If you’re ever with me for a drink, it’s a rarity I go for lager these days, nothing against them, I just seem to have a bigger heart towards ales. But what I do love is the time where you can just crack open a bottle at home on a hot summers day. Millers is my preferred tipple when on the hunt, so with this in mind, lets see how the brand came about.
The Miller Brewing Company was founded back in 1855 by Frederick Miller. It was at this time that he purchased the small Plank-Road Brewery in the Menomonee Valley in Milwaukee and utilised the easy access to raw materials produced on nearby farms. Over a hundred years later, the family were no longer a part of the company, with W. R. Grace and Company agreeing to buy 53% of Miller from Mrs. Lorraine John Mulberger (Frederick Miller’s granddaughter, who objected to alcohol) and her family on September 19th 1966. Three years later on 12 June 1969, Philip Morris bought Miller from W.R. Grace for $130 million, before being bought by the South African Breweries in 2002, to become a merged company named SABMiller. On October 10th 2007, SABMiller and Molson Coors agreed to combine their U.S. operations in a joint venture called MillerCoors.
Miller High Life is the companies oldest brand, having been first introduced back in 1903 and marketed as a pilsner. The more widely found brand, especially here in the UK, is the Miller Genuine Draft. First introduced in 1985, it is the original cold filtered packaged draft beer, which means that the beer is not pasteurized. The concept for the brand was developed by product consultant Calle & Company. Martin Calle evolved the concept from Miller’s New Ventures effort to launch a new dry beer at a time Miller Brewing was in danger of becoming a much-cloned light beer manufacturer. Originally introduced as ‘Miller High Life Genuine Draft’, the ‘High Life’ part of the name was soon dropped. Miller Genuine Draft is actually made from the same recipe as Miller High Life but with a different treatment. It was developed to give High Life drinkers the same taste in a can or bottle as they found in non-pasteurized kegs. *
So, how does it fare? Well below, I give to you my tasting notes –
Miller Genuine Draft – 4.7%
A light body with a slight grain malt aroma and a sweet yet sharp flavour. On the palate, it gives off a smooth and lightly hopped finish.
Miller Genuine Draft received the gold medal in the American-style Premium Lager category at the 1999 World Beer Cup, as well as the silver medal at the 2003 Great American Beer Festival. Perfect with BBQ or flame grilled meats, or just on those days where you need something good yet chilled.
* For a more detailed explanation, please see this short video.
© David Marsland and Drinks Enthusiast 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.
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