Rumfest & The Rumfest Trade Show & Conference Day Return In 2018

rumfest

Kicking off a rum-fueled weekend of workshops, tastings and seminars

RumFest Trade & Conference Day – Friday 19th October 2018
RumFest – Saturday 20th & Sunday 21st October 2018
Golden Rum Barrel Awards – Sunday 21st October 2018

The RumFest Trade Show & Conference returns this October, bringing together some of the most prominent names and exciting newcomers in the industry, all under one roof. Taking place Friday 19th October 2018 at the ILEC in London, over 25 exhibitors will showcase their rums as industry professionals network and sample new releases as well as discuss hot topics affecting the spirit in the second ever RumFest Conference. Exhibitors this year include Rum Java, Mhoba Rum, Real McCoy Rum, Rhum Depaz and more. Registration for the RumFest Trade Show & Conference is open here.

RumFest’s consumer show will open its doors 20th-21st October to host an abundance of tastings, masterclasses, seminars and delicious food. Brands, mixologists, master blenders and specials guests will jet in from the UK and beyond, coming together for a united passion of all things rum. More information on tickets and the event can be found on the website via rumfest.co.uk. On Sunday The Golden Rum Barrel Awards returns to celebrate the best movers and shakers in the rum world.

The RumFest Trade Show & Conference has provided a platform for the industry’s newcomers and independent brands for over a decade, attracting rum wholesalers, distributors, buyers, bar professionals and importers to what has become a key date in the rum calendar. With the evolution of the spirit and consistent rise in popularity in the UK, the one day trade event provides the chance to discover new rums, discuss trends and debate over issues affecting the industry.

The RumFest Trade Show & Conference will showcase rum’s versatility by welcoming the finest producers of the spirit including Atlantico Rum, Real McCoy Rum, Mhoba Rum, Rum Java, Rum Pixan, Rhum Depaz and Kill Devil. Across the day advanced masterclasses, deluxe tastings and more will take place to get even more insight into the spirit.

rumfest 2

At the weekend RumFest opens its doors to consumers, Saturday 20th – Sunday 21st October, to host an extensive showcase of rum-related offerings with leading brands from across the globe. Ticket-holders will get the chance to immerse themselves in all aspects of rum – from seminars and workshops with top brands, ambassadors and leading industry figures to top mixologists, blenders and distillers teaching the art of cocktail making and the ideal pairings for particular rums. Ticket holders will have the chance to purchase Golden Tot Tokens. For visitors interested in premium rums, these tokens will give those a chance to sample higher premium rums retailing from £80-£200. For the first time founder Ian Burrell will also host a tasting showcasing five rare and expensive rums with a combined retail value of £1500.

To close the weekend of festivities on Sunday 21st October, the Golden Rum Barrel Awards will recognise those making waves in the rum world. Celebrating the exceptional efforts and stars of the industry, categories include UK Rum Brand Ambassador of the year, UK Rum Menu of the year, Best New Rum of the year, Best Single Rum, Best Traditional Column Rum and many more. The nominees for the awards will be announced for National Rum Day in August.

Speaking about this year’s events, founder and Global Rum Ambassador Ian Burrell, “The RumFest Trade Show and Conference is a fantastic chance to get the inside track on the next big thing in rum as well as try some hidden gems on the market. Last year proved once again that this is THE event for anyone in the business of rum, with the worlds best brands, master blenders, distilleries and aficionados from across the globe. 2018 promises to raise the bar again with a few more surprises”

Registration for the RumFest Trade Show & Conference Day is now open to members of the trade and press. Exhibitors looking to get involved in the event can apply by emailing emma@rumfest.co.uk.

RumFest standard tickets are now on sale from £49.50, which includes access to all areas of the event and tasting from all exhibitors. For press applications please contact tshai@wearefullfat.com . For full information on RumFest and to buy tickets head to rumfest.co.uk.

Advertisements

London, Get Ready To Rumble!

Margarita Rumble

Jose Cuervo®, the world’s number one selling tequila, has announced the sponsoring of the grand ole fiesta the ‘Margarita Rumble’ for the second year. Margarita Rumble, which is taking over The Yard in Shoreditch on April 28th, is a major competition that sees expert mixologists from top bars across the city compete for the prestigious title of Best Margarita in London.

Margarita lovers will be pleased to know that the bottomless margaritas on offer will all be made with the award-winning Jose Cuervo Tradicional 100% agave tequila, crafted using methods originated by the Cuervo family over 200 years ago.

Guests can choose to join one of three sessions, with each reveller given a token on arrival to vote for their favourite margarita. Entertainment will consist of a traditional Mariachi band, Mexican dancers and DJs. For those curious to learn more about the cocktail of the moment, the festival favourite Cuervo Tequila Truck will be welcoming guests with a tequila tasting and hosting a salt pairing masterclass, where attendees will be shown how to pair the best salts found in the UK to different flavours of Cuervo margaritas.

The first wave of top talent confirmed to compete are Trapeze, Barrio Bars, Cabana Brixton, Whistling Shop, Benitos Hat, Little Bat, Eaton Square Bar, Zebrano, Simmons, and The BootLegger. Reigning champions Café Pacifico will be returning to defend their 2017 title, awarded to the passionfruit margarita that wowed the crowds at last year’s event, and has also claimed a permanent ‘Margarita Rumble’ cocktail feature at the Covent Garden restaurant.

Tickets and more information are available here for anyone wanting to get involved, with prices starting from £35 – https://www.londonmargaritarumble.com/buytickets/

Banks Rums Shares Tales Past, Present And Future With Kin

Banks

The brilliance of punch lies in its versatility and sociability. The occasion invites friends to gather around a central ‘flowing bowl’, ladling cups of punch whilst musing over stories past, present and future, of which at Tales on Tour Edinburgh, there are sure to be many.

Back for its second year in April, Tales on Tour is set to pull in distinguished and passionate patrons of the drinks industry. In the spirit of this community gathering, Banks Rums invites you to explore some of the best bars that Edinburgh’s cocktail culture has to offer with partnership at the city’s newest addition, KIN.

GATHER ROUND WITH YOUR KIN

Having only opened at the end of 2017, KIN is the latest addition to Edinburgh’s booming cocktail scene. Founded by industry stalwarts Jody Buchan and Sam Baxendale, KIN is a cosy basement bar promising warm welcomes, delicious drinks and seasonable nibbles.

From Saturday 7 – Tuesday 10 April, KIN will become a home away from home for Banks Rums, featuring a daily menu of punch and cocktails, where guests can enjoy a range of innovative drinks served from beautifully crafted pewter punch bowls. Banks and KIN invite guests to revel in the warm hospitality and conviviality of the city and this special new bar and while they may enter as friends or even strangers, they will leave as a member of the family.

Gathering of KIN with Banks – Available daily from 4pm – 1am; KIN, 1 Barony Street, EH3 6NY

Follow Banks on Instagram @BanksRums

 

Get Some ‘Sound Advice’ From Trailer Happiness’ Sly Augustin At Tales On Tour

U2NyZWVuIFNob3QgMjAxOC0wMy0yMSBhdCAxMi4zNC4yNy5wbmc=

Industry legend Sasha Petraske used to say he’d made up his mind whether he liked a bar 5 seconds after opening the door and it is widely agreed that music is the quickest and most important way to establish an instant atmosphere in a venue.

On Monday 9 April, Tales on Tour invites you to learn the secrets behind the best music policies in the business with a seminar on sound from Sly Augustin, owner of West London’s favourite community bar Trailer Happiness, Bacardi Brand Ambassador Metinee Kongsrivali and Moderator, Jacob Briars.

Better Bar Music
As anyone who has visited Trailer will attest, it can be a full-on house party, a laid-back lounge or an intimate date spot: transitioning seamlessly between those moods with a well-defined and non-generic music policy.

Central to this, is Sly Augustin and Trailer’s own passion for music and ethos around community; inviting guests to become part of its 15-year history both locally and internationally with a consistent soundtrack of hospitality. Offering insights into the latest technology, how to promote and manage your music offering and the best music to drink to, Augustin will demonstrate how to stimulate one of the most powerful of the 5 senses.

2018 has already been a busy year for Augustin who was awarded ‘Rum Champion of the Year 2018’ at the annual Think Rum round table, as well as Trailer Happiness being voted ‘Best Individual Bar’. This follows a successful year in 2017 when Trailer Happiness was awarded Imbibe’s ‘Rum list of the year’ and received ‘Best International High Volume Cocktail Bar’ at the Spirited Awards at Tales of the Cocktail in New Orleans.

http://www.trailerh.com
Facebook/trailerhappiness
Instagram/trailerh
Twitter/trailerh

Super Lyan And Jack Daniel’s Launch Tennessee Nitro Tours

thumbnail
This spring and summer London-based cocktail bar Super Lyan will be visiting cities across the UK with Jack Daniel’s Whiskey for the Tennessee Nitro Tours. In honour of Super Lyan’s innovative cocktail the Tennessee Nitro Martini, which was the first of its kind when it launched, the team will be collaborating with local, like-minded bars. For one night only at each stop, Super Lyan will be behind the bar allowing cocktail
fans across the UK to sample the Tennessee Nitro Martini as part of a special Jack Daniel’s cocktail menu. Kicking off in Manchester on 20th March at Peggy’s, Super Lyan will then go on to visit Edinburgh, Leeds, Liverpool, Belfast and do a bar takeover in its home city of London.

Super Lyan is the third venue from internationally renowned and multi-award winning bartender Ryan Chetiyawardana, aka Mr Lyan. A basement bar in Hoxton, it takes seemingly familiar classic cocktails and spruces them up with a touch of Lyan magic, with sustainability a key focus.

The Tennessee Nitro Martini is one of the bar’s signature drinks, and takes the espresso martini to the next level. It combines Jack Daniel’s Tennessee Whiskey with a homemade cola syrup and Sandows Cold Brew Coffee, which is then pulled through a nitrous keg system for a soft, effervescent texture reminiscent of Guinness. Served in a coupe and finished with a spritz of bergamot, the result is a creamy, complex cocktail that can be served extra quick. The first cocktail of its kind to use such technology, it also means the cocktail can be kegged making it sustainable, and was at the forefront of the eco-friendly cocktail trend.

In each city Super Lyan will be partnering with a bar which took part in last year’s Tennessee Calling programme, and will be working with the local team to develop a menu for the evening. Alongside the Tennessee Nitro Martini there will also be cocktails such as the Chattanooga Cooler and a special serve from the host bar. The line-up currently includes:

March – Peggy’s Bar in Manchester
April – Bramble in Edinburgh
May – Hedonist Project in Leeds
June – Filter & Fox in Liverpool
July – Callooh Callay in London
Belfast –to be announced soon…

Follow @super.lyan on Instagram for further details of dates and locations.

London Beer Week Is Back With A New App

980f5c29a3677d0d6ea8746613e0a5e4

London Beer Week has gone digital with a brand new DrinkUp.London app. Free to download, the app is the key to unlocking all this year’s festival has to offer. You no longer need to collect your festival pass in the form of a wristband, instead it will be available to download through the app – meaning more people, less waste and a broader celebration of our capital’s brewing scene.

In addition to purchasing your week-long Festival Pass, for just £10, you can purchase tickets to other London Beer Week events through the app and website. All of these tickets are stored in your digital wallet for easy accessibility – no more print outs or scrolling through email to find your tickets.

Other functions of the app include, the ability to create your own unique London Beer
Week schedule from the myriad of events throughout the week, and an interactive map that shows all the bars participating in the festival and their offers based on your precise location in the capital.

BEER TOURS

You spoke and we listened, so this year’s LBW is bringing it back to where it all began, in the bars and taprooms that make our capital such a great beer-drinking city. Festival Pass holders can access £5 beer flights or boilermakers all week long at cherrypicked partner bars across the city. Each flight is specially curated by knowledgeable staff to showcase a unique aspect of brewing – be it certain styles, ingredients or heritage.

Festival Director, Ali Dedianko says, “We are glad to be taking LBW back to its roots by celebrating the incredible venues that make London one of the world’s truly great beer-drinking cities. Dozens of new breweries have opened their doors around the capital this year and there has never been a more exciting time to be celebrating beer.”

London Beer Week 2018 will also feature events such as beer pairing dinners, brewery tours, launch parties, and in-bar promotions brought to you by beer brands big and small.

Beer lovers across the capital can find out more about the festival and purchase tickets for all events online at http://www.DrinkUp.London.

 

London, Edinburgh And Bristol Craft Beer Festivals ‘Raise The Bar’ For 2018

thumbnail

Bringing together 17,000 visitors and attracting over 125 world class brewers from the UK, Europe and US, this year’s London, Edinburgh and Bristol Craft Beer Festivals are back and aiming to be the biggest series of Craft Beer Festivals in the UK.

Up 60% on last year, organisers and founders of We Are Beer, Greg Wells and Dan Sylvester, will once again bring the world’s finest craft beer, headline music acts and incredible food under one festival roof.

New for 2018 and a first for the industry, We Are Beer is launching ‘Raise the Bar’ – which seeks to find new, up-coming brewers and shine a light on creativity and innovation. In a bid to champion new talent, an expert panel will independently blind taste all submissions. They will then select the top four brewers to attend all three festivals providing them with a platform to showcase their beer to 17,000 people across the UK festivals.

The Raise the Bar panel includes: Jenn Merrick, former Beavertown head brewer and founder of a new community based brewery, Earth Station, Ben Freeman, co-founder and brewer at Pressure Drop, Jonny Garrett from Craft Beer Channel, and alongside Greg and Dan from We Are Beer.

Potential brewers (under 2 years in commercial production) are asked to enter online at https://raisethebar.wearebe er.com/ before submitting some samples of their beer for panel review. Entry deadline for Raise the Bar is Monday 12th March.

Among the first hand-picked brewers to be invited to the London festival are: Mikkeller from Copenhagen, Denmark, Cloudwater from Manchester, England, and Stillwater Artisanal from Baltimore, US. For Edinburgh, the line-up includes: Lervig Aktiebryggeri from Norway, Beavertown Brewery, from London and Tempest Brew Co. from The Borders, Scotland. The full line up of brewers for each location will be announced in the coming months.

Commenting on the festivals Greg Wells, co-founder of We Are Beer, said: “The festivals are an opportunity to celebrate modern beer and brewing culture from across the globe and give beer fans and those discovering craft beer the opportunity to sample a range of beers they wouldn’t normally get the chance to try.

In our quest to champion the incredible upcoming talent we are really excited about the potential for our ‘Raise the Bar’ competition to give young, new brewer’s a platform to showcase their beer on a UK stage,” he added.

Jenn Merrick, founder of community-based brewery, Earth Station and former head brewer of Beavertown and Meantime, said: “I am delighted to be asked by Dan and Greg to be a judge for Raise the Bar. I am a great believer in opening up the industry to a more diverse group of people – so it’s great to see an initiative like this which will support new talent.”

The Craft Beer Festivals will be returning for the sixth time in London, the third time in Bristol and second time in Edinburgh. Dates and locations for the Festivals are listed below:

· Edinburgh – 25th to 27th May 2018, Biscuit Factory, Leith

· London – 3rd to 5th August 2018, Tobacco Dock, Docklands

· Bristol – to be announced

Tickets for the London and Edinburgh Craft Beer Festivals are on sale now: londoncraftbeerfestival.co.uk and edinburghcraftbeerfestival.co.uk with Bristol going on sale from March (bristolcraftbeerfestival.co.uk).

The Darkest “Hotel” Launches For Valentine’s Day

Kraken Love Lair2
Valentine’s Day beneath the tempestuous waves can be a torrid affair, but buoyed with a seasonal kindness rarely seen from the Ocean’s mightiest Beast, The Kraken Black Spiced Rum has delivered the answer many UK couples have been looking for. Seeking out one of the very darkest spots in the UK, The Kraken Black Spiced Rum has crafted the world’s darkest “hotel” – a unique ‘rumantic’ Love Lair draped in black upon black, furnished with imposing midnight décor…And they’re opening it up to couples seeking a wholly particular experience.

Set deep in the depths of the English countryside where even the brightest light struggles to penetrate, The Kraken Black Spiced Rum is inviting the adventurous to the launch of the world’s darkest hotel experience – a unique romantic sanctuary that’s dedicated to the dark, located under one of Britain’s blackest skies. Perfectly positioned in Northamptonshire, one of the darkest parts of the country, the unique accommodation allows you to be fully immersed in the grandeur of nature from the comfort of your own hotel.

But beneath the inky darkness, make no mistake that the benevolent Beast has pulled out all the stops to give you a devastatingly divine VIP Valentine’s treatment. A private bartender will shake up a selection of The Kraken Black Spiced Rum’s finest cocktails at your own personal bar including the Kraken’s signature serve, The Perfect Storm, as well as the sensational Any Port In A Storm. What’s more, a blazing Squid Bite will be served hot to fire up the cockles of our hotel guests.

The Love Lair is decked out with everything you need for the perfect Valentine’s – complete with a fireplace, mini bar, outside decking and luxury throws, everything from the interior to the exterior is delectably dark, decorated with the Kraken’s tentacled touch, this is Valentines the Kraken way…

The Kraken doesn’t discriminate – from best friends to siblings to spouses – those lucky enough to nab a coveted night of stargazing at the Love Lair can stay courtesy of the sea beast itself. The Lair will be hosting guests during the Valentine’s week between 7th to 14th February. A lucky couple will be able to win a night at the Kraken Love Lair via The Kraken Black Spiced Rum Twitter page by tagging their Valentine along with the hashtag #KrakenLoveLair.

Those who’d like to guarantee their dark and devilishly romantic night in the Kraken Love Lair can apply for tickets via The League of Darkness (www.theleagueofdarkness.co.uk/krakenlovelair). Price for one night is £50 and includes dinner and Kraken cocktails specially made by our mixologist in your very own bar. A luxury Kraken Love Lair welcome pack containing delicious treats and Kraken apparel to keep you warm, Kraken mini bar goodies and a night in the luxurious lair are all included. See website for details: http://www.theleagueofdarkness.co.uk/krakenlovelair

The Glenfiddich Burns Night Experiment

Burns Night (1)

On January 25th, Glenfiddich hosted ‘The Glenfiddich Burns Night Experiment’ at ProVision Studios in Hoxton. In partnership with innovators from beyond the whisky world, Glenfiddich pushed the boundaries of Burns’ Night traditions to celebrate the life of Scotland’s most famous poet.

Experimenting has always been at the heart of Glenfiddich. It is by keeping an open mind that they continue to challenge the rules of single malt – a philosophy which led to collaborating with like-minded individuals to develop the Glenfiddich Experimental Series. This Burns night, Glenfiddich brought the spirit of experimentation to life through collaborations with Adam Handling, Chef Owner of Frog by Adam Handling, and Matt Whiley, founder of cocktail bar, Scout. Adam’s ethos of marrying flavours with mind-boggling culinary techniques created dishes that challenged the assumptions of a typical Burns supper, and Matt’s cocktail menu combined Glenfiddich with his love of foraged ingredients, house ferments and British produce.

The evening was hosted by Stephen Rutherford, Glenfiddich National Brand Ambassador, who brought Robert Burns’ work to life alongside spoken word artists, Loud Poets. The collective of contemporary poets paid homage to Burns whilst showcasing their own artform, which challenges the frontiers of traditional poetry.

Adam Handling commented: “It’s a real pleasure to partner with Glenfiddich to bring a flavour of Burns Night to London this January. I’m loving the opportunity to give my modern British twist to traditional Scottish dishes, using some of my favourite fresh, seasonal ingredients.”

Matt Whiley commented: “Collaborating with others who have such a deep knowledge of their ingredients and craft is always an incentive to take on new projects, and that is why working on The Glenfiddich Burns Night Experiment was a no brainer. I have loved experimenting with the Experimental Series whiskies and I can’t wait to see them being enjoyed on the evening in an unexpected way.”

Stephen Rutherford, Glenfiddich National Brand Ambassador, said: “As the world’s most awarded single malt, Glenfiddich is continuously looking to push the boundaries of whisky making and The Experimental Series is the most recent example of this. Therefore, what better place to bring the brand’s experimental DNA to life than on an evening dedicated to another of Scotland’s greatest traditions – Burns Night. Robert Burns dared to experiment and broke the mould of 18th century prose. An innovator ahead of his time, his work is still celebrated centuries later across the world, just like the single malts of William Grant.”

Gwilym Cooke, Glenfiddich UK Senior Brand Manager added: “Collaboration is intrinsic to Glenfiddich and we’re delighted that we’re able to bring Adam and Matt’s talent together to create a Burns Night like no other.”

William Grant & Sons Distils Innovative Spirit at ‘Hackadram’

hackadram logoIndependent family own distillers, William Grant & Sons, is looking to define the future of the spirits through a ‘hackadram’, its version of a hackathon.

Taking place on the 25th and 26th January at Plexal, a hub for start-ups and enterprises, in east London, the Hackadram will see creatives and specialists from a wide range of backgrounds and industries attempt to crack four business challenges.

The Hackadram will distil some of the best practices from tech and start-ups, capturing their entrepreneurial spirit where problems are solved quickly in novel ways through ‘hacks’. There is a loose format to the two days with intensive, open minded creative sessions and the opportunity for participants to pitch their ideas to a panel of judges.

The judging panel consists of a number of individuals who are renowned innovators in their own fields including one of the world’s leading bartenders and owners Ryan Chetiyawardana aka Mr Lyan, entrepreneur Simon Devonshire OBE, who has co-founded and scaled-up a number of ventures including One Water and Zopa.com, and Ben Southworth, a start-up expert. They will be joined by a number of internal judges including William Grant & Sons Global Chief Marketing Officer, Philip Gladman.

The event features four challenges focusing on themes of ecommerce, bartender engagement, shopper targeting and disruptive drinking experiences. Ultimately William Grant & Sons is looking for genuinely ground breaking and game changing ideas to invest in and commission.

For more information go to http://www.hackadram.com