Havana Club Launches Cocktail Boomerang To Raise Money For People In Areas Affected By Natural Disasters

Havana Club is calling on bartenders around the world to join a global Cocktail Boomerang on Saturday 7th October to celebrate ‘Día del Cantinero’ (Day of the Bartender) in recognition of the skills of the bartending profession.

Meimi Sanchez, Global Brand Ambassador for Havana Club, is calling bartenders to participate in the campaign and asking them to donate £7 for people affected by the natural disasters in Mexico, the Caribbean, Central and North America and Asia.
Meimi and Havana Club are challenging bartenders to make a video of themselves creating a Havana Club 7 Old Fashioned cocktail with a link to their city. They then have to send the drink to another bartender, and challenge another seven bartenders to continue the Cocktail Boomerang.

Using the hashtags #BARTENDAGAINST and #HAVANABOOMERANG, participating bartenders can share the video, tag another bartender’s names and bar’s name on Facebook or Instagram, as well as share a link to the Just Giving Website (www.justgiving.com/fundraising/hc7boomerang).

The Cocktail Boomerang will unfold around the world simultaneously, including London, Edinburgh, Liverpool, Leeds, Chester, Dublin, Paris, Singapore, Auckland, Mexico City and Moscow. Bars interested in taking part should contact Meimi Sanchez, Global Brand Ambassador Havana Club at Meimi.sanchez@pernod-ricard.com or register their interest through the ‘Bartend Against’ Facebook page.

The money raised will be given to GlobalGiving.com, the first and largest global crowdfunding community that connects not-for-profit, donors and companies, who will help hand pick local charities in the worst affected areas.

Nick Blacknell, Marketing Director at Havana Club International, comments: “We would like to persuade bartenders around the globe to continue raising money throughout the one-month long campaign”. Bartenders are encouraged to host activities in their bars, leaving a jar on their bar to collect funds for this project, or donating a percentage of their tips via the JustGiving page.

Additionally, Havana Club has offered to donate 7.000€ as well to alleviate the problems caused by the natural disasters.

To find out more, visit Havana Club Grand Prix Facebook page to watch a video featuring Meimi Sanchez and ‘Bartend Against’, available from Saturday 7th October.