To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer.
Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian aperitivo, Peroni Ambra combines crisp and refreshing Peroni Nastro Azzurro and the sharpness of Italian Chinotto – a rare Italian citrus fruit, grown and harvested in the region of Liguria, North West Italy.
The new product is inspired by the Italian ritual of the bitter ‘aperitivo’, a pre-dinner drink designed to open the palate and stimulate the appetite. Distinctively, Peroni Ambra is served from its 250ml bottle into a bespoke tumbler glass, over ice, and garnished with orange peel, opening the senses in anticipation of the first sip. It has a bittersweet yet balanced flavour, which leaves the palate cleansed and refreshed. With the attention to detail synonymous with Peroni Nastro Azzurro, Italian designer, Andrea Morgante, was commissioned to design the bespoke glass – each one handmade, crafted by a small artisan Italian glass production house.
Capturing the essence of Italy, guests will be transported to the rural Chinotto grovesof North West Italy during the special four-day residency, from Thursday 22nd to Sunday 25th June. The Oast House has been beautifully transformed into an immersive Italian setting, where consumers will discover the authentic tastes and rare ingredients of Italy.
‘The Apertivo Bar, Presented by Peroni Ambra,’ will also play host to a contemporary orchestra and DJ collective, allowing guests to enjoy a snapshot of authentic modern Italian culture. The Urban Soul Orchestra, comprising a talented all girl string quartet and DJ from music curators, Euphonica, will be playing laidback Italian grooves between 6pm and 8pm on Friday 23rd and Saturday 24th June.
As with all Peroni products, this innovative new drink offering is brewed and bottled in Italy. Reaffirming Peroni’s passion for craftsmanship and authentic Italian heritage, their master brewers have worked closely with the farmers of Besio, where the Chinotto is sourced, to perfect the recipe.
Pronounced Kee-not-toe, the Chinotto fruit is extremely rare, grown in small areas of rural Italy based on the climate. The Chinotto fruit is an ingredient used in aperitivos, as the bittersweet taste stimulates the appetite. Carefully blended with the crisp and refreshing taste of Peroni Nastro Azzurro, it creates the perfect balance, making Peroni Ambra the perfect drink to start the evening.
‘The Aperitivo Bar, Presented by Peroni Ambra’ takes residence at The Oast House:
The Avenue Courtyard, Spinningfields, Crown Square, Manchester M3 3AY
From Thursday 22nd to Sunday 25th June
For more information visit: http://www.thehouseofperoni.com