Chairman’s Reserve Mai Tai Campaign Returns to Celebrate 75 Years of the Mai Tai

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Chairman’s Reserve St Lucia Rum is calling for entries for the 2019 Chairman’s Reserve Mai Tai Challenge, with the prize of a visit to St Lucia in 2020 at stake.

Between now and August, bars are asked to create their own version of this classic rum cocktail, with four finalists going head to head at a London venue in September.
For details of how to enter, contact Emporia Brands, or go to: https://www.emporiabrands.com/chairmans-mai-tai.

2019 marks the 75th anniversary of the Mai Tai, when Vic Bergeron – “Trader Vic” – created a drink in his bar in Oakland, California, for visitors from Tahiti. Their reaction to the first sip was a cry of “mai tai roa ae!”, which can be roughly translated as “out of this world!”. The original included two very different rums – one molasses, the other Agricole – with flavours of citrus and almond, which provides plenty of scope for innovation. “We had an idea to encourage bartenders to play with Chairman’s Reserve in the Mai Tai cocktail because of how well we believed our rums fit the profile of this traditional tiki cocktail,” says Sergin John Baptiste, Marketing Director of St. Lucia Distillers.

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The Chairman’s Reserve Mai Tai Challenge is a UK bartender competition that launched four years ago with Emporia Brands. The competition is back again for 2019 after last year’s excellent challenge and final, where Café Pacifico from London were crowned the winners at The Magic Roundabout in Shoreditch and received the amazing prize of two places on the Chairman’s Reserve Rum visit to St. Lucia, following in the footsteps of previous winners Milk in Reading and Alvino’s in Newcastle-upon-Tyne.

The 2019 Mai Tai challenge will follow the same format – simply create a signature Chairman’s Reserve Mai Tai serve, register it on the website, then promote it in your bar throughout July and August and on social media. The four teams scoring the most points will be invited to the UK final, during which they will create their own pop-up bar and re-create their signature Mai Tai serve to the trade and consumers. The bar with the most votes will win the once-in-a-lifetime trip to St. Lucia.

“I was taken aback by the passion these skillful bartenders had for Chairman’s Reserve,” comments Margaret Monplaisir, Managing Director of St Lucia Distillers. “Their attention to every detail, their enthusiasm, and knowledge of Chairman’s Reserve was remarkable.”

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Copal Tree Organic Distillery Launch Copalli

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Copalli, an organic, single estate rum sustainably produced at a new craft distillery in the Belizean rainforest has launched in the UK. Redefining the craft rum category and made from three simple and pure ingredients; rainforest canopy water, yeast, and non-GMO heirloom sugar cane, Copalli challenges drinkers to think sustainably and ask #WhatsInYourRum.

Arriving in perfect time for 2019’s UK ‘rumnaissance’, Copalli will be a key contributor to the rum industry’s projected growth this year, offering two liquids; Copalli White Rum, a smooth rum as good on the rocks as it is in a Daiquiri, and Copalli Barrel Rested Rum, a rich, sweet rum aged in American oak ex-bourbon barrels. With no artificial flavourings, added sugar or colouring, and using hand-cut sugar cane sourced from its neighbouring Copal Tree Farm, the terroir of Copalli’s Belizean birthplace has a delightful impact on the final flavour profile of the rum.

Already gaining momentum in some of London’s best bars the organic, single estate rum is available now in a variety of delicious serves in Quaglinos, The Gibson and Laki Kane, aligning perfectly with its focus on sustainability.

Georgi Radev, Creative Director of Laki Kane, said:
“Copalli Rum is a truly organic rum made in the middle of the Belizean rainforest using fresh sugar cane juice and this really shows in the aroma and taste. When you open the bottle, the fresh cane aroma coming from it is just mesmerising. It really feels like you are there at the sugar cane fields in the rainforest. The taste is very delicate for Agricole rum, you taste the fresh sugar cane, with floral, fresh and fruity notes. This is absolutely perfect for a Daiquiri and a Mojito. It’s amazing for fruity tropical drinks, but you can also use it in classy cocktails like a Negroni and Martini.”

Conservation, sustainability and philanthropy are not typically synonymous with rum, but Copalli offers them by the barrel-load. The single-estate rums are honourably sourced, distilled, barrelled, aged and bottled all at The Copal Tree Distillery situated in the heart of 20,000 acres of tropical rainforest in Belize, while the sugarcane used to produce the rum is grown on the Copal Tree Farm. The distillery is zero-impact and supports full-circle conversion of waste from production to agricultural inputs.

With a rising tide of craft distilleries fueling the growth in rum, Copalli has taken it a step further, infusing their philosophy of conservation and sustainability in the bottle. The Copal Tree Distillery has been donated in trust for the benefit of the people in the Toledo District, whilst collectively the Distillery, its neighbouring eco-venue, Copal Tree Lodge and The Copal Tree Farm are operating as the largest employer in Southern Belize, providing over 100 jobs to local residents in a clean and safe working environment.

Copalli’s two grades of product can be sipped on their own or as a base for classic and modern rum cocktails:

White Rum (42% ABV)
A double distillation of fresh sugar cane juice—crushed within two hours of being cut—the white rum is made with a blend of pot and column distillation with a long resting of the finished product on stainless steel.

Barrel Rested Rum (44% ABV)
The Barrel Rested Rum is made using double distillation of sugar cane juice, and exclusively full-bodied copper pot still distillation with French technique. It is aged in American Oak bourbon barrels.

Set to be a huge hit with rum lovers and drinks connoisseurs alike, Copalli is available through Masters Of Malt; Copalli White Rum, 70cl, £33.50 and Copalli Barrel Rested, 70cl, £41.30.

COYA Partners With Bacardi To Launch Bespoke Cocktail Menu

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COYA Mayfair, the modern Latin American restaurant and its award-winning bar team, led by John Toader, Assistant Bar Manager, have partnered with Bacardi’s Facundo Rum to introduce an exotic new drinks menu, celebrating the relaunch of their new terrace and the stunning gardens of Ecuador.

The menu launches at the end of November and the selection of cocktails have been created with the rich fauna of Ecuador in mind. The flavours centre around the nature of an Ecuadorian garden in which you can discover an array of tropical birds. Each drink is named after a bird and the menu details a fact that makes the bird and the cocktail unique.

Guests are offered the experience and a biology lesson at the same time in the menu. The presentation of the drinks is kept simple in order to focus on the ingredients, flavour and concept which is complimented by the foliage on the COYA terrace.

The first cocktail in the quartet is the Toco Toucan which was made with the tropics in mind and contains Facundo Neo rum, sweet pineapple, bitters, citrus, spicy pepper, vanilla, tea, milk and zingy ginger, encompassing a light and bitter long drink.

The next is the Capuchinibird which is a savory mix of Facundo Eximo, milky coconut, tonka and a special exotic sauce. A lighter choice is the Scarlet-Banded Barbet which is a herbal cocncoction containing Facundo Exquisito, Chartreuse, zesty lime, a cola reduction and finished with sesame.

For those wanting something extra special, the Waved Albartross is a delicious dark, aged rum drink with Facundo Paradiso, sugar cane and chocolate bitters.

Guests are also welcome to try the bespoke selection of Bacardi rums by themselves in order to get the full experience of the delicious spirits.

For full details of the drinks menu visit : www.coyarestaurant.com

Rhum Fest Paris 2019 – The Sugar Cane Journey

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The 6th edition of the Rhum Fest Paris will be held in the Grande Halle at the Parc Floral in Vincennes in a 2,800 m2 exhibition space on 13-15th April. With more than 180 brands and nearly 60 countries represented, it has established itself as a vibrant market place with the aim of becoming the leading European rum show.

Rhum Fest Paris: THE major European rum market place

The show doubles its size into a bright and airy environment, for visitors to taste and communicate with rum experts.

This space creates more scope for fresh activities and new formats for stands and offers brands the opportunity to present immersive, personalized spaces. Finding your way around the show is made easy with a hall that is entirely geared to welcoming visitors, exhibitors and journalists, including:

– 6 entrance zones for the public
– 1 entrance zone exclusively for exhibitors
– 1 entrance zone for media guests

Bigger than ever before, and also taking things to another level, Rhum Fest Paris aims to be at the heart of the rum culture and its market in Europe. Thanks to the market place set up on the site, Rhum Fest Paris helps producers, distributors and importers to establish contact and initiate business.

Finally, to avoid queues, this new venue has 5 different food outlets with:
– An indoor restaurant
– 3 world food trucks (Martinique, Venezuela, Afro-Caribbean)
– 1 snack bar for fast service

Not to mention the classic features of Rhum Fest Paris:
– The masterclass marquee
– The entertainment tents with, among other things, an intriguing escape-room game with a rum theme
– Dedicated enclosures so brands can flex all their immersive creativity:
– The novelty bar – All things new and adventurous
– Calypso cocktail bar
– The pop-up Christian de Montaguère boutique – A fantasy of rum and Caribbean delights

In short, Rhum Fest Paris is still a serious rum festival but with even more to appeal to professional visitors and consumer rum fans.

Dates and times

Public days
Saturday 13 and Sunday 14 April 2019
From 12 noon to 6:30pm

Trade day for professionals in the drinks business
Monday 15 April 2019
From 10am to 5pm

Place
Grande Halle du Parc Floral – Vincennes

Ticketing and accreditation
http://www.rhumfestparis.com

Manchester Rum Festival Returns For Third Year

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Rum advocate and Manchester based Dave Marsland of Drinks Enthusiast is bringing back Manchester Rum Festival for a 3rd year running, hosting it at the new event and exhibition space Brickworks, within Barton Arcade on Deansgate.

Saturday 8th June 2019 will see an expansion of the previous two sold-out festivals, resulting in both an afternoon and evening session for the first time, with ticket prices frozen from the 2018 festival, staying at £20 per person.

“SEMINAR ROOM ADDED TO 2019”

The festival, created by Dave in 2017 to show that Manchester and the North of England are contributing in a major way to the growing rum category, will feature for the first time a seminar room that will house some of the world’s best rum speakers, brand owners and cocktail bartenders.

It will also see the return of Revolución de Cuba as the festivals bar supporter, offering a variety of rum cocktails through their Cuban bar experience. The in-house festival shop will also be present once again, this time hosted by Marigot Bay Bar and Café, the latest venture opened by Dave in July 2018 in Altrincham. Alston Bar and Beef are also returning as one of the festival’s food vendors.

 “REVOLUCION DE CUBA RETURN”

Exhibitors will be announced over the coming months through the festival website and social media pages, as well as further activities around the city.

To purchase tickets, visit www.manchesterrumfestival.com

Dave has been involved in the drinks industry for 12 years, working with a variety of rum brands and companies to expand their business into the North of England, culminating in Manchester Rum Festival in 2017 and Caribbean inspired venue Marigot Bay Bar and Café in 2018. The announcement of the 3rd festival comes on-the-heels of Dave earning a top 4 position in the 2018 Rum Barrel Awards for UK Rum Advocate of the Year.

Havana Club Throws Global Cocktail Party To Celebrate ‘Old Fashioned’ Week

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Gather your friends and celebrate Old Fashioned Week in style this year with a free Havana Club 7 cocktail at the Havana Club ‘Seven Heaven’ parties around the world on 7th November 2018.

Inspired by the cult of the number seven, Havana Club 7 is taking over seven bars across Europe and Latin America at 7pm (local time) and invites cocktail lovers to discover a new and exotic twist on the father of all cocktails – a Havana Club 7 Old Fashioned, crafted with the rum born and made in the streets of Havana.

The list of bars taking part includes:

Solange Bar, Barcelona
Licorería Limantour, Mexico City
Baltra, Mexico City
Xaman, Mexico City
Baba au Rum, Athens
Ipitou, Athens
No Entry by Big Mama, Paris

Entry to the cocktail party and one Havana Club 7 Old Fashioned per head are free of charge but bookings are essential via Eventbrite.

Meimi Sanchez, Havana Club Global Brand Ambassador, added: “The Old Fashioned is a classic cocktail that will never go out of style, but an Old Fashioned made with Havana Club 7 offers a fresh taste of Cuba that provides a tropical twist that’s perfect for modern palates. Join us at our Seven Heaven cocktail party across Europe on the 7th November and be part of the rum revolution!”

Crafted for the first time in the 1970s from a range of different aged rum bases and a new continuous ageing process, Havana Club 7 Years Old was the first ever extra-aged Cuban rum and offers a variety of deep flavours including tobacco, sweet fruit and spices.

Goslings Old Rum Family Reserve: Announcing a New Old Look for Their Old Rum

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The outside is all new. The inside is all old. Goslings Old Rum Family Reserve has a new look!

Judged the number one aged rum in the world*. This award-winning Rum has the same delectable Goslings Old Rum recipe, but with new more contemporary packaging.

In 1806, London wine and spirits merchant James Gosling set out from England with $10,000 of merchandise bound for the Virginias. The voyage was a difficult one. Ninety-one consecutive days of calm left the crew and passengers in dire straits and the charter was fast running out.

The ship eventually made port in St. Georges, Bermuda, where Gosling and his family decided to set up shop rather than press on to America. James Gosling opened a shop in December 1806 and when he returned to England in 1824 his brother Ambrose moved the business to the new capital, Hamilton. In 1857 the firm was renamed Gosling Brothers by Ambrose’s sons. Three years later the first oak barrels of rum distillate arrived in Bermuda and three years after that (after much trial and error) the distinctive Bermuda black rum destined to be Black Seal was formulated and offered for sale. They didn’t call it Black Seal at first. In fact, up until the First World War it was sold straight from the barrel, and most folks brought in their own bottles for a “fill up”. Eventually the black rum was sold in champagne bottles, reclaimed from the British Officer’s Mess, and the corks sealed with black sealing wax. Pretty soon people began to ask for the bottle with the “Black Seal”. Many years later the idea of the iconic barrel juggling “Black Seal” was born.

Appropriately called Gosling’s Family Reserve Old Rum, it is crafted from the same incomparable Bermuda blend that is used for their renowned Black Seal Rum, left it resting in oak barrels even longer, until it has acquired that luscious, nuanced complexity often compared to a rare Cognac. Consider it the ultimate sipping rum still presented in champagne bottles reminiscent of the past.

Just in time for Christmas this Old Rum has a new, more elegant packaging. Nestled in a box surrounded by the colour reminiscent of the liquid itself. A richer looking, pure black label. Complemented by a few choice words on the Goslings history and a personal signature of Malcom Gosling a 7 th-generation family member himself.

All designed to enhance any shelf fortunate enough to display this sumptuous rum. In store or at home.

Poured carefully at the finest holiday parties for generations.

Sip it neat and savour the same Old Rum taste that has been enjoyed and loved for generations.

Goslings Family Reserve Old Rum is available to buy now from Amazon for £48.32. The rum comes in a 70cl with an ABV of 40%.

Please Do Tell: Banks Rums And Jim Meehan Share Discoveries With Bars Across Europe

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This October, world-renowned bartender and co-founder of Banks Rums, Jim Meehan, embarked on a European tour to share discoveries and experiences from his time in the industry. Joining Banks Rums, Jim visited key on-trade accounts to recount stories from his newly launched, award winning book, Meehan’s Bartender Manual.

Starting in Amsterdam before visiting Copenhagen and Düsseldorf, the tour ended at Berlin’s one-room, saloon bar Windhorst, during the prestigious Bar Convent Berlin trade show. Each bar created a bespoke, limited edition menu inspired by the rich and complex flavours of Banks Rums.

A VOYAGE OF DISCOVERY
Just as Joseph Banks embarked upon a journey that would allow him to discover and share his findings in botany with the world, Meehan’s Bartender Manual provides a rich and layered insight into the bar industry. As an acclaimed mixologist and bar owner who has unparalleled experience in the on-trade, the tour was an opportunity to discuss some interesting stories and discoveries from the tome. Jim covered a range of topics from the history of cocktails and bartending, to drinks mixing, menu development and of course spirit innovation through his own experience creating Banks Rums.

THE CURIOUS, SPIRITED & BRAVE
A true innovator in the bartending world and the embodiment of a modern-day explorer, Jim harnessed his pioneering spirit to open cult New York speakeasy PDT in 2007 before co-founding Banks Rums the following year with the aim of creating a white rum of unparalleled depth and flavour. Mirroring Joseph Banks’ pacesetting voyages of discovery in the 18th Century, Banks Rums has transcended perceptions by using some of the world’s finest rums from the East and West Indies to create its unique blends.

Demonstrating his commitment to pushing the boundaries, Jim was one of the founding partners of nonprofit organisation (P)our; an initiative dedicated to sharing, educating and supporting the global on-trade community. Meehan’s curiosity and passion for cocktails and spirits was recognised at the 2009 TOTC Spirited Awards for “World’s Best Cocktail Bar” soon followed by the “Outstanding Bar Program Award” from the James Beard Foundation in 2012 before being awarded “Best New Cocktail or Bartending Book” at the 2018 TOTC Spirited Awards for Meehan’s Bartender Manual.

DEPTH OF FLAVOUR
Throughout the tour, the selected venues served one-time-only menus that reflected the spirit of Jim Meehan and Banks Rums. From Jim’s Five Island Flamingo creation at Grand Pu Bar, Düsseldorf, to the House Punch made with Banks 5 Island Blend, fino sherry, Napoleon Manderine, rooibos and lemon at House Bar, Amsterdam, each serve showcases the unparalleled depth of flavour that shines through any drink, lending
texture and body.

The tour itinerary was as follows:

1. 3 October: House Bar, Amsterdam
2. 4 October: Lidkoeb, Copenhagen
3. 5 October: Grand Pu Bar, Düsseldorf
4. 8 October: Windhorst, Berlin

Follow Banks Rums on Instagram @BanksRums #BanksRums

Lakaz Rom – Your Go-To UK Rum Search Engine And Price Comparison Site

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Rumming.co.uk has launched Lakaz Rom, the UK’s first search and price comparison website exclusively for the world’s most versatile and incredible spirit, rum!

Aggregating prices and information for over 4,700 rums across 10 major UK online spirits merchants, Lakaz Rom allows rum drinkers, connoisseurs and bargain hunters to compare online rum prices in a single visit, with purchase as usual through the retailer. Users can browse rums by country of origin and the site also features ‘Rum of the week’, ‘Discounted Rums of the Day’ and ‘Rums with Free Shipping’, all giving a different view of our vast rum database made accessible in a user-friendly way.

We want to help dispel the myth that rum is a cheap pirate drink, and to do this we will be working with rum brands and retailers to promote this wonderful cane spirit, which most rum lovers can tell you should be on par with the finest and most respected spirits out there. You can also envy the most expensive rums from our database, by visiting ‘Some Expensive Rums…’, you might be surprised! Chris Mathurin, co-founder of Rumming.co.uk and creator of Lakaz Rom said: “I always wanted to become a ‘rumtrepreneur’, and Lakaz Rom combines my day job as a web developer with my love of rum and finding a good deal. We would not want to miss a good rum deal, so our ‘rum bots’ try their best to get the latest prices on a daily basis, ensuring the site is up-to-date with the latest information. More retailers will be added in the near future to bring even broader coverage and price visibility.

“Our favourite feature is ‘Discounted Rums of the Day’, as this lays out the largest discounts in one place instead of trawling through different websites on the off-chance of finding a reduction.

“There’ll also be spaces for ‘Rum of the Week’ and a ‘Featured Brand’. We always take the opportunity to get involved with the rum community and Lakaz Rom gives us the opportunity to partner with brands to promote their rums in a new way. Lakaz Rom is a search and comparison site for the rum people. “

Visit https://lakazrom.co.uk/ and start searching!

Saint Lucia Distillers Launches New Admiral Rodney Range of Super Premium Rums

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Saint Lucia Distillers is releasing two new rums to complement the existing award winning Admiral Rodney Rum. The new range will consist of three offerings with different ages and price points. All rums in the Admiral Rodney range are from Coffey Still distillates and have been aged in American white oak Bourbon casks. Admiral Rodney is Saint Lucia Distillers super premium brand with a reputation as one of the world’s best quality rums. Margaret Monplaisir, Managing Director of Saint Lucia Distillers commented “We are delighted to be able to expand our super premium brand
Admiral Rodney to include two new rums. These new additions allow us to showcase our portfolio of handcrafted aged rums and our commitment to quality”. Jack Rackham, Managing Director of Emporia Brands, added: “Admiral Rodney’s multiple awards and reputation as one of the world’s finest rums, has made us very ambitious to build the UK super premium rum market with this extended range and updated packaging.”

“Admiral Rodney Extra Old Saint Lucia Rum” was created in the 1980s, and launched in the UK by Emporia Brands in 2009, immediately winning the Rum Trophy at the International Spirits Challenge that year. The rum gained a reputation for quality given its blend of the distillery’s oldest rums, and was subsequently exported to Europe, North America and Asia. The brand has amassed over 40 medals in international spirits competitions and this success bears testimony to Saint Lucia Distillers commitment to artisanal rum making and the very highest standards of quality rum.

The new range celebrates the famous naval victory of Admiral George Rodney against the French at the Battle of the Saints in 1782 thus ensuring British domination of the Caribbean. Rodney’s fleet had made their base in the island of Saint Lucia in the Caribbean and awaited Admiral de Grasse’s French fleet to leave Martinique before their pursuit and ultimate victory. The names of the rums in the new range are taken from those ships who particularly distinguished themselves in the battle. HMS Princessa, HMS Royal Oak and Rodney’s flagship HMS Formidable excelled in the fighting and “broke the
Line” of the French fleet.

The HMS Princessa blend contains rums aged for 5 to 9 years, HMS Royal Oak has a blend of 7 to 12 years while HMS Formidable contains rums aged between 9 to 12 years. All rums are from the lower plates of our 45 plate Coffey still as these distillates have the balance of flavours which enable long maturation and result in a rum with balance, intensity and complexity. The retail price for these rums will be £46.25 for HMS Princessa, £51.75 for HMS Royal Oak and £71.95 for HMS Formidable, exclusively from The Whisky Exchange through August 2018.