BACARDÍ® has today announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series is the latest iteration of the BACARDÍ the Sound of Rum creative campaign which aims to connect the brand’s island roots to modern music.
The Sound of Rum is a diverse sound and unique concept born from the brand’s partnership with electro/moombahton trio Major Lazer, announced earlier this year. It draws influence from a collection of Caribbean genres including reggae, dancehall and afro beats and fuses them with modern day global influences from hip-hop, trap and grime to create something truly unique. Sound of Rum Series is released to further illustrate and explore this cultural and creative movement.
Sarah Doyle, Vice President of BACARDÍ for Europe, says: “It is important that we continue to create content and experiences that truly resonate with our audience. The Sound of Rum began as something to connect our brand’s island roots to modern music, but Sound of Rum Series goes deeper by clearly defining the concept whilst paying homage to the culture and traditions from which it was born. We are excited to have worked with so many inspiring and authentic artists on this project which, alongside the partnership with Major Lazer, enables BACARDÍ to bring theSound of Rum to life in so many unique ways.”
Each episode of Sound of Rum Series begins with the islands conveying how the Sound of Rum, though born in the Caribbean has traveled and developed throughout the world. Featuring stars such as Major Lazer, Sean Paul and Chase & Status, the series offers musical insights into the scene and reveals how the Sound of Rum has flourished in Europe.
Episode one of Sound of Rum Series can be seen below!
February 2018 will see Prosecco House, London’s first bar dedicated to
prosecco open at One Tower Bridge.
The bar will stock Prosecco DOCG, the premium prosecco from Veneto, the home of the
drink and has been created by owner Kristina Issa who wants to bring the same excellent quality of prosecco enjoyed in Italy to London.
Kristina is working directly with family owned vineyards in Veneto and will be exclusively stocking five vineyards that are not available anywhere else in London. The bar will have over 20 different proseccos on the menu, hand picked by Kristina herself.
The five wineries that will be served are: Marchiori, Rivalta, Cirotto, TASI Bio and Andreola. Guests will be able to enjoy glasses of prosecco starting at £7.50 and bottles starting from £30. Bottles will be available as standard, magnums and go up to jeroboams.
The interiors have been designed by Kristina and interior designer Justyna Czarnoba and
will include burnt orange velvet bar stools, hand selected marble from Italy and antique
bronze tables with mirrored glass surfaces. The bar will be stunningly back lit and have a wide variety of prosecco bottles on display.
The focal point of the room will be the large wine fridge that will span the whole side of the room chilling the prosecco to perfection. Guests are also able to buy bottles to take home with them and the aim is to create London’s best selection of prosecco available to enjoy at home too. The prosecco will also be available for delivery via UberEats and Deliveroo.
A small selection of cicchetti will be served alongside the prosecco and will include Salami Lovison, Prosciutto, Gorgonzola and Ricotta with sundried tomatoes and Italian pickled artichoke. There will also be a small selection of prosecco cocktails available including Aperol Spritz, Bellini and Prosecco House signature cocktails.
Prosecco House will be open from 11am each day and will also be serving delicious Italian coffees with focaccia sandwiches throughout.
Kristina says of her new venture, “the idea came to me over drinks with friends back in
January. I love prosecco but could never find a glass of the same quality here in London
compared to Italy. I wanted to create a bar that feels both luxurious but is also open to
everyone and that all feel welcome.
There is a gap in the market for a high quality bar serving the finest prosecco that is not in a hotel or a cocktail bar. I am working closely with producers to ensure guests receive the finest prosecco that is so readily available in Veneto.”
Prosecco House will sit within Berkeley Homes’ One Tower Bridge, a development of
high-specification apartments, five-star residents’ facilities, restaurants and commercial
space, including The Bridge Theatre.
1800® Tequila have collaborated with world-renowned contemporary artist Enoc Perez for the 8th edition of their Essential Artist Series. Enoc’s famed architectural collection, used for the 1800 Tequila bottles, features six iconic buildings from across the world, including London’s much-loved ‘Gherkin’. If you have a budding mixologist in your life who is a lover of London, this limited edition bottle of double-distilled premium tequila made from 100% blue agave ticks all the boxes this Christmas.
Founded as a means to showcase art in non-traditional medium, each year the series presents a new discussion around the crucial link between art and culture, as told through the work of cultural vanguards such as Keith Haring and Jean-Michel Basquiat. Each limited edition instantly becomes a collector’s item. This year, through Perez, the spotlight shifts to cities as cultural epicentres and breeding grounds for edgy yet refined style.
The limited edition 1800 Tequila bottle featuring the ‘Gherkin’ will be available to purchase exclusively from the London branch of Selfridges, as part of its London-themed Christmas shop, priced at £39.99 (70cl, 38% ABV), while stocks last.
Come and try 1800 Tequila before you buy – sampling will be taking place in the London Selfridges store every Wednesday and Thursday in the lead-up to Christmas, starting from 1st November, 2-8pm. If you purchase a bottle of 1800 Tequila during this time you’ll also receive a free 5cl bottle. Use as a stocking filler for another tequila-lover in your life or keep it as a gift for yourself. Every purchase will also be gift-wrapped with specially designed ‘Gherkin’ print wrapping paper to create an impressive gift.
In addition, 1800 Tequila are also offering a beautiful twin pack of 20cl bottles of 1800 Silver and 1800 Reposado on Amazon, priced at £22, while stocks last.
Tequila is one of the most versatile and characterful spirits around. It is gloriously silky in texture, adding a complex depth of flavour to classic cocktails. Try in the latest aperitivo cocktail, the 1800 Blush – a deliciously refreshing combination of 1800 Silver Tequila and Fentimans Rose Lemonade, served over ice and garnished with a sprig of fresh mint and a slice of pink grapefruit. Perfect as a pre-Christmas lunch aperitif instead of your usual glass of fizz.
The last two weeks has seen me embrace my favourite rum brand more than ever with a trip to St Lucia for the Chairman’s Reserve Mai Tai season. Hosted at Capella Marigot Bay Resort and Marina, the 5* venue became the hub for a host of international and island based bartenders for several days, welcoming with a Chairman’s Reserve Spiced Ice Tea upon arrival and offering the relaxed and chilled vibes St Lucia is famous for.
The aim of the Chairman’s Reserve Mai Tai season is to culminate in a combined final of winning efforts from across the world from the last year, paired with St Lucian counterparts to crown the ultimate Mai Tai team and recipe. Representatives include the United Kingdom, USA, Spain, France, Portugal and Sweden, who each won their respective national heats to earn their way to the final.
After being inspired by a tour of St Lucia Distillers within the Roseau Valley, spiced rum talks from local producers, and an insightful chat on all things tiki by the renowned bartender and owner of Spirit of Tiki, Georgi Radev, culminating in the paired teams having the opportunity to experience the Castries Market in the capital city and pick up some local and home-produced ingredients and vessels, ready for the evenings finale.
With 5 judges, including myself and Alva Preville (Taste of the Caribbean winning bartender in 2010 amongst his host of accolades), each paired team had to create a twist on the Chairman’s Reserve Mai Tai, using their inspiration from their trip so far, whilst also showing off teamwork and producing to us all a display that would be worthy of the top prize!
With magic tricks and crowd chants for showmanship, it all accompanied serves such as the ‘Sop It To Me Baby’ by 3rd place winners Anthony Guaetta (Twin River Casino, USA) and Daniel Francois (Capella, St Lucia) that saw Chairman’s Reserve Spiced mixed with the 6th edition of 1931 rum, a homemade spiced liqueur and Key Lime juice. Second place had the ‘Chairman’s Spiced Intellect’ presented by Andrew Turner (Milk Bar, UK) and Ron Hillar (Capella, St Lucia). They shook up a blend of their homemade spiced syrup, Chairman’s Reserve Forgotten Cask, lime juice, pineapple juice, Angostura bitters and a dash of Chairman’s Reserve Spiced, complete with a pineapple, ginger and rosemary garnish.
The winning drink though? It was the ‘Culture Paradise’ by Sharam Mohebbi of OGBG Bar & Restaurant in Sweden and his St Lucian counterpart Stephen Peter. Mixing Chairman’s Reserve Original and Chairman’s Reserve Spiced with Caribbean sherbet, ginger spice and passion fruit plus freshly squeezed lime, it won the judges plaudits! Earning them a cash prize, trophies and a trip for Sharam back to St Lucia, and Stephen to Sweden, plus local television coverage, it’s meant a truly well-deserved effort from both the winning team and all participants in placing them on the map when it comes to the Mai Tai cocktail!
Look out for the 2018 Chairman’s Reserve Mai Tai season as more countries become involved with the challenge, as well as plenty of opportunities to experience a variety of Mai Tai twists, or indeed you can create Sharam’s and Stephen’s today!
The Père Magloire National Calvados Week, in association with UK creator Emporia Brands, returns Monday 16th October 2016 until the Sunday 22nd October 2017, taking place within bars and retailers across the UK, including London, Birmingham, Newcastle, Glasgow and Edinburgh.
For some, Normandy’s lush green pastures reach their ultimate expression in the region’s famed cheeses and rich dairy butter. We all know that it’s always been about the Calvados. The magical alchemy that transforms green apples into golden nectar, it produces apple brandy as soft, fresh and pure as the beguiling French countryside from which it’s born. The week long celebration marks the harvesting of the delicious apples for the production of Calvados. During National Calvados Week over 100 bars, shops, supermarkets and independent off licenses, including London based Swift, Merchant House, Baranis, German Gymnasium and Plotting Parlour.
Other venues and highlights for the week include such Edinburgh stalwarts as Panda & Sons, Heads & Tales, Voodoo Rooms, Bramble and The Bon Vivant, as well as Glasgow based The Finnieston, Porter & Rye and Drugstore Social. 45 West in Leicester are also showcasing their serves, as well as Jekyll & Hyde in Birmingham, Alvino’s in Newcastle and Last Chance Saloon in Nottingham amongst others.
Meanwhile, participating Waitrose stores will be running an in-store price promotion for the month of October, seeing Père Magloire VSOP 50cl with 20% off. Scotland are covered by Drinkmonger and Royal Mile Whiskies in Edinburgh, plus independent stores across England including Riddles Emporium in South Manchester, 23 Wine & Whisky in Leicester and Fenwick’s in Newcastle. We’ve also partnered with The Drink Shop, who are offering 20% off all Père Magloire products throughout National Calvados Week.
Highlights of the week involve the Telegraph Aperitifs and Digestifs evening that kicks off the celebration on Friday 13th October, TimeOut London are also hosting an evening of Père Magloire to launch the promotion within MASH London, exclusive for their members, and John Lewis on Oxford St and Soho Whisky Club, both in London, are also getting in on the action with their own tasting evenings.
In addition, Fever Tree, Franklins, Fentimans, Double Dutch and Peter Spanton No.1 Tonic are the principle sponsors for this year’s signature serve, promoted within all participating venues across the UK, the Père Magloire and tonic;
50 ml Père Magloire VS Topped with chosen Tonic Water Fresh Ice (at least 4 big cubes) Slice of Fresh Apple
Using a large wine glass or a tall, slim glass, add the ice first then pour in the Père Magloire VS, followed by the Tonic Water. Cut a full slice of apple and drop into the glass.
A promotional video has also been commissioned by Emporia Brands, the exclusive UK importer of Père Magloire and National Calvados Week, which aims to see people coming together from across the UK to enjoy Calvados. To view the video, head to http://www.nationalcalvadosweek.com/press
As with all Society bottlings of single cask whiskies and other spirits, it is a limited edition, with only 234 bottles available. The Society’s expert Tasting Panel describe the whisky, which was matured in a refill hogshead ex-Bourbon cask, as having notes of “pebble beach, seaweed, sun-dried driftwood, bonfire, smoked mackerel and cigar boxes” on the nose, with “blow-torched pineapple and toasted marshmallows” on the palate.
The news comes on the back of exciting times for the SMWS and whisky fans in Sweden.
In August, the SMWS launched its first official partner bar at The Ardbeg Embassy in Stockholm. This relationship sees the world-renowned bar offering an array of Society whiskies and holding monthly Society tasting events. [https://www.smws.com/events/locations/sweden?event_town=462]
The tastings take place on the last Wednesday of each month and are hosted by local SMWS ambassador Patrik Axelsson. The next three events are:
· Wed 25th October: Preview tasting of November’s SMWS releases
· Wed 29 November: SMWS Single Cask Spirits tasting featuring rum, bourbon and armagnac.
· Old & rare whisky tasting – sampling old and hard-to-find SMWS whiskies.
The SMWS, which releases around 20 new whiskies and other spirits each month in Sweden, is also staging a tasting at the SPIS restaurant in Kiruna on Saturday 18 November [https://www.smws.com/events/locations/sweden/smws-sweden-lapland-kiruna-tasting] with local SM9WS ambassador Tommy Calner.
In the coming months, the SMWS will announce plans to stage more tasting events in other locations across Sweden, such as Gothenburg.
SMWS is registered for distance selling in Sweden, so members can order from over 90 bottlings online which are delivered with DHL direct to their door, inclusive of all local taxes – as opposed to ordering and collecting from Systembolaget.
Local SMWS ambassador Patrik Axelsson said: “The release of ‘Burning scarecrows by the sea’ exclusively in Sweden is a great opportunity for our existing members and other like-minded spirits enthusiasts to enjoy a classic example of the single cask whisky that makes the Society unique.
“Through our tasting events at our partner bar the Ardbeg Embassy and the new selection of whiskies and other spirits we release each month, this is a really exciting time to be a member of the Society in Sweden.”
The Glenlivet is launching its most ambitious campaign to date to celebrate its role as the definitive Speyside Single Malt in the Scotch Whisky category. Aptly named The Whisky, The Glenlivet, the global integrated campaign will give the brand a modern and contemporary feel. The Whisky, The Glenlivet is an evolution from the brand’s heritage as “The original single malt brand that set the standard” and is set to reinforce its role as a visionary within the single malts category.
Launching on 22nd September globally, the campaign will run across TV, digital, print and out of home advertising, The Whisky, The Glenlivet campaign celebrates the unwavering pursuit of its founder, George Smith, to create the definitive Speyside Single Malt.
Never settling for anything less than excellence, George Smith carefully selected the local spring water from the valley to make, what he believed was, The Whisky. Seeing his continued success, many of Smith’s neighbouring distilleries started to add Glenlivet to their name in an effort to appeal to the whisky drinker. Determined to act as the guardian for the outstanding quality and craftsmanship for which his whisky had become known, George Smith took legal action to preserve his distillery’s reputation, laying in place the foundations for the whisky we know today as The Glenlivet. This triumph has established The Glenlivet as a benchmark of excellence from the Livet Valley and is the driving force behind the new campaign – while other whiskies could have used Glenlivet in their name, none could claim to be The Glenlivet.
The campaign will launch with two films – ‘The Night Sky’ and ‘The Fire’ – both demonstrating the beauty of the unspoilt world and encouraging consumers to seek out definitive moments with the definitive whisky. The artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special, which is what George Smith did by accomplishing his quest to create the definitive Speyside Single Malt.
Miriam Eceolaza, Global Marketing Director, comments: “Our new campaign is designed to celebrate the most natural and humbling experiences which allow us to lead richer and more fulfilling lives. The Whisky, The Glenlivet showcases the beauty in the unspoilt world and encourages consumers to search for those definitive moments with the definitive whisky.”
Sean Condon, Creative Director at Wieden + Kennedy Amsterdam comments: “This work is like nothing ever seen before in the category, exploring pleasure and singular experiences in a startlingly original way. It’s bold and beautiful and a little bit brash. It’s work that, like the product itself, should be savoured.”
Havana Club is calling on bartenders around the world to join a global Cocktail Boomerang on Saturday 7th October to celebrate ‘Día del Cantinero’ (Day of the Bartender) in recognition of the skills of the bartending profession.
Meimi Sanchez, Global Brand Ambassador for Havana Club, is calling bartenders to participate in the campaign and asking them to donate £7 for people affected by the natural disasters in Mexico, the Caribbean, Central and North America and Asia.
Meimi and Havana Club are challenging bartenders to make a video of themselves creating a Havana Club 7 Old Fashioned cocktail with a link to their city. They then have to send the drink to another bartender, and challenge another seven bartenders to continue the Cocktail Boomerang.
Using the hashtags #BARTENDAGAINST and #HAVANABOOMERANG, participating bartenders can share the video, tag another bartender’s names and bar’s name on Facebook or Instagram, as well as share a link to the Just Giving Website (www.justgiving.com/fundraising/hc7boomerang).
The Cocktail Boomerang will unfold around the world simultaneously, including London, Edinburgh, Liverpool, Leeds, Chester, Dublin, Paris, Singapore, Auckland, Mexico City and Moscow. Bars interested in taking part should contact Meimi Sanchez, Global Brand Ambassador Havana Club at Meimi.firstname.lastname@example.org or register their interest through the ‘Bartend Against’ Facebook page.
The money raised will be given to GlobalGiving.com, the first and largest global crowdfunding community that connects not-for-profit, donors and companies, who will help hand pick local charities in the worst affected areas.
Nick Blacknell, Marketing Director at Havana Club International, comments: “We would like to persuade bartenders around the globe to continue raising money throughout the one-month long campaign”. Bartenders are encouraged to host activities in their bars, leaving a jar on their bar to collect funds for this project, or donating a percentage of their tips via the JustGiving page.
Additionally, Havana Club has offered to donate 7.000€ as well to alleviate the problems caused by the natural disasters.
To find out more, visit Havana Club Grand Prix Facebook page to watch a video featuring Meimi Sanchez and ‘Bartend Against’, available from Saturday 7th October.
Irish Distillers proudly unveils Green Spot Chateau Montelena, the first Single Pot Still Irish Whiskey to be finished in French oak Zinfandel wine casks. Matured until the combination of wine, whiskey and oak has reached the perfect balance, this new release is the second in the Wine Geese series of Green Spot Single Pot Still Irish Whiskeys that have been finished in unique wine casks.
Green Spot Chateau Montelena has been initially matured in American Bourbon and sherry casks and then finished for one year in casks previously filled with Zinfandel wine from the famed Chateau Montelena, Napa Valley. This rare cask finish contributes pomegranate, cranberry and maraschino cherry on the nose, a dry note to the silky mouthfeel and the finish combines classic long pot still spice flavours with a delicate wine influence, all in perfect harmony.
Green Spot Chateau Montelena also represents the coming together of two stories of Irish endeavour and enterprise. The Mitchells, who bottled and sold the original Green Spot under bond until 1968 and Jim Barrett, who restored the California-based Chateau Montelena to its former glory in 1972. Son of John Barrett, a Waterford man who emigrated to the USA after World War I, Jim Barrett followed in a long list of Wine Geese – Irish migrants that established leading wineries around the world. Today, the time-honoured traditions of Chateau Montelena are upheld by Jim’s son, Bo Barrett.
Crafted at the Midleton Distillery by Kevin O’Gorman, Head of Maturation and long-serving Head Blender, Billy Leighton, Green Spot Chateau Montelena is the second edition in the Wine Geese series following the launch of Green Spot Château Léoville Barton in 2015. Bottled at 46% ABV and without chill-filtration, Green Spot Chateau Montelena will be available in limited quantities each year in the USA, Canada and Ireland (including Ireland Travel Retail).
Kevin O’Gorman, Head of Maturation at Midleton Distillery, explains: “Green Spot Chateau Montelena is the celebration of three famous Irish institutions – Midleton Distillery, Mitchell and Son and Chateau Montelena – working in harmony to craft a new and innovative Irish whiskey that will appeal to whiskey and wine drinkers alike.
“Exploring the influence of these prized wine casks on Green Spot Single Pot Still Irish Whiskey was our inspiration. We found that the black-skinned Zinfandel grapes are full of ripe, spicy berry flavours, which imparts a distinctive and refined fruitiness to the wine and also the casks in which they matured. Working closely with Billy Leighton, we monitored the finishing process over the course of one year until we reached the perfect balance of flavours – the result is a rich pot still whiskey with classic Green Spot red apples, pears, vanilla and liquorice complemented by the dry and fruity Zinfandel wine.”
Bo Barrett, Chief Executive Officer at Chateau Montelena added, “It has been a pleasure to work with Billy Leighton, Kevin O’Gorman and the whole production team at Midleton Distillery on this exciting project. We were brought together by a shared heritage and common respect for excellence in craft that has been wholly realised in Green Spot Chateau Montelena. I hope consumers will enjoy the Zinfandel twist to the classic Green Spot single pot still flavour.”
Classic Italian herbal spirit Fernet-Branca is inviting bartenders to submit designs for the UK’s 2018 Fernet-Branca Challenge Coin.
Distributor Hi-Spirits has set the challenge, with a theme for the design of “what makes the UK bar scene so great?” A shortlist of coin designs will be voted on by the industry, and the winning design will be produced next year.
The coins are carried by a select group of bartenders around the world, marking their membership of the exclusive Fernet Branca Secret Society, which celebrates the brand’s heritage and versatility.
Dan Bolton, managing director of Hi-Spirits, said: “Fernet-Branca is hugely respected by bartenders, and the Challenge Coins are an important part of the international bartending community. We’re delighted to be giving UK bartenders the chance to design the 2018 UK coin.”
Designs should be for one side of the coin only and are limited to five colours. Bartenders have until 31 December 2017 to submit their ideas at http://www.Fernet-Branca.co.uk/coin, where full T&Cs can also be found. Entries will be shortlisted in January 2018 and voted on by the industry, with the winner announced in February.
Created in Milan in 1845 by Bernardino Branca, Fernet Branca is a herbal spirit with a distinctive bitter flavour, and is still made at the Fratelli Branca Distillerie to the closely-guarded original recipe.
Along with Fernet Branca, Hi-Spirits distributes other speciality drinks from Fratelli Branca Distillerie in the UK including BrancaMenta, Antica Formula, Punt e Mes, the Carpano Vermouth range, and Caffè Borghetti.