Drambuie is giving festive shoppers, lovers of whisky and those with an eye for design an extra special ‘Taste of the Extraordinary’ this year by launching its first limited-edition bottle ahead of the Christmas period.
The bottle, available in 70cl size, is the first of its kind and will go on sale in the UK, Greece, Malta and Bulgaria. Wrapped in the striking black and white zig-zag motif, the bottle takes cues from the surreal Drambuie marketing campaign which illustrates an infinite, moonlit, monochrome landscape with bottle and amber liquid emphasised in sharp relief.
The hints of heather honey and spice in the Drambuie elixir make it the ideal spirit to serve during the Christmas period, whether served neat, over ice or in festive cocktails, such as the Hot Apple Toddy.
The new bottle will be available from October and has an RRP of £25.
Tim Dewey, global marketing director commented: “The ‘A Taste of the Extraordinary’ campaign was designed to take Drambuie in a bold new direction to attract a new generation of drinkers. The unveiling of this limited-edition bottle takes the campaign one step further to captivate drinkers with a distinctive new look, submerging them further into the mysterious and complex world of Drambuie.”
DRINKS ENTHUSIAST 