Independent family distillers, William Grant & Sons UK has confirmed that former Artesian bartender, Alex Walker, has taken on the role of National Brand Ambassador for Glenfiddich, with immediate effect.
Alex’s new role will see him focus on elevating brand awareness and understanding, by bringing to life Glenfiddich’s experimental nature; and bridging communications between the brand and whisky drinkers, bars & restaurants, retailers and press.
Alex takes over from Stephen Rutherford, who previously held the role as Glenfiddich National Brand Ambassador, up until last year when he took on the position of Glenfiddich UK Brand Manager.
Stephen Rutherford, Glenfiddich UK Brand Manager said: “Alex has proved himself to be an exceptional candidate and a passionate whisky enthusiast, ticking all of the boxes for the role. He is a welcome addition to the team and I look forward to working with him to drive Glenfiddich’s brand advocacy forward with the exciting upcoming projects we have lined up.”
Alex said: “I am extremely excited to be joining the William Grant & Sons UK family. It is a huge honour and privilege to work for a brand that represents over 130 years of history, heritage, and experimentation. I can’t wait to be part of this journey and help craft future success for Glenfiddich!”