Havana Club has unveiled a new design for its 7 Year Old expression which is renowned for putting Cuban rum on the map as the global leader of the super-premium rum category. The new Havana Club 7 bottle will be available to purchase from May.
The new bottle celebrates Havana Club’s Cuban roots with a simple shape that mirrors the design of the country’s traditional sipping rums. While retaining its sensual curves, the carefully detailed craft label presents new multi-coloured edges that mirror the vibrancy of Havana.
A series of colourful neck tags encourage consumers to discover the craftsmen behind the super-premium expression – from coopers to rum masters – at http://www.Havana-People.com. Don José Navarro, the creator of Havana Club 7 Year Old, is pictured on the back label as if offering his rum to the upcoming generations of rum aficionados.
Nick Blacknell, Marketing Director at Havana Club International, comments: “As the leading 100% authentic Cuban rum brand available globally, we are very excited to unveil a new look for Havana Club Añejo 7 Años that speaks of our proud Cuban roots and the people behind this revered rum. Capitalising on the growing global demand for high quality rum, this new bottle will bring our Cuban spirit to international Havana Club fans and spirits enthusiasts alike and continue to support our leadership of the super-premium rum category*.”
The newly designed bottle will be rolled out globally from May at the same RRP.