Tag Archives: rum

Dictador Rebrands Its Iconic XO Bottle As A Dazzling Work Of Art

XO_Perpetual_black
Dictador, the award-winning Colombian rum producer, today announces the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide.

Representing another milestone in Dictador’s history, the impressively redesigned Insolent and Perpetual bottles stay true to the original Japanese design tradition, while being carried out in an elegant and modern way. Maintaining the previous bottle’s body shape, the new bottles are crystalline and luminescent, capturing the rich and vivid copper liquid that lies within. Exquisitely designed like a piece of art, the bottle has a modern design with a sleek and sexy look.

Marek Szoldrowski, President of Dictador Europe, said: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums. The bold design makes a strong statement and will appeal to both new and existing clientele who are drawn to the liquid works of art we are known for. We have worked with an incredibly talented team of creatives on this project and are delighted to see it come to fruition.”

The two XO rums are the more decorated of the Dictador rum portfolio, mainly in part to the different aging system used. Dictador XO Insolent is made from first press sugar cane juice that is fermented for sixty hours and 100 per cent pot distilled. Aged in a combination of ex-bourbon barrels, ex-sherry butts and charred port casks, the rum features a mixture of sweet and smoky flavours from the oak. In the glass, Insolent is a deep mahogany colour, and on the nose, has combined vanilla and honey notes with hints of white chocolate and caramel parfait. On the palette, the taste is a smooth mouthful of fudge, intense vanilla and Colombian coffee.

Dictador XO Perpetual is made from the fermentation of unique virgin sugar cane honey, distilled in an antique alembic copper still, then aged in the highest quality ex-bourbon barrels, as well as ex-sherry butts and port casks. The age-old traditional family solera system is used to carefully balance the delicate smoky and sweet flavours to create an exquisite blend that pays homage to the legacy of Dictador. On the nose, Perpetual is a combined intricately roasted honey, Colombian coffee and mature oak, rounded out by scents of vanilla. On the palette, the feel is extremely smooth with hints of spice and oak to create a long chocolate-filled finish. deep mahogany brown with golden colours and superb shine.

In addition to its highly regarded award-winning rum portfolio, the Dictador brand offers a collection of Dominican cigars and Colombian coffees and chocolates. Dictador’s premium line of mild and full-bodied cigars, whose tobacco leaves are aged in Dictador’s own barrels, are ideal accompaniments to their premium line of rums, gins and perfectly balanced Colombian coffees, thereby allowing the connoisseur to truly experience and enjoy the Dictador lifestyle.

Dictador will be attending ProWein in Dusseldorf, the World’s No. 1 International Trade Fair for Wines and Spirits, from 19-21 March. Stop by Booth B86 in Hall 12 for a chat and to sample their line of awardwinning spirits.

 

Barceló

Barcelo
Barceló, hailing from the Dominican Republic, has a slightly unique trait in that it’s the only Dominican Rum to be manufactured directly from sugar cane juice.

A good start, but how did all it come to this?

In 1929, Julián Barceló arrived from Spain to Santo Domingo and founded Barceló & Co. where soon after he began producing one of his first rums and selling it throughout the country. After experiencing the local brands on the market, he decided to create and release in 1950 the Ron Barceló brand, and with it the Barceló Blanco and Dorado, (white and gold rums respectively), followed about 20 years later with the Ron Barceló Añejo (a mature rum).

In 1974, Don Julián Barceló handed over the reins of the business to his nephew Miguel Barceló and 6 years later, in 1980 Ron Barceló Imperial was born, becoming the most internationally awarded Dominican rum.

Following this in the 1990’s, Barceló & Co. gave a group of Spanish businessmen, themselves enjoying a long history of producing wines and spirits, the rights to export Ron Barceló. These entrepreneurs founded Ron Barceló SRL. and by 2006, had sold into 25 international markets, resulting in Ron Barceló SRL. taking over Ron Barceló completely, with the third generation Barceló’s, namely the Barceló Díaz and Garcia families, remaining on the Board of Directors and completed with a package redesign on the Ron Barceló Imperial, Gran Añejo and Añejo.

Currently, Barceló is available in over 50 countries worldwide and enjoys being the 4th largest exporter of rum in the world.

Barceló also comply with the ‘Ron Dominicano – Designation of Origin’, meaning rum producers must harvest the sugar cane, ferment, distill and age the alcohol in oak barrels for a minimum of one year, all within the Dominican Republic.

So how is the range produced? Lets take a look –

Once harvested, the sugar cane is unloaded from wagons by crane and then cut into small chunks, resulting in an easier process once it goes through the next stage, the milling. This extracts the juice from the sugar cane itself by compressing the chunks. It then heads to be fermented, which is the chemical process performed by yeast where the sugar cane transforms into predominantly ethanol and carbon dioxide, resulting in wort at around 7-8% proof that is then stored in tanks before heading to distillation.

The wort enters a column still where the vinasse and the low-grade alcohol (phlegm) are separated. The vinasse is used for fertiliser within the cane fields, and the phlegm passes through 3 more column stills where hidroselection, demethylation and rectification occur, finishing with a proof up to 95% alcohol with a balanced congener content. The resulting liquid is then stored within toasted American white oak barrels for at least one year.

All of Barceló’s rums are made by carefully selecting the lots of barrels that have completed the pre-established ageing process. These are emptied and blended in stainless steel tanks by the rum masters, before being bottled and labelled.

So, how do they fare? Well below, I give to you my tasting notes on my experiences so far –

Barceló Imperial – 38%

Aged for between 8 and 10 years. Heavy hints of toffee on the nose, with some intermittent hits of spice to compliment whilst on the palate, a smooth texture with a slight sweetness of vanilla and caramel. The flavours of dry fruits is also detected, although the caramel and vanilla are the dominant forces. Finishes well with a lingering after-taste of caramel.

Barceló Imperial Premium Blend – 43%

A limited edition bottling of Barceló, created in celebration of 30 years production. Every year since 1980, Miguel Barceló has set aside private reserves of his rum for two extra years of ageing, and has used these to create their Imperial Premium Blend.
Slight dry raisin upon the nose, with an orange and seasoned wood note coming through. A slight kick of butter on the palate, resulting in a ‘side-dry tongue’ that kicks up with walnut, orange rind and fresh stemmed cherry. Very long on the finish with black walnut present.

And the Barceló perfect serve?

Barceló Piña colada
Barceló Piña Colada

Glass – 

Highball

Ingredients – 

75 ml Barceló Platinum
3 tbsp Coconut Milk
3 tbsp Chopped Pineapple

Method –

Place all ingredients into blender add 2 handfuls of crushed ice and mix at high speed for 30 seconds, strain into cocktail glass.

A great choice of rums here from the Dominican Republic, with the sipping styles of the Imperial and Imperial Premium Blend highlights so far. Perfect to have one of two in your drinks cabinet.

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

 

 

Havana Club Introduces The Second Edition In The Tributo Collection Of Prestige Rums

havanaclub_tributo2017_bottle-shot
Havana Club, the global leading rum in the super-premium and above category[1], has released Havana Club Tributo 2017; a new prestige sipping rum blended from the finest aged rum reserves. The second instalment of the Tributo Collection, a series of the finest rums from Havana Club’s aged reserves, was unveiled at the Cuban Habanos Festival last week and will have a limited release of 2,500 bottles globally.

Havana Club Tributo 2017 has been crafted by Asbel Morales, Havana Club Maestro del Ron Cubano, from a new blend of hand-selected base rums and a decades-old ‘aguardiente’ – or spirit base. The ‘aguardiente’ is at the heart of this rum, and has been enhanced by maturation in barrels that are over 80 years old. The result is an exceptional rum with a distinctive dry note and an intriguing array of flavours, highlighting and paying homage to the finest Cuban sugar cane. The 2017 edition is bottled at 40% ABV, with an amber glow and flavours of chocolate, tobacco and coffee.

Following the success of the 2016 edition, Havana Club Tributo 2017 demonstrates a new style of Cuban rum, showcasing the richness and variety of styles found within the authentic Cuban rum category. The new expression is on sale in six extra markets this year, totalling 16, from March at the RRP of 350 EUR per 70 cl.

This unique blend of Havana Club’s exceptional rum reserves honours the passion and knowledge of the Maestros del Ron Cubano, a role that has recently been declared a Cultural Patrimony of the Cuban nation by the Culture Ministry in Cuba. As such, each bottle of Havana Club Tributo is individually numbered and adorned with the signature of Havana Club Maestro del Ron Cubano, Asbel Morales. The outer packaging will entice rum connoisseurs and spirits drinkers alike with luxury green gold cues evoking the sugar cane lands used for generations in the production of authentic Cuban rum.

Asbel Morales comments: “The extensive reserves at the Havana Club distillery provided us with a wealth of luxurious aged rums to experiment with. By blending together a decades-old aguardiente and our precious rums, we have achieved a totally new rum experience that is lively and complex, with a remarkable dry taste imparted by the original Cuban sugar cane character of the aguardiente. Havana Club Tributo 2017 celebrates the craftsmanship at the heart of the production of premium rum, from the cane to the cask, and we hope rum drinkers around the world will enjoy it.”

Nick Blacknell, International Marketing Director at Havana Club International, adds: “We are delighted to have launched the latest edition in the Havana Club Tributo Collection and we look forward to building on the success of Tributo 2016. With only 2,500 bottles of Havana Club Tributo 2017 being released worldwide, we expect the expression to be popular among global rum and dark spirits connoisseurs who are looking for the next authentic Cuban rum to add to their repertoire.”

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Ditch Your Resolutions In Style At Slug And Lettuce

slug-and-lettuce
With New Year’s Resolutions beginning to be a thing of the past, a leading bar chain, the Slug and Lettuce are offering guests the opportunity to ditch them in sophistication with fantastic offers this January*.

Available at Slug and Lettuces throughout the country, the chain of bars will be providing customers the opportunity for a guilt-free celebration with a selection of 10 drinks available, all below 100 calories. What’s more, they are all available at the minimal cost of £3.50. Whether it be a refreshing Gordons Gin and Tonic or a delicious Absolut Vanilla and Diet Coke, there will be something for all.

For those looking for more than a drink, there are also an array of food options available, set to whet anyone’s appetite. The signature ‘Fast & Fresh’ section of the menu will be on hand for all with a complimentary 20% discount on top. The selection of dishes take inspiration from around the globe, with the likes of a Superfood Salad, BBQ Pulled Pork Burrito or Noodle Boxes set to ignite the taste buds.
Full list of Slug and Lettuce January deals*:

· £3.50: Whitley Neill Gin and Bottle Green Light Tonic, Gordons Gin and Bottle Green Light Tonic, Havana Club 3yr and Diet Coke, Sailor Jerry Spiced Rum and Diet Coke, Midori and Bottle Green Light Tonic, Disaronno and Diet Coke, Tia Maria and Diet Coke, Smirnoff and Bottle Green Light Tonic and Absolut Vanilla and Diet Coke.

· £4.50: Beck’s Blue non-alcoholic beer and 125ml Prosecco

· Dishes for £5: Chicken Salad, Classic Burger, Chicken & Bacon Club, Butternut Squash Lasagne and Bacon, Avocado and Tomato Sandwich at the following sites: Reading, Brentwood, Nottingham Cornerhouse, St Albans, Fetter Lane and Epsom.

· Dishes for £5: Cottage Pie, Chilli Con Carne, Butternut Squash Lasagne, Steak Sandwich and Southern Fried Chicken Wrap at the following sites: Huddersfield, Beckenham, Derby, Chelmsford, Hove and Southampton.

Deal runs from Tuesday 3rd January to 31st January 2017.

*£20% off Fast & Fresh menu at 67 Slug & Lettuce’s throughout the country. Not including the following sites: Wilmslow, Marlow, South Woodford, Weybridge, Salisbury, Clapham, Fareham, Southend, Derby and Southampton. Not to be used in conjunction with any other promotion or offer.

Hard Rock Cafe Mix It Up With Seasonal Cocktails And Heineken Burgers

tumblr_oi3ji7v0ff1ttt0l6o1_540
Hard Rock Cafe have always seem to pride themselves in pushing the mainstream burger delights over the years, with the Lancashire Hotpot burger coming to mind! But this winter they’ve teamed with Heineken to offer up a twist, complete with a new set of seasonal cocktails for all comers.

tumblr_oi3jihvlpy1ttt0l6o1_540
Heineken Brisket Burger

Hitting their Manchester venue within Printworks, you can enjoy Heineken’s take on brisket with half a pound of beef patty, primed with Heineken-braised brisket, caramelized BBQ onions (with added Heineken!), garlic aioli and Gouda cheese, all complete with seasoned fries. Although not as heavy in flavour as ale perhaps, the addition of Heineken within the patty, brisket and onion batter really does bring out the more subtle notes of the Dutch creation!

Of course, a bottle of Heineken on the side would be the easy choice to wash the burger and brisket down with, but the addition of six new cocktails can always sway you.

Take Angelo’s Passion for example. The winning drink from the 2016 Global BARocker Championship, Angelo Delgado created a recipe that see’s Bacardi Carta Blanca, Midori, Passion Fruit Real and ginger beer combined to offer a refreshing, light, fruity serve, complete with stemmed cherry and lime wedges to garnish.

tumblr_oi3jisejvh1ttt0l6o1_540
Bourbon Milk Punch

Indeed the Bourbon Milk Punch could be the order of the day, or more dessert than anything, as Jim Beam Red Stage, Malibu, Monin Spiced Brown Sugar and milk are shaken together then topped with whipped cream, a caramel drizzle and spiced pecan nuts. Although sounding indulgent, the cherry flavours of the Jim Beam Red Stag really comes through nicely, with the subtle kick of the coconut Malibu.

It’s not all about the focus on spirits though, as a refreshing addition is the use of white wine! The Maria Sangria offers up Sauvignon Blanc, Bacardi Carta Blanca, tropical juices and lemon-lime soda shaken with fresh lime, orange and strawberries in a fruit-punch style cocktail, complete with a sprig of thyme to really uplift the grape and rum notes.

tumblr_oi3jix4clc1ttt0l6o1_540
Maria Sangria

But what if you’re driving? Or indeed just not a fan of alcohol? The Pomegranate Cooler is a great shout as it see’s Monin Pomegranate, sweet and sour, fresh raspberries, rosemary, lime and lemon-lime soda served up in a wine glass, complete with fresh raspberries on top. A bold, rich serve that brings out the pomegranate, backed with the well-balanced fruit kick.

Two other creations include Velvet Rain that see’s Malbec, Southern Comfort, Chambord, tropical juices and fresh berries come together, and the intriguing Pineapple Sage Rita that offers up Monin Ginger syrup, Sauza Hornitos Resposado Tequila and Agave Nectar.

Fancy it? Head down this winter as both the seasonal cocktails and Heineken brisket burger are available for a limited time only! I’ll see you at the bar.

© David Marsland and Drinks Enthusiast 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

The BEAT Society Takes Refuge In Manchester

 

tumblr_oh4ec8mgwt1ttt0l6o1_540
The Pernod Ricard BEAT Society rolled into Manchester this week with its 6 strong team of some of the UK’s influential and engaging industry figures taking over the new Refuge bar and restaurant in the city centre.

Concentrating on seven categories, the likes of Phil Huckle (UK Brand Ambassador Chivas Regal), Liam Sparks (Irish Whiskey Ambassador), Megs Miller (UK House of Tequila Ambassador), Matthias Lataille (UK Brand Ambassador Martell), Michael Foster (UK Brand Ambassador Havana Club) and special guest Jake O’Brien Murphy of Callooh Callay in London showed off their respective brand and category, but with a twist that offered an insight ‘outside the box’.

With only two more cities out of the initial seven to visit, I thought I’d offer an insight into what you can expect for the day as the BEAT team head to Newcastle (31/01/2017) and Liverpool (28/02/2017).

tumblr_oh4ech3gvw1ttt0l6o1_540
Prepare to demystify the style of Irish Whiskey and the impact that Jameson and Midleton Distillery have created within the whiskey market as Liam Sparks talks through the process of creation. From both column and pot distillation, to the wood styles within ageing, Liam engages with his knowledge and stories over a couple of drams, including distillates from the column and pot stills, as well as the likes of Redbreast 12yr and Jameson Caskmates.

Following the Irish closely are the Scots, championed by Phil Huckle with his focus on the luxury blend of Chivas Regal. Promoting towards the history of the whisky cocktails and how Chivas Regal have been at the forefront of some of the most iconic classics, experience the styles and profiles of such forgotten gems as the Morning Glory Fizz, as well as last years Chivas Masters winning drink by Chelsey Bailey. You can also hear how you can enter the 2017 edition of the Chivas Masters, as well as experience The Huckster!

Heading to the grape side of the spirit categories, Matthias Lataille shows his insight into Martell by bringing it to the forefront of your mind when modifying your cocktail creations. Sample classic cognac drinks such as the Sidecar using the VSOP expression, as well as twists on staples including the Pierre Collins as Matthias shows his creativity and knowledge on cognac and tips of how to invite your customers to experience.

tumblr_oh4ebt3lgt1ttt0l6o1_540
Special guest star Jake O’Brien Murphy of Callooh Callay in London is on hand for the tour to offer an honest insight into the world of cocktail competitions, using his own experiences of entering competitions, including Jameson and Havana Club, in his career that includes positions within famed bars in Liverpool such as 81LTD. The do’s and dont’s of performance etiquette, how to approach those all important judges, understanding the brief set out, and adapting yourself to the live situation with confidence, Jake goes through the motions of before, during and after as you set out to highlight yourself to your peers and industry figures.

Demystifying tequila is Megs Miller, one of the latest additions to the BEAT Society family, as she focuses on Olmeca and how agave is riding the trend of the bartenders inquisitive. Serving up samples of Blanco, Reposado and Anejo, she’ll guide you through the tequila process, how Olmeca has grown over the years to accommodate changing tastes and attitudes towards the category, as well as her own agave experiences and stories when visiting Mexico and teaching across the world.

You can listen to Michael Foster’s stories too as he talks about Havana Club, with an emphasis on Cuba itself. Diving into how Havana Club has impacted the island in regards to cocktails such as the Mojito, Cuba Libra, Daiquiri and El Presidente, the enjoyment of the traditional recipes of such too, plus an understanding of how these classics have been devised through the stalwart bar scene within Cuba itself.

Mr Jake O’Brien Murphy also talks candidly on the vodka category, with the focus on Absolut and twisting the pre-conception that vodka is a ‘dying category’. He talks about the iconic Pornstar Martini and Cosmopolitan whilst giving his own views on how vodka can be best utilised in any bar through some simple changes.

Of course, no day of learning would be complete without a tipple of Mumm Champagne, with Matthias Lataille guiding you through the brand as you finish off the BEAT Society experience.

If you’re anything like me, having the opportunity to listen to one iconic figure in the industry is amazing, but to have seven in one room, offering their slant on their chosen category, is beyond an experience. Get yourselves signed up to Newcastle and Liverpool, immerse within the BEAT and take it all in.

© David Marsland and Drinks Enthusiast 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Malibu Boosts #BecauseSummer With Kygo Partnership

malibu_original_original

Malibu is to launch a partnership with Kygo, one of the world’s leading dance music artists, at the Ultra Japan festival, Tokyo, this week.

Malibu will be teaming up with Kygo at music events and venues around the world and also creating a special video edit for his new single ‘Carry Me’ featuring Malibu. The association with Kygo is seen as a perfect fit for Malibu’s Because Summer platform, with his videos and performances reflecting those moments when you feel you can do what you really want to, just because it’s summer.

“Kygo is phenomenally popular with our global audience of young fun starters and is a huge draw as a headliner at music festivals. We couldn’t be happier that Malibu is able to support Kygo,” said Colin Kavanagh, Malibu Global VP for Marketing. “He embodies everything that our Because Summer campaign is about and is a brilliant fit for Malibu. We’re so looking forward to working with him next year.”

Malibu isn’t waiting until then to get the Kygo party started though. To celebrate the launch of the partnership the brand is running a 48-hour online competition with Vice electronic music channel Thump, offering a roundtrip flight to Tokyo for the winner and a friend, a four-night stay at a 4-star resort in Tokyo, VIP access passes to the Ultra Japan festival and the ultimate Malibu exclusive, a private ‘meet and greet’ with Kygo before his set on September 17th. All consumers have to do is translate the title of Kygo’s latest release from the Japanese: お誕生日おめでとうございます.

“This is a fabulous prize,” added Kavanagh, “with the additional excitement that there’s only a 48 hour entry window and within days you could be whisked off to Tokyo to see and meet one of the world’s great tropical house music stars. Autumn may be approaching, but there’s still time to be that ‘summer you’ and enjoy some Malibu ‘Because Summer’ spontaneity.”

The competition is being promoted on the Vibe network and through social media platforms to consumers in the Netherlands, UK, Germany and Spain, and is one of a number of ground-breaking marketing initiatives unveiled by Malibu this summer. “There is more to come,” said Kavanagh. “Malibu is a brand on the move.”

All Hands On Deck For New City Centre Pirate Inspired Rum Bar Man’s Ruin

Man's Ruin 4 LR
A new pirate inspired rum bar is set to open in the heart of Liverpool’s vibrant Stanley Street.

Man’s Ruin will be unveiled on Thursday, August 25, and will provide a refreshing new dimension to the city’s bar scene by combining the look and feel of a pirate ship with aptly paired inventive mixology.

As the brainchild of owners Joe McMahon, Adam Ramsey and Dan Friend, whose ever-expanding hospitality portfolio also contains Graffiti and Wall of Fame, Man’s Ruin will be situated within the trio’s newest property, formerly operating as Wonderland.

The directors said: “Not to be confused with our recent announcement of the over-21 nightclub Void, Man’s Ruin is a completely separate rum bar housed within the same 10 Stanley Street building. The concept for Man’s Ruin was inspired by a venue that we visited in America as we wanted to introduce something a little more edgy and out-there to this end of town.

“While the original idea was to create a Tiki bar, we decided to expand on this and instead base it around the look and feel of a pirate ship, focusing on rum and things associated with pirates such as women, tattoos, gambling and drinks aka ‘Man’s Ruin’.”

Featuring an authentic dark wood interior, synonymous with traditional pirate ships, the lower-ground rum bar ensures a consistent tone throughout. In addition to barrel booths, focal points include quirky lighting, artwork and a luxury ‘Captain’s Quarter’.

In line with supporting the on-going development of the local area, Man’s Ruin will create 15 new jobs ranging from security to bar and hosting staff.

The directors added: “We hope that Man’s Ruin will become a firm favourite with local residents, students, corporates and those traveling from further afield for occasions such as hen and stag parties. Given our proven track record for providing a night out to remember, we are very much looking forward to adding a novel new dimension to the city’s world-famous nightlife.

“Man’s Ruin is not just about having a drink in a bar – it’s about experiencing an on-deck atmosphere like no other. Our motto is ‘Work like a Captain and play like a Pirate’!”

Man’s Ruin will open its doors on Thursday, August 25 and will be from thereon open Thursday-Sunday 7pm until late.

Rumfest Announces 10th Anniversary Event

8c637c04-7701-436e-b1cb-226410a3af91
RumFest announces its return to the capital for the nation’s biggest celebration of rum and rum culture. Pulling out all the stops for an impressive 10th anniversary year, the event will host a myriad of rum-related offerings with the spirit’s leading brands and aficionados all jam-packed into two days at London’s ILEC, 22nd-23rd October. Over 400 rums will be available for ticket-holders to sip, savour and buy try and take home with RumFest’s Golden Tot tokens making a welcome return to give the more discerning drinker access to ultra-premium and rare rums, that would otherwise cost over £200 a bottle. The comprehensive programme will see rum tastings, in-depth seminars, The Rum Auction sponsored by Christie’s, incredible food and a party atmosphere to match, not to mention a new Sunday rum roast and special guests Levi Roots and Beach Bum Berry joining in on the celebrations. Tickets are now on sale from £39.50, including a VIP package priced from £69.50 which includes fast track entry, goodie bag and a three course Caribbean lunch. More information on tickets and the event can be found on the website via rumfest.co.uk.

Launched by Global Rum Ambassador Ian Burrell, RumFest has become the main event of the rum calendar and the event’s 10th outing is set to be its strongest yet as it invites the nation to delve into the world of rum.

Over 400 rums from around the world will be on offer, with a myriad of exhibitors including Diplomatico, Havana Club, Don Q, Bacardi, Mount Gay, Pussers, St. Nicholas Abbey, Richland Rum and many more.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairings and the making of rums. Top blenders, mixologists and distillers will be on hand to teach ticket-holders the art of cocktail making as well as more ways to enjoy their favourite tipple. Highlights include a rare rum seminar with Ian Burrell himself, an Aroma Academy, a sit down with award-winning master distiller Richard Seale, chocolate and rum pairing plus an exciting look into the world of rum with author Dave Broom. Head to the RumFest website to book seminars in advance from September.

This year RumFest are going big on Sunday. Reggae Reggae Sauce’s Levi Roots will be taking over the main stage and sharing some of his incredible cooking secrets and bringing his newly open Caribbean Smokehouse restaurant to RumFest. Sunday’s RumFest will also team up with Sandals Resorts to offer the chance for two lucky ticket-holders to win an incredible seven day holiday to a Sandals Resort in the Caribbean to get even closer to rum’s roots. Rum & Roast will be introduced for Sunday ticket-holders, cooking up a Caribbean twist on the Sunday classic and VIPs will be treated to a roast option for their three course meal.

The Rum Auction sponsored by Christie’s returns to auction off yet more precious and rare rums for charity to the highest bidder while the action heats up with live stage demos showcasing rum pairings, cigar & rum pairing, cooking demos, cocktail competitions. On Saturday’s RumFest “the Indiana Jones of Tiki drinks” Beach Bum Berry will delve into the art of Tiki cocktail making. Rounding off each day, rum-lovers will be invited to party with RumFest for its famous carnival hour, celebrating the spirit of rum with live bands and dancers.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the 10th year, Ian Burrell says, “When we launched 10 years ago we could never have imagined how successful RumFest would become. For us rum has always been a way of life and we’re thrilled to still be spreading the word and celebrating the spirit a decade on. We’ve got something for everyone this year with even more rums, tastings and talks as we hope to make RumFest 2016 one to remember for rum-lovers up and down the country.”

RumFest takes place in London at the ILEC, 22nd to 23rd October 2016. Standard day tickets are now on sale from £39.50, which includes access to all areas of the the event and tastings from all exhibitors. VIP tickets are on sale from £69.50 and allow for early access of one hour ahead of standard ticket buyers along with a three course Caribbean lunch. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information on RumFest and to buy tickets head to rumfest.co.uk.