Jameson Caskmates IPA Edition Goes On Sale Worldwide

Jameson IPA Caskmates - size
Irish Distillers, producer of the world’s most well-known and successful Irish whiskeys, today announced a new, global extension to the innovative Jameson Caskmates range with Jameson Caskmates IPA Edition, following a successful trial run in Ireland in September 2017.

Jameson Caskmates IPA Edition is a triple distilled Irish whiskey finished in craft IPA-seasoned barrels. The result is a whiskey that features the signature smoothness of Jameson alongside hints of light hops, fresh citrus and floral notes, and can be served neat, on the rocks, or paired with a beer.

Jameson Caskmates IPA Edition is the next chapter of a story that began in 2013, when Brian Nation, Master Distiller in Midleton Distillery, and Dave Quinn, Master of Whiskey Science in Midleton Distillery, met Franciscan Well Founder and Head Brewer, Shane Long, in a local Cork bar. The Midleton masters agreed to loan some Jameson casks to the brewery to discover their influence on Irish stout and when the stout-seasoned barrels were returned to Midleton Distillery, Dave Quinn re-filled them with Jameson Irish whiskey – a finishing process that created Jameson Caskmates Stout Edition. Having previously hit it off with stout, the team in Midleton were curious to try a new beer mate, and after much exploration discovered that a zesty IPA was the perfect partner.

Commenting on the announcement Jean-Christophe Coutures, Chairman and CEO of Irish Distillers, said: “Irish Distillers has a long history of innovation within the Irish whiskey category and we are incredibly proud of the latest chapter in this story of creative experimentation. This new addition to the Jameson Caskmates family was trialed in the Irish market exclusively since September 2017 and the response has been fantastic. We have no doubt that Jameson Caskmates IPA will be as popular throughout the world as it has been in its homeland of Ireland.”

Dave Quinn, Master of Whiskey Science in Midleton Distillery, added: “Without the curiosity and collaboration that took place that night in Cork and the expertise, passion and dedication that followed, we may have missed out on what has become a staple innovation within the Jameson family. It’s great to see the range growing so that more craft beer and whiskey fans alike can experience Jameson Caskmates. I recommend that you try the new release on the rocks or paired with a craft IPA but always with good friends over great conversations.”

Since launching in 2015, Jameson Caskmates has satisfied the appetite for new, innovative and authentic tastes among whiskey enthusiasts, Jameson drinkers and craft beer fans in over 40 markets worldwide.

Bottled at 40% ABV, Jameson Caskmates IPA Edition is available from December 2017 in the USA and January 2018 in Ireland. RRP is €38.

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Newly Launched Mezcal Steals the Agave Crown

Corte Vetusto
While spirit connoisseurs have been excited in recent times by the tequila revolution, something far more exquisite has been sweeping the awards at the recent International Wine and Spirit Competition (IWSC).

Arguably the biggest news to emerge from the IWSC was that a mezcal, not a tequila, had taken top honours in the agave category – a competition first. And a new-comer at that. Translated as ‘ancient cut’, Corte Vetusto is a range of single-origin, artisanal mezcals, respectfully hand-crafted in small batches from mature agave. By deliberately emphasising the agave flavours and ensuring the light mesquite smoke enhances the taste rather than dominating, the range is set to challenge consumer perceptions of mezcal and position the brand as a genuine sipping alternative to some of the world’s great spirits.

Making such an impact at launch has not gone unnoticed by some of the UK’s most discerning buyers. The premium Corte Vetusto mezcals now grace the shelves of Harvey Nichols and Selfridges, along with high-end establishments such as Nobu and Milk & Honey as well as on-trend Mexican venues – Breddos Tacos and Santo Remedio.

About the range:

Espadin
– Created from cultivated agave with a hint of wild agave to give it a distinct aroma and taste
– Double distilled in a 250L copper pot still
– Crisp, bright, agave-forward mezcal
– IWSC 2017 Gold Outstanding & Mezcal Trophy winner
– £59

Tobala
– Created from wild agave
– First distillation in a 250L copper pot still
– Second distillation in a 70L ancestral clay pot still
– The unique combination of copper and clay distillation delivers a mezcal of unrivalled sophistication and complexity
– £99

Ensamble
– Created from a blend of wild agave.
– Limited-edition, each batch will comprise a different blend
– First distillation in a 250L copper pot still
– Second distillation in a 70L ancestral clay pot still
– The unique combination of copper and clay distillation delivers a mezcal of unrivalled sophistication and complexity
– £99

With a premium artisanal product comes a dedicated handmade production process. With no scientific process to rely on, Corte Vetusto is created in Oaxaca, Mexico, according to time-honoured traditions by 4th generation ‘Master Mezcalero’, Juan Carlos Gonzalez Diaz. A watchful eye is required to create a cut of mezcal that passes his strict criteria. From harvesting, cooking and milling the agave to fermenting and distilling the liquid, this authentically craft spirit takes over a month to make each batch and is a real labour of love.

Corte Vetusto is the first brand created by passionate marketer David Shepherd. David’s vision is to develop a portfolio of spirits made by true artisans, who have dedicated themselves to respectfully upholding the traditions and values associated with these spirits.

Born in Singapore to British parents, David’s childhood saw him grow up in Mexico City and Cape Town before venturing off to Scotland for University and then settling in London in 2005. With such a passion for Mexico and its heritage, David was captivated by mezcal’s breadth of flavour, cultural significance and devotion to traditional production methods. Taking just 20 months to bring to market, with no previous drinks industry experience, the launch of Corte Vetusto is already an incredible achievement, watch this space – mezcal is officially on the map.

For more information visit:
https://www.cortevetusto.com/
https://www.facebook.com/VetustoMezcal/
@VetustoMezcal

Stockists:
Off-trade
– Harvey Nichols
– Selfridges
– Master of Malt
– The Whisky Exchange
– The Grocery
– The Bottle Apostle

On-trade
– Nobu Berkley Street and Park Lane
– Hutong
– Breddos Tacos
– Cartel
– Santo Remedio
– Milk & Honey
– Trailer Made Cocktails
– Tredwells
– Pitt Cue
– Hawksmoor

Edinburgh’s Leon Black Announced UK Winner Of Bacardi Legacy 2018

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28 participants from 10 countries competed in the Northern European finals of the BACARDÍ Legacy Cocktail Competition in Amsterdam. Leon Back from Edinburgh’s Panda & Sons was announced the UK winner with his drink ‘The Queen Street’, and will go to the world finals in Mexico for the chance to be crowned global winner of one of the most prestigious cocktail competitions in the world.

BACARDÍ, the world’s most celebrated rum, invited bartenders from all over the world to participate in the competition. Every year BACARDÍ takes this opportunity to seek out cocktails that stand a chance of becoming genuine classics, like the legendary Daiquiri or Mojito.

28 participants from 10 countries took part in the Northern European finals for a place in the grand finals. One bartender was selected from each of the participating countries to go to the world finals in Mexico, to be held in the spring of 2018. In other words, the participants in these ‘national’ finals only competed against bartenders from their own country, but they did so in an inspiring international context, rubbing shoulders with counterparts from nine other countries.

It was not entirely coincidental that Amsterdam was chosen as the host city of the Northern European finals; the city is well on its way to becoming one of the world’s most important cocktail hubs.

The ten bartenders who secured their ticket to the finals in Mexico yesterday are:

Leon Back / Panda & Sons (UNITED KINGDOM)
Erik van beek / Bar27 (NETHERLANDS)
Didier van den Broeck / Dogma (BELGIUM / LUXEMBOURG)
Harald Gröbl / Mark’s New York Bar (AUSTRIA)
Kacper Dylak / Cinchona (SWITZERLAND)
Carl Wiman / Himkok (NORWAY)
Henri Halonen / Liberty or Dead (FINLAND)
Carl Marcus Erlandsson / Hay Market (SWEDEN)
Anthony Barry / Cask (IRELAND)
Damien Guichard / Velvet (GERMANY)

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Since it was created in 2008, the list of honour for the BACARDÍ Legacy Cocktail Competition has done more than simply put a series of cocktails by some of the world’s best bartenders into the spotlight. It has also become a genuine network of talented people, all connected by a unique contest in which camaraderie always counts for more than the will to compete.

Leon’s winning recipe for ‘The Queen Street’ cocktail can be found below:

50ml Bacardi Carta Blanca
25ml Fresh Lemon Juice
20ml 1-1 Sugar syrup
20ml Martini Ambrato
2 dashes Celery Bitters
Spritz Islay Whisky

Shake all ingredients with ice, double strain and serve straight up in a Nick & Nora Glass. Spray with a spritz of Islay whisky on the side of and top of glass

The Islay Boys to Launch UK Distribution with Emporia Brands

antighseinnseRVB

Spirits innovator Emporia Brands and award-winning The Islay Boys of Scotland, are proud to announce that they are joining forces to launch the brand into the UK, starting with the upcoming Spirits Show in London on 1st and 2nd December.

Donald MacKenzie and Mackay Smith, hailing from the Rhinns peninsula of Scotland’s most famous whisky isle, are the gentleman behind The Islay Boys brand and their three distinctive expressions; Flatnöse Blended Scotch Whisky, Flatnöse Blended Malt Scotch Whisky and Bårelegs Islay Single Malt Scotch Whisky.

Donald and Mackay, like Ketill Flatnose, Magnus Barelegs and their Viking and Celtic forefathers, are born adventurers and have travelled the four corners of the globe – from New York and Paris to the spice fields of Zanzibar. With this, they have taken their experiences and blended them with the tradition of home, creating whiskies that they enjoy drinking together with friends and family.

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Launching the new partnership at the Spirit Show in London, both trade and consumers can experience the 2017 IWSC awarded expressions of whisky over both available days. Donald and Mackay said: ‘We are delighted to be working with the dedicated and professional team at Emporia to help grow our brands in our home market – we love the fact that the Chairman of Emporia Brands, James Rackham, was married on Islay, making us all Islay Boys together!’.

James Rackham goes on to state “It’s a rare privilege to be invited to be given the opportunity to sell one of your personal favourite spirits, and Emporia Brands are very happy to be sharing our love for this Islay range with our friends in the UK bars and merchants.”

For more information on the Spirit Show and available tickets, visit http://thespiritshow.co.uk/exhibiting/exhibitors-list/the-islay-boys-limited/

Bacardi Unveils Sound Of Rum Series

Spirit of Carnival 01
BACARDÍ® has today announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series is the latest iteration of the BACARDÍ the Sound of Rum creative campaign which aims to connect the brand’s island roots to modern music.

The Sound of Rum is a diverse sound and unique concept born from the brand’s partnership with electro/moombahton trio Major Lazer, announced earlier this year. It draws influence from a collection of Caribbean genres including reggae, dancehall and afro beats and fuses them with modern day global influences from hip-hop, trap and grime to create something truly unique. Sound of Rum Series is released to further illustrate and explore this cultural and creative movement.

Sarah Doyle, Vice President of BACARDÍ for Europe, says: “It is important that we continue to create content and experiences that truly resonate with our audience. The Sound of Rum began as something to connect our brand’s island roots to modern music, but Sound of Rum Series goes deeper by clearly defining the concept whilst paying homage to the culture and traditions from which it was born. We are excited to have worked with so many inspiring and authentic artists on this project which, alongside the partnership with Major Lazer, enables BACARDÍ to bring theSound of Rum to life in so many unique ways.”

Each episode of Sound of Rum Series begins with the islands conveying how the Sound of Rum, though born in the Caribbean has traveled and developed throughout the world. Featuring stars such as Major Lazer, Sean Paul and Chase & Status, the series offers musical insights into the scene and reveals how the Sound of Rum has flourished in Europe.

Episode one of Sound of Rum Series can be seen below!

Limited Edition Bottle Of 1800 Tequila By Artist Enoc Perez Released Featuring ‘The Gherkin’

1800_ArtistSeries_3_F_V21800® Tequila have collaborated with world-renowned contemporary artist Enoc Perez for the 8th edition of their Essential Artist Series. Enoc’s famed architectural collection, used for the 1800 Tequila bottles, features six iconic buildings from across the world, including London’s much-loved ‘Gherkin’. If you have a budding mixologist in your life who is a lover of London, this limited edition bottle of double-distilled premium tequila made from 100% blue agave ticks all the boxes this Christmas.

Founded as a means to showcase art in non-traditional medium, each year the series presents a new discussion around the crucial link between art and culture, as told through the work of cultural vanguards such as Keith Haring and Jean-Michel Basquiat. Each limited edition instantly becomes a collector’s item. This year, through Perez, the spotlight shifts to cities as cultural epicentres and breeding grounds for edgy yet refined style.

The limited edition 1800 Tequila bottle featuring the ‘Gherkin’ will be available to purchase exclusively from the London branch of Selfridges, as part of its London-themed Christmas shop, priced at £39.99 (70cl, 38% ABV), while stocks last.

Come and try 1800 Tequila before you buy – sampling will be taking place in the London Selfridges store every Wednesday and Thursday in the lead-up to Christmas, starting from 1st November, 2-8pm. If you purchase a bottle of 1800 Tequila during this time you’ll also receive a free 5cl bottle. Use as a stocking filler for another tequila-lover in your life or keep it as a gift for yourself. Every purchase will also be gift-wrapped with specially designed ‘Gherkin’ print wrapping paper to create an impressive gift.

In addition, 1800 Tequila are also offering a beautiful twin pack of 20cl bottles of 1800 Silver and 1800 Reposado on Amazon, priced at £22, while stocks last.

Tequila is one of the most versatile and characterful spirits around. It is gloriously silky in texture, adding a complex depth of flavour to classic cocktails. Try in the latest aperitivo cocktail, the 1800 Blush – a deliciously refreshing combination of 1800 Silver Tequila and Fentimans Rose Lemonade, served over ice and garnished with a sprig of fresh mint and a slice of pink grapefruit. Perfect as a pre-Christmas lunch aperitif instead of your usual glass of fizz.

National Calvados Week Returns For 2017

Pere Magloire Bottle Lineup
The Père Magloire National Calvados Week, in association with UK creator Emporia Brands, returns Monday 16th October 2016 until the Sunday 22nd October 2017, taking place within bars and retailers across the UK, including London, Birmingham, Newcastle, Glasgow and Edinburgh.

For some, Normandy’s lush green pastures reach their ultimate expression in the region’s famed cheeses and rich dairy butter. We all know that it’s always been about the Calvados. The magical alchemy that transforms green apples into golden nectar, it produces apple brandy as soft, fresh and pure as the beguiling French countryside from which it’s born. The week long celebration marks the harvesting of the delicious apples for the production of Calvados. During National Calvados Week over 100 bars, shops, supermarkets and independent off licenses, including London based Swift, Merchant House, Baranis, German Gymnasium and Plotting Parlour.

Other venues and highlights for the week include such Edinburgh stalwarts as Panda & Sons, Heads & Tales, Voodoo Rooms, Bramble and The Bon Vivant, as well as Glasgow based The Finnieston, Porter & Rye and Drugstore Social. 45 West in Leicester are also showcasing their serves, as well as Jekyll & Hyde in Birmingham, Alvino’s in Newcastle and Last Chance Saloon in Nottingham amongst others.

Meanwhile, participating Waitrose stores will be running an in-store price promotion for the month of October, seeing Père Magloire VSOP 50cl with 20% off. Scotland are covered by Drinkmonger and Royal Mile Whiskies in Edinburgh, plus independent stores across England including Riddles Emporium in South Manchester, 23 Wine & Whisky in Leicester and Fenwick’s in Newcastle. We’ve also partnered with The Drink Shop, who are offering 20% off all Père Magloire products throughout National Calvados Week.

Highlights of the week involve the Telegraph Aperitifs and Digestifs evening that kicks off the celebration on Friday 13th October, TimeOut London are also hosting an evening of Père Magloire to launch the promotion within MASH London, exclusive for their members, and John Lewis on Oxford St and Soho Whisky Club, both in London, are also getting in on the action with their own tasting evenings.

In addition, Fever Tree, Franklins, Fentimans, Double Dutch and Peter Spanton No.1 Tonic are the principle sponsors for this year’s signature serve, promoted within all participating venues across the UK, the Père Magloire and tonic;

50 ml Père Magloire VS
Topped with chosen Tonic Water
Fresh Ice (at least 4 big cubes)
Slice of Fresh Apple

Using a large wine glass or a tall, slim glass, add the ice first then pour in the Père Magloire VS, followed by the Tonic Water. Cut a full slice of apple and drop into the glass.

A promotional video has also been commissioned by Emporia Brands, the exclusive UK importer of Père Magloire and National Calvados Week, which aims to see people coming together from across the UK to enjoy Calvados. To view the video, head to http://www.nationalcalvadosweek.com/press

Swedish Whisky Fans In For A Treat With Exclusive Release From The Scotch Malt Whisky Society

10.127-hi-resWhisky fans in Sweden are in for a treat this month as The Scotch Malt Whisky Society [www.smws.com] (SMWS) releases an exclusive single cask malt available only to Swedish spirits enthusiasts.

The 10-year-old ‘Burning scarecrows by the sea’, from the Society’s Peated flavour profile, goes on sale on Thursday 12 October on the Society’s online shop (https://www.smws.com/burning-scarecrows-by-the-sea) and will only be available in Sweden.

As with all Society bottlings of single cask whiskies and other spirits, it is a limited edition, with only 234 bottles available. The Society’s expert Tasting Panel describe the whisky, which was matured in a refill hogshead ex-Bourbon cask, as having notes of “pebble beach, seaweed, sun-dried driftwood, bonfire, smoked mackerel and cigar boxes” on the nose, with “blow-torched pineapple and toasted marshmallows” on the palate.

The news comes on the back of exciting times for the SMWS and whisky fans in Sweden.

In August, the SMWS launched its first official partner bar at The Ardbeg Embassy in Stockholm. This relationship sees the world-renowned bar offering an array of Society whiskies and holding monthly Society tasting events. [https://www.smws.com/events/locations/sweden?event_town=462]

The tastings take place on the last Wednesday of each month and are hosted by local SMWS ambassador Patrik Axelsson. The next three events are:

· Wed 25th October: Preview tasting of November’s SMWS releases
· Wed 29 November: SMWS Single Cask Spirits tasting featuring rum, bourbon and armagnac.
· Old & rare whisky tasting – sampling old and hard-to-find SMWS whiskies.

The SMWS, which releases around 20 new whiskies and other spirits each month in Sweden, is also staging a tasting at the SPIS restaurant in Kiruna on Saturday 18 November [https://www.smws.com/events/locations/sweden/smws-sweden-lapland-kiruna-tasting] with local SM9WS ambassador Tommy Calner.

In the coming months, the SMWS will announce plans to stage more tasting events in other locations across Sweden, such as Gothenburg.

SMWS is registered for distance selling in Sweden, so members can order from over 90 bottlings online which are delivered with DHL direct to their door, inclusive of all local taxes – as opposed to ordering and collecting from Systembolaget.

Local SMWS ambassador Patrik Axelsson said: “The release of ‘Burning scarecrows by the sea’ exclusively in Sweden is a great opportunity for our existing members and other like-minded spirits enthusiasts to enjoy a classic example of the single cask whisky that makes the Society unique.

“Through our tasting events at our partner bar the Ardbeg Embassy and the new selection of whiskies and other spirits we release each month, this is a really exciting time to be a member of the Society in Sweden.”

More information:
https://www.smws.com/burning-scarecrows-by-the-sea
https://www.smws.com/events/locations/sweden
http://www.smws.com
http://www.facebook.com/SMWSSweden

The Glenlivet Launches Campaign To Celebrate Life’s Definitive Moments

The Glenlivet is launching its most ambitious campaign to date to celebrate its role as the definitive Speyside Single Malt in the Scotch Whisky category. Aptly named The Whisky, The Glenlivet, the global integrated campaign will give the brand a modern and contemporary feel. The Whisky, The Glenlivet is an evolution from the brand’s heritage as “The original single malt brand that set the standard” and is set to reinforce its role as a visionary within the single malts category.

Launching on 22nd September globally, the campaign will run across TV, digital, print and out of home advertising, The Whisky, The Glenlivet campaign celebrates the unwavering pursuit of its founder, George Smith, to create the definitive Speyside Single Malt.

Never settling for anything less than excellence, George Smith carefully selected the local spring water from the valley to make, what he believed was, The Whisky. Seeing his continued success, many of Smith’s neighbouring distilleries started to add Glenlivet to their name in an effort to appeal to the whisky drinker. Determined to act as the guardian for the outstanding quality and craftsmanship for which his whisky had become known, George Smith took legal action to preserve his distillery’s reputation, laying in place the foundations for the whisky we know today as The Glenlivet. This triumph has established The Glenlivet as a benchmark of excellence from the Livet Valley and is the driving force behind the new campaign – while other whiskies could have used Glenlivet in their name, none could claim to be The Glenlivet.

The campaign will launch with two films – ‘The Night Sky’ and ‘The Fire’ – both demonstrating the beauty of the unspoilt world and encouraging consumers to seek out definitive moments with the definitive whisky. The artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special, which is what George Smith did by accomplishing his quest to create the definitive Speyside Single Malt.

Miriam Eceolaza, Global Marketing Director, comments: “Our new campaign is designed to celebrate the most natural and humbling experiences which allow us to lead richer and more fulfilling lives. The Whisky, The Glenlivet showcases the beauty in the unspoilt world and encourages consumers to search for those definitive moments with the definitive whisky.”

Sean Condon, Creative Director at Wieden + Kennedy Amsterdam comments: “This work is like nothing ever seen before in the category, exploring pleasure and singular experiences in a startlingly original way. It’s bold and beautiful and a little bit brash. It’s work that, like the product itself, should be savoured.”

Two Irish Traditions Collaborate To Produce Irish Whiskey With A Californian Twist

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Irish Distillers proudly unveils Green Spot Chateau Montelena, the first Single Pot Still Irish Whiskey to be finished in French oak Zinfandel wine casks. Matured until the combination of wine, whiskey and oak has reached the perfect balance, this new release is the second in the Wine Geese series of Green Spot Single Pot Still Irish Whiskeys that have been finished in unique wine casks.

Green Spot Chateau Montelena has been initially matured in American Bourbon and sherry casks and then finished for one year in casks previously filled with Zinfandel wine from the famed Chateau Montelena, Napa Valley. This rare cask finish contributes pomegranate, cranberry and maraschino cherry on the nose, a dry note to the silky mouthfeel and the finish combines classic long pot still spice flavours with a delicate wine influence, all in perfect harmony.

Green Spot Chateau Montelena also represents the coming together of two stories of Irish endeavour and enterprise. The Mitchells, who bottled and sold the original Green Spot under bond until 1968 and Jim Barrett, who restored the California-based Chateau Montelena to its former glory in 1972. Son of John Barrett, a Waterford man who emigrated to the USA after World War I, Jim Barrett followed in a long list of Wine Geese – Irish migrants that established leading wineries around the world. Today, the time-honoured traditions of Chateau Montelena are upheld by Jim’s son, Bo Barrett.

Crafted at the Midleton Distillery by Kevin O’Gorman, Head of Maturation and long-serving Head Blender, Billy Leighton, Green Spot Chateau Montelena is the second edition in the Wine Geese series following the launch of Green Spot Château Léoville Barton in 2015. Bottled at 46% ABV and without chill-filtration, Green Spot Chateau Montelena will be available in limited quantities each year in the USA, Canada and Ireland (including Ireland Travel Retail).

Kevin O’Gorman, Head of Maturation at Midleton Distillery, explains: “Green Spot Chateau Montelena is the celebration of three famous Irish institutions – Midleton Distillery, Mitchell and Son and Chateau Montelena – working in harmony to craft a new and innovative Irish whiskey that will appeal to whiskey and wine drinkers alike.

“Exploring the influence of these prized wine casks on Green Spot Single Pot Still Irish Whiskey was our inspiration. We found that the black-skinned Zinfandel grapes are full of ripe, spicy berry flavours, which imparts a distinctive and refined fruitiness to the wine and also the casks in which they matured. Working closely with Billy Leighton, we monitored the finishing process over the course of one year until we reached the perfect balance of flavours – the result is a rich pot still whiskey with classic Green Spot red apples, pears, vanilla and liquorice complemented by the dry and fruity Zinfandel wine.”

Bo Barrett, Chief Executive Officer at Chateau Montelena added, “It has been a pleasure to work with Billy Leighton, Kevin O’Gorman and the whole production team at Midleton Distillery on this exciting project. We were brought together by a shared heritage and common respect for excellence in craft that has been wholly realised in Green Spot Chateau Montelena. I hope consumers will enjoy the Zinfandel twist to the classic Green Spot single pot still flavour.”