Iconic ‘Rue Bourbon’ Street In New Orleans Temporarily Transformed Into ‘Rue Londres Sec’

Beefeater Gin at Tales of the Cocktail 2017

The iconic ‘Rue Bourbon’ street in the heart of New Orleans was temporarily transformed into ‘Rue Londres Sec’ (London Dry Street). The takeover was carried out by iconic London Dry Gin brand, Beefeater, to launch its global MIXLDN 7 cocktail competition to the world’s best bartenders who have gathered in the city for the Tales of the Cocktail festival. Beefeater’s Master Distiller Desmond Payne, the most experienced gin distiller in the world, and Global Brand Ambassador, Sumaiyah Connolly, pictured in the shot, are asking bartenders around the globe to enter the world’s biggest gin competition via http://www.beefeatermixldn.com.

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