William Grant & Sons UK brand, Hudson whiskey, is launching a 70cl format across its Baby Bourbon and Manhattan Rye expressions in the UK.
After ten years at the forefront of craft distilling, Hudson, the first American whiskey distillery in New York since prohibition, is introducing the bigger bottle size in response to demand for a larger format from the UK on-trade.
“We are changing to a bigger bottle, but we haven’t changed our process. We still make whiskey grain-to-glass at the Tuthilltown Distillery in the Hudson Valley. Everything was, and still is, done by hand. It’s been quite a journey, from regular folks making whiskey to award winning distillers.” commented Ralph Erenzo, one of the two founders at Hudson whiskey.
Staying true to its craft and entrepreneurial nature, the brand will leverage the existing US 75cl bottle, under filled to 70cl to meet EU standards. The underfill method reflects how the brand previously bottled Hudson Baby Bourbon in a 35cl format using the US 37.5cl bottle when it first launched in the UK four years ago.
“We have certainly made remarkable progress in the recent past, hiring more people, laying down more whiskey and improving our efficiency, but we are still far from affording a bespoke 70cl bottle for the UK” Ralph Erenzo continued.
Due to the exclusivity of the liquid, Hudson is only available in a small selection of top whisky bars, hotels and restaurants, and premium whisky specialists in the UK. Hudson Four Grain will remain in a 35cl format for the foreseeable future.