Abelha Organic Cachaca Launches Its Exclusive Summer Limited Edition Label

ABELHA ORGANIC CACHAÇA LAUNCHES ITS EXCLUSIVE SUMMER LIMITED EDITION LABEL AT COYA RESTAURANT ON 16TH JUNE

DESIGNED BY BRAZILIAN URBAN ARTIST ANANDA NAHU (anahu.com), THE LABEL IS A HOMAGE TO THE BAHIAN WOMAN AND MARKS THE LAUNCH OF ABELHA´S ART COMPETITION: ROAD TO RIO 2016

RIO DE CONTAS – BAHIA, situated on the northern region of Brazil, surrounded by the lush green canyons and waterfalls, is the home of Abelha Organic Cachaça and served as the inspiration behind its new summer limited edition bottle.  Abelha Organic Cachaça commissioned celebrated female urban artist Ananda Nahu, to design Abelha´s new label, which will be unveiled on Tuesday 16th June at Coya Restaurant. Ananda´s partnership with Abelha Cachaça will mark the start of a competition inviting bartenders, artists and members of the public to submit designs for a label for limited edition run of Abelha Organic Cachaça which will be launched before the Rio Olympic Games in 2016.

THE LABEL: Ananda Nahu is famous for her complex and colourful murals enriched with intricate patterns and featuring powerful women as centrepiece. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth.  . Nahu is one of Brazil’s top muralists, recently featured in Phaidon’s new book Brazil, an ode to the country’s contemporary culture.

Abelha Cachaça has produced a limited number of bottles showcasing Ananda’s exclusive design which will be finally unveiled on Tuesday 16th June at Coya Restaurant, from 6pm to 8pm. Gian Carlo D’Urso, Group Bars Manager for Coya has created a special drink using Abelha Organic Cachaça for the event, the Bahia Sour, which will also be available at Coya throughout June at the restaurant.

A number of these limited edition bottles will also be available for Abelha’s customers within bars and selected retailers.

Ananda Nahu said: “I created this design which was inspired by memories of my home state, Bahia, a region which is very close to my heart.  It is a land of colour and beautiful strong women, so the art pays a homage to these people and the vibrant beauty of this region.”

Abelha is an organic cachaça created using the most traditional artisanal methods from organic sugar cane grown on the sunny slopes of Bahia.  The cane is processed within 24 hours of being cut, fermented and then distilled in a traditional copper still.  Only a small fraction of the distillate is kept to ensure the highest possible quality.

Hal Stockley , Director of Abelha Cachaça said: “The Bahian style, colour and vibrancy are at the heart of Abelha and I can’t think of a better way to celebrate this than through Ananda’s artwork and label; it encapsulates it all.”

During her first visit to the UK, Ananda will produce a special commission for Vamos! Festival, in Newcastle: her first mural in the UK. She’ll also showcase some of her artworks during a special launch event at Coya Members Club, on 16th June.

ROAD TO RIO 2016: Art Competition for Abelha´s new Special Limited Edition label – Rio Olympics 2016

This is the first limited edition label commissioned by Abelha and it will mark the launch of a worldwide competition to design Abelha´s label for the 2016 Rio Olympic Games.  Email hal@abelha.co.uk to register your interest.  More details on entry criteria, prizes and open-source judging panel will be available soon.