Bacardi Unveils Sound Of Rum Series

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BACARDÍ® has today announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series is the latest iteration of the BACARDÍ the Sound of Rum creative campaign which aims to connect the brand’s island roots to modern music.

The Sound of Rum is a diverse sound and unique concept born from the brand’s partnership with electro/moombahton trio Major Lazer, announced earlier this year. It draws influence from a collection of Caribbean genres including reggae, dancehall and afro beats and fuses them with modern day global influences from hip-hop, trap and grime to create something truly unique. Sound of Rum Series is released to further illustrate and explore this cultural and creative movement.

Sarah Doyle, Vice President of BACARDÍ for Europe, says: “It is important that we continue to create content and experiences that truly resonate with our audience. The Sound of Rum began as something to connect our brand’s island roots to modern music, but Sound of Rum Series goes deeper by clearly defining the concept whilst paying homage to the culture and traditions from which it was born. We are excited to have worked with so many inspiring and authentic artists on this project which, alongside the partnership with Major Lazer, enables BACARDÍ to bring theSound of Rum to life in so many unique ways.”

Each episode of Sound of Rum Series begins with the islands conveying how the Sound of Rum, though born in the Caribbean has traveled and developed throughout the world. Featuring stars such as Major Lazer, Sean Paul and Chase & Status, the series offers musical insights into the scene and reveals how the Sound of Rum has flourished in Europe.

Episode one of Sound of Rum Series can be seen below!

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Swedish Victory In The Chairman’s Reserve Mai Tai Challenge 2017

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The last two weeks has seen me embrace my favourite rum brand more than ever with a trip to St Lucia for the Chairman’s Reserve Mai Tai season. Hosted at Capella Marigot Bay Resort and Marina, the 5* venue became the hub for a host of international and island based bartenders for several days, welcoming with a Chairman’s Reserve Spiced Ice Tea upon arrival and offering the relaxed and chilled vibes St Lucia is famous for.

The aim of the Chairman’s Reserve Mai Tai season is to culminate in a combined final of winning efforts from across the world from the last year, paired with St Lucian counterparts to crown the ultimate Mai Tai team and recipe. Representatives include the United Kingdom, USA, Spain, France, Portugal and Sweden, who each won their respective national heats to earn their way to the final.

After being inspired by a tour of St Lucia Distillers within the Roseau Valley, spiced rum talks from local producers, and an insightful chat on all things tiki by the renowned bartender and owner of Spirit of Tiki, Georgi Radev, culminating in the paired teams having the opportunity to experience the Castries Market in the capital city and pick up some local and home-produced ingredients and vessels, ready for the evenings finale.

Mai Tai

With 5 judges, including myself and Alva Preville (Taste of the Caribbean winning bartender in 2010 amongst his host of accolades), each paired team had to create a twist on the Chairman’s Reserve Mai Tai, using their inspiration from their trip so far, whilst also showing off teamwork and producing to us all a display that would be worthy of the top prize!

With magic tricks and crowd chants for showmanship, it all accompanied serves such as the ‘Sop It To Me Baby’ by 3rd place winners Anthony Guaetta (Twin River Casino, USA) and Daniel Francois (Capella, St Lucia) that saw Chairman’s Reserve Spiced mixed with the 6th edition of 1931 rum, a homemade spiced liqueur and Key Lime juice. Second place had the ‘Chairman’s Spiced Intellect’ presented by Andrew Turner (Milk Bar, UK) and Ron Hillar (Capella, St Lucia). They shook up a blend of their homemade spiced syrup, Chairman’s Reserve Forgotten Cask, lime juice, pineapple juice, Angostura bitters and a dash of Chairman’s Reserve Spiced, complete with a pineapple, ginger and rosemary garnish.

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The winning drink though? It was the ‘Culture Paradise’ by Sharam Mohebbi of OGBG Bar & Restaurant in Sweden and his St Lucian counterpart Stephen Peter. Mixing Chairman’s Reserve Original and Chairman’s Reserve Spiced with Caribbean sherbet, ginger spice and passion fruit plus freshly squeezed lime, it won the judges plaudits! Earning them a cash prize, trophies and a trip for Sharam back to St Lucia, and Stephen to Sweden, plus local television coverage, it’s meant a truly well-deserved effort from both the winning team and all participants in placing them on the map when it comes to the Mai Tai cocktail!

Look out for the 2018 Chairman’s Reserve Mai Tai season as more countries become involved with the challenge, as well as plenty of opportunities to experience a variety of Mai Tai twists, or indeed you can create Sharam’s and Stephen’s today!

Winning Cocktail
‘Culture Paradise’


40ml Chairman’s Reserve Original

30ml Chairman’s Reserve Spiced
30ml Caribbean Sherbet
20ml Ginger spice & passionfruit
20ml Freshly squeezed lime

Shaken over ice and served within a bowl or goblet. 

For more information on St Lucia, visit here.
Learn more about Chairman’s Reserve by visiting here.
To experience Capella Marigot Bay Resort and Marina, visit here.

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Havana Club Launches Cocktail Boomerang To Raise Money For People In Areas Affected By Natural Disasters

Havana Boomerang
Havana Club is calling on bartenders around the world to join a global Cocktail Boomerang on Saturday 7th October to celebrate ‘Día del Cantinero’ (Day of the Bartender) in recognition of the skills of the bartending profession.

Meimi Sanchez, Global Brand Ambassador for Havana Club, is calling bartenders to participate in the campaign and asking them to donate £7 for people affected by the natural disasters in Mexico, the Caribbean, Central and North America and Asia.
Meimi and Havana Club are challenging bartenders to make a video of themselves creating a Havana Club 7 Old Fashioned cocktail with a link to their city. They then have to send the drink to another bartender, and challenge another seven bartenders to continue the Cocktail Boomerang.

Using the hashtags #BARTENDAGAINST and #HAVANABOOMERANG, participating bartenders can share the video, tag another bartender’s names and bar’s name on Facebook or Instagram, as well as share a link to the Just Giving Website (www.justgiving.com/fundraising/hc7boomerang).

The Cocktail Boomerang will unfold around the world simultaneously, including London, Edinburgh, Liverpool, Leeds, Chester, Dublin, Paris, Singapore, Auckland, Mexico City and Moscow. Bars interested in taking part should contact Meimi Sanchez, Global Brand Ambassador Havana Club at Meimi.sanchez@pernod-ricard.com or register their interest through the ‘Bartend Against’ Facebook page.

The money raised will be given to GlobalGiving.com, the first and largest global crowdfunding community that connects not-for-profit, donors and companies, who will help hand pick local charities in the worst affected areas.

Nick Blacknell, Marketing Director at Havana Club International, comments: “We would like to persuade bartenders around the globe to continue raising money throughout the one-month long campaign”. Bartenders are encouraged to host activities in their bars, leaving a jar on their bar to collect funds for this project, or donating a percentage of their tips via the JustGiving page.

Additionally, Havana Club has offered to donate 7.000€ as well to alleviate the problems caused by the natural disasters.

To find out more, visit Havana Club Grand Prix Facebook page to watch a video featuring Meimi Sanchez and ‘Bartend Against’, available from Saturday 7th October.

The Kraken Black Spiced Rum Launches Screamfest

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The Kraken® Black Spiced Rum has announced the launch of its biggest integrated campaign of all time, Screamfest – a horror movie-inspired campaign which premieres with an immersive Kraken fright night on 13th October while simultaneously rolling out with limited edition POS in over 2,000 venues nationwide.

Screamfest is the biggest single campaign investment across experiential, branding, trade activation, social and PR the brand has ever launched, following off the back of an incredibly successful year where Kraken outstripped category growth for the fourth consecutive year.

Attendees at the Kraken Screamfest launch event will watch the scariest film of all time screened to the scariest audience of all time: an auditorium filled with clowns. Two screenings will take place simultaneously at London’s Dalston Rio Cinema and Leeds’ Everyman theatre.

The immersive events will feature a top horror film professional makeup artist who will transform the audience into Kraken-themed clowns, special Kraken ‘Inked’ pick-n-mix and a host of specially named Screamfest cocktails including The Bride of Krakenstein, The Oceans Have Eyes and the classic, The Perfect Storm, containing The Kraken Rum, ginger beer and freshly squeezed lime wedges.

Bar owners can create their own Halloween themed cocktail menus via The League of Darkness, a website which serves as a platform for members to engage with the Kraken community. Vendors can also receive a free POS kit by purchasing three bottles of Kraken Rum from nominated wholesalers throughout the whole of October.
The POS materials have been designed to help give bars a terrifying Halloween makeover and drive sales of Kraken products. They include a whole host of branding materials including Screamfest guides, promotional posters, table talkers and bar runners, black lollipops, terrifying face cards, t-shirts, make-up kits for staff and
more.

Existing stockists can also benefit from wholesale kits containing A3 Screamfest promotional posters, A5 table talkers, Screamfest face cards, Kraken mason jars, bar runners, chalkboards to list drinks offers and branded t-shirts for staff to get involved in the action.
Specially selected ‘Hero’ venues in Glasgow, Belfast, Leeds, Manchester and London will be taken over by horror-themed sampling teams, competitions and giveaways, plus a scream activated photo booth with which consumers can engage. Each of the ‘Hero’ venues will be visited by iconic Kraken Hunters who will not only engage with customers but will also bring Screamfest to life by adding value and visibility to the campaign. The Kraken Hunters will also actively encourage entry into a competition to win a year’s unlimited movie pass and other Screamfest prizes via the hashtag #ISCREAMFORKRAKEN.

Kraken has partnered with London’s Time Out magazine and Dork magazine in Leeds to promote Screamfest in both cities where the screenings will take place. Kraken is also putting elements of the campaign in the hands of its fan base by crowdsourcing the opinions of its dedicated social followers in order to determine what they think is the scariest film of all time, and this film will then be played at the terrifying screenings.
Tickets will be available from The Kraken Black Spiced Rum Facebook page from the 25th September, with presale available on the 22nd September via The League of Darkness.

Find out more at https://www.theleagueofdarkness.co.uk

Final Five Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman’s Reserve Mai Tai campaign.

The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Once gaining a spot in the final, the winning venue are rewarded with a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

Earning their way to the final on Tuesday 26th September will be last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Milk from, Ten Mill Lane from Cardiff and our wild card entry of Panda & Sons from Edinburgh.
The respective bars will now be invited down to Magic Roundabout next Tuesday to re-create their Chairman’s Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year!

With a secret panel of judges on hand to test out each cocktail too, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Venue: The Magic Roundabout, Old Street Tube Station, London, EC1Y 1BE
Timings: 7pm – late. Open to general public and trade.

St Lucia Itinerary for the winning venue:

Day 1: Arrival in Saint Lucia
Day 2: Visit of Saint Lucia Distillers, local art makers & the Castries market
Day 3: Training session for local bartenders & Friday night in Gros Islet with the SLD Team
Day 4: Local Chairman’s Reserve Mai Tai Competition judged by European winners and guest shift in the evening at Chairman’s Reserve event
Day 5: Day out on catamaran with local bartenders & SLD team
Day 6: Flights back home

Havana Club Celebrates Successful 2017 Awards Season

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Havana Club, the global leading rum in the super-premium and above category[1], has been awarded five Double Gold or Gold medals at the world’s most influential spirits competitions this year, including top medals from the San Francisco World Spirits Competition, Beverage Tasting Institute and International Spirits Challenge.

Havana Club 7 Years Old was awarded a Double Gold Medal at the San Francisco World Spirits Competition – one of the most respected and influential competitions in the world. The judges were impressed with the rich, smooth and complex flavours of this exceptional rum – honouring the continuous ageing process that makes Havana Club 7 Years Old one of the finest, premium Cuban sipping rums. “The Foundational rum” – as it is widely known for laying the foundations for quality dark aged rum – also scored 92 points at the Beverage Testing Institute in Chicago.

In addition, Havana Club 3 Years Old claimed its second Gold medal in a row at the San Francisco World Spirits Competition and its fifth consecutive Gold medal at the Beverage Testing Institute.

Havana Club Selección de Maestros, first expression of the Icónica Collection, also received high p raise at the International Spirits Challenge, where it was honoured with a Gold medal, adding to the already extensive list of trophies earned by this triple barrel aged rum, which is crafted through an extraordinary collaboration between the eight members of the Guild of Masters of Cuban Rum.

Nick Blacknell, International Marketing Director at Havana Club International, commented on the continued success of the Havana Club portfolio: “The broad recognition we have received from the world’s leading spirits tasting competitions demonstrates the quality crafting skills of our Maestros del Ron Cubano[2]. We are incredibly proud of the production team in Cuba, as they are the ones who know the “añejamiento” (ageing) technique – a distinctive ageing process that is exclusive to Cuban rum. We dedicate our five leading medals to the whole team of Maestros and look forward to the 2018 awards season”.

Flor De Caña ‘Rum Frontiers’ Showcases In Glasgow

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Flor de Caña discovered the new UK ‘Rum Frontier’ Champion on Monday night, as guests basked in the electric vibes of Nicaragua enjoying street food, Flor de Caña cocktails, live street art and a world renowned DJ in one of Glasgow’s best loved venues, Drygate.

Featuring an incredible line-up of first class mixologists from all across the country, each finalist pushed the creative boundaries of cocktail making to the edge in a live heat where they were challenged to design innovative cocktails inspired by the exotic home of Flor de Caña rum. The cocktails were fashioned around many areas of Nicaraguan culture, from its world famous coffee beans to the unique and vibrant art that fills the streets, the volcano which Flor de Caña’s own distillery sits at and the fact that the country is run on 58% clean, renewable energy.

Ten finalists battled it out to be crowned the #RumFrontiers UK winner and get their hands on the coveted prize: a trip of a lifetime to Nicaragua where the winner will represent the UK in the worldwide final as well as enjoying incredible tours of Nicaragua’s top attractions.

The winning cocktail blew away the judging panel, boasting an incredibly diverse and creative skillset from bartender Ryan Rhodes of Dusk in Aberdeen. Named Lava Flava, Ryan’s drink was inspired by the artist Scott Lambeck and his colourful interpretation of Nicaragua which adorned the sides of the glass. Ryan described his cocktail as a drink which he felt reflected Nicaragua; vibrant, fun and playful.

As well as the excitement of live heats, earlier in the day attendees enjoyed a masterclass run by two of the esteemed judges: Daryl Haldane (Head of Brand Experience, Whyte & Mackay) and Tristan Stephenson (The Curious Bartender). Also tasked with judging the cocktail creations were the highly-regarded Andy Gemmell (The Drinks Cabinet) and Marc Catalan (Flor de Caña).

Jonathan Gillbanks (UK Sales Director – On Trade & Specialists, Whyte and Mackay) said: “RumFrontiers was a fantastic event; we witnessed some of the most exciting bartenders from the UK come together to learn and create with Flor de Caña premium rum. The creations from the competitors were truly outstanding.”

Ryan will experience six days of adventure in Nicaragua this September, including sand-boarding on the active Cerro Negro Volcano before spending the night in the historic city of Leon. He will then return to Managua for an exclusive tour of the Flor de Caña distillery ahead of the world wide #RumFrontiers final. The remainder of the trip will be packed full of excursions including a visit to the Masaya Volcano, Masaya Artisan Market and Apoyo Lake. There will also be a City Tour of Granada along with a trip to a private island before returning home.

New Aluna Coconut Offers More Flavour And Less Sugar

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Aluna Coconut launches this week, making its debut in Harvey Nichols stores across the UK and online with 31Dover.com. A sublime blend of rums from Guatemala and the Caribbean, with natural toasted coconut flavours and a fraction of the sugar found in existing brands, it is completely on-trend and set to be the drink of the summer.

Aluna appeals to a new, empowered generation who look for better, lower sugar products and actively seek mind, body and spirit satisfaction, connecting with the world around them. Aluna translates as ‘to the moon’ and the label adopts a lunar phase mandala design, which is a spiritual symbol for the universe.

The Guatemalan rum in the blend is made with first press virgin sugar cane ‘honey’ (miel de caña) which is fermented using a strain of yeast extracted from the pineapple plant, then lightly aged in oak. This makes a lighter, smoother rum with floral, fruit aromas and subtle natural sweetness, removing the need for large quantities of sugar. Selected Caribbean rums add firmer, classic rum notes and a little heat, giving balance and structure to the blend, whilst lightly toasted natural coconut flavours give a delicious new taste dimension. After marrying, Aluna is cut with the perfect amount of coconut water for an amazingly smooth and clean finish.

Aluna Coconut’s Heather Graham comments: “We’re delighted to be launching Aluna Coconut at this time. Aluna’s world is built around a central theme of empowerment – particularly amongst women for whom this generation has conferred greater independence, liberty and self-determination.

We’re confident that our positioning, alongside the delicious flavour affinity of rum and coconut, coupled with a lower sugar content and clean, natural taste will appeal to our target market of women and men aged 21+”

Signature serves include Aluna Colada, Aluna Mojito, Aluna & Apple and Aluna Espresso Martini, as well as being delicious on its own, over coconut water ice cubes.

Ron de Jeremy

Ron de Jeremy
Most spirit brands in the world will have some association with a celebrity, entrepreneur, fellow brand within a different sector, or in this case, a porn star. Define Ron Jeremy as an actor and all of a sudden the taboo goes away. After all, George Clooney and Dan Ackroyd are two who stand out as a perfect example of crafting a spirit and promoting it as such.

I’m not going to focus on the man himself though for this feature, as it’s the rum that hits the table in the form of its XO and Spiced expressions.

The XO is said to celebrate the extraordinary life of Ron Jeremy, seeing a blend of selected pot and column still based rums from Barbados, Trinidad and Guyana, aged for up to 15 years within ex-American oak bourbon barrels. It’s spiced expression uses rums from Trinidad and blended with exotic spices.

But how do they fare? Well below, I give to you my tasting notes –

Ron de Jeremy XO – 40%

Honey, toasted maple syrup and walnut come through upon the nose. Smooth offerings of sweet honeycomb, toffee and slight burnt cinnamon on the palate, leading to a lingering thick vanilla finish.

Ron de Jeremy Spiced Hardcore Edition – 47%

Rich nutmeg, toffee and fudge aromas on the nose, followed by toasted marshmellow. Soft, sweet caramel on the palate, with slight orange rind and warm cinnamon powder, resulting in a long lingering finish.

Good sipping rums, and a cracking base for something like this;

Ron de Jeremy
Cherry J Sour

Glass – 

Rocks

Ingredients – 

50 ml Ron de Jeremy Reserva
20 ml Fresh Lemon Juice
20 ml Cherry Marnier
10 ml Creme de Cacao Dark
1 Barspoon Galliano
5 Drops Plum Bitters
20 ml Egg White

Method – 

Shake all ingredients over ice and double strain over ice filled rocks glass. Top with grated chocolate.

A great talking point for your drinks cabinet, and the spirits stand up, so it’s not just the expected gimmick!

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Come On In, The Shade’s Delicious With Kraken Rum

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Hear the words ‘summer cocktail’, and an image of brightly hued drinks with jolly umbrellas probably pops into your head. However this summer, The Kraken® Black Spiced Rum is taking on the traditional warm weather line-up with its own dark twist on the hot favourites, with the ‘Summer Eclipse’ serves… and it’s casting some serious shade on the old standards.

The range of limited edition summer cocktails has been designed for fans of The Kraken who appreciate the darker things in life. The line-up has been developed with the hottest cocktail trends in mind, using ingredients such as avocado, black tea and cider.

Devilishly dark and terrifyingly tempting, the six classic cocktails to be eclipsed this summer are:

The Daiquiri BECOMES The Dark & Eerie
Forget everything you knew about the cheerful poolside favourite, and dip your toes into tumultuous waters instead. Made with avocado and Cholula® Hot Sauce, and featuring a chili salt rim, it promises heat whether the sun is still up or not.

Milkshake BECOMES Freak of the Deep
Beware black ice! Give in to sweet temptation with the ultimate freakshake – another huge drinks trend, featuring cookies and ice cream for a full-on inky attack.

The Cider BECOMES The Poison Apple
Another hot trend, the cider cocktail gets the Brothers Grimm treatment, with fiery ginger and lemon.

The Spritz BECOMES Ink Spritz
Not for the faint-hearted, this twist in the tale features rhubarb and lillet.

Punch BECOMES Octo-Punch
No BBQ will be the same again, as night falls on the house party staple. Wwirling with black tea and served in a hurricane glass – even the classic umbrella garnish on this one has seen the eye of the storm.

The Mojito BECOMES The Black Mojito
The ubiquitous minty marvel reveals its blackened soul with the use of The Kraken Black Spiced Rum.

The Summer Eclipse cocktails have been created to work across both home and bar settings, offering a stand-out alternative to the usual summer line-up for bars, and an easy transition from the day-to-night drinking occasion.

However they are also accessible enough to be prepared at home. The Kraken Rum website and social channels will feature step-by-step mixology videos and recipes to help adventurous hosts recreate each one.

SUMMER ECLIPSE PERFECT SERVES RECIPES:

For videos of how to create, visit here.

Daiquiri: Dark & Eerie
STEP 1 – Rim the glass with lime and chili salt
STEP 2 – Blend with a 1/4 avocado
STEP 3 – Add 25ml lime juice
STEP 4 – Add 25ml vanilla syrup
STEP 5 – Pour in 10ml single cream
STEP 6 – Cholula to taste
STEP 7 – Add 50ml of Kraken
STEP 8 – Blend with crushed ice and pour into glass

Shake: Freak of the Deep (Made for two)
STEP 1 – Drizzle chocolate sauce all around inside of glass
STEP 2 – Add 100ml of Kraken into blender
STEP 3 – Add 1 large scoop of chocolate ice cream, 2 large scoops of vanilla ice cream, 2 to 3 cookies and ½ litre milk into blender
STEP 7 – Pour into extra large glass
STEP 8 – Add a scoop of vanilla and a scoop of chocolate ice cream to the top
STEP 9 – Top with whipped cream
STEP 8 – Garnish with chopped cookies, toasted marshmallows and get freaky with sweet treats

Cider: Poison Apple
STEP 1 – Fill glass with cracked ice
STEP 2 – Add 20ml lemon juice
STEP 3 – Add 20ml ginger syrup
STEP 4 – Pour in 35ml Kraken
STEP 5 – Top with cider
STEP 6 – Add lime wedge

Spritz: Ink Spritz
STEP 1 – Add crushed ice to a large wine glass
STEP 2 – Add rhubarb soda until glass is 2/3 full
STEP 3 – Pour 35ml lillet
STEP 4 – Add 35ml of Kraken
STEP 5 – Add rhubarb stem and stir
STEP 6 – Add orange slice

Punch: Octo-Punch
STEP 1 – Fill hurricane glass with ice
STEP 2 – Add 20ml lemon juice
STEP 3 – Add 20ml orange liqueur
STEP 4 – Add 35ml of Kraken
STEP 5 – Add cold black tea
STEP 5 – Stir
STEP 6 – Top with crushed ice
STEP 7 – Add lemon twist

Mojito: Black Mojito
STEP 1 – Add 6 to 8 mint leaves
STEP 2 – Add 25ml sugar syrup
STEP 3 – Add 25ml lime juice
STEP 4 – Add 50ml of Kraken
STEP 5 – Fill glass halfway with crushed ice and churn
STEP 6 – Add lime wedge and mint sprig