THE NOILLY PRAT CLASSIC DRY MARTINI COCKTAIL CHALLENGE
NOILLY PRAT®, one of the world’s finest French vermouths, kicked off its first ever International Noilly Prat classic dry martini challenge on 1 September 2014 with some of the world’s best bartenders judged by leading drinks experts. In recognition of Noilly Prat’s rightful place in the history of this iconic cocktail, 2 of the 4 markets participating have already caused a stir at the brand’s home in Marseillan showcasing their individual take on the classic dry martini cocktail. With the winners from the DachNordic and UK markets having been selected, there will be fierce competition at the upcoming heats with the French and US markets in early 2015 to earn the all expenses paid trip to the Manhattan Cocktail Classic in New York in May 2015.
SETTING THE SCENE
What better setting to host the Noilly Prat classic dry martini cocktail challenge than at the home of Noilly Prat, situated in the pretty fishing village of Marseillan that overlooks the Mediterranean Sea. The challenge begins with an exclusive tour of La Maison Noilly Prat where both competitors and judges are given the opportunity to discover the closely guarded secrets of creating Noilly Prat.
From the tasting of the local grape varietals picpoul and clairette that are used in the creation of Noilly Prat Original Dry, to the discovery of the unique outdoor ageing process of L’Enclos and the time-honoured process used to blend the secret recipe of herbs and spices, the guests uncover over 200 years of history and heritage, which has made Noilly Prat world-renowned amongst the top on-trade.
THE CHALLENGE. THE RULES.
Having been immersed into the long-standing craftsmanship of Louis Noilly’s original recipe, the bartenders were charged with the seemingly simple, but notoriously complex challenge of creating the world’s best tasting classic dry martini cocktail at Le Bar Noilly Prat. Participants were judged on the complete experience, from the serving ritual and storytelling through to the temperature, glassware and taste of the serve, which must use only 3 ingredients.
THE WORLD’S BEST TASTING NOILLY PRAT CLASSIC DRY MARTINI COCKTAIL
With the winner from the DachNordic market, Gabriel Daun, and the winner from the UK market, Steve Lawson with his serve French Pride, we wait with anticipation to discover the winner of the French and US heats, with the international winner of the Noilly Prat classic dry martini cocktail challenge being announced in April 2015.