Leading branded alcohol distributor, Cellar Trends, is building on its success of 2017 with the addition of ITALICUS® Rosolio di Bergamotto to its ever-expanding portfolio. From mid-July, Cellar Trends will be handling all sales, distribution and marketing for the brand in the UK.
Capitalising on the worldwide trend of aperitivo, Giuseppe Gallo launched his brand-new spirit, ITALICUS® in September 2016, in a bid to lead the global revival of Rosolio and in doing so, has honoured the historic origin and recipe of this forgotten category.
Produced at a family distillery, the spirit is made by infusing Bergamot and Cedro in cold water to release the essential oils, before blending with Italian grain spirit to produce a lightly citrus nose with hints of rose and lavender. In order to make the most of the delicate flavours of the botanicals, ITALICUS® is best enjoyed with Prosecco, served over ice and garnished with three olives to balance the floral overtones.
Director of Sales and Marketing at Cellar Trends, Terry Barker says: “It is always an exciting time for us when we bring a new product to the market and one such as ITALICUS® offers not only a great taste, but also the opportunity for Cellar Trends to work within a unique category. Since its launch to the UK market, ITALICUS® has already gained listings in a variety of premium bars throughout London, gaining some remarkable feedback from renowned mixologists and we are looking forward to building this brand’s reputation and reach.”
Founder of ITALICUS® Giuseppe Gallo comments: “As a young brand we are very honoured to be working with Cellar Trends, and feel that their expertise and experience will help build on the brand’s success as we continue to establish it amongst the on-trade.”
For more information visit: http://www.rosolioitalicus.com