In celebration of an exciting summer of football, Absolut vodka introduces a new limited edition bottle – Absolut Rio. Absolut Rio will be available exclusively at Sainsbury’s out now (RRP £22).
To celebrate the very best of Rio de Janeiro, Absolut collaborated with the visionary Brazilian designer Oskar Metsavaht to transform the bottle by paying tribute to the essence and exceptional nature of the people of Rio de Janeiro, the ‘cariocas’.
When creating the art for the special edition bottle, Metsavaht drew his inspiration from his own photos of Ipanema and brought the essence of the city’s universe of image and iconography to the world of Absolut. These typically carioca elements sum up Rio de Janeiro: sand, the sidewalk of Ipanema and the Dois Irmãos Mountain.
With a flavor mixture that goes way beyond exceptional, the taste of Absolut Rio includes a combination of tropical fruits – orange, mango and passion fruit.
“I accepted the challenge from Absolut because I think it’s interesting to take a world icon and be able disrupt it. This is also part of the soul of Rio; ‘cariocas’ don’t understand limits. And the special edition is to pay tribute to Rio, to reveal to the world what is exceptional in this city that I admire, that I live in and that I revere”, says Oskar Metsavaht
“We’re excited to be launching Absolut Rio ahead of an exciting summer of football in Brazil. The new tropical flavor will transform the football viewing experience by bringing some of the infamous Brazilian spirit to the table. With this bottle, Absolut has immortalized the coveted ‘carioca’ lifestyle through the hands of someone who is a ‘carioca’ at heart”, says Adam Boita, Marketing Controller, Pernod Ricard UK
For information on Absolut products, please visit http://www.absolut.com