Finalists Announced at NRB19 Cocktail Competition with Ms Better’s Bitters

bannerFinalists announced for Northern Restaurant & Bar 2019’s national cocktail competition, sponsored by Ms Better’s Bitters, with the chance to win a VIP visit to Canada with guest shifts in Vancouver and Montreal.

Following a series of regional heats, the finalists have been announced for Northern Restaurant & Bar’s annual cocktail competition, sponsored in 2019 by Ms Better’s Bitters.

The winner will join Ms Better’s Bitters on a scenic trans-Canada trip with guest shifts in Vancouver and Montreal! Second place is a majestic treat filled day with Ms Better’s Bitters strolling along the River Thames, with third place being a trip to a London city farm followed by dinner and drinks with Ms Better’s Bitters.

Competitors were asked to submit a unique drink using at least one of the Ms Better’s Bitters range for their Big Beautiful Cocktail Competition! Regional semi-finals were held in February and early March in London, Birmingham, Leeds & Newcastle and the four finalists have been announced as:

1. Raven Ridge by Luke Bensley, Nocturnal Animals, Birmingham
2. Mr Brightside by Erion Bardhoci, Mezemiso at Crowne Plaza Albert Embankment, London
3. Wanderlust by Dan Smithson, Below Stairs, Leeds
4. Dillon Scott / Pleased to Meet you, Newcastle upon Tyne

“We have been exhibited at Northern Restaurant & Bar for the last 5 years and seen many other competitions take place. This year we felt we had a product in Ms Better’s Bitters that would give our entrants the freedom to express themselves and their talents. We set a very loose brief and were very pleased to receive nearly 60 entries. The finalists all showed great brand knowledge, creativity and quality drinks to earn their places and we are now really excited to welcome them to NRB19 in the Drinks Live theatre to see who will win the trip to Canada,” said Jonathan Braham-Everett of JBE Imports, UK distributor of Ms Better’s Bitters

Each finalist is invited to the final of the competition in the Drinks Live theatre at Northern Restaurant & Bar 2019 at Manchester Central on Wednesday 20 March 2019 at 15:15.

Northern Restaurant & Bar is the North’s hospitality show. As well as the Ms Better’s Bitters cocktail competition, the Drinks Live theatre features a line-up of tutored tastings and masterclasses from some of the best names in the business including the Schofield Brothers, Northern Hospitality and the BEAT team from Pernod Ricard. The theatre is surrounded by a curated selection of sprits from across the UK and around the world.

Free trade only tickets are available now at northernrestaurantandbar.co.uk/tickets

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Raise a glass to the Margarita with Patrón Tequila in global search for 2019’s Margarita of the Year

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Honouring the iconic tequila cocktail, Patrón Tequila kicked off 2019’s ‘Margarita of the Year’ campaign on International Margarita Day, starting a global search for the perfect twist on the classic Margarita recipe. Now in its fifth year, the bar has been raised with eight new recipes from across the globe, each offering a refreshing twist on the iconic cocktail.

In 1939, the first Margarita was claimed to have been made at Tail O’The Cock in Los Angeles and has since come to be one of the most admired cocktails on the menu. Fifty years later in 1989, Patrón Tequila was born, introducing the world to ultra-premium tequila and transforming tequila cocktail culture.

When bartenders in Mexico adopted the New Yorker’s Whisky Daisy in the early 1900’s with a tequila twist and Spanish translation, they created the Tequila Daisy – Spanish for Margarita. Around mid-century, another bartender in Texas claimed to have made a drink for singer Peggy (Margaret) Lee, naming it after the Spanish version of her name. In the 1970’s, a Texas Monthly column claims Francisco Morales invented the drink at Tommy’s Place in Mexico.

Whilst there are multiple stories of its origin, one thing is certain, the perfect Margarita is made with the ultra-premium Patrón Tequila. The Margarita of the Year campaign is celebrating this cherished cocktail by welcoming bartenders from eight cities across the globe, stretching from Miami to Hong Kong, and inviting them to design eight different Margarita recipes using a variety of fresh flavour combinations inspired by their local region. In hope of being awarded 2019’s Margarita of the Year, the bartenders will be ramping up support in their hometowns to encourage votes for their unique recipes, while showcasing just how versatile a Margarita can be.

“The Margarita has been a classic cocktail in the minds of drinkers for a very long time.” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “We wanted to challenge bartenders across the world to prove that however classic the Margarita is, it is an incredibly versatile cocktail. With the unlimited amount of twists you can put on a Margarita, there is one thing that always remains the same – Ultra-premium Patrón Tequila is always the key to a simply perfect Margarita.”

Each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.

1. Chicago, Illinois, Jacyara de Oliveira – Paseo Margarita
Created with coconut and basil
2. Oakland, California, Samuel Jimenez – Pasifika Margarita
Created with coconut and pineapple
3. New York City, US, Natalie Jacob – Golden Hour Margarita
Created with pineapple and tumeric
4. Miami, Florida, Tyler Kitzman – Flamingo Park Margarita
Created with grapefruit
5. Guadalajara, Mexico, Adrian Rosales – Margarita Caliente
Created with passionfruit and chipotle
6. Rome, Italy, Cristian Bugiada – Margarita Amore
Created with apple and chilli pepper
7. Hong Kong, Jay Khan – Dynasty Margarita
Created with lychee and ginger
8. Calgary, Canada, Makina Labrecque – Wild Rose Margarita
Created with juniper and rose

“I have the fantastic opportunity to taste the incredible interpretations of the Margarita that these eight bartenders have created!” says José Luis Leon of Mexico City, whose celery, elderflower and lime “Verde Margarita” was selected as last year’s Margarita of the Year. “Each of the recipes have been created with inspiration from the bartender’s respective cities and I’m excited to see how they bring each of them to life through their cocktails and the unique combinations of ingredients in them. Though it will be a hard decision to decide between these simply perfect Margaritas, I’m confident that the public will pick the best Margarita that is truly worthy of the title, Margarita of the Year.”

Vote for your favourite cocktail via:
• MargaritaOfTheYear.com until 25th April just in time for Cinco de Mayo.
• Hashtag the margarita name in your social posts on Instagram and Twitter
• Share content across your social channels – shares and re-tweets equal one vote each

The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Florence Cocktail Week Returns In May For Its 4th Year

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Compagnia dei Caraibi, Diageo, Frescobaldi, Ginarte, Martini, Michter’s, Nardini, and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions. Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

New in 2019:

A Round Table on Negroni, with the patronage of the Municipality of Florence
Saturday May 11th, an institutional Round Table will take place, with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni, the historic cocktail from Florence renowned worldwide. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of mixology and cocktail history, such as Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, Jared Brown and Anistatia Miller from London, and David Wondrich from New York.

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of the best cocktail bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter).

FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the notto-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Double Dutch Opens ‘Speakeasy’ Pop Up Bar

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Double Dutch has created a ‘speakeasy’ bar, tucked away behind a craft-gin shop, in Westfield Stratford City. Heroing the brand’s extensive range of premium mixers, showcased in a selection of delicious mocktails and cocktails, the secret bar offers shoppers a chance to escape the busy shopping crowds and try something different this January.

As leaders in the premium mixers scene and millennials themselves, Double Dutch is at the forefront of current Gen-Z trends, which see a third of under 25’s now embracing non-alcoholic drinks. With this in mind, Double Dutch has collaborated with top bartenders Chris Dennis and Jo St Clair-Ford – formerly of Disrepute, Callooh Callay & Zettertownhouse – to create a bespoke menu of mocktails & cocktails. The drinks are infused with superfoods such as turmeric & ginger, as well as the botanical flavours of lavender, coriander and earl grey, guests can sip away completely guilt-free.

Known for their unique flavoured mixers such as Cucumber and Watermelon, Pomegranate and Basil, and Cranberry Tonic Water, Double Dutch has used flavour profiling within the premium mixers scene since 2015, regularly launching limited edition soft drinks. Making a return at the pop-up bar is Double Dutch Spices & Oakwood, a delicious blend of cinnamon, cloves, star anise and nutmeg, balanced by sweet vanilla notes, for perfect for those who prefer something a little more warming during the colder months.

On entering the craft gin shop, guests must find the secret black door and reveal the password to experience it all, ‘Show me the Hi-vag-ide A-vag-wa-vag-ay’ – ‘hideaway’ in Double Dutch.

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During the day, the main shop area at the front will be open to the public, with Chris Dennis and Jo St Clair-Ford, on hand to help guests explore the different flavour profiles of each of the gins available and partner them with their chosen Double Dutch mixer.

“We are very excited to welcome the Double Dutch pop-up shop to Westfield Stratford City,” says Paul Buttigieg, Commercial Director Europe, Unibail-Rodamco-Westfield. “The next few months are a very busy time for us; it’s great to have a secret bar for everyone to relax in and unwind.”

Open from the 8th December to February 2019, Double Dutch will also be holding a host of events in the speakeasy bar, including ‘Drinks at Home Masterclasses’. From Tom Collins to Martinis, attendees will be taught everything they need to know about making cocktails at home, by an award winning bartender. More details will be found on the Double Dutch website. http://www.doubledutchdrinks.com

Westfield Stratford City, ground floor
Open Now

Double Dutch shop opening times:
10am – 10pm (Monday – Saturday)
10am – 6pm (Sunday)

Speakeasy bar opening times:
5pm – 10pm (Monday – Friday)
12pm – 10pm (Saturday)
12pm – 6pm (Sunday)

doubledutchdrinks.com

Unwrapped – The Other Side of Bartending

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William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond jiggers and shakers. This will be followed by immersive brand experiences and an evening bar takeover where all proceeds will go to charity partner SANE.

Unwrapped’s focus is centered on Brand Ambassador-led talks, designed to be thought-provoking, engaging and specifically relevant to the on-trade; providing attendees with new skills and perspectives, as well as the opportunity to network with like-minded peers and old friends. Sessions will cover subjects ranging from how to keep up team morale and the power of storytelling, to exploring the link between nature and creativity. Following the talks, Alessandra Brugola from the drinks industry charity, The Benevolent, will introduce their latest campaign #notalone.

Unwrapped will be held at Assembly Roxy, and will include immersive brand experiences in the afternoon – from entering the miniscule yet momentous world of Hendrick’s Gin Tini Martinis to making and photographing Monkey Shoulder’s Lazy Old Fashioned.

On Monday evening, a full William Grant & Sons bar takeover at The Voyage of Buck will take place, where the entire UK Brand Ambassador team will get behind the bar to raise money for SANE. The charity partner was chosen by the Brand Ambassadors due to its focus on mental health – a key topic within the bar industry.

Cocktails on the night will include:

The Disaronno Cherry Apple – Disaronno, fermented cherry, 30/40 and soda. Created by Three Sheets, London.
The Balvenie Pina Colada Specs – The Balvenie Caribbean Cask, Coco Lopez, pineapple Juice, cream, milk and a dash of Angostura bitters.

Fabiano Latham, Reyka Vodka UK Brand Ambassador says: “Unwrapped is a great opportunity for all the brand ambassadors to share experiences and insights from the industry, as well as the passion we have for our brands. We want to create a benchmark for industry training programmes by delivering an engaging and interactive event where on-trade teams can come together and truly benefit in years to come.”

Lachlan Rooney, Manager at The Voodoo Rooms Bar says: “The William Grant & Sons team is coming to town with what looks to be one of the most incredible series of seminars to grace the city since Tales on Tour. Bartenders best bring a notepad and pen for the series of talks and activities that could truly make a tangible difference to a career and the local bar community. From practical engagements to empathetic advice on building yourself as a brand, the event covers every aspect of bartending that you’ve never even thought about. With free food, drinks and transport alongside priceless career advice it’s not one to miss out on.”

Unwrapped agenda: Monday 29th October

UK Brand Ambassador Talks 11:00-15:30

Mark Thomson, Glenfiddich Brand Ambassador to Scotland presents: The power of storytelling
Fabiano Latham, Reyka UK Brand Ambassador presents: Adventurivity – exploring the link between nature and creativity
EmmaLi Stenhouse, Sailor Jerry UK Brand Ambassador presents: How to be your world’s best bartender
Alwynne Gwilt, The Balvenie UK Brand Ambassador presents: How to train your nose
John Wayte, Monkey Shoulder UK Brand Ambassador presents: /bar:ography/
Sasha Filimonov, Hendrick’s Gin UK Brand Ambassador presents: How to be newsworthy
Calum Fraser, Premium Spirits Specialist presents: Keeping good spirits in good spirits
Rod Elsamieh, Disaronno UK Brand Ambassador presents: From bartender to bar owner – the tips and tricks to opening your own bar
Stephanie Rainbow, Tia Maria UK Brand Ambassador presents: The courage to be happy
Alessandra Brugola from The Benevolent will introduce their new campaign #notalone

Brand Experiences 15:30-16:30

To attend, please email wgsuk.events@wgrant.com or speak to one of the BA team

Takeover at The Voyage of Buck, 19:00 till 11pm

WG&S Takeover with the UK Brand Ambassadors behind the bar with all proceeds taken over the course of the evening being donated to charity partner, SANE. The party is open to everyone, 18 years old and over.

National Calvados Week Returns This October

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National Calvados Week returns for the sixth time this October as UK bars and restaurants celebrate Calvados Père Magloire and Normandy’s world-renowned apple-based spirit. National Calvados Week runs from Monday 15th October until Sunday 21st October, marking the harvesting of the delicious apples for the production of Calvados.

During National Calvados Week over 100 bars, shops, supermarkets and independent retailers will have specially curated cocktail menus, Père Magloire range tastings, food pairing, and cooking with Calvados, and will be offering the classic serve of Père Magloire and tonic. To reward all pubs, bars and restaurants who participate within National Calvados Week, Emporia Brands, the UK distributor and creator of National Calvados Week, ask that Père Magloire and tonic be promoted to customers, with a complimentary case of tonic to support them.

Creativity is key too, with plenty of inspired serves needed to show off the Normandy spirit through a week-long promotional menu.

> Retailers can sign up by participating in the ‘National Calvados Week Best Retail Display’. By uploading their display to the campaign’s social media pages on Twitter or Facebook, the best display wins the retailer a bottle of the exclusive Père Magloire Memoire for their efforts.

> A bottle of Père Magloire Memoire is also on offer for the ‘NCW Most Creative Cocktail’ which is to be run on their venues’ cocktail menu throughout the week. An image of their creation is to be uploaded to the campaign’s social media pages of Twitter or Facebook where the winner will be announced at the end of the promotional week.

For more information visit http://www.emporiabrands.com/national-calvados-week

Activities already agreed include:

LONDON

> Calvados and Cigar matching at Soho Whisky Club, with Hunters and Frankau

> Special calvados drinks menus at Cocktail Trading Company, The Vault at Milroys, Frenchies, Merchant House, South Place Hotel, Trading House, Café Pacifico and others.

> In store tastings at Gerry’s and Hedonism

AROUND ENGLAND

> Special Calvados drinks menus at Milk (Reading), Wash House (Manchester), Petit Café (Liverpool), Jakes’s Bar (Leeds), Circle Lounge (Halifax), 33 Cank Street (Leicester), Wilderness (Birmingham), Boiler Maker (Nottingham), Jazz Café (Lincoln).

SCOTLAND

Tasting at Blue Blazer, Edinburgh

> Meet the Maker event at Harry’s Bar

> Calvados Cup and Voodoo Rooms

> Special Calvados drinks menus in Edinburgh at Red Teapot bars, Bullard and Worth, Nightcap, La Petite Mort, Panda & Sons, Hoot the Redeemer, Blue Blazer, Nauticus, Miss Woos and others.

> Pop up menus in Edinburgh at Harry’s Bar and Kin.

> Special Calvados drinks menus in Glasgow at Five March, The Parlour and others.

> Pop up menus in Glasgow at Atlantic, Kelvingrove Café, Porter & Rye AND Finnieston.

Spirits Importer Emporia Brands Launches Bounty Rum, The Spirit of Saint Lucia

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Saint Lucia Distillers, acknowledged as one of the foremost rum distilleries in the Caribbean, is launching the Bounty Rum brand in the United Kingdom during Notting Hill Carnival (26th & 27 th August 2018), the biggest carnival in Europe, in collaboration with its retail partners, Taste of Saint Lucia and the award-winning mid-century tiki bar Trailer Happiness – 177 Portobello Road, London.

“This new release will complement the existing brands of Chairman’s Reserve and Admiral Rodney, whilst establishing the origin of Saint Lucian rums” says Philip
Gillier, Export Manager at Saint Lucia Distillers. Bounty Rum – “The Spirit of Saint Lucia” – is the most popular brand in the Caribbean Island of Saint Lucia. Launched in 1972, the brand is a staple of Saint Lucian life and is enjoyed by all Lucians as the national rum brand. Bounty has become a national icon and sponsors a whole range of cultural events such as Carnival, Independence Day, Jounen Kwéyὸl (Créole Day) and local community days (Friday Night Jump Up).

Sly Augustin, Owner of Trailer Happiness adds “As a Saint Lucian living abroad, I am very happy and proud to take part in the launch of Bounty Rum in Europe, which couldn’t have taken place anywhere else but at the Notting Hill Carnival, celebrating Caribbean culture in London since 1966. Bounty Rum is the ultimate Carnival Rum brand from Saint Lucia”.

Jack Rackham, Managing Director of Emporia Brands, comments: “I am delighted to announce the arrival of the Bounty range that we will be launching at Notting Hill Carnival, where St Lucia Distillers have been a leading rum sponsor of bars and carnival activity over the past 8 years. Having launched Chairman’s Reserve into the UK and becoming the number one export market for this great brand from St Lucia Distillers, we are excited by the new proposition the Bounty rum range provides.”

Bounty Rum will be officially launched in the UK through spirits importer Emporia Brands this summer and will sponsor Trailer Happiness on Portobello Road and The Pioneers Festival throughout the Notting Hill Carnival weekend.

The Bounty Rum range consists of six rums: Bounty Premium Gold (40%), Bounty Premium White (40%), Bounty Dark (43%); and three flavoured rums: Bounty Spiced (40%), Bounty Coconut (25%) and Bounty Lime (25%). All rums are blended with distillates from Saint Lucia Distillers’ unique Coffey still with the exception of Bounty Dark which has some pot still to give further character and complexity. All of the rums are aged for a minimum of 2 years before bottling. They will initially be available through TheDrinkShop.com.

This comprehensive range of rums enables the consumer to get a flavour of Saint Lucia. The versatility of the range gives bartenders the opportunity of mixing both traditional cocktails as well as experimenting with exotic flavours.

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Piña Colada
35ml Bounty Gold
20ml Bounty Coconut
30ml Pineapple Juice
1 fresh Pineapple wedge
15ml Lime Juice

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Zombie
25ml Bounty Gold
25ml Bounty Dark
15ml Bounty Spiced
25ml Grapefruit Juice
15ml Lime Juice
Dash of Absinthe
15ml Passion fruit Syrup

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Mojito
40ml Bounty White
20ml Bounty Lime
20ml Lime Juice
8-10 mint leaves

Winning Gabriel Boudier Wizard 2018 Liqueur To Be Launched

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The winning liqueur of the Gabriel Boudier Wizard 2018 is to be launched globally.

Gabriel Boudier challenged the UK’s bartenders earlier in the year to create a new liqueur to join their award-winning range. The 2018 winner was Maria Vieira from East London Liquor Company (ELLC) with her homage to Dijon’s other iconic product, mustard.

The ingredients for Gabriel Boudier Mustard Liqueur are of course led by brown mustard seed from Burgundy, macerated for two weeks in fine alcohol. The supporting cast includes black mustard seed and a touch of pepper, with the balancing sweetness coming from both sugar and honey.

Jack Rackham, Managing Director of Emporia Brands, commented: “Gabriel Boudier’s
reputation as the world’s leading liqueur company partnered with Emporia’s passion and expertise for new product development and innovation, gave us for the second time the opportunity to challenge the great talent we have in UK bartenders to create a new and original cocktail liqueur. Maria’s Mustard creation is sensational and it’s mixability in a wide range of drinks has been inspiring.”

This extraordinary and original liqueur achieves the tricky feat of balancing the heat of Dijon mustard with the sweetness required of a liqueur, and Maria’s signature serve provides a new take on the classic Bloody Mary:

Mustard Mary
25 ml Mustard Liqueur
25 ml Gin or Vodka
100 ml Tomato Juice
15ml lemon juice
3 dashes Worcestershire Sauce
Pinch of salt and pepper

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Mustard Collins
50ml Mustard liqueur
20ml Lemon juice
15ml sugar
Top with Soda water

On 17th August winner Maria, with Jack Rackham from Emporia, will be doing an in-store tasting at the East London Liquor Company shop in Rochester Walk, Borough Market, London to launch her winning liqueur to the public. The industry launch will be at the East London Liquor Company bar in Bow Wharf on 30th August from 5-9pm. There will be a welcome Mustard Collins on arrival, with other Dijon-inspired recipes on a collaborative East London Liquor Company and Gabriel Boudier mustard menu for the evening.

Gabriel Boudier Mustard Liqueur is available from Master of Malt at £14.95 for a 50cl bottle.

The Gabriel Boudier Wizard competition was set up in 2015 by spirits importers, Emporia Brands. The competition challenges bartenders to come up with an original liqueur or crème that is not already commercially available. The first Wizard was Sam Boulton, who created Kaffir Lime Leaf Liqueur.

Established in 1874, Gabriel Boudier is the only independent producer of liqueurs in Dijon still in family ownership. Their award-winning range is based on fresh ingredients, without the use of artificial flavours, and this philosophy was part of the brief to contestants. They won the Liqueur Trophy at the International Spirits Challenge in 2018 – their fourth UK trophy this decade.

The next Gabriel Boudier Wizard competition will run throughout 2019, to find an original liqueur or crème to launch in 2020. To register interest, contact Emporia Brands
(info@emporiabrands.com).