Premium lager brand Kolson Export has announced its partnership with Nordic Noir film for a series of nation-wide events to celebrate the Copenhagen based company’s recent launch in the UK. Kolson Export is a 5% premium lager brewed to suit the contemporary appetite for clean, crisp tasting beer with a quality process overseen by renowned brewer Anders Kissmeyer. With Kolson’s origins stemming from an old Nordic recipe, the sponsorship deal seeks to align the two great Nordic exports in order to boost sales following the huge success of the Nordic Noir film genre on UK television screens. With programmes such as The Killing, Borgen, Wallander and The Bridge drawing massive UK viewing figures, the partnership aims to raise awareness of both Nordic Noir and Kolson Export with audiences around the UK.
The trademark dark thrillers have become a genre in their own right, and Kolson hopes to use its distribution points (on-trade and off-trade) to help bring the genre to a wider audience. Kolson will be taking the films and series to various trade events across the UK on a National Film Tour and will introduce a Film Club promotion to the pubs and clubs of the UK, in order to promote the Kolson product range, which is available in bottles, cans, and kegs.
Stewart Rowley, Kolson’s Managing Director, comments: “It’s with great pride that our marketing campaign will be associated with Nordic Noir, bringing two great exports from the same region together. We are all massive fans of the genre, and we’re looking forward to bringing Kolson Export and Nordic Noir to a wider audience across the UK.”
Served in bottles and keg through the on-trade, Kolson Export is also available in cans. Launched in the UK in April 2015, it is also very quickly gaining distribution in Europe and the Far East.