Borough Wines Partners With Hub Velo For A Series Of Tour De France Tastings And Competitions

Over four weeks during the Tour de France (1 – 23 July), Borough Wines is celebrating
cycling culture and highlighting wines from the regions the race passes through, with free tastings in their nine London shops each weekend.

The regions they are celebrating are:

1 – 6 July – Germany, Alsace & Jura

7 – 13 July – Bordeaux

14 – 20 July – Languedoc & Roussillon & Rhône

21 – 23 July – Rhône, Provence & Champagne

These 12 wines will also form the Borough Wines x Hub Vélo Tour de France Wine
Tasting Case​, which is available to buy online from and in the
Borough Wines shops at a special price of £175.

Clapton cycle club and bike shop Hub Vélo, has also created a 40km cycle route around all nine Borough Wines & Beers shops in London. The wine company is giving away a free 20cl bottle of Prosecco to anyone who completes the route on two-wheels and
logs it on cycle app Strava. All riders will also be entered into a prize draw to win a Magnum of Gosset Champagne and cycling goodies from Hub Vélo.

For cycle fans whose calves are less Mark Cavendish and more, er… actual baby cows – there’s also a less energetic competition running in Borough Wines’

For the chance to win a full 12-bottle TDF17 Wine Tasting Case and a Hub Vélo cycle kit, entrants just need to take a picture of the cycle jersey currently on display in the Borough Wines London shops or in Hub Vélo, and share it on Twitter or Instagram using #VeloVin,​ tagging @boroughwines ​and @hubvelo​.


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