London Beer Week has gone digital with a brand new DrinkUp.London app. Free to download, the app is the key to unlocking all this year’s festival has to offer. You no longer need to collect your festival pass in the form of a wristband, instead it will be available to download through the app – meaning more people, less waste and a broader celebration of our capital’s brewing scene.
In addition to purchasing your week-long Festival Pass, for just £10, you can purchase tickets to other London Beer Week events through the app and website. All of these tickets are stored in your digital wallet for easy accessibility – no more print outs or scrolling through email to find your tickets.
Other functions of the app include, the ability to create your own unique London Beer
Week schedule from the myriad of events throughout the week, and an interactive map that shows all the bars participating in the festival and their offers based on your precise location in the capital.
You spoke and we listened, so this year’s LBW is bringing it back to where it all began, in the bars and taprooms that make our capital such a great beer-drinking city. Festival Pass holders can access £5 beer flights or boilermakers all week long at cherrypicked partner bars across the city. Each flight is specially curated by knowledgeable staff to showcase a unique aspect of brewing – be it certain styles, ingredients or heritage.
Festival Director, Ali Dedianko says, “We are glad to be taking LBW back to its roots by celebrating the incredible venues that make London one of the world’s truly great beer-drinking cities. Dozens of new breweries have opened their doors around the capital this year and there has never been a more exciting time to be celebrating beer.”
London Beer Week 2018 will also feature events such as beer pairing dinners, brewery tours, launch parties, and in-bar promotions brought to you by beer brands big and small.
Beer lovers across the capital can find out more about the festival and purchase tickets for all events online at http://www.DrinkUp.London.