Italian liqueur, Disaronno has launched the search for the UK’s next Mixing Star and introduced an exciting new prize to attract more bartenders than ever to the UK leg of its global cocktail competition.
Talented bartenders who create inspired recipes using Disaronno will compete to win an all-expenses paid trip to New Orleans for the world’s premier cocktail festival and legendary industry event, Tales of the Cocktail. The runner up will win a night at The Langham hotel, London, including dinner and cocktails for two at ‘The World’s Best Bar’, the Artesian.
To enter, bartenders will need to submit an original Disaronno cocktail recipe via The Mixing Star website. An esteemed panel of judges, including Gary Sharpen of The Cocktail Lovers magazine and Disaronno’s UK brand ambassador, Rod Eslamieh will then select the best recipes and the successful contestants will compete at the live challenges in Manchester and London this June.
The bartender who receives the highest score from both the judging panel and the guests who attend the live challenges will win the coveted prize and fly to the USA to join the Mixing Star winners from across the globe.
Disaronno’s Mixing Star will be supported via the new website, a digital media campaign, PR and targeted advertising. The competition is open now and bartenders can enter here – http://www.themixingstar.com