Fever-Tree, the pioneering natural premium mixer brand, is launching limited edition bottles to coincide with World Malaria Day on Monday 25th April, with 10p from each bottle sold being donated to the charity Malaria No More UK. In honour of the day that shines a spotlight on the global effort to control malaria, Fever-Tree will also host a Pop-Up G&T Bar for one day only on Wednesday 27th April with all money donated directly to Malaria No More UK.
dding a dose of feel good to the G&T mix, metallic neck collars featuring the Malaria No More UK logo will appear on 500ml bottles of Fever-Tree’s limited edition tonic waters from the end of April. The all natural Indian Tonic Water, Naturally Light Tonic Water,Mediterranean Tonic and Elderflower Tonic will be available in selected Waitrose, Sainsbury’s and Tesco stores.
The Fever-Tree G&T Pop-Up for Malaria No More UK will be located in the heart of the city at Broadgate’s Finsbury Avenue Square by Liverpool Street Station on Wednesday 27th April.There will be a range of G&Ts to choose from, with Fever-Tree’s portfolio of all natural mixers and tonics expertly paired with premium spirits. Visitors will be able to toast to the fact that the price of their G&T has provided the equivalent of a mosquito net for a mother and child, helping fight this entirely preventable disease.
The nation’s favourite drink, the G&T, has its history rooted in the fight against malaria.Quinine, which comes from the cinchona tree, or ‘fever tree’ as it is also known, is not only tonic water’s primary ingredient, it remains an important anti-malarial drug almost 400 years after it was first discovered. Soldiers in the 19th Century were given a daily dose of quinine to help fight off diseases in tropical climates, and would mix it with their gin ration to make it more palatable – hence the gin & tonic was born. Through this connection, Fever-Tree and Malaria No More UK have been working together since 2013, and the partnership is rooted in a shared desire to end malaria. A major killer that claims the life of a child every two minutes, the disease impacts on many of the communities where Fever-Tree sources the natural ingredients used in its drinks. The Democratic Republic of Congo, where Fever-Tree sources the quinine for its tonic water, and Nigeria where Fever-Tree sources some of its ginger, accounts for 35% of global malaria deaths.
Malaria No More UK is determined to end one of the world’s oldest killers and to stop children dying from malaria. Despite its devastating toll – there were an estimated 214 million cases of malaria in 2015 and nearly half a million deaths – malaria is preventable and treatable. £1 is enough to treat a child and save their life, £5 can buy, deliver and hang a mosquito net so that a mother and her baby can sleep safe at night.
James Whiting, Executive Director of Malaria No More UK comments, “We are thrilled to be launching this exciting initiative with Fever-Tree to mark World Malaria Day 2016. I truly believe that it is through creating strong partnerships with the business sector, amongst others, that we will one day see the end of this killer disease that still tragically kills a child every two minutes.
“Our work with Fever-Tree is a great example of two like-minded brands putting a shared goal at the centre of a partnership – to end malaria for good. Fever-Tree is a valued malaria business champion, and I can’t wait to get my hands on some of their limited edition tonics.”
Saskia Meyer, Marketing Director of Fever-Tree comments, “Quinine is integral to Fever-Tree as one of the key ingredients in our tonic waters, and it has long been associated with the fight against malaria. We are committed to supporting Malaria No More UK as it continues to fight, treat and prevent this disease which impacts on many of communities we work with to source our ingredients.”