Wild Turkey Scores Big Wins at 2013 International Spirits Challenge

Wild Turkey 81 Win Portrait

Gruppo Campari’s Wild Turkey has won two prestigious awards at the 2013 International Spirits Challenge. The new kid on the block, Wild Turkey 81 Kentucky Straight Bourbon won the accolade of Gold – Best in Class, while the original Wild Turkey 101 Kentucky Straight Bourbon was presented with Silver. These wins for Wild Turkey 81 and 101 follow the announcement of Wild Turkey American Honey’s Silver award at the ISC earlier this year.

Wild Turkey 81 is a blend of 6-8 year old bourbons, making it older than most of its competitors in the category. Deep amber in colour, with a rich nose of vanilla, oak and hint of orange and toffee, and a palate exploding with honey, brown sugar and tobacco, Wild Turkey 81 delivers a long and smooth finish making this bourbon perfect enjoyed with ice and coke. The flagship bourbon from the brand, Wild Turkey 101 is a unique marriage of 6, 8 and 12 year old bourbons. This long, rich and full bodied bourbon is best served neat or over ice or in a classic cocktail such as a Manhattan. Strong flavours, true of American bourbon, shine through with caramel and vanilla, and notes of honey and orange. Both variants feature the famed Wild Turkey high-rye mash, delivering a spicy kick synonymous with the brand.

Masterfully crafted in original Bourbon country, Kentucky, USA, Wild Turkey 81 and 101 are products of the passion of Master Distiller Jimmy Russell and his son, Associate Master Distiller Eddie Russell.

The ISC, widely regarded as one of the most authoritative, respected and influential competitions in the world, conducts a series of scrupulous blind tastings over a period of 7 days. The panel of judges consists of 50 of the industry’s most respected and experienced professionals, who award scores based on aroma, appearance, taste and finish.

With over 1,000 entries from almost 70 countries worldwide, these wins are a celebration of Wild Turkey’s authentic Kentucky heritage and are testament to the commitment and extraordinary knowledge, passion and skill of the team behind Wild Turkey. Christophe Schaillee, Regional Director Europe for Gruppo Campari said “It is an incredible honour to have both Wild Turkey 81 and Wild Turkey 101 receive awards at this most prestigious international celebration of sprits. We work hard to ensure our products are unique and created with the utmost attention to detail and craftsmanship. We are very proud of our product and of course these wins are the perfect way to toast the achievements of all involved in making the Wild Turkey brand a success.”

Wild Turkey 81 (40.5% ABV) and Wild Turkey 101 (50.5% ABV) are products of the Wild Turkey Distillery, which is owned by Gruppo Campari. Wild Turkey 81 is available at select Tesco stores across the UK, RRP £22.99. Wild Turkey 101 is available online from specialist drinks retailers including http://www.thewhiskyexchange.com and http://www.thedrinkshop.com.

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