#BenevolentColours Launched By The Drinks Industry Charity

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#benevolentcolours is a new campaign by the drinks trade charity, The Benevolent, to raise awareness of the ‘It could be me’ campaign aimed at getting as many members of the drinks industry to sign up to donate £5 a month.

On May 21st 2019 the trade is invited to dress up in either red, white or rosé (or a mix of all three) at The London Wine Fair in Olympia to show support for the campaign. For those attending The London Wine Fair, The Benevolent will be on stand E60 alongside the WSTA and will have a sign-up station together with a photo booth nearby on stand G61 complete with red, white and rosé coloured accessories to capture the spirit of the day.

The campaign is being brought to life through a unique PR collaboration of Dillon Morrall, emma wellings pr, Limm Communications, Phipps Relations and R&R Teamwork. Michael Saunders, Chairman and Chris Porter, CEO of The Benevolent who brought the group together said, “We wanted to get the best creative minds round the table to help to raise awareness of all the great work that the Charity is involved with. Top of the agenda was creating awareness of the ‘It could be me’ campaign and encouraging individuals to sign up to donate a small amount every month. The Charity is under constant pressure as it delivers financial support to those in need and regular donations are vital to the success of our work.”

Companies are encouraged to join the colourful community vibe and get staff involved in dressing up and signing up to the campaign. For every picture posted on Instagram, Twitter of Facebook #benevolentcolours @drinkscharityuk, the PR collaboration will donate £1 to The Benevolent.

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Copal Tree Organic Distillery Launch Copalli

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Copalli, an organic, single estate rum sustainably produced at a new craft distillery in the Belizean rainforest has launched in the UK. Redefining the craft rum category and made from three simple and pure ingredients; rainforest canopy water, yeast, and non-GMO heirloom sugar cane, Copalli challenges drinkers to think sustainably and ask #WhatsInYourRum.

Arriving in perfect time for 2019’s UK ‘rumnaissance’, Copalli will be a key contributor to the rum industry’s projected growth this year, offering two liquids; Copalli White Rum, a smooth rum as good on the rocks as it is in a Daiquiri, and Copalli Barrel Rested Rum, a rich, sweet rum aged in American oak ex-bourbon barrels. With no artificial flavourings, added sugar or colouring, and using hand-cut sugar cane sourced from its neighbouring Copal Tree Farm, the terroir of Copalli’s Belizean birthplace has a delightful impact on the final flavour profile of the rum.

Already gaining momentum in some of London’s best bars the organic, single estate rum is available now in a variety of delicious serves in Quaglinos, The Gibson and Laki Kane, aligning perfectly with its focus on sustainability.

Georgi Radev, Creative Director of Laki Kane, said:
“Copalli Rum is a truly organic rum made in the middle of the Belizean rainforest using fresh sugar cane juice and this really shows in the aroma and taste. When you open the bottle, the fresh cane aroma coming from it is just mesmerising. It really feels like you are there at the sugar cane fields in the rainforest. The taste is very delicate for Agricole rum, you taste the fresh sugar cane, with floral, fresh and fruity notes. This is absolutely perfect for a Daiquiri and a Mojito. It’s amazing for fruity tropical drinks, but you can also use it in classy cocktails like a Negroni and Martini.”

Conservation, sustainability and philanthropy are not typically synonymous with rum, but Copalli offers them by the barrel-load. The single-estate rums are honourably sourced, distilled, barrelled, aged and bottled all at The Copal Tree Distillery situated in the heart of 20,000 acres of tropical rainforest in Belize, while the sugarcane used to produce the rum is grown on the Copal Tree Farm. The distillery is zero-impact and supports full-circle conversion of waste from production to agricultural inputs.

With a rising tide of craft distilleries fueling the growth in rum, Copalli has taken it a step further, infusing their philosophy of conservation and sustainability in the bottle. The Copal Tree Distillery has been donated in trust for the benefit of the people in the Toledo District, whilst collectively the Distillery, its neighbouring eco-venue, Copal Tree Lodge and The Copal Tree Farm are operating as the largest employer in Southern Belize, providing over 100 jobs to local residents in a clean and safe working environment.

Copalli’s two grades of product can be sipped on their own or as a base for classic and modern rum cocktails:

White Rum (42% ABV)
A double distillation of fresh sugar cane juice—crushed within two hours of being cut—the white rum is made with a blend of pot and column distillation with a long resting of the finished product on stainless steel.

Barrel Rested Rum (44% ABV)
The Barrel Rested Rum is made using double distillation of sugar cane juice, and exclusively full-bodied copper pot still distillation with French technique. It is aged in American Oak bourbon barrels.

Set to be a huge hit with rum lovers and drinks connoisseurs alike, Copalli is available through Masters Of Malt; Copalli White Rum, 70cl, £33.50 and Copalli Barrel Rested, 70cl, £41.30.

Oxley Gin Announces First UK On-Trade Competition In Search Of The Country’s Most Inventive Gimlet

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OXLEY®, the unbelievably cold distilled gin, announces its inaugural cocktail competition open to the UK on-trade centred around one of the world’s most classic cocktails – the Gimlet. Accounts across Edinburgh, Manchester and London are being challenged to invent their unique twist on the Gimlet serve, a drink traditionally made with only two ingredients – lime cordial and gin. The use of sub-zero distillation in a quest to keep the botanicals in OXLEY gin faithful to nature, combined with using only fresh-frozen citrus, the Gimlet showcases this bright and flavourful gin – essential in controlling and balancing the essential cordial element. With the Gimlet’s current revival and dividing of opinions, almost as much as the martini, OXLEY gin will tour the three cities from February through May in search of the unexpected, inventive expression of this serve.

CORDIALLY INVITED
With many different takes on the Gimlet featuring across the UK’s top on-trade accounts – 12% of bars polled the serve in their top 10 cocktails* – from Mint Gun Club’s staple three versions, each prebatched and kept in the freezer and served in frozen liqueur glasses, to Scarfes Bar’s twist using a home-made cordial infused with zara lebu skin, lemongrass, shiso and kaffir lime leaves, OXLEY gin is inviting bartenders to experiment and create their own cordial that will complement the thirst for flavour and unmistakable taste of OXLEY gin. Each bartender will be gifted an OXLEY Cocktail Kit to support their own innovative interpretation of the Gimlet with the winner walking away with their own bespoke, co-branded fridge.

The winning recipe will be selected by Karine Tillard, Brand Ambassador for OXLEY gin, along with a special guest, who will visit the competing bars before crowning the most inventive bartender in each region.

Florent Demars, UK Brand Manager – OXLEY gin comments “Since the invention of OXLEY, we have continued to champion flavour and freezing nature in its tracks. We are excited to see how bartenders across the UK can create a truly adventurous take on the Gimlet, a cocktail that has been gaining popularity and momentum rising 26% in the last year alone as one of the world’s best-selling classic cocktails.”

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Rhum Fest Paris 2019 – The Sugar Cane Journey

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The 6th edition of the Rhum Fest Paris will be held in the Grande Halle at the Parc Floral in Vincennes in a 2,800 m2 exhibition space on 13-15th April. With more than 180 brands and nearly 60 countries represented, it has established itself as a vibrant market place with the aim of becoming the leading European rum show.

Rhum Fest Paris: THE major European rum market place

The show doubles its size into a bright and airy environment, for visitors to taste and communicate with rum experts.

This space creates more scope for fresh activities and new formats for stands and offers brands the opportunity to present immersive, personalized spaces. Finding your way around the show is made easy with a hall that is entirely geared to welcoming visitors, exhibitors and journalists, including:

– 6 entrance zones for the public
– 1 entrance zone exclusively for exhibitors
– 1 entrance zone for media guests

Bigger than ever before, and also taking things to another level, Rhum Fest Paris aims to be at the heart of the rum culture and its market in Europe. Thanks to the market place set up on the site, Rhum Fest Paris helps producers, distributors and importers to establish contact and initiate business.

Finally, to avoid queues, this new venue has 5 different food outlets with:
– An indoor restaurant
– 3 world food trucks (Martinique, Venezuela, Afro-Caribbean)
– 1 snack bar for fast service

Not to mention the classic features of Rhum Fest Paris:
– The masterclass marquee
– The entertainment tents with, among other things, an intriguing escape-room game with a rum theme
– Dedicated enclosures so brands can flex all their immersive creativity:
– The novelty bar – All things new and adventurous
– Calypso cocktail bar
– The pop-up Christian de Montaguère boutique – A fantasy of rum and Caribbean delights

In short, Rhum Fest Paris is still a serious rum festival but with even more to appeal to professional visitors and consumer rum fans.

Dates and times

Public days
Saturday 13 and Sunday 14 April 2019
From 12 noon to 6:30pm

Trade day for professionals in the drinks business
Monday 15 April 2019
From 10am to 5pm

Place
Grande Halle du Parc Floral – Vincennes

Ticketing and accreditation
http://www.rhumfestparis.com

Muyu Pop-Up Boutique; Combining Sustainability, Ethics & Flavour

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This February, the Muyu Pop-Up Boutique will introduce drinks lovers to Muyu, a brand new range of luxury liqueurs created by three of the world’s most renowned and awarded bartenders – Alex Kratena, Monica Berg & Simone Caporale. At the pop-up guests will be able to experience a tasting with Alex, Monica or Simone, as well as having a unique opportunity to purchase the liqueurs before they officially become available this spring.

Combining a boutique perfume attitude with the trio’s unique cocktail philosophy, Muyu is created in an entirely unique way offering a clean, fresh flavour profile. Inspired by a trip to the Amazon, Muyu will actively promote biodiversity through responsible sourcing, with a share of profits from each bottle also going towards NGOs doing meaningful work in the Amazon.

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Muyu has been designed to enjoyed in highball style cocktails, as well as on the rocks, and will be available in three flavours, each designed by one of the bartenders:

Muyu Jasmine Verte – Monica Berg
Floral, blooming, fresh, sensual and luminous
Jasmine with accents of neroli, patchouli, yuzu and iris

Muyu Chinotto Nero – Simone Caporale
Citrusy, opulent, zesty, lush and mystical
Chinotto with accents of cinchona, oak moss, curacao orange and cacao

Muyu Vetiver – Alex Kratena
Earthy, woody, mystical, intriguing, endless
Vetiver with accents of timur, patchouli, petit grains and cedarwood

Created in a similar way to perfume, the main ingredient is extracted before the second layer of accent ingredients are added. The result is completely developed and complex liquids.

Alex and Simone met whilst working at the Artesian, London, where they led the team to unrivalled success winning World’s Best Bar four years in a row until their departure in 2015. Monica is one of the leading bartenders coming out of Scandinavia. The brand is not only the first from the three bartenders, but also a first for the world of liqueurs which looks set to redefine the category.

Shake Up Your Shop and Check Out A Cocktail With Kitchen Cocktail’s Supermarket Sweep Pop-Up

In the words of the late, great national treasure, Dale Winton “the next time you’re at the checkout and you hear the beep, think of the fun you could be having on Supermarket Sweep!”. This month London Cocktail Club’s world renowned bartender, JJ Goodman, will be stepping out from behind the bar to the check-out to celebrate his new step-by-step cocktail book Kitchen Cocktails, showcasing how delicious cocktails can be made using simple, supermarket ingredients.

Located on the ground floor of London Cocktail Club Shoreditch, the pop-up supermarket aisles, packed with classic everyday items from Coco Pops to bacon, will see ticket-goers race against the clock to gather the ingredients and inflatables to create their cocktail of choice and score one of the ‘cocktail-hack’ prizes. Tickets will be available from Design My Night for £30.00 per person, which includes three cocktails and an enormous amount of fun; you can book for groups of up to 20 between 12pm – 9pm daily, from Saturday 1 December 2018 – Saturday 23 February 2019.

SHOP & SWEEP
Guests will walk through the doors of the Cocktail Kitchen pop-up and meet JJ and the team with a cocktail on arrival. Once divided into teams, competitors will don their 90s-style primary colour jumpers before selecting their preferred cocktail from the Kitchen Cocktails book.

Raring to go,shopping basket in hand, they will then set off to the sound of an airhorn on a timed spin around the aisles of the Cocktail Kitchen supermarket to collect the ingredients needed for their drink of choice, battling it out to take the win. Combining elements from two of the UK’s most beloved tv shows, guests will be able to secure bonus prizes by spinning a Cocktail Wheel of Fortune and stuffing their baskets with the corresponding novelty inflatables.

CHECK OUT A COCKTAIL
Upon check out, challengers will take their shopping bags to the set-up kitchen area where LCC’s team of bartenders will be on-hand to guide budding mixologists on how to create incredible cocktails using the very simple ingredients gathered in the aisles.

Available from kitchen-cocktails.com for RRP £29.99, Kitchen Cocktails is the essential Christmas gift for cocktail lovers across the country looking to shake up winter warmers at home. As the festive party season (and supermarket shop) approaches, the time is ripe to join the revolution.

 

Maison Bache-Gabrielsen Reconnects With Its Roots And Launches The First Aquavit Produced In Cognac!

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With the DistillationS by Bache-Gabrielsen range, the cognac house seeks to reveal different spirits from varied origins with a touch of their own savoir-faire. After the American Oak Whisky released in 2017, Bache-Gabrielsen unveils the second opus in the range, in collaboration with Audemus Spirits : an Aquavit.

Aquavit is a traditional Scandinavian product par excellence. Born from Scandinavian roots with a savoir-faire of over 100 years, Bache-Gabrielsen launches the first Aquavit created in Cognac. This project is the fruit of a collaboration between Bache-Gabrielsen (the cognac house founded in 1905) and the micro-distillery Audemus Spirits (founded in 2013, in Cognac); a subtle alliance between the traditional and the modern.

As the ‘artistic director’, Jean-Philippe Bergier who has been Cellar Master at Bache Gabrielsen for almost 30 years coordinated the project; connecting it to the brand’s universe. Miko Abouaf, the founder of Audemus Spirits interpreted this desire and created the spirit accordingly.

This Aquavit is the assemblage of two spirits. The first is distilled in a traditional cognac still, where several botanicals were blended; the core, caraway as well as green anis and coriander amongst others. The second was distilled under vacuum in a glass still, allowing us to extract the delicate and fresh aromas of angelica.

Miko Abouaf describes the subtleties of his recipe : “the caraway and the coriander form the core of the spirit – bringing structure and body. Fennel and the anis add sweetness, softening the aquavit. Finally, the angelica, conserving its freshness through the vacuum distillation, gives the signature finesse to the assemblage’.

For Jean-Philippe Bergier, the objective was to combine freshness and roundness to obtain a delicately floral and expressive aquavit without burn.

The originality of this aquavit comes from its Scandinavian origins, it’s style and its soul born in Cognac.

 

Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

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New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination.

The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a need for a healthy option to appeal to style-conscious people who want to drink less alcohol yet don’t want to increase their sugar consumption.

Denomination was asked by Somersault to create a brand and packaging design that would be aesthetically distinctive, aspirational and memorable, and that café and bar owners would be happy to display ‘like art on a shelf’.

Crafty graphic solutions

The design team at Denomination came up with a strong graphic approach that creates great stand-out on shelf, is worthy of above-counter display in cafés and bars and provides clear varietal differentiation. The identity also stays well away from clichéd ‘natural’ and ‘organic’ design cues, looking instead to the premium-craft-drinks market to appeal to a discerning target consumer who appreciates hip, healthy options.

Contemporary pastel colours were selected to reflect the brand’s organic ingredients and good-for-you credentials. The designs are also echoed on the bottle necks to further boost stand-out and allow for a more minimalist approach on the main labels.

With so many ‘healthy’ sodas on the market in fact packing a super-sweet punch, it was also felt important to hero the key ‘low sugar’, ‘organic’ and ‘slow-brewed’ brand assets on the wrap-around label, with supporting content and tasting notes.

Finally, a strong bespoke logotype, uncoated paper stock and embellishments were used to reinforce the premium positioning of the brand.

Head over heels

Rowena Curlewis, Denomination CEO, says: “One of our key challenges was to create an identity that would overcome consumer scepticism that ‘healthy’ fizzy drinks lack flavour or contain artificial sweeteners. To do this we created a distinctive packaging design that sets Somersault apart from other brands, reassuring customers that they are drinking a high-quality product that tastes good and looks gorgeous.”

Neil Barker, Somersault Director, says: “Denomination exceeded the brief to create pieces of art that the coolest of cafés and bars are happy to display next to premium drinks and gourmet coffee brands. The designs provide a contemporary expression of craft soda, and the patterns provide a generous canvas that is highly disruptive, engaging and refreshing, while being understated, confident and stylish.

“Just a few weeks after launch, and with no PR or advertising support, the design has been pivotal in generating interest and excitement with the drinks trade. Retail uptake has exceeded all our expectations and we have secured listings in more than 100 of the trendiest cafés and bars in the country. Some mixologists are even using the sodas as mixers – a brand extension that we had not envisaged.”

Double Dutch Opens ‘Speakeasy’ Pop Up Bar

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Double Dutch has created a ‘speakeasy’ bar, tucked away behind a craft-gin shop, in Westfield Stratford City. Heroing the brand’s extensive range of premium mixers, showcased in a selection of delicious mocktails and cocktails, the secret bar offers shoppers a chance to escape the busy shopping crowds and try something different this January.

As leaders in the premium mixers scene and millennials themselves, Double Dutch is at the forefront of current Gen-Z trends, which see a third of under 25’s now embracing non-alcoholic drinks. With this in mind, Double Dutch has collaborated with top bartenders Chris Dennis and Jo St Clair-Ford – formerly of Disrepute, Callooh Callay & Zettertownhouse – to create a bespoke menu of mocktails & cocktails. The drinks are infused with superfoods such as turmeric & ginger, as well as the botanical flavours of lavender, coriander and earl grey, guests can sip away completely guilt-free.

Known for their unique flavoured mixers such as Cucumber and Watermelon, Pomegranate and Basil, and Cranberry Tonic Water, Double Dutch has used flavour profiling within the premium mixers scene since 2015, regularly launching limited edition soft drinks. Making a return at the pop-up bar is Double Dutch Spices & Oakwood, a delicious blend of cinnamon, cloves, star anise and nutmeg, balanced by sweet vanilla notes, for perfect for those who prefer something a little more warming during the colder months.

On entering the craft gin shop, guests must find the secret black door and reveal the password to experience it all, ‘Show me the Hi-vag-ide A-vag-wa-vag-ay’ – ‘hideaway’ in Double Dutch.

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During the day, the main shop area at the front will be open to the public, with Chris Dennis and Jo St Clair-Ford, on hand to help guests explore the different flavour profiles of each of the gins available and partner them with their chosen Double Dutch mixer.

“We are very excited to welcome the Double Dutch pop-up shop to Westfield Stratford City,” says Paul Buttigieg, Commercial Director Europe, Unibail-Rodamco-Westfield. “The next few months are a very busy time for us; it’s great to have a secret bar for everyone to relax in and unwind.”

Open from the 8th December to February 2019, Double Dutch will also be holding a host of events in the speakeasy bar, including ‘Drinks at Home Masterclasses’. From Tom Collins to Martinis, attendees will be taught everything they need to know about making cocktails at home, by an award winning bartender. More details will be found on the Double Dutch website. http://www.doubledutchdrinks.com

Westfield Stratford City, ground floor
Open Now

Double Dutch shop opening times:
10am – 10pm (Monday – Saturday)
10am – 6pm (Sunday)

Speakeasy bar opening times:
5pm – 10pm (Monday – Friday)
12pm – 10pm (Saturday)
12pm – 6pm (Sunday)

doubledutchdrinks.com