Grey Goose, the world’s best tasting vodka, will pay tribute to the man who many believe invented the Espresso Martini cocktail at Tales of the Cocktail festival by live-streaming events in New Orleans and London simultaneously
GREY GOOSE, the world’s best tasting vodka, will host a trans-Atlantic celebration of the life of legendary bartender, Dick Bradsell, with Swift bar in Soho, London and specially curated pop-up bar, Le Café de Nuit in New Orleans. Taking place on Thursday 20 July during Tales of the Cocktail, the world’s premier cocktail festival, the celebrations will focus on the Espresso Martini cocktail, a now worldwide classic which Bradsell reportedly invented, when a supermodel asked him to make her a cocktail
Dick Bradsell, the man who was nicknamed ‘The King of Cocktails’, sadly passed away last year. To celebrate his legacy, GREY GOOSE is inviting cocktail enthusiasts from both sides of the pond to raise an Espresso Martini cocktail to the man and join in the parties which will be live-streamed between the bars at 1pm-3pm in New Orleans and 7pm-9pm in London.
At Swift, the statement cocktail bar from the team behind award-winning Nightjar and Oriole, Bradsell’s daughter, Bea, will host the evening with all funds from the sales of the Espresso Martini cocktail going to The Benevolent, the drinks industry charity.
Joe McCanta, GREY GOOSE Global Brand Ambassador, said: “Dick Bradsell was an industry icon, who changed and revived the London cocktail scene; setting a new standard which all ambitious bartenders strive for. This celebration is simply a way for GREY GOOSE to remember the man behind the Espresso Martini cocktail, which has become one of the most iconic cocktails to date.”