Monkey Shoulder, the 100% malt whisky made for mixing, is heading North this spring on a mission to drive advocacy with the on-trade through exciting brand collaborations and initiatives, as well as connecting drinkers with playful and mischievous experiences. Never one to play by the rules, the brand will be inspiring bartenders and consumers across both Manchester and Liverpool to with a series of high energy bar takeovers, an interactive paint balloon experience, and refreshing cocktails served from its 12-foot, 11,000 litre Mixer Truck.
The fun begins this month in Manchester (15th – 16th April), followed by Liverpool (17th – 21st April), where the newly launched Monkey Shoulder Breakdown Service is set to support bartenders during dreaded task of breaking down the bar – making it a whole lot easier and much more fun. Hot on the heels of its success across the capital during the London Coffee Festival, The Breakdown Service team will be on call between midnight and 3am, bringing with them Monkey Shoulder Lazy Old Fashioneds & Boilermakers, as well as snacks to refuel.
Joe Harper, Assistant Bars Manager at The Savoy commented: “The Monkey Shoulder Breakdown Service was a unique and wonderful way to give something back to the team; they really appreciated a helping hand and definitely gained a morale boost!”
To get involved, bar teams simply need to text or call 07981 869996 to book in their breakdown service. The Monkey Shoulder team will be handing out business cards to bars across both cities.
John Wayte, Monkey Shoulder UK Brand Ambassador comments:
“We can’t wait bring all the our Monkey Shoulder energy to the streets of Manchester and Liverpool, from our epic Mixer Truck to our interactive paint balloon experience. We’re particularly excited for the North to take advantage of The Breakdown Service, allowing some of the legendary bar teams we love and respect to put their feet up and have a drink on us. It’s our chance to say thank you for all their hard work!”
Here is what’s on the Monkey Shoulder menu this April:
Shake yo’ Monkey
We are rolling into town. Rolling into town with an 11,000 litre giant cocktail Mixer Truck that is. Look out for the 12-foot, Monkey Shoulder Mixer Truck parking up at Spinningfields in Manchester and Liverpool’s Baltic Market. With its DJ booth, t-shirt cannon and cocktails on-tap you can shake your monkey to no end. Cocktails on offer include: The Lazy Old Fashioned, Monkey Mojito, Ape Spritz, Show me the Monkey. In Liverpool, there will also be an exclusive serve from William Grant & Sons UK 1887 Collective member, Jake O’Brien Murphy, who is launching his new local bar, Present Company – coming soon.
Swing by our Mixer Truck at:
Spinningfields, Manchester, Monday 15th and Tuesday 16th, 12 – 8pm
Baltic Market, Liverpool, Saturday 20th and Sunday 21st, 12 – 8pm
Coming to a bar near YOU!
Monkey Shoulder will be taking over Baltic Market in Liverpool over Easter Weekend, kitting it out in head to toe Monkey. Expect DJs, arcade games, a Monkey Shoulder vending machine and half price Monkey Shoulder cocktails all night long.
Head down to: Baltic Market, Liverpool, Saturday 20th and Sunday 21st April
The good kind of S.W.A.T.
Special guests, the Monkey Shoulder S.W.A.T. team – a group of fun time vigilantes – will be popping up at some legendary local spots to ramp up the party with great tunes and free (*ooooooh free stuff*) whisky cocktails and Monkey Shoulder t-shirts.
Look out for the S.W.A.T team: (Further locations being added all the time)
Manchester:
Tuesday 16th April: Night & Day
Liverpool:
Wednesday 17th April: Pattersons
Thursday 18th April: Some Place, Zanzibar and Peacocks
Friday 19th April: McGuffies, Pattersons
Sunday 21st April: Castle Street Townhouse and Alma De Cuba
The Tea Trolley (we promise we won’t serve you a builders)
The notorious roaming Monkey Shoulder Tea Trolleys – pimped out drinks trolleys kitted out with DJ decks – will be spinning tracks and handing out free cocktails – including the Lazy Old Fashioned, Show me the Monkey and Ginger Monkey – at bars including B@One and Revolution in both Manchester and Liverpool.
Get messy with Monkey
One giant billboard. Hundreds of paint-filled balloons. And a splash of messy Monkey mischief. Get ready for the world’s messiest advert, brought to you by Monkey Shoulder. Come down to Liverpool’s Ropewalks Square, grab yourself a paint bomb and chuck it at our 16-foot billboard to reveal a hidden Monkey message. It’s going to get messy.
Come join us: Friday 19th and Saturday 20th April, 3-8pm, Ropewalks Square off Bold Street, Liverpool
All activities will only be available to adults aged 18+ and all participants are encouraged to drink responsibly.
DRINKS ENTHUSIAST 