Hi-Spirits Breaks Out The Brands For London Cocktail Week

Southern Comfort hits the streets for LCW
Hi-Spirits will be celebrating the capital’s booming cocktail culture by putting some of the biggest brands in its portfolio in the spotlight during London Cocktail Week.

Southern Comfort, Buffalo Trace bourbon, Tito’s Handmade Vodka and the classic Italian Fratelli Branca liqueur range will all be featured, with the cocktail cognoscenti able to enjoy a range of £6 drinks at selected bars throughout LCW, which runs from October 2 – 8.

Buffalo Trace and Fratelli Branca will be offering a programme of masterclasses during the week at the Buffalo Bourbon Empire pop-up bar, which will be located this year at the Looking Glass Cocktail Club in Shoreditch.

VIP hosts for the classes will be Drew Mayville, Buffalo Trace master blender, and Nicola Olianas, World brand ambassador for Fratelli Branca. Along with an opportunity to taste the 2017 release of the five-strong Buffalo Taste Antique Collection, there will be a special masterclass featuring cocktails made with the Antique Collection and vintage Carpano Vermouth.

Other classes will spotlight the Pappy Van Winkle bourbons from the Buffalo Trace Distillery in Kentucky, and the full range of premium brands from the Fratelli Branca distillery in Italy. With limited spaces available and demand expected to be high, bar trade professionals can sign up at http://www.BuffaloTrace.co.uk/BBE

The Spitalfields Market Village cocktail hub will host the Southern Quarter, celebrating the true Spirit of New Orleans. Inspired by the city’s French Quarter, the bar will be welcoming cocktail lovers with a selection of delicious Southern Comfort cocktails paired with freshly-cooked Buttermilk Fried Chicken.

Tito’s Handmade Vodka will also feature in the Spitalfields Market Village, with the Tito’s Texan Mule Cart bringing a Texan twist to the classic mule cocktail. Tito’s, the Vodka for Dog People, will be supporting the Guide Dogs Foundation, giving £1 from every cocktail purchased to the charity. MASH and Off Broadway are also giving £1 from every Tito’s drink sold to the Guide Dogs, with Tito’s matching the funds raised.

Partner bars around London will be offering exclusive £6 cocktails throughout the week. Buffalo Trace will be at Vaults of Soho, Fat Bear, Benares, Four Sisters, Four Sisters Town House, Barbecoa, and Basement Sate; Tito’s Handmade Vodka will be at Mash and Off Broadway; and Southern Comfort cocktails will feature at Hoxley & Porter, Quaglinos, Bermondsey Yard Café, Salvador and Amanda, Kansas Smitty’s, Stillwater and Bobo Social.

For those looking to chill out between cocktails, Our/London Vodka is taking up residence at Blixen in Spitalfields village, offering respite as well as free coffee, snacks and WiFi access for trade wristband holders. There will also be an opportunity to try the newly launched range of Our/London Infusions.

Dan Bolton, managing director of Hi-Spirits, said: “London is one of the world’s great cocktail cities, and we’re delighted to be featuring some of the iconic brands from our portfolio during London Cocktail Week.

“It’s especially exciting to be bringing Buffalo Trace and Fratelli Branca, two of the world’s greatest distilleries, together at the Buffalo Bourbon Empire, which will be a great opportunity for bar professionals to learn more about the heritage and skills of both.

“With cocktail sales booming in UK pubs and bars, London Cocktail Week is a great showcase for our national cocktail culture, and so we’re delighted to be right at the heart of the action again this year.”

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