I’ve just been sent this rather interesting press release regarding the new Rémy Martin VSOP Mature Cask Finish. Take a look, and make sure to check out the cocktail ideas at the end as well as my review and tasting notes here.
Rémy Martin, has announced a new expression of its iconic VSOP exclusively for the European market – Rémy Martin VSOP Mature Cask Finish. Made using the same high quality blend of eaux-de-vie and the same period of aging as Rémy Martin VSOP, the mature cask finishing process has been developed to produce a well-rounded, smooth Cognac with enhanced fruity notes. Rémy Martin VSOP Mature Cask Finish is also presented in new packaging.
The new finishing period, in which the eaux-de-vie spends one year in Limousin mature oak casks that are over 20 years old, enhances the peach and apricot notes due to the small size of the casks amplifying the exchange between the Cognac and the air of the cellar. Developed by Rémy Martin Cellar Master Pierrette Trichet and Deputy Cellar Master Baptiste Loiseau, the new expression is being introduced to cater for changing European palates and to renew the range whilst preserving the high standard and heritage behind the brand.
Recent research conducted by Rémy Martin, which sampled both existing Rémy Martin VSOP drinkers and non-Cognac purchasers, identified that the overall aroma, taste and smoothness of the fruit-forward Mature Cask Finish was well received across both groups. In addition, Rémy Martin is confident that the Mature Cask Finish will introduce new drinkers to the Cognac category whilst retaining its loyal consumer base.
To showcase Rémy Martin VSOP Mature Cask Finish, the liquid is presented in a contemporary and elegant transparent bottle and marked with the emblem of the House of Rémy Martin – the centaur. The clear bottle highlights the bright coppery gold appearance of the Cognac and the label bears the traditional red and black colours of Rémy Martin VSOP. In the off-trade, the bottle will continue to be sold in a gift box to help retailers capitalise on year-round gifting opportunities and will replace the existing Rémy Martin VSOP in the UK from February 2012.
Victoria Olivier, Senior Brand Manager of Rémy Martin, comments: “We are excited about launching the new expression of Rémy Martin VSOP in the UK. The brand continues to perform exceptionally well and we are confident that the Mature Cask Finish will really suit the taste profile of UK consumers, help us to recruit new drinkers and drive dynamism of the Cognac category.
“We have committed heavyweight investment to support the launch of the product to the trade and encourage trial across all trading channels. A significant increase in expenditure will ensure that the brand has its biggest support package in recent years. The marketing campaign will include PR, advertising, an educational and engaging CRM programme, on-pack neck collars and sampling activity will kick start in the off-trade in January.
Meanwhile, in the on-trade, our brand ambassador, Alexandre Quintin, will be hosting a series of tasting and educational events to ensure consumers and the trade alike, understand and appreciate Mature Cask Finish.”
As well as being an exceptional Cognac neat or on the rocks, Rémy Martin VSOP Mature Cask Finish has a roundness which makes it ideal in cocktails such as the French Mojito and Sidecar.
Rémy Martin VSOP Mature Cask Finish will be replacing existing stock in the UK from February 2012 and is available in 1 litre, 70cl, 35cl and 5cl formats. Its RRP will remain the same – priced £32.99.
Rémy Martin Mature Cask Finish Serves
French Mojito
Glass –
Highball
Ingredients –
50ml Remy Martin Mature Cask Finish VSOP cognac
1 lime cut in wedges
2 spoons of brown sugar
8 mint leaves
Soda Water
Method –
In a tall glass lightly muddle the lime with sugar and the mint. Add the cognac, crushed ice and stir with a long spoon. Top with soda water. Garnish with a mint leaf.
Sidecar
Glass –
Martini
Ingredients –
40ml Remy Mature Cask Finish VSOP cognac
20ml Cointreau
10ml Lemon Juice
Method –
Shake together all ingredients with ice and strain into a martini glass. Garnish with a orange twist
Remy Martin Sour
Glass –
Tumbler
Ingredients –
5cl of Remy Martin Mature Cask Finish VSOP
1cl cane syrup
Dash of lemon juice
Fresh ginger
Method –
Build and serve with ice cubes and garnish with a cinnamon stick
DRINKS ENTHUSIAST 
Plus-sized women are not the only ones plagued by double chins-far from it,
in fact, though that’s a common misconception.
Workouts that concentrate on the chin and jaw muscles can be
extremely effective in removing your double chin without surgery.
Keep the repayments of the loan to a minimum by going for as long a
period as you can get, say, 2 years. To tell some they are not achieving much with the 10,000 steps program and
now they must do more intensely could result in some giving up completely.
The first four months are said to be fine
for Pole Dancing.
This of course basically means just higher taxes on most food, which will be disproportionately borne by the poor (who spend a higher percentage of their income on food).
Then a few hours later, you come soaring back down
and are hungrier than you were previous to eating the carbohydrate.
Occasionally there is a problem with the biological
machinery. The below-described exercises will build up, tighten, and tone the platysma muscle (and other muscles) by implementing
a combination of three isometric tensioning and resistance exercises that firm all muscles
in and around the area of a double chin and neck in order
to get rid of a double chin. The first four months are said to
be fine for Pole Dancing.
Plus-sized women are not the only ones plagued by double chins-far from it, in fact, though that’s a common misconception.
hey gary b just joined your group sports and fitness i am not in the greastest shape by any means but i am trying
and so i was hoping that on this site i would find helpful tips on how to lose extra
weight around my thighs and stomach i have lost alot of weight
and so i am looking for ways to tighten everything
back up i ride an excercise bike once a day for 20 minutes and it is helping slowly i also do
workout videos everyother day for 25-30 min depending
on which video i am doing this sounds like a fun group and i hope it
does well any information from anyone on how they stay fit would be
greatly appreciated thanks to all. If you wish to reverse the
aging process have beautiful skin, erase wrinkles,
get a lot more youthful appearance click here -. Sometimes we
all experience days where we have self doubt.
Take a walk in the park, power walk to the shops or choose a scenic route with
a pub lunch at the end – it’s a sociable activity that’s ideal for all ages and can
accommodate all levels of fitness.
But if the lymph is sluggish and there is an overload of wastes, a blockage will occur causing skin problems,
water retention, illness or infection. Options B and C are obviously wrong as project
stakeholders cannot simply be left out of a meeting just because they reside in another geography.
How to Get Rid of a Double Chin: The Double Chin Exercise.
Without staying “optimally fit”, we may all be subject
to the dreaded “Double Chin” especially as we age. Read original article Sattva Steps on Cairo360Article Source: reviews and Cairo guide on Cairo 360.
It’s really a great and useful piece of info. I’m satisfied that you shared this useful
info with us. Please stay us informed like this. Thank you for sharing.
David had just a little break on her behalf, and he or
she thought kinda sorry for him. Listen to some relaxing music or
look at some sensual photos. The panic is mostly about your performance that is weak.