William Grant & Sons’ UK Brand Ambassadors are back with ‘Unwrapped’ Tour


Following the hugely successful launch last year, William Grant & Sons’ UK Brand Ambassador team are taking their industry-leading initiative – Unwrapped: The Other Side of Bartending – to a further three cities in 2019: Bristol, Manchester and London.

‘Unwrapped’ is an initiative exclusively for the UK hospitality industry, focused on a series of Brand Ambassador-led talks, designed to provide the On-Trade with key insights, knowledge and skills to enrich their careers and personal growth. Discussions range from ‘How to find the courage to be happy’ to ‘The power of storytelling’.

This year the team will continue touring the UK, bringing ‘Unwrapped’ to even more members of the On-Trade. The 2019 series will be kicking off in Bristol on 25th March, followed by Manchester on 13th May, finally hitting London in November.

Last year’s launch event in Edinburgh received an overwhelmingly positive response, attracting in excess of 120 attendees and raising more than £2,000 for SANE.

Sam Baxendale, Owner/Operator at KIN Bar, who attended the 2018 Edinburgh launch event, said:

“It was an extremely enjoyable and enlightening day of socialising and education. I found it different to other training/brand events as there was little to no “mixology” talk. The subjects discussed were those close at heart to each Brand Ambassador. I feel this makes the relevance of Unwrapped more widespread and inclusive to the whole hospitality industry, and not just those focused on cocktails.”

Fabiano Latham, Reyka Vodka UK Brand Ambassador, comments:

“Following the great feedback we received after our ‘Unwrapped’ launch event, the entire Brand Ambassador team are thrilled to be visiting even more cities and engaging more bartenders. Through this initiative we can reach like-minded individuals, share our passion and provide today’s bartenders with tools and advice to best equip them for success in this amazing industry – something which is really close to all of our hearts.”



Arrival for guests


Intro 5mins


Power of story telling


Be your worlds best bartender


The courage to be happy








How to train your nose


Secrets to opening your own bar


How to be newsworthy


Keeping good spirits with good spirits


Adventurivity & ending speech.


Activation begins


Activation ends.

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