martini Global Ambassador, Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, and two icons of Italian bartending in London, Salvatore Calabrese “The Maestro” and Peter Dorelli, Educational Officer and National Ambassador UK Bartenders Guild. Guests of honour Jared Brown and Anistatia Miller from London, and David Wondrich from New York, among the main authorities worldwide on cocktail history. The event will be moderated by Federico Quaranta, radio and television host.

 

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of 49 Cocktail Bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter). At the Final Contest will participate only 10 cocktail bar (1 each city).
FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the not-to-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Not-to-be-missed events

As for previous editions, prominent personalities from the Italian and international mixology scene will take part in the weeklong event, working alongside local bartenders during a series of master classes and night shifts.

Matteo di Ienno, head bartender of Locale Firenze, and Federico Pasian, head bartender of Quaglino’s London, will kick off the FCW on Sunday, May 5 at Locale Firenze serving up a cocktail list dedicated to the 100 years of Negroni, “Peter and Camillo back in Florence.”

But that’s not all, with more exciting events at Locale on Tuesday, May 7 with Antonio Naranjo, Bar Owner of Dr. Stravinsky, Barcelona, and on Thursday, May 8 with “World Class meets The Clumsies” (by World Class Diageo), featuring Vasilis Kristizis of The Clumsies, Athens – 7’ World’s 50 Best Bars 2018.

On Monday, May 6 visit the terrace of Hotel Kraft will host an aperitivo by Marchesi Frescobaldi, while the OOO, The Student hotel Florence will get ready to shake things up with “Bar Milano” (by Martini&Rossi), an event dedicated to Milanese mixology, featuring 11 of the best cocktail bars in Milan, in collaboration with Bartender.it.

Guglielmo Miriello, Bar Manager of Ceresio 7

Camilla Bosatelli, Barlady of 1930 Cocktail Bar

Marco Russo Co-Owner of Mag Cafè, 1930 Cocktail Bar, Backdoor43, Barba, and Iter

Federico Volpe, Bar Manager of Dry

Sossio Del Prete, Bartender of Octavius Bar at The Stage Milano

Yuri Gelmini, Co-Owner of Surfer’s Den

Ivan Patruno, Bar Manager of Bulk Mixology Food Bar

Luca Marcellin, Owner of Drinc. Cocktail & Conversation

Mattia Pastori, Owner and Founder of Non Solo Cocktail

Patrick Greco, Bar Manager of Bulgari Bar

Teo Rizzolo, Head Mixologist of Mandarin Bar & Bistrot

 

And on Wednesday, May 8 the same location will host a selection of the best bartenders from the

Forte Cocktail Week in Versilia.

 

Tuesday, May 7 will see Paolo Sanna, Bar Manager of Banana Republic in Rome at Rex for

“Scotland Breeze” (by Molinari), and Wednesday, May 8 Francesco Pirineo, Brand Ambassador

Plantation Italia, will be at Santarosa Bistro for “Cheese pairing with Plantation Rum: an unprecedented encounter between rum and cheese” (by Plantation Rum)

 

Thursday, May 9 at Palazzo San Niccolò, Luisanna Messeri, writer and television pop chef, will give a talk on Caterina de’ Medici and the tradition of Tuscan spirits, titled “Caterina’s Chests. A short, alcoholic history of a Queen;” which will be followed by an aperitivo by Cultural Salon featuring the works of Florentine artist and designer Marina Calamai.

 

Friday, May 10 Belmond Villa San Michele will host “Drink your habitat,” with botanist Caterina

Candia and bartenders Erica Rossi and Bledar Ndoci (by Fratelli Branca Distilleries), while at

Empireo of the Plaza Hotel Lucchesi palates will be soothed at “The versatility of Ginarte” (by

Ginarte) with Filippo Sisti, Bar Owner of Talea, Milan.

 

Saturday, May 11 Soren Krogh, Michetr’s Senior Advisor, will be at Rasputin for the master class  “Michetr’s its all about the whiskey” (by Michter’s).

 

Saturday, May 11 will also see the celebration for the 100 years of Negroni at Hotel Savoy with Salvatore Calabrese, “The Maestro”, straight from London.

 

On the same day, at the Sala dei Gigli of Palagio di Parte Guelfa, Religion Sociologist Simona Scotti will present “Spirito&Spirits. Religioni e Lifestyles,a volume that collects the materials of the meeting of the same name organized by AIS – Section of Sociology of Religion, in collaboration with Florence Cocktail Week 2018.

 

Sunday, May 12 RiEsco a Bere Italiano, the Fair for Italian Liquors, Bitters and Spirits will close the week-long celebrations at Fabbricato Viaggiatori, in Piazza della Stazione 50, where small and larger realities will meet and showcase Italian quality products.

 

The Tuscany Cocktail Week 2019 Contest and the Young Talent FCW19 Contest will also take place on the same day.

The jury will be composed by: Flavio Angiolillo (Co-Owner Mag Cafè, 1930 Bar, Backdoor43, Barba, and Iter), Babis Kaidalidis (organizer of the Athens Bar Show), David Wondrich (New York bar historian and writer), and journalist Federico De Cesare Viola (Brand Ambassador and Editorial Director for Food&Wine Italia). Moderating the event: Federico Quaranta, Radio and Television Host.

Finally, it will be time for the much-awaited FCW Awards Ceremony, and sponsors will award the winning bartenders and cocktails in the different categories.

 

Straight from the American Bar at The Savoy in London – 2’ World’s 50 Best Bars 2018 – arrive the Senior bartender Pippa Guy, for the final night shift at Four Seasons Hotel Firenze (by Michter’s).

 

Adding to this week filled to the brim with events, several restaurants will be organizing a series of themed dinners: every night, at Gurdulù guests can savour a special menu called “Spirito Classico”; Wednesday, May 8 Essenziale will feature “Hops and Chefs, Malts and Bartenders;” and on Thursday, May 9 at Regina Bistecca Tuscan classics will join for “Count Negroni meets Regina Bistecca.”

 

A number of book presentations and in-depth, themed appointments will complete this already-rich event calendar: Monday, May 6, Federico Bellanca and Marco Gemelli will present the book “Toscana da Bere” at Caffè Concerto Paszkowski. Friday, May 10 at Grand Hotel Cavour it will be the turn of Fulvio Piccinino and his “Amari e Bitter. Storia e produzione dagli speziali ai bartender;” and, on the same day, at Caffè Concerto Paszkowski, Paolo Ponzo will talk about his research on Negroni through the presentation: “Negroni Cocktails by Amedeo Gandiglio.”

 

Lastly, we designed two fascinating appointments, created specifically for this 2019 edition: the Cocktail Walk, on Tuesday, May 7 and Thursday, May 9, featuring a tour of the cocktail bars taking part in FCW, in collaboration with Le Baccanti; and the Tour of the Historic Cafes on Wednesday, May 8 and Thursday, May 9, in collaboration with Ful Magazine and Ricomincio da Firenze.

 

Hereby is the complete list stating all the participating cocktail bars and Florentine bartenders, as well as their respective Signature Cocktails.

 

Cocktail Bar – Bartender – Signature Cocktail

 

Bitter Bar, Cristian Guitti – Brancamente me ne infischio

Cafè 19.26, Simone Zangirolami – Faites vos jeux

Ditta Artigianale Oltrarno, Ginevra Gabbrielli and Simone Zaccheddu – Il mondo dal Conte

Gilli 1733, Luca Picchi – Hippy Negroni

Gurdulù, Cristina Bini – DownTown

La Menangere, Luca Manni – Un Casto Negroni

Locale, Matteo Di Ienno and Andrea Fiore – Il Conte Timido

Love Craft, Manuel Petretto – Old but Fashion

Pint of View, Lorenzo Pizzorno – La cura per l’Imperatore

Rasputin, Daniele Cancellara – A New Silk Road

 

HIGH VOLUME BARS

Dome, Lorenzo Gironi and Domenico Varone – Fretta Biscottata

Gesto, Martina Bonci and Mirco Cicchi – Peter in Gesto

Inferno, Italo Mercurio – Alba n’ Florence

MAD – Soul & Spirits, Neri Fantechi – Internazional popolare

Rex, Virginia Ducceschi and Mosé Giordani – Conte di Savoia

Santarosa Bistrot, Davide Nocentini and Maddalena Vannozzi – Diecimila leghe sotto al Conte

Viktoria Lounge Bar, Paolo Marini and Marco Marini – Da ponte a ponte

000 – Student Hotel, Cosimo Tarducci – Around the world

 

HOTEL BARS

AC Lounge – AC Hotel Firenze by Marriott, Giuseppe Alessandrino – Dolcemente Bitter

Atrium Bar – Four Seasons Hotel Firenze, Edoardo Sandri and Simone Corsini – Negroni Completo

Empireo – Plaza Hotel Lucchesi, Lorenzo Bianco and Eleonora Contessi – Camillo

Garibaldino – Garibaldi Blu Hotel, Massimo Maietto – Il Conte Ritorna

Horto Convento, Cosimo Nigro – Estratti di Negroni

Irene Firenze – Hotel Savoy, Denis Giuliani – InfusioNegroni

La Terrazza Rooftop Bar – Continentale Hotel, Diego Rampietti – il Moro

Le Pool Bar – Villa Cora, Mirò Abdel Rahmam – Dolce Amaro

Picteau Cocktail Bar – Hotel Lungarno, Marco Colonnelli and Vincenzo Civita – Il Conte di Picche

The Cloister – Belmomd Villa San Michele, Lorenzo Aiosa – Ada

The Fusion Bar&Restaurant – Gallery Hotel Art, Sacha Mecocci – A Negroni Story

Winter Garden Bar – The St. Regis Florence, Christian Pampo – American Boulevard

Patrón’s Cocktails with a Conscience

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This Earth Day, Patrón engages consumers to rethink their cocktails by mixing creativity and sustainability. Showing how to repurpose kitchen leftovers to create quirky concoctions at home, Patrón invites consumers to join Cocktails with a Conscience at The Conduit, the newest Mayfair’s members’ club with a social and environmental purpose.

The ticketed event takes place on the venue’s fifth floor which will be the backdrop to an exclusive sustainable cocktail masterclass followed by an equally sustainable three-course dinner by an equally sustainable three-course dinner designed by the venue’s executive chef Merlin Labron-Johnson paired with Patrón drinks featuring leftovers from the preparation of each dish.

Created exclusively for the evening by The Conduit’s bar operations manager, award-winning mixologist Walter Pintus – the cocktails will offer great inspiration for those consumers who enjoy experimenting in the kitchen with a touch of ethos. From producing a flavoursome saline coffee infusion of blended coffee grounds with salt and water, to creating a blood orange sherbet from leftover squeezed oranges and peels, the evening will showcase how to transform leftovers into beautiful ingredients to mix with Patrón.

Patrón’s Cocktails with a Conscience

Wednesday 24th April 7-10,30pm

The Conduit, 5th floor, 40 Conduit St, Mayfair, London W1S 2YQ

Tickets go on sale on 8th April on Eventbrite, priced at £55 each (includes welcome drink and canapés, cocktail masterclass, three-course dinner and paired cocktails)

https://www.eventbrite.com/e/patrons-cocktails-with-a-conscience-tickets-59455746739?aff=ebdssbdestsearch

The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Rhum Fest Paris 2019 – The Sugar Cane Journey

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The 6th edition of the Rhum Fest Paris will be held in the Grande Halle at the Parc Floral in Vincennes in a 2,800 m2 exhibition space on 13-15th April. With more than 180 brands and nearly 60 countries represented, it has established itself as a vibrant market place with the aim of becoming the leading European rum show.

Rhum Fest Paris: THE major European rum market place

The show doubles its size into a bright and airy environment, for visitors to taste and communicate with rum experts.

This space creates more scope for fresh activities and new formats for stands and offers brands the opportunity to present immersive, personalized spaces. Finding your way around the show is made easy with a hall that is entirely geared to welcoming visitors, exhibitors and journalists, including:

– 6 entrance zones for the public
– 1 entrance zone exclusively for exhibitors
– 1 entrance zone for media guests

Bigger than ever before, and also taking things to another level, Rhum Fest Paris aims to be at the heart of the rum culture and its market in Europe. Thanks to the market place set up on the site, Rhum Fest Paris helps producers, distributors and importers to establish contact and initiate business.

Finally, to avoid queues, this new venue has 5 different food outlets with:
– An indoor restaurant
– 3 world food trucks (Martinique, Venezuela, Afro-Caribbean)
– 1 snack bar for fast service

Not to mention the classic features of Rhum Fest Paris:
– The masterclass marquee
– The entertainment tents with, among other things, an intriguing escape-room game with a rum theme
– Dedicated enclosures so brands can flex all their immersive creativity:
– The novelty bar – All things new and adventurous
– Calypso cocktail bar
– The pop-up Christian de Montaguère boutique – A fantasy of rum and Caribbean delights

In short, Rhum Fest Paris is still a serious rum festival but with even more to appeal to professional visitors and consumer rum fans.

Dates and times

Public days
Saturday 13 and Sunday 14 April 2019
From 12 noon to 6:30pm

Trade day for professionals in the drinks business
Monday 15 April 2019
From 10am to 5pm

Place
Grande Halle du Parc Floral – Vincennes

Ticketing and accreditation
http://www.rhumfestparis.com

Florence Cocktail Week Returns In May For Its 4th Year

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Compagnia dei Caraibi, Diageo, Frescobaldi, Ginarte, Martini, Michter’s, Nardini, and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions. Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

New in 2019:

A Round Table on Negroni, with the patronage of the Municipality of Florence
Saturday May 11th, an institutional Round Table will take place, with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni, the historic cocktail from Florence renowned worldwide. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of mixology and cocktail history, such as Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, Jared Brown and Anistatia Miller from London, and David Wondrich from New York.

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of the best cocktail bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter).

FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the notto-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Shake Up Your Shop and Check Out A Cocktail With Kitchen Cocktail’s Supermarket Sweep Pop-Up

In the words of the late, great national treasure, Dale Winton “the next time you’re at the checkout and you hear the beep, think of the fun you could be having on Supermarket Sweep!”. This month London Cocktail Club’s world renowned bartender, JJ Goodman, will be stepping out from behind the bar to the check-out to celebrate his new step-by-step cocktail book Kitchen Cocktails, showcasing how delicious cocktails can be made using simple, supermarket ingredients.

Located on the ground floor of London Cocktail Club Shoreditch, the pop-up supermarket aisles, packed with classic everyday items from Coco Pops to bacon, will see ticket-goers race against the clock to gather the ingredients and inflatables to create their cocktail of choice and score one of the ‘cocktail-hack’ prizes. Tickets will be available from Design My Night for £30.00 per person, which includes three cocktails and an enormous amount of fun; you can book for groups of up to 20 between 12pm – 9pm daily, from Saturday 1 December 2018 – Saturday 23 February 2019.

SHOP & SWEEP
Guests will walk through the doors of the Cocktail Kitchen pop-up and meet JJ and the team with a cocktail on arrival. Once divided into teams, competitors will don their 90s-style primary colour jumpers before selecting their preferred cocktail from the Kitchen Cocktails book.

Raring to go,shopping basket in hand, they will then set off to the sound of an airhorn on a timed spin around the aisles of the Cocktail Kitchen supermarket to collect the ingredients needed for their drink of choice, battling it out to take the win. Combining elements from two of the UK’s most beloved tv shows, guests will be able to secure bonus prizes by spinning a Cocktail Wheel of Fortune and stuffing their baskets with the corresponding novelty inflatables.

CHECK OUT A COCKTAIL
Upon check out, challengers will take their shopping bags to the set-up kitchen area where LCC’s team of bartenders will be on-hand to guide budding mixologists on how to create incredible cocktails using the very simple ingredients gathered in the aisles.

Available from kitchen-cocktails.com for RRP £29.99, Kitchen Cocktails is the essential Christmas gift for cocktail lovers across the country looking to shake up winter warmers at home. As the festive party season (and supermarket shop) approaches, the time is ripe to join the revolution.