Chairman’s Reserve Mai Tai Campaign Returns to Celebrate 75 Years of the Mai Tai

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Chairman’s Reserve St Lucia Rum is calling for entries for the 2019 Chairman’s Reserve Mai Tai Challenge, with the prize of a visit to St Lucia in 2020 at stake.

Between now and August, bars are asked to create their own version of this classic rum cocktail, with four finalists going head to head at a London venue in September.
For details of how to enter, contact Emporia Brands, or go to: https://www.emporiabrands.com/chairmans-mai-tai.

2019 marks the 75th anniversary of the Mai Tai, when Vic Bergeron – “Trader Vic” – created a drink in his bar in Oakland, California, for visitors from Tahiti. Their reaction to the first sip was a cry of “mai tai roa ae!”, which can be roughly translated as “out of this world!”. The original included two very different rums – one molasses, the other Agricole – with flavours of citrus and almond, which provides plenty of scope for innovation. “We had an idea to encourage bartenders to play with Chairman’s Reserve in the Mai Tai cocktail because of how well we believed our rums fit the profile of this traditional tiki cocktail,” says Sergin John Baptiste, Marketing Director of St. Lucia Distillers.

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The Chairman’s Reserve Mai Tai Challenge is a UK bartender competition that launched four years ago with Emporia Brands. The competition is back again for 2019 after last year’s excellent challenge and final, where Café Pacifico from London were crowned the winners at The Magic Roundabout in Shoreditch and received the amazing prize of two places on the Chairman’s Reserve Rum visit to St. Lucia, following in the footsteps of previous winners Milk in Reading and Alvino’s in Newcastle-upon-Tyne.

The 2019 Mai Tai challenge will follow the same format – simply create a signature Chairman’s Reserve Mai Tai serve, register it on the website, then promote it in your bar throughout July and August and on social media. The four teams scoring the most points will be invited to the UK final, during which they will create their own pop-up bar and re-create their signature Mai Tai serve to the trade and consumers. The bar with the most votes will win the once-in-a-lifetime trip to St. Lucia.

“I was taken aback by the passion these skillful bartenders had for Chairman’s Reserve,” comments Margaret Monplaisir, Managing Director of St Lucia Distillers. “Their attention to every detail, their enthusiasm, and knowledge of Chairman’s Reserve was remarkable.”

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Florence Opens Its Doors To The Fourth Edition of the Florence Cocktail Week

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Fratelli Branca Distillerie, Ginarte, Marchesi Frescobaldi, Martini&Rossi, Michter’s, Molinari, Plantation Rum, World Class Diageo and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free-of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions.
Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

Le novità del 2019


Round Table on Negroni, with the patronage of the Municipality of Florence

Saturday, May 11, there will be an institutional Round Table by the title “The Century of Negroni. History, protagonists and evolution of the most loved Italian cocktail in the world,” with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of the Italian and international mixology scene: Fulvio Piccinino, Manager of Saperbene.com, expert and writer of Italian spirits, Alessandro Pitanti, Campari Academy Brand Ambassador, Roberta Mariani, Martini Global Ambassador, Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, and two icons of Italian bartending in London, Salvatore Calabrese “The Maestro” and Peter Dorelli, Educational Officer and National Ambassador UK Bartenders Guild. Guests of honour Jared Brown and Anistatia Miller from London, and David Wondrich from New York, among the main authorities worldwide on cocktail history. The event will be moderated by Federico Quaranta, radio and television host.

 

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of 49 Cocktail Bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter). At the Final Contest will participate only 10 cocktail bar (1 each city).
FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the not-to-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Not-to-be-missed events

As for previous editions, prominent personalities from the Italian and international mixology scene will take part in the weeklong event, working alongside local bartenders during a series of master classes and night shifts.

Matteo di Ienno, head bartender of Locale Firenze, and Federico Pasian, head bartender of Quaglino’s London, will kick off the FCW on Sunday, May 5 at Locale Firenze serving up a cocktail list dedicated to the 100 years of Negroni, “Peter and Camillo back in Florence.”

But that’s not all, with more exciting events at Locale on Tuesday, May 7 with Antonio Naranjo, Bar Owner of Dr. Stravinsky, Barcelona, and on Thursday, May 8 with “World Class meets The Clumsies” (by World Class Diageo), featuring Vasilis Kristizis of The Clumsies, Athens – 7’ World’s 50 Best Bars 2018.

On Monday, May 6 visit the terrace of Hotel Kraft will host an aperitivo by Marchesi Frescobaldi, while the OOO, The Student hotel Florence will get ready to shake things up with “Bar Milano” (by Martini&Rossi), an event dedicated to Milanese mixology, featuring 11 of the best cocktail bars in Milan, in collaboration with Bartender.it.

Guglielmo Miriello, Bar Manager of Ceresio 7

Camilla Bosatelli, Barlady of 1930 Cocktail Bar

Marco Russo Co-Owner of Mag Cafè, 1930 Cocktail Bar, Backdoor43, Barba, and Iter

Federico Volpe, Bar Manager of Dry

Sossio Del Prete, Bartender of Octavius Bar at The Stage Milano

Yuri Gelmini, Co-Owner of Surfer’s Den

Ivan Patruno, Bar Manager of Bulk Mixology Food Bar

Luca Marcellin, Owner of Drinc. Cocktail & Conversation

Mattia Pastori, Owner and Founder of Non Solo Cocktail

Patrick Greco, Bar Manager of Bulgari Bar

Teo Rizzolo, Head Mixologist of Mandarin Bar & Bistrot

 

And on Wednesday, May 8 the same location will host a selection of the best bartenders from the

Forte Cocktail Week in Versilia.

 

Tuesday, May 7 will see Paolo Sanna, Bar Manager of Banana Republic in Rome at Rex for

“Scotland Breeze” (by Molinari), and Wednesday, May 8 Francesco Pirineo, Brand Ambassador

Plantation Italia, will be at Santarosa Bistro for “Cheese pairing with Plantation Rum: an unprecedented encounter between rum and cheese” (by Plantation Rum)

 

Thursday, May 9 at Palazzo San Niccolò, Luisanna Messeri, writer and television pop chef, will give a talk on Caterina de’ Medici and the tradition of Tuscan spirits, titled “Caterina’s Chests. A short, alcoholic history of a Queen;” which will be followed by an aperitivo by Cultural Salon featuring the works of Florentine artist and designer Marina Calamai.

 

Friday, May 10 Belmond Villa San Michele will host “Drink your habitat,” with botanist Caterina

Candia and bartenders Erica Rossi and Bledar Ndoci (by Fratelli Branca Distilleries), while at

Empireo of the Plaza Hotel Lucchesi palates will be soothed at “The versatility of Ginarte” (by

Ginarte) with Filippo Sisti, Bar Owner of Talea, Milan.

 

Saturday, May 11 Soren Krogh, Michetr’s Senior Advisor, will be at Rasputin for the master class  “Michetr’s its all about the whiskey” (by Michter’s).

 

Saturday, May 11 will also see the celebration for the 100 years of Negroni at Hotel Savoy with Salvatore Calabrese, “The Maestro”, straight from London.

 

On the same day, at the Sala dei Gigli of Palagio di Parte Guelfa, Religion Sociologist Simona Scotti will present “Spirito&Spirits. Religioni e Lifestyles,a volume that collects the materials of the meeting of the same name organized by AIS – Section of Sociology of Religion, in collaboration with Florence Cocktail Week 2018.

 

Sunday, May 12 RiEsco a Bere Italiano, the Fair for Italian Liquors, Bitters and Spirits will close the week-long celebrations at Fabbricato Viaggiatori, in Piazza della Stazione 50, where small and larger realities will meet and showcase Italian quality products.

 

The Tuscany Cocktail Week 2019 Contest and the Young Talent FCW19 Contest will also take place on the same day.

The jury will be composed by: Flavio Angiolillo (Co-Owner Mag Cafè, 1930 Bar, Backdoor43, Barba, and Iter), Babis Kaidalidis (organizer of the Athens Bar Show), David Wondrich (New York bar historian and writer), and journalist Federico De Cesare Viola (Brand Ambassador and Editorial Director for Food&Wine Italia). Moderating the event: Federico Quaranta, Radio and Television Host.

Finally, it will be time for the much-awaited FCW Awards Ceremony, and sponsors will award the winning bartenders and cocktails in the different categories.

 

Straight from the American Bar at The Savoy in London – 2’ World’s 50 Best Bars 2018 – arrive the Senior bartender Pippa Guy, for the final night shift at Four Seasons Hotel Firenze (by Michter’s).

 

Adding to this week filled to the brim with events, several restaurants will be organizing a series of themed dinners: every night, at Gurdulù guests can savour a special menu called “Spirito Classico”; Wednesday, May 8 Essenziale will feature “Hops and Chefs, Malts and Bartenders;” and on Thursday, May 9 at Regina Bistecca Tuscan classics will join for “Count Negroni meets Regina Bistecca.”

 

A number of book presentations and in-depth, themed appointments will complete this already-rich event calendar: Monday, May 6, Federico Bellanca and Marco Gemelli will present the book “Toscana da Bere” at Caffè Concerto Paszkowski. Friday, May 10 at Grand Hotel Cavour it will be the turn of Fulvio Piccinino and his “Amari e Bitter. Storia e produzione dagli speziali ai bartender;” and, on the same day, at Caffè Concerto Paszkowski, Paolo Ponzo will talk about his research on Negroni through the presentation: “Negroni Cocktails by Amedeo Gandiglio.”

 

Lastly, we designed two fascinating appointments, created specifically for this 2019 edition: the Cocktail Walk, on Tuesday, May 7 and Thursday, May 9, featuring a tour of the cocktail bars taking part in FCW, in collaboration with Le Baccanti; and the Tour of the Historic Cafes on Wednesday, May 8 and Thursday, May 9, in collaboration with Ful Magazine and Ricomincio da Firenze.

 

Hereby is the complete list stating all the participating cocktail bars and Florentine bartenders, as well as their respective Signature Cocktails.

 

Cocktail Bar – Bartender – Signature Cocktail

 

Bitter Bar, Cristian Guitti – Brancamente me ne infischio

Cafè 19.26, Simone Zangirolami – Faites vos jeux

Ditta Artigianale Oltrarno, Ginevra Gabbrielli and Simone Zaccheddu – Il mondo dal Conte

Gilli 1733, Luca Picchi – Hippy Negroni

Gurdulù, Cristina Bini – DownTown

La Menangere, Luca Manni – Un Casto Negroni

Locale, Matteo Di Ienno and Andrea Fiore – Il Conte Timido

Love Craft, Manuel Petretto – Old but Fashion

Pint of View, Lorenzo Pizzorno – La cura per l’Imperatore

Rasputin, Daniele Cancellara – A New Silk Road

 

HIGH VOLUME BARS

Dome, Lorenzo Gironi and Domenico Varone – Fretta Biscottata

Gesto, Martina Bonci and Mirco Cicchi – Peter in Gesto

Inferno, Italo Mercurio – Alba n’ Florence

MAD – Soul & Spirits, Neri Fantechi – Internazional popolare

Rex, Virginia Ducceschi and Mosé Giordani – Conte di Savoia

Santarosa Bistrot, Davide Nocentini and Maddalena Vannozzi – Diecimila leghe sotto al Conte

Viktoria Lounge Bar, Paolo Marini and Marco Marini – Da ponte a ponte

000 – Student Hotel, Cosimo Tarducci – Around the world

 

HOTEL BARS

AC Lounge – AC Hotel Firenze by Marriott, Giuseppe Alessandrino – Dolcemente Bitter

Atrium Bar – Four Seasons Hotel Firenze, Edoardo Sandri and Simone Corsini – Negroni Completo

Empireo – Plaza Hotel Lucchesi, Lorenzo Bianco and Eleonora Contessi – Camillo

Garibaldino – Garibaldi Blu Hotel, Massimo Maietto – Il Conte Ritorna

Horto Convento, Cosimo Nigro – Estratti di Negroni

Irene Firenze – Hotel Savoy, Denis Giuliani – InfusioNegroni

La Terrazza Rooftop Bar – Continentale Hotel, Diego Rampietti – il Moro

Le Pool Bar – Villa Cora, Mirò Abdel Rahmam – Dolce Amaro

Picteau Cocktail Bar – Hotel Lungarno, Marco Colonnelli and Vincenzo Civita – Il Conte di Picche

The Cloister – Belmomd Villa San Michele, Lorenzo Aiosa – Ada

The Fusion Bar&Restaurant – Gallery Hotel Art, Sacha Mecocci – A Negroni Story

Winter Garden Bar – The St. Regis Florence, Christian Pampo – American Boulevard

Patrón’s Cocktails with a Conscience

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This Earth Day, Patrón engages consumers to rethink their cocktails by mixing creativity and sustainability. Showing how to repurpose kitchen leftovers to create quirky concoctions at home, Patrón invites consumers to join Cocktails with a Conscience at The Conduit, the newest Mayfair’s members’ club with a social and environmental purpose.

The ticketed event takes place on the venue’s fifth floor which will be the backdrop to an exclusive sustainable cocktail masterclass followed by an equally sustainable three-course dinner by an equally sustainable three-course dinner designed by the venue’s executive chef Merlin Labron-Johnson paired with Patrón drinks featuring leftovers from the preparation of each dish.

Created exclusively for the evening by The Conduit’s bar operations manager, award-winning mixologist Walter Pintus – the cocktails will offer great inspiration for those consumers who enjoy experimenting in the kitchen with a touch of ethos. From producing a flavoursome saline coffee infusion of blended coffee grounds with salt and water, to creating a blood orange sherbet from leftover squeezed oranges and peels, the evening will showcase how to transform leftovers into beautiful ingredients to mix with Patrón.

Patrón’s Cocktails with a Conscience

Wednesday 24th April 7-10,30pm

The Conduit, 5th floor, 40 Conduit St, Mayfair, London W1S 2YQ

Tickets go on sale on 8th April on Eventbrite, priced at £55 each (includes welcome drink and canapés, cocktail masterclass, three-course dinner and paired cocktails)

https://www.eventbrite.com/e/patrons-cocktails-with-a-conscience-tickets-59455746739?aff=ebdssbdestsearch

It’s Officially Time to Say Yes Way to Rosé

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Spring has officially sprung! With the weather getting warmer, there’s no better time to freshen up your go to cocktails with something new!

Whether you’re enjoying the warm weather and a Smirnoff Ice Raspberry Peach Bellini Pop during a picnic with your beau or sipping on some chilled Smirnoff Seltzer Raspberry Rosé Frosé on a rooftop with your besties, Smirnoff have you covered.

Raspberry Peach Bellini Pops (Serves 10)

6 ounces Smirnoff Ice Raspberry
8 ounces fresh peach puree
5 ounces Champagne
8 ounces fresh raspberry puree
.527 oz alcohol per pop

Directions: Mix peach puree with champagne and pour into the bottom of 8 ice pop molds. Freeze until solid. Mix raspberry puree with Smirnoff Ice Raspberry and pour on top of the peach layer. Freeze until solid. Could also make multiple layers.

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Raspberry Rosé Frosé (serves 2)

2 cans (24 ounces) Smirnoff Spiked Sparkling Seltzer Raspberry Rosé
12 oz frozen raspberries
1/4 – 1/2 cup (taste test along the way) granulated sugar
.5 oz lemon juice
Lemon peel and slice for garnish

Directions: Place all ingredients into a blender and blend until smooth. Pour into wine glasses and garnish with lemon peel.

Finalists Announced at NRB19 Cocktail Competition with Ms Better’s Bitters

bannerFinalists announced for Northern Restaurant & Bar 2019’s national cocktail competition, sponsored by Ms Better’s Bitters, with the chance to win a VIP visit to Canada with guest shifts in Vancouver and Montreal.

Following a series of regional heats, the finalists have been announced for Northern Restaurant & Bar’s annual cocktail competition, sponsored in 2019 by Ms Better’s Bitters.

The winner will join Ms Better’s Bitters on a scenic trans-Canada trip with guest shifts in Vancouver and Montreal! Second place is a majestic treat filled day with Ms Better’s Bitters strolling along the River Thames, with third place being a trip to a London city farm followed by dinner and drinks with Ms Better’s Bitters.

Competitors were asked to submit a unique drink using at least one of the Ms Better’s Bitters range for their Big Beautiful Cocktail Competition! Regional semi-finals were held in February and early March in London, Birmingham, Leeds & Newcastle and the four finalists have been announced as:

1. Raven Ridge by Luke Bensley, Nocturnal Animals, Birmingham
2. Mr Brightside by Erion Bardhoci, Mezemiso at Crowne Plaza Albert Embankment, London
3. Wanderlust by Dan Smithson, Below Stairs, Leeds
4. Dillon Scott / Pleased to Meet you, Newcastle upon Tyne

“We have been exhibited at Northern Restaurant & Bar for the last 5 years and seen many other competitions take place. This year we felt we had a product in Ms Better’s Bitters that would give our entrants the freedom to express themselves and their talents. We set a very loose brief and were very pleased to receive nearly 60 entries. The finalists all showed great brand knowledge, creativity and quality drinks to earn their places and we are now really excited to welcome them to NRB19 in the Drinks Live theatre to see who will win the trip to Canada,” said Jonathan Braham-Everett of JBE Imports, UK distributor of Ms Better’s Bitters

Each finalist is invited to the final of the competition in the Drinks Live theatre at Northern Restaurant & Bar 2019 at Manchester Central on Wednesday 20 March 2019 at 15:15.

Northern Restaurant & Bar is the North’s hospitality show. As well as the Ms Better’s Bitters cocktail competition, the Drinks Live theatre features a line-up of tutored tastings and masterclasses from some of the best names in the business including the Schofield Brothers, Northern Hospitality and the BEAT team from Pernod Ricard. The theatre is surrounded by a curated selection of sprits from across the UK and around the world.

Free trade only tickets are available now at northernrestaurantandbar.co.uk/tickets

Raise a glass to the Margarita with Patrón Tequila in global search for 2019’s Margarita of the Year

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Honouring the iconic tequila cocktail, Patrón Tequila kicked off 2019’s ‘Margarita of the Year’ campaign on International Margarita Day, starting a global search for the perfect twist on the classic Margarita recipe. Now in its fifth year, the bar has been raised with eight new recipes from across the globe, each offering a refreshing twist on the iconic cocktail.

In 1939, the first Margarita was claimed to have been made at Tail O’The Cock in Los Angeles and has since come to be one of the most admired cocktails on the menu. Fifty years later in 1989, Patrón Tequila was born, introducing the world to ultra-premium tequila and transforming tequila cocktail culture.

When bartenders in Mexico adopted the New Yorker’s Whisky Daisy in the early 1900’s with a tequila twist and Spanish translation, they created the Tequila Daisy – Spanish for Margarita. Around mid-century, another bartender in Texas claimed to have made a drink for singer Peggy (Margaret) Lee, naming it after the Spanish version of her name. In the 1970’s, a Texas Monthly column claims Francisco Morales invented the drink at Tommy’s Place in Mexico.

Whilst there are multiple stories of its origin, one thing is certain, the perfect Margarita is made with the ultra-premium Patrón Tequila. The Margarita of the Year campaign is celebrating this cherished cocktail by welcoming bartenders from eight cities across the globe, stretching from Miami to Hong Kong, and inviting them to design eight different Margarita recipes using a variety of fresh flavour combinations inspired by their local region. In hope of being awarded 2019’s Margarita of the Year, the bartenders will be ramping up support in their hometowns to encourage votes for their unique recipes, while showcasing just how versatile a Margarita can be.

“The Margarita has been a classic cocktail in the minds of drinkers for a very long time.” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “We wanted to challenge bartenders across the world to prove that however classic the Margarita is, it is an incredibly versatile cocktail. With the unlimited amount of twists you can put on a Margarita, there is one thing that always remains the same – Ultra-premium Patrón Tequila is always the key to a simply perfect Margarita.”

Each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.

1. Chicago, Illinois, Jacyara de Oliveira – Paseo Margarita
Created with coconut and basil
2. Oakland, California, Samuel Jimenez – Pasifika Margarita
Created with coconut and pineapple
3. New York City, US, Natalie Jacob – Golden Hour Margarita
Created with pineapple and tumeric
4. Miami, Florida, Tyler Kitzman – Flamingo Park Margarita
Created with grapefruit
5. Guadalajara, Mexico, Adrian Rosales – Margarita Caliente
Created with passionfruit and chipotle
6. Rome, Italy, Cristian Bugiada – Margarita Amore
Created with apple and chilli pepper
7. Hong Kong, Jay Khan – Dynasty Margarita
Created with lychee and ginger
8. Calgary, Canada, Makina Labrecque – Wild Rose Margarita
Created with juniper and rose

“I have the fantastic opportunity to taste the incredible interpretations of the Margarita that these eight bartenders have created!” says José Luis Leon of Mexico City, whose celery, elderflower and lime “Verde Margarita” was selected as last year’s Margarita of the Year. “Each of the recipes have been created with inspiration from the bartender’s respective cities and I’m excited to see how they bring each of them to life through their cocktails and the unique combinations of ingredients in them. Though it will be a hard decision to decide between these simply perfect Margaritas, I’m confident that the public will pick the best Margarita that is truly worthy of the title, Margarita of the Year.”

Vote for your favourite cocktail via:
• MargaritaOfTheYear.com until 25th April just in time for Cinco de Mayo.
• Hashtag the margarita name in your social posts on Instagram and Twitter
• Share content across your social channels – shares and re-tweets equal one vote each

The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Florence Cocktail Week Returns In May For Its 4th Year

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Following the success of its past editions, Florence Cocktail Week (FCW) will make its return from the 6th to the 12th of May. Founded and organized by Paola Mencarelli and Lorenzo Nigro, the weeklong event dedicated to mixology “Made in Florence” serves up a sundry calendar consisting of master classes and night shifts, featuring Italian and international guests, round tables and gatherings aimed at professionals and enthusiasts.

Now in its fourth edition, FCW has established itself as the most anticipated spring event by international and local mixology professionals and cocktail lovers, boasting an always-richer schedule. All of this is made possible thanks to the support of important sponsors and partners, such as Campari, Compagnia dei Caraibi, Diageo, Frescobaldi, Ginarte, Martini, Michter’s, Nardini, and more.

FCW selects the best cocktail bars in Florence and Tuscany, and is backed with the patronage of the Municipality of Florence, which will also act as a partner for the celebration of the 100th Anniversary of the Negroni, the historic Florentine cocktail renowned worldwide.

During the FCW, every night is a party that brings a vivacious vibe to the city’s establishments, all easily reachable by foot or by bicycle (the Mobike service is available, as always). Thus, everyone can enjoy a completely safe mixology experience – based on personal tastes and preferences – in the unique and evocative surroundings of Florence. All of the events and master classes are free of-charge and open to the public, with the only cost being that of the cocktails.

30 cocktail bars in Florence have been selected to participate in the 2019 FCW – with an increase compared to 2018 – and each establishment will present a cocktail list featuring 4 cocktails crafted for 4 special categories: a Signature Cocktail (a Negroni with a twist), a RiEsco a Bere Italiano, an I Love Bitter and a Green Drink, for which bartenders are given free rein to their creativity to whip up enticing mouth-watering concoctions. Quality drinking and drinking responsibly will be the common thread between all of the moments of this densely packed weeklong event.

New in 2019:

A Round Table on Negroni, with the patronage of the Municipality of Florence
Saturday May 11th, an institutional Round Table will take place, with the patronage of the Municipality of Florence, to celebrate the 100th anniversary of the Negroni, the historic cocktail from Florence renowned worldwide. Doing the honours will be Luca Picchi, author of the book “Negroni Cocktail, leggenda italiana,” and some of the most prominent experts of mixology and cocktail history, such as Mauro Mahjoub from Münich, known in the trade as the “King of Negroni”, Jared Brown and Anistatia Miller from London, and David Wondrich from New York.

Tuscany Cocktail Week | TCW
For the very first time, FCW will also include a selection of the best cocktail bars in Tuscany, which, starting from the week ahead of the event will each present a craft cocktail list consisting of 3 drinks: a creative Signature Cocktail, with which the bartenders will take part in the Final Contest, a Negroni with a twist (to celebrate the 100th anniversary), and an I Love Bitter (Amari/Bitter).

FCW Awards Ceremony
The yearly Contest starring the best Florentine bartenders will be substituted with the FCW Awards Ceremony. A party will be held on Sunday May 12th, and for the occasion sponsor companies will award the winning bartenders and cocktails for the different categories.

The final day of this edition is Sunday May 12th, which will also feature the second edition of RiEsco a Bere Italiano, the first edition of the Final Contest of the Tuscany Cocktail Week, the notto-be-missed Under 25 Young Talent Contest, and the highly anticipated FCW Awards Ceremony.

Double Dutch Opens ‘Speakeasy’ Pop Up Bar

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Double Dutch has created a ‘speakeasy’ bar, tucked away behind a craft-gin shop, in Westfield Stratford City. Heroing the brand’s extensive range of premium mixers, showcased in a selection of delicious mocktails and cocktails, the secret bar offers shoppers a chance to escape the busy shopping crowds and try something different this January.

As leaders in the premium mixers scene and millennials themselves, Double Dutch is at the forefront of current Gen-Z trends, which see a third of under 25’s now embracing non-alcoholic drinks. With this in mind, Double Dutch has collaborated with top bartenders Chris Dennis and Jo St Clair-Ford – formerly of Disrepute, Callooh Callay & Zettertownhouse – to create a bespoke menu of mocktails & cocktails. The drinks are infused with superfoods such as turmeric & ginger, as well as the botanical flavours of lavender, coriander and earl grey, guests can sip away completely guilt-free.

Known for their unique flavoured mixers such as Cucumber and Watermelon, Pomegranate and Basil, and Cranberry Tonic Water, Double Dutch has used flavour profiling within the premium mixers scene since 2015, regularly launching limited edition soft drinks. Making a return at the pop-up bar is Double Dutch Spices & Oakwood, a delicious blend of cinnamon, cloves, star anise and nutmeg, balanced by sweet vanilla notes, for perfect for those who prefer something a little more warming during the colder months.

On entering the craft gin shop, guests must find the secret black door and reveal the password to experience it all, ‘Show me the Hi-vag-ide A-vag-wa-vag-ay’ – ‘hideaway’ in Double Dutch.

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During the day, the main shop area at the front will be open to the public, with Chris Dennis and Jo St Clair-Ford, on hand to help guests explore the different flavour profiles of each of the gins available and partner them with their chosen Double Dutch mixer.

“We are very excited to welcome the Double Dutch pop-up shop to Westfield Stratford City,” says Paul Buttigieg, Commercial Director Europe, Unibail-Rodamco-Westfield. “The next few months are a very busy time for us; it’s great to have a secret bar for everyone to relax in and unwind.”

Open from the 8th December to February 2019, Double Dutch will also be holding a host of events in the speakeasy bar, including ‘Drinks at Home Masterclasses’. From Tom Collins to Martinis, attendees will be taught everything they need to know about making cocktails at home, by an award winning bartender. More details will be found on the Double Dutch website. http://www.doubledutchdrinks.com

Westfield Stratford City, ground floor
Open Now

Double Dutch shop opening times:
10am – 10pm (Monday – Saturday)
10am – 6pm (Sunday)

Speakeasy bar opening times:
5pm – 10pm (Monday – Friday)
12pm – 10pm (Saturday)
12pm – 6pm (Sunday)

doubledutchdrinks.com