Rumfest & The Rumfest Trade Show & Conference Day Return In 2018

rumfest

Kicking off a rum-fueled weekend of workshops, tastings and seminars

RumFest Trade & Conference Day – Friday 19th October 2018
RumFest – Saturday 20th & Sunday 21st October 2018
Golden Rum Barrel Awards – Sunday 21st October 2018

The RumFest Trade Show & Conference returns this October, bringing together some of the most prominent names and exciting newcomers in the industry, all under one roof. Taking place Friday 19th October 2018 at the ILEC in London, over 25 exhibitors will showcase their rums as industry professionals network and sample new releases as well as discuss hot topics affecting the spirit in the second ever RumFest Conference. Exhibitors this year include Rum Java, Mhoba Rum, Real McCoy Rum, Rhum Depaz and more. Registration for the RumFest Trade Show & Conference is open here.

RumFest’s consumer show will open its doors 20th-21st October to host an abundance of tastings, masterclasses, seminars and delicious food. Brands, mixologists, master blenders and specials guests will jet in from the UK and beyond, coming together for a united passion of all things rum. More information on tickets and the event can be found on the website via rumfest.co.uk. On Sunday The Golden Rum Barrel Awards returns to celebrate the best movers and shakers in the rum world.

The RumFest Trade Show & Conference has provided a platform for the industry’s newcomers and independent brands for over a decade, attracting rum wholesalers, distributors, buyers, bar professionals and importers to what has become a key date in the rum calendar. With the evolution of the spirit and consistent rise in popularity in the UK, the one day trade event provides the chance to discover new rums, discuss trends and debate over issues affecting the industry.

The RumFest Trade Show & Conference will showcase rum’s versatility by welcoming the finest producers of the spirit including Atlantico Rum, Real McCoy Rum, Mhoba Rum, Rum Java, Rum Pixan, Rhum Depaz and Kill Devil. Across the day advanced masterclasses, deluxe tastings and more will take place to get even more insight into the spirit.

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At the weekend RumFest opens its doors to consumers, Saturday 20th – Sunday 21st October, to host an extensive showcase of rum-related offerings with leading brands from across the globe. Ticket-holders will get the chance to immerse themselves in all aspects of rum – from seminars and workshops with top brands, ambassadors and leading industry figures to top mixologists, blenders and distillers teaching the art of cocktail making and the ideal pairings for particular rums. Ticket holders will have the chance to purchase Golden Tot Tokens. For visitors interested in premium rums, these tokens will give those a chance to sample higher premium rums retailing from £80-£200. For the first time founder Ian Burrell will also host a tasting showcasing five rare and expensive rums with a combined retail value of £1500.

To close the weekend of festivities on Sunday 21st October, the Golden Rum Barrel Awards will recognise those making waves in the rum world. Celebrating the exceptional efforts and stars of the industry, categories include UK Rum Brand Ambassador of the year, UK Rum Menu of the year, Best New Rum of the year, Best Single Rum, Best Traditional Column Rum and many more. The nominees for the awards will be announced for National Rum Day in August.

Speaking about this year’s events, founder and Global Rum Ambassador Ian Burrell, “The RumFest Trade Show and Conference is a fantastic chance to get the inside track on the next big thing in rum as well as try some hidden gems on the market. Last year proved once again that this is THE event for anyone in the business of rum, with the worlds best brands, master blenders, distilleries and aficionados from across the globe. 2018 promises to raise the bar again with a few more surprises”

Registration for the RumFest Trade Show & Conference Day is now open to members of the trade and press. Exhibitors looking to get involved in the event can apply by emailing emma@rumfest.co.uk.

RumFest standard tickets are now on sale from £49.50, which includes access to all areas of the event and tasting from all exhibitors. For press applications please contact tshai@wearefullfat.com . For full information on RumFest and to buy tickets head to rumfest.co.uk.

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Laki Kane Launches This Summer

Laki Kane

Laki Kane is a brand new bar launching in London, N1 this summer. Co-founded by ex-Mahiki bar manager Georgi Radev, the concept is inspired by the award-winning mixologist’s passion for all things rum. Derived from the Polynesian ‘lucky person’, Laki Kane will be an escape from the city, with beautifully designed interiors that will transport guests to faraway tropical destinations. Offering a truly unique bar experience, drinks include showstopper cocktails created with rums from all over the globe along with mouthwatering exotic fruits, natural ingredients and, in a bold move – no refined sugar. Laki Kane will also produce its own rums, re-distilled on-site and upstairs in its Spiced Dry Rum Club, where the curious can create and flavour their own spiced rums using real pot stills. Laki Kane opens its doors in June.

Set on Upper Street in Islington, North London, Laki Kane will be spread across two floors and offer two unique experiences.

Downstairs will provide a tropical escape for all those who enter, thanks to a meticulous eye for detail that encompasses everything from the interior and furniture to the menus and even the scents. Inspired by its founders’ adventures to sunnier climes, Laki Kane brought together exciting tropical locations to Islington, including Asia, Polynesia, Indonesia and the Caribbean. To drink, a menu of unforgettable cocktails of the tropics created by Georgi, featuring exotic ingredients from all over the world, sugar cane syrups and the best rums, all served in bespoke vessels and delivered with a theatrical twist. Laki Kane’s expert bartenders will also be on hand to mix up delicious concoctions based on the tastes of their guests. To eat, a menu designed by renowned chef Michael Moore, will feature tropical-inspired dishes to compliment the cocktail offering. Exceptional service will be at the heart of Laki Kane and each table will feature push buttons for guests to call for service whenever they need.

Upstairs the Spiced Dry Rum Club offers the chance to experience the world of rum like never before, as rum-lovers and new-comers are invited to create their own twist on one of the fastest growing spirits in the UK. Through tastings guided by London’s foremost bartenders and rum experts, and experimentation with Spiced Dry Rum Club’s own pot stills, masterclasses will delve into the re-distillation process and explore a multitude of flavours and ingredients. New methods and techniques will allow visitors to create and walk away with their own personalised rum to sip and savour at home. Tickets for Spiced Dry Rum Club will be available from mid-May.

Laki Kane is the collaborative creation of Georgi Radev, Sam Robson and life long Islington resident and businessman Steve Kyprianou. Speaking about the launch Georgi says:

“Over the last 15 years I’ve been travelling around the world, learning and teaching about rum, Tiki and cocktails, and discovering a host of weird and wonderful bars on the way. The exotic destinations I’ve been to have become a big part of my life and now I want to bring a taste of this to London for us all to enjoy, even though we might not get the same weather! Laki Kane is an escape and we’re creating everything with that in mind, from the decor and service, to the food and an exciting cocktail menu made with incredible tropical ingredients that most people will have never experienced before. Rum will of course be at the centre of all of this and we’re excited to also be sharing the knowledge of this amazing spirit upstairs in our Spiced Dry Rum Club.”

Laki Kane will launch in June.
For further information, visit Lakikane.com.

Callooh Callay Relaunches The JubJub Members Bar Ahead Of 10th Anniversary

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Richard Wynne, founder of world-famous Shoreditch cocktail bar Callooh Callay has announced he will re-launch its ‘secret’ upstairs bar – the JubJub – from May. Following a dramatic transformation, the bar will re-open as a members space next month. Members to the bar will be either chosen through application, or by invitation from the bar team, and will be given a special JubJub key to unlock the door and give them access to the bar. The JubJub relaunch is part of a host of activities at Callooh Callay in the build up to the bar’s 10th Anniversary later this year.

The JubJub has been re-designed to reflect Callooh Callay’s ethos of “serious nonsense”, with the bar aiming to deliver complex cocktails in a fun, nonsensical fashion and a relaxed atmosphere. The bar will operate with an “exclusive yet inclusive” application process – with the bar welcoming applications from within the hospitality industry, as well as from regular customers who have an interest in cocktails and spirits.

Membership to the JubJub comes with a range of perks, including…

Member’s own personal key to access the front door of the JubJub

The option to use a secret entrance and exit to avoid queues at Callooh Callay

Priority access to weekly events including complimentary tastings and cocktail masterclasses

An exclusive monthly e-newsletter with advanced access to booking for events in the JubJub, including New Year’s Eve

A secret, direct Whatsapp number to check immediate availability at JubJub

Complimentary punch on arrival

The option to subscribe to the monthly JubJub bottled cocktail cabinet of curiosity, a monthly subscription programme for members to have a their own pre-bottled cocktail that can be collected immediately from a specific cabinet within the bar.

The bar will also act as a platform for aspiring entrepreneurs, with each month a different Callooh Callay bartender given the keys to the JubJub to fully manage the bar, including creating their own cocktail menu.

Callooh Callay will continue to partner with different spirits brands in the JubJub, changing on a rotating monthly basis where their brand ethos and story can be showcased through partnering with the bartender to create the menu. There will also be the opportunity to run a programme of brand events – from tastings to masterclasses.

Opened by entrepreneur Wynne in 2008 and located in the heart of Shoreditch on Rivington Street, Callooh Callay has earned its reputation as one of the best cocktail bars in the world, winning huge industry accolades including ‘Best International High Volume Bar 2016’ and ‘World’s Best Cocktail Menu’ in 2012 (‘Spirited Awards’ at Tales of the Cocktail), in addition to being included in the Drinks International World’s 50 Best Bars in 2016, 2014, 2013 and 2012. The bar has also launched the career of many a bartender, with an impressive list of alumni.

The JubJub will relaunch at Callooh Callay from May. Members can apply here: https://www.calloohcallaybar.c om/jubjub/

http://www.calloohcallaybar.com

@calloohcallaybar

#jubjub

Get Some ‘Sound Advice’ From Trailer Happiness’ Sly Augustin At Tales On Tour

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Industry legend Sasha Petraske used to say he’d made up his mind whether he liked a bar 5 seconds after opening the door and it is widely agreed that music is the quickest and most important way to establish an instant atmosphere in a venue.

On Monday 9 April, Tales on Tour invites you to learn the secrets behind the best music policies in the business with a seminar on sound from Sly Augustin, owner of West London’s favourite community bar Trailer Happiness, Bacardi Brand Ambassador Metinee Kongsrivali and Moderator, Jacob Briars.

Better Bar Music
As anyone who has visited Trailer will attest, it can be a full-on house party, a laid-back lounge or an intimate date spot: transitioning seamlessly between those moods with a well-defined and non-generic music policy.

Central to this, is Sly Augustin and Trailer’s own passion for music and ethos around community; inviting guests to become part of its 15-year history both locally and internationally with a consistent soundtrack of hospitality. Offering insights into the latest technology, how to promote and manage your music offering and the best music to drink to, Augustin will demonstrate how to stimulate one of the most powerful of the 5 senses.

2018 has already been a busy year for Augustin who was awarded ‘Rum Champion of the Year 2018’ at the annual Think Rum round table, as well as Trailer Happiness being voted ‘Best Individual Bar’. This follows a successful year in 2017 when Trailer Happiness was awarded Imbibe’s ‘Rum list of the year’ and received ‘Best International High Volume Cocktail Bar’ at the Spirited Awards at Tales of the Cocktail in New Orleans.

http://www.trailerh.com
Facebook/trailerhappiness
Instagram/trailerh
Twitter/trailerh

24 Female Brewers Gather In Industry Collaboration

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Jenn Merrick, formerly of Head Brewer at Beavertown Brewery and founder of community based brewery Earth Station, is brewing a collaborative beer with a leading team of 24 female industry-leading brewers, Heriot-Watt students and lecturers that celebrates the craft and creativity of past, present and future female brewers.

Spearheaded by Jenn Merrick & hosted by Katie McCain, Brewer at Pressure Drop Brewing, the team comprising of 14 female brewers, seven undergraduates and three lecturers/former students from Heriot-Watt will work together to create a limited-edition kettle sour beer. Brewers will be in attendance from Pressure Drop, Truman’s Brewery, Cloudwater, Wiper & True, Fuller’s and Burnt Mill, to name but a few.

The team of industry leading brewers will work closely with the next generation of female brewers from Heriot-Watt University to combine the seasonal fruits, herbs and botanicals to produce this beer – and all those present on the day will be working in partnership to decide its flavour profile, final recipe, and name.

Greg Wells, founder of We Are Beer, the company behind the London, Edinburgh and Bristol Craft Beer Festivals, who commissioned the project, said:

“We identified that 35% of our festival attendees were female and this is growing year on year. We believe most people still perceive ‘beer’ as quite masculine, but in actuality, that is changing dramatically, which is good for this fast-growing sector and something we’re striving to push forward. We want to profile the incredible female talent and influence on modern brewing by creating a collaborative beer with past, present and future female brewers from across the industry.”

The kettle sour will be available at each of the craft beer festivals being hosted in Edinburgh (25th-28th May 2018), London (3rd-5th August 2018), and Bristol (14th-16th September 2018) and will be released in limited edition small pack.

Heriot-Watt University proudly offers the first and longest running degree on brewing and distilling and is staffed by 50% female lecturers. Speaking of the collaboration, Assistant Brewing Professor Rachel Sutherland said:

“This is a fantastic opportunity for our female students to collaborate with some of the leading female figures within the craft beer industry. Beer has, throughout history, been crafted by women. Our students are proudly upholding this tradition, showing the next generation what they can look forward to. There’s a real community in craft beer and our kettle sour collaboration is testament to that – and definitely not one to be missed at any of the craft beer festivals happening across the UK.”

The Brewing team:

·       Jenn Merrick – Earth Station – Founder

·       Katie McCain – Pressure Drop – Brewer

·       Sophie de Ronde – Burnt Mill – Brewer

·       Kath Stratford – Howling Hops – Brewer

·       Alix Shaw – The Five Points – Lead Packaging Manager

·       Charlotte Cook – Truman’s Brewery – Co-lead Brewer

·       Jaega Wise – Wild Card Brewery – Head Brewer

·       Robyn Bell – Cloudwater – Cellar Manager

·       Hayley Marlor – Fuller’s – Brewer

·       Riina Laats – Signature Brew – Head Brewer

·       Flo Orford – Wiper & True – Brewer

·       Cynthia Toulouse – Wiper & True – Assistant Brewer

·       Sue Fisher – Ramsgate Brewers – Brewer

·       Marta Van der Vyver – Husk Brewery – Founder

·       Hester Boyce – Wild Beer Co. – Production

The Heriot-Watt team:

·       Rachel Sutherland – Assistant Professor at Heriot-Watt. (Formerly Sensory & Quality Manager of Innis & Gunn)

·       Margaux Huismann – Heriot-Watt Alumni and current PHD student at the International Centre for Brewing and Distilling studying the role of dry hopping on the
flavour, aroma, and haze characteristics on Scottish craft beers

·       Dr Dawn Maskell – Head of International Centre for Brewing & Distilling (ICBD) at Heriot-Watt

·       Seven Heriot-Watt students on the undergraduate and master’s degree courses

Havana Club Supports Local Cuban Artists With Limited Edition Bottle

HC3 By HandHavana Club, the only 100% authentic Cuban rum available globally, has launched Havana Club 3 Years Old “By Hand”; a new limited edition bottle with a design created by three local Cuban artists to showcase authentic Cuban art to rum fans globally and inspire them to make cocktails at home.

The design showcases a palette of vibrant colours, inspired by the streets of Havana, and was hand painted by three rising artists from the Havana Cultura programme; award winning designer, Giselle Monzón; visual arts teacher, Nelson Ponce Sánchez; and Edel Rodriquez, an internationally recognised graphic designer and illustrator. The three artists created a number of hand crafted designs for the iconic white rum bottle, taking inspiration from local symbolism including the Cuban Star, an ornamental emblem that appears in bars and cafes across Cuba.

The eye-catching design will increase stand-out on shelf and excite rum enthusiasts, art collectors and Havana Club fans alike across Europe. The Havana Club 3 Years Old “By Hand” bottle will be available in Germany from March, before launching in nine other markets including France, Austria, Netherlands, Portugal and China.

Cuban Artist, Nelson Ponce Sanchez said: “It was a delight to use our local craft and knowledge to help create the design for the Havana Club 3 Years Old “By Hand” bottle. Since being discovered by Havana Cultura, we have been on a creative journey, which has reached new heights with our work on the limited edition bottle. It’s an honour that Havana Club has put its trust in us – and we hope rum fans around the world will appreciate our design whilst enjoying a Mojito or Daiquiri.”

Nick Blacknell, Global Marketing Director at Havana Club, commented: “The limited edition Havana Club 3 Years Old “By Hand” bottle reinforces our long-term commitment to supporting local Cuban artists, who otherwise would not have a chance to showcase their artwork on a global scale. In doing this, we make sure we continue to ‘Havanise’ the world through spreading Cuban craft, culture and spirit around the world. We would like to thank Giselle, Nelson and Edel for their creativity and hard work in designing our latest limited edition, as I know that rum enthusiasts will be eager to get their hands on this rare bottle”

Bunnahabhain Unveils Limited Edition Expressions Including Rare Peated Malt

Pedro Ximenez Bottle Shot

Islay’s most remote distillery, Bunnahabhain has unveiled two new limited edition expressions – a peated Bunnahabhain 2004 Moine Brandy Finish and an unpeated Bunnahabhain 2003 Pedro Ximénez Finish.

The 2004 Moine Brandy Finish is a peated malt that has latterly been matured in brandy casks, which is a first for the distillery. Bottled at 55.7%, the naturally coloured whisky has a complex and intriguing nose of honeyed nuts and rich oak, with hints of dried fruit and grapes, and a smoky peppery finish. Truly distinctive, it has a rich and smooth palate, created by a perfect balance of dried fruit, rich brandy influence and strong smokiness with a lingering sweet finish. The malt has been released to select markets with an RRP of £80.

The second release, a 2003 Pedro Ximénez Finish, is in Bunnahabhain’s more traditional style, an unpeated malt finished in limited edition Pedro Ximénez butts. The rich, syrupy malt has a sweet nose of toffee, dried fruit, nuts and chocolate. Bottled at 54.8%, this exceptional whisky is golden in colour, reflecting a deep palate of Pedro Ximénez influence with a taste of toffee, honeyed nuts and notes of raisins and sultanas creating a deliciously long and sweet finish. It will be sold at an RRP of £85.

Bunnahabhain’s location at the northernmost tip of the sound of Islay ensures that all of the on-site warehouses are continually exposed to the seaside elements. This means every bottle of Bunnahabhain has an indelible mark from the sea and a coastal influence, creating to a selection of malts that truly express their geography. This signature salty brine of Bunnahabhain lends itself particularly well to new cask finishes such as the latest releases from the distillery.

Derek Scott, Brand Director – Malt Whisky, at Distell said: “These latest limited editions give whisky enthusiasts the opportunity to experience unique malts from a truly special distillery.”

“We are extremely proud to showcase our gently peated malt, the 2004 Moine Brandy Finish. The influence of the brandy casks in its final years of maturation has created a wonderful richness and complex palate that really complements the salty character of Bunnahabhain.”

“Our 2003 Pedro Ximénez has been finished in hand-selected sherry casks creating a unique combination of the classic elegant style of Bunnahabhain contrasted by a sweet note drawn from the sherried wood. This has become a favourite of our Distillery Manager, Andrew Brown – having worked in the distillery for over 30 years, he’s certainly qualified to pick a great Bunnahabhain dram!”

Finalists Announced at Northern Restaurant & Bar Cocktail Competition with Double Dutch Drinks!

Product Range

Finalists announced for Northern Restaurant & Bar’s annual cocktail competition, sponsored by Double Dutch Drinks, with the chance to win a VIP visit to Holland.

Competitors have been asked to submit two unique drinks, a Summer style and a Winter style, containing any of the current Double Dutch Drinks range, and adding inspiration of the sparkling mixers Dutch heritage.

Four finalists, chosen by a blind judging panel of cocktail experts including founders Joyce and Raissa de Haas, have been chosen and they include;

Hamish Smith, Neighbourhood in Leeds – @NBHDRestaurants
Mycol Cavalieri, Coco Tang in Nottingham – @houseofcocotang
Leah Jones, Mr Coopers in Manchester – @MrCoopersMcr,
Thomas O’Connor, Silversmith’s Restaurant in Sheffield – @Silversmiths,

Each finalist will be invited to the final of the competition in the Drinks Live theatre at Northern Restaurant & Bar in Manchester on Wednesday 21 March 2018 at 15:15.

The winner and a guest will visit Amsterdam in 2018 as the guest of Double Dutch, with complimentary flights and visiting the cities Double Dutch venues for VIP signature serves.

Awarded Virgin Foodpreneur by Sir Richard Branson for most creative, inspiring and disruptive F&B start-up in the UK and Best Premium Adult Soft Drink at the World Beverage Innovation Awards in 2016, Double Dutch offer unique flavours that revolutionise the world of beverages. Raised in the Netherlands, Double Dutch’s twin founders, Joyce and Raissa have a natural affinity with superlative drinks and excellent blending’s. Their love affair turned to frustration. While the world’s choice of spirits has continued to grow, mixers and sodas have remained bland, resulting in the Double Dutch love affair that unites great spirits with complementary mixers that enliven and enhance.

“The Perfect Twin for your spirit”

Northern Restaurant & Bar is the North’s hospitality exhibition. Returning to Manchester Central on 20 & 21 March, NRB18 hosts 275 exhibitors providing every product and service a hospitality business needs, delivers 65 exciting live food & drink demos, and brings the entire Northern hospitality industry together for two days of networking, discovery and inspiration. The show’s Spirit Room is the largest curated selection of spirit brands on show outside London. As well as the Double Dutch Drinks cocktail competition, the Drinks Live theatre features a line-up of tutored tastings and masterclasses from some of the best names in the business.

Free trade only tickets are available now at northernrestaurantandbar.co.uk/tickets

 

Havana Club Launches First Cuban Rum Finished In Smoky Whisky Cask

Havana Club Tributo 2018 (4)

Havana Club, the leading rum in the global super-premium and above category, has unveiled the first ever prestige Cuban rum to be finished in smoky whisky casks – Havana Club Tributo 2018. The rum is the third instalment in the Tributo collection, a series of annual releases that pay tribute to the different elements of the authentic Cuban rum production process. The new expression was released in Cuba at the Cigar Habanos Festival this week and will have a limited release of 2,500 bottles globally.

Havana Club Tributo 2018 honours the cask’s crucial role in the rum production process, showcasing the complex taste that maturation in oak casks adds to the original sugarcane distillate. The expression has been crafted from a new blend of the finest rum reserves by Havana Club’s Masters of Cuban rum, who continue to safeguard the lineage and the refined superiority of the Tributo range of prestige rums.

Asbel Morales, Havana Club Maestro del Ron Cubano, hand-selected the blended rums drawn from precious 60-year-old casks and part finished them in barrels that had previously held smoky malts. The result is an exceptional rum with a subtle yet distinctive smoky note, and a cascade of flavours produced by the combination of casks that is set to surprise the palate of the most sophisticated connoisseurs.

Havana Club Tributo is presented in a luxury wooden box, crafted in white wood that communicates the quality of the Tributo range and reinforces the role of the oak in the 2018 edition. Each bottle is numbered and personalised with Maestro del Ron Cubano, Asbel Morales´s signature, to provide the ultimate guarantee of quality. Tributo 2018 is bottled at 40% ABV, and will be available in 21 markets, five more than last edition, from March 2018 at the RRP of 400 EUR per 70cl.

Asbel Morales, Havana Club’s Maestro del Ron Cubano, commented: “This rare rum finished in smoky whisky casks is a manifestation of our proud Cuban heritage interpreted for modern rum drinkers. We proudly present Havana Club Tributo 2018, a true Cuban rum with a unique taste that pays homage to the influence of the cask in the different varieties and styles of Cuban rum. The Tributo 2018 edition is a testament to the craftsmanship at Havana Club distillery, and we celebrate the expertise and passion of everyone who carefully monitored every stage of the distillation, maturation and blending process”.

Nick Blacknell, Global Marketing Director at Havana Club International, added: “Following the success of Tributo 2016 and 2017, we are now pleased to introduce the latest edition in the collectable Havana Club Tributo collection – a prestige Cuban rum with a delicate, peated whisky flavour and presented in a first-class design to emphasise its luxury credentials. We are confident that Tributo 2018 will appeal to whisky and rum connoisseurs alike looking for high quality and authentic drinking experiences”.

Tio Pepe Challenge 2018: Best Year Ever

Tio Pepe

The annual cocktail competition, the “Tío Pepe Challenge” organised by leading Spanish producer González Byass, is celebrating its best edition to date with international reach growing by 40% in terms of entries and global coverage.

The 2018 Tío Pepe Challenge has expanded once again this year with master classes and
regional heats being held in 14 countries across the globe, 6 more than last year.

Regional heats are currently being held in a number of core markets globally including, Belgium, Denmark, Norway, Sweden, Australia, China, UK, USA, Germany, Spain, Chile, Colombia, Mexico and Italy. The talented mixologists that win these regional heats will go forward to compete against their national rivals with the aim of gaining a coveted place at the Grand Final to be held in Jerez during the world famous Feria de Jerez at the beginning of May 2018.

Up to 12 different master classes have been organised in focus markets such as the USA and China since the end of last year, demonstrating the popularity of this initiative and the growing impetus behind the Sherry Revolution, pioneered by González Byass, one of the world’s leading sherry producers.

The competition allows aspiring Sherry experts to test their knowledge about this wonderful fortified wine. The master classes and regional heats events are open to all talented mixologists and are designed inform, educate and instruct on crucial aspects of Sherry including the use of a venencia (the tool traditionally used to extract Sherry from the barrel), recognition of the diverse styles of Sherry wine and how to incorporate them into the mixing of a fine cocktail.

Once the first stage has been completed via an on-line theory quiz, entrants can submit their cocktail ideas for inclusion in the national finals.

The top ten barmen who have created the best cocktail recipes from each country, will then compete to win a place at the grand final in Jerez, Spain where the finalists will battle it out live in front of a panel of renowned, international experts and be tested on their knowledge of Sherry, the use of a venencia and, of course, their ability to make delicious and innovative Sherry cocktails.

The Tío Pepe Challenge is an unprecedented opportunity for bartenders to find out about the variety and scope that Sherry has to offer. Learning from experts, participants will get to showcase their creativity and talent when it comes to mixing cocktails with Sherry. Potential entrants can find out more about the master classes and the competition at
http://www.tiopepe.es/tiopepechallenge.