City-wide Wine Flights and Royal Wedding Fizz-filled Celebrations For London Wine Week

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The capital is set to be awash with wine-filled delights once again as London Wine Week returns from 14th – 20th May. Back with a brand-new Hub and over 500 wines to try throughout the week, Londoners will be able to enjoy a seven-day adventure exploring and celebrating the city’s diverse wine scene.

Over 125 of the very best wine bars and restaurants will be serving wine tasting flights of wines and delicious ‘Sip & Snack’ food pairings created especially for the festival, which will be available exclusively to festival pass holders. The biggest celebrations of wine of its kind in the UK, it’s the capital’s largest self-guided wine tasting.

The week will also see a full programme of bespoke events taking place across London, including wine tastings, masterclasses, dinners, pop-ups and parties.

FOR A RIGHT ROYAL KNEES UP…
ROYAL WEDDING SCREENING AT LONDON WINE WEEK HUB | SATURDAY 19TH MAY

To top off the wine-filled celebrations, the London Wine Week Hub at Flat Iron Square will play host to a Royal Wedding garden party on Saturday 19th May, complete with bunting, confetti and of course, plenty of fizz. With a live screening of Prince Harry and Meghan Markle’s big day and dedicated menu of Champagne and cake, guests will enjoy a good old-fashioned knees-up throughout the day.

The wedding will be screened throughout the afternoon; starting with the ceremony at Windsor Castle at noon, followed by the carriage procession around Windsor Town. Free to attend, it’s the ultimate fizz-lovers’ celebration of the royal nuptials.

The Details
Address: 68 Union Street, London SE1 1TD
The Royal Wedding screening and celebration is free to attend and open to all (including non-Festival Pass holders) however Festival Pass holders will benefit from a discounted price point for glasses of wine.

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‘A Royal Match’ Wine Tasting Flight at Percy & Founders

Celebrating the pending nuptials of everyone’s favourite royal rogue, Prince Harry, and his beautiful American princess, get in the spirit with a flight fit for the occasion featuring wines from Wales, London and the US of A:

Chardonnay, Ancre Hill, Wales, UK
Chardonnay “Dierberg Vineyard”, Tyler, Santa Barbara, USA
Cabernet Sauvignon, “Cabot Square”, London Cru, London, UK

This royal flight will be available throughout London Wine Week for festival pass holders, which are available to buy on the DRINKUP.LONDON app.

The Details
Address: 1 Pearson Square, Fitzrovia, London W1W 7EY

FESTIVAL PASSES AND TICKETS FOR ALL LONDON WINE WEEK EVENTS ARE AVAILABLE TO BUY NOW AT DRINKUP.LONDON or FROM THE DRINKUP.LONDON APP
@DrinkUpLDN LWW18

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Chairman’s Reserve Mai Tai Campaign Returns for 2018

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Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers are proud to announce the launch of the 2018 Chairman’s Reserve Mai Tai campaign.

After yet another successful campaign in 2017, with winners Milk Bar from Reading representing the UK to second place in the 2017 international final, this year see’s the return of the Chairman’s Reserve Mai Tai campaign, a collaboration between the World Spirit Awards 2018 winning Chairman’s Reserve rum range from St Lucia Distillers, and award-winning UK importer Emporia Brands.

Entries are open now and we ask bartenders across the UK to submit their twist on a Mai Tai, a serve closely associated with Chairman’s Reserve, using two expressions of the St Lucian rum (Original, White Label, Spiced and Forgotten Cask) as well as incorporating influence from the local culture of their venue, either the UK or their more specific territory. Entry deadline is June 30th at midnight,

All entrants are required to promote their creation over the two-month period of July and August, earning a variety of points that are rewarded for a combination of Chairman’s Reserve sales, social media activations, media content such as photos and videos, and event collaborations.

Once the campaign finishes, the top four venues who have gained the most points from all the entries will be invited down to London and top event space and bar The Magic Roundabout at Old Street station on Monday 17th September. Here, each venue will be asked to create their winning recipe to a VIP crowd of journalists and rum enthusiasts, with the hope of impressing them enough to vote as their favourite Mai Tai of the evening. The venue with the most tokens win themselves two plane tickets to St Lucia, the home of Chairman’s Reserve, in March 2019 as part of the immersive Chairman’s XI.

To submit your entry, please visit https://www.emporiabrands.com/chairmans-mai-tai

To enjoy a Chairman’s Reserve Mai Tai,

– 40ml Chairman’s Reserve Original
– 10ml Chairman’s Reserve Spiced
– 25ml lime juice
– 15ml triple sec
– 12.5ml orgeat syrup

Shake & strain over crushed ice. Serve in tiki mug or old-fashioned glass. Add 2 dashes of Angostura and garnish with mint sprig.

Rumfest & The Rumfest Trade Show & Conference Day Return In 2018

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Kicking off a rum-fueled weekend of workshops, tastings and seminars

RumFest Trade & Conference Day – Friday 19th October 2018
RumFest – Saturday 20th & Sunday 21st October 2018
Golden Rum Barrel Awards – Sunday 21st October 2018

The RumFest Trade Show & Conference returns this October, bringing together some of the most prominent names and exciting newcomers in the industry, all under one roof. Taking place Friday 19th October 2018 at the ILEC in London, over 25 exhibitors will showcase their rums as industry professionals network and sample new releases as well as discuss hot topics affecting the spirit in the second ever RumFest Conference. Exhibitors this year include Rum Java, Mhoba Rum, Real McCoy Rum, Rhum Depaz and more. Registration for the RumFest Trade Show & Conference is open here.

RumFest’s consumer show will open its doors 20th-21st October to host an abundance of tastings, masterclasses, seminars and delicious food. Brands, mixologists, master blenders and specials guests will jet in from the UK and beyond, coming together for a united passion of all things rum. More information on tickets and the event can be found on the website via rumfest.co.uk. On Sunday The Golden Rum Barrel Awards returns to celebrate the best movers and shakers in the rum world.

The RumFest Trade Show & Conference has provided a platform for the industry’s newcomers and independent brands for over a decade, attracting rum wholesalers, distributors, buyers, bar professionals and importers to what has become a key date in the rum calendar. With the evolution of the spirit and consistent rise in popularity in the UK, the one day trade event provides the chance to discover new rums, discuss trends and debate over issues affecting the industry.

The RumFest Trade Show & Conference will showcase rum’s versatility by welcoming the finest producers of the spirit including Atlantico Rum, Real McCoy Rum, Mhoba Rum, Rum Java, Rum Pixan, Rhum Depaz and Kill Devil. Across the day advanced masterclasses, deluxe tastings and more will take place to get even more insight into the spirit.

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At the weekend RumFest opens its doors to consumers, Saturday 20th – Sunday 21st October, to host an extensive showcase of rum-related offerings with leading brands from across the globe. Ticket-holders will get the chance to immerse themselves in all aspects of rum – from seminars and workshops with top brands, ambassadors and leading industry figures to top mixologists, blenders and distillers teaching the art of cocktail making and the ideal pairings for particular rums. Ticket holders will have the chance to purchase Golden Tot Tokens. For visitors interested in premium rums, these tokens will give those a chance to sample higher premium rums retailing from £80-£200. For the first time founder Ian Burrell will also host a tasting showcasing five rare and expensive rums with a combined retail value of £1500.

To close the weekend of festivities on Sunday 21st October, the Golden Rum Barrel Awards will recognise those making waves in the rum world. Celebrating the exceptional efforts and stars of the industry, categories include UK Rum Brand Ambassador of the year, UK Rum Menu of the year, Best New Rum of the year, Best Single Rum, Best Traditional Column Rum and many more. The nominees for the awards will be announced for National Rum Day in August.

Speaking about this year’s events, founder and Global Rum Ambassador Ian Burrell, “The RumFest Trade Show and Conference is a fantastic chance to get the inside track on the next big thing in rum as well as try some hidden gems on the market. Last year proved once again that this is THE event for anyone in the business of rum, with the worlds best brands, master blenders, distilleries and aficionados from across the globe. 2018 promises to raise the bar again with a few more surprises”

Registration for the RumFest Trade Show & Conference Day is now open to members of the trade and press. Exhibitors looking to get involved in the event can apply by emailing emma@rumfest.co.uk.

RumFest standard tickets are now on sale from £49.50, which includes access to all areas of the event and tasting from all exhibitors. For press applications please contact tshai@wearefullfat.com . For full information on RumFest and to buy tickets head to rumfest.co.uk.

Banks Rums Shares Tales Past, Present And Future With Kin

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The brilliance of punch lies in its versatility and sociability. The occasion invites friends to gather around a central ‘flowing bowl’, ladling cups of punch whilst musing over stories past, present and future, of which at Tales on Tour Edinburgh, there are sure to be many.

Back for its second year in April, Tales on Tour is set to pull in distinguished and passionate patrons of the drinks industry. In the spirit of this community gathering, Banks Rums invites you to explore some of the best bars that Edinburgh’s cocktail culture has to offer with partnership at the city’s newest addition, KIN.

GATHER ROUND WITH YOUR KIN

Having only opened at the end of 2017, KIN is the latest addition to Edinburgh’s booming cocktail scene. Founded by industry stalwarts Jody Buchan and Sam Baxendale, KIN is a cosy basement bar promising warm welcomes, delicious drinks and seasonable nibbles.

From Saturday 7 – Tuesday 10 April, KIN will become a home away from home for Banks Rums, featuring a daily menu of punch and cocktails, where guests can enjoy a range of innovative drinks served from beautifully crafted pewter punch bowls. Banks and KIN invite guests to revel in the warm hospitality and conviviality of the city and this special new bar and while they may enter as friends or even strangers, they will leave as a member of the family.

Gathering of KIN with Banks – Available daily from 4pm – 1am; KIN, 1 Barony Street, EH3 6NY

Follow Banks on Instagram @BanksRums

 

Get Some ‘Sound Advice’ From Trailer Happiness’ Sly Augustin At Tales On Tour

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Industry legend Sasha Petraske used to say he’d made up his mind whether he liked a bar 5 seconds after opening the door and it is widely agreed that music is the quickest and most important way to establish an instant atmosphere in a venue.

On Monday 9 April, Tales on Tour invites you to learn the secrets behind the best music policies in the business with a seminar on sound from Sly Augustin, owner of West London’s favourite community bar Trailer Happiness, Bacardi Brand Ambassador Metinee Kongsrivali and Moderator, Jacob Briars.

Better Bar Music
As anyone who has visited Trailer will attest, it can be a full-on house party, a laid-back lounge or an intimate date spot: transitioning seamlessly between those moods with a well-defined and non-generic music policy.

Central to this, is Sly Augustin and Trailer’s own passion for music and ethos around community; inviting guests to become part of its 15-year history both locally and internationally with a consistent soundtrack of hospitality. Offering insights into the latest technology, how to promote and manage your music offering and the best music to drink to, Augustin will demonstrate how to stimulate one of the most powerful of the 5 senses.

2018 has already been a busy year for Augustin who was awarded ‘Rum Champion of the Year 2018’ at the annual Think Rum round table, as well as Trailer Happiness being voted ‘Best Individual Bar’. This follows a successful year in 2017 when Trailer Happiness was awarded Imbibe’s ‘Rum list of the year’ and received ‘Best International High Volume Cocktail Bar’ at the Spirited Awards at Tales of the Cocktail in New Orleans.

http://www.trailerh.com
Facebook/trailerhappiness
Instagram/trailerh
Twitter/trailerh

Super Lyan And Jack Daniel’s Launch Tennessee Nitro Tours

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This spring and summer London-based cocktail bar Super Lyan will be visiting cities across the UK with Jack Daniel’s Whiskey for the Tennessee Nitro Tours. In honour of Super Lyan’s innovative cocktail the Tennessee Nitro Martini, which was the first of its kind when it launched, the team will be collaborating with local, like-minded bars. For one night only at each stop, Super Lyan will be behind the bar allowing cocktail
fans across the UK to sample the Tennessee Nitro Martini as part of a special Jack Daniel’s cocktail menu. Kicking off in Manchester on 20th March at Peggy’s, Super Lyan will then go on to visit Edinburgh, Leeds, Liverpool, Belfast and do a bar takeover in its home city of London.

Super Lyan is the third venue from internationally renowned and multi-award winning bartender Ryan Chetiyawardana, aka Mr Lyan. A basement bar in Hoxton, it takes seemingly familiar classic cocktails and spruces them up with a touch of Lyan magic, with sustainability a key focus.

The Tennessee Nitro Martini is one of the bar’s signature drinks, and takes the espresso martini to the next level. It combines Jack Daniel’s Tennessee Whiskey with a homemade cola syrup and Sandows Cold Brew Coffee, which is then pulled through a nitrous keg system for a soft, effervescent texture reminiscent of Guinness. Served in a coupe and finished with a spritz of bergamot, the result is a creamy, complex cocktail that can be served extra quick. The first cocktail of its kind to use such technology, it also means the cocktail can be kegged making it sustainable, and was at the forefront of the eco-friendly cocktail trend.

In each city Super Lyan will be partnering with a bar which took part in last year’s Tennessee Calling programme, and will be working with the local team to develop a menu for the evening. Alongside the Tennessee Nitro Martini there will also be cocktails such as the Chattanooga Cooler and a special serve from the host bar. The line-up currently includes:

March – Peggy’s Bar in Manchester
April – Bramble in Edinburgh
May – Hedonist Project in Leeds
June – Filter & Fox in Liverpool
July – Callooh Callay in London
Belfast –to be announced soon…

Follow @super.lyan on Instagram for further details of dates and locations.

London Beer Week Is Back With A New App

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London Beer Week has gone digital with a brand new DrinkUp.London app. Free to download, the app is the key to unlocking all this year’s festival has to offer. You no longer need to collect your festival pass in the form of a wristband, instead it will be available to download through the app – meaning more people, less waste and a broader celebration of our capital’s brewing scene.

In addition to purchasing your week-long Festival Pass, for just £10, you can purchase tickets to other London Beer Week events through the app and website. All of these tickets are stored in your digital wallet for easy accessibility – no more print outs or scrolling through email to find your tickets.

Other functions of the app include, the ability to create your own unique London Beer
Week schedule from the myriad of events throughout the week, and an interactive map that shows all the bars participating in the festival and their offers based on your precise location in the capital.

BEER TOURS

You spoke and we listened, so this year’s LBW is bringing it back to where it all began, in the bars and taprooms that make our capital such a great beer-drinking city. Festival Pass holders can access £5 beer flights or boilermakers all week long at cherrypicked partner bars across the city. Each flight is specially curated by knowledgeable staff to showcase a unique aspect of brewing – be it certain styles, ingredients or heritage.

Festival Director, Ali Dedianko says, “We are glad to be taking LBW back to its roots by celebrating the incredible venues that make London one of the world’s truly great beer-drinking cities. Dozens of new breweries have opened their doors around the capital this year and there has never been a more exciting time to be celebrating beer.”

London Beer Week 2018 will also feature events such as beer pairing dinners, brewery tours, launch parties, and in-bar promotions brought to you by beer brands big and small.

Beer lovers across the capital can find out more about the festival and purchase tickets for all events online at http://www.DrinkUp.London.

 

London, Edinburgh And Bristol Craft Beer Festivals ‘Raise The Bar’ For 2018

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Bringing together 17,000 visitors and attracting over 125 world class brewers from the UK, Europe and US, this year’s London, Edinburgh and Bristol Craft Beer Festivals are back and aiming to be the biggest series of Craft Beer Festivals in the UK.

Up 60% on last year, organisers and founders of We Are Beer, Greg Wells and Dan Sylvester, will once again bring the world’s finest craft beer, headline music acts and incredible food under one festival roof.

New for 2018 and a first for the industry, We Are Beer is launching ‘Raise the Bar’ – which seeks to find new, up-coming brewers and shine a light on creativity and innovation. In a bid to champion new talent, an expert panel will independently blind taste all submissions. They will then select the top four brewers to attend all three festivals providing them with a platform to showcase their beer to 17,000 people across the UK festivals.

The Raise the Bar panel includes: Jenn Merrick, former Beavertown head brewer and founder of a new community based brewery, Earth Station, Ben Freeman, co-founder and brewer at Pressure Drop, Jonny Garrett from Craft Beer Channel, and alongside Greg and Dan from We Are Beer.

Potential brewers (under 2 years in commercial production) are asked to enter online at https://raisethebar.wearebe er.com/ before submitting some samples of their beer for panel review. Entry deadline for Raise the Bar is Monday 12th March.

Among the first hand-picked brewers to be invited to the London festival are: Mikkeller from Copenhagen, Denmark, Cloudwater from Manchester, England, and Stillwater Artisanal from Baltimore, US. For Edinburgh, the line-up includes: Lervig Aktiebryggeri from Norway, Beavertown Brewery, from London and Tempest Brew Co. from The Borders, Scotland. The full line up of brewers for each location will be announced in the coming months.

Commenting on the festivals Greg Wells, co-founder of We Are Beer, said: “The festivals are an opportunity to celebrate modern beer and brewing culture from across the globe and give beer fans and those discovering craft beer the opportunity to sample a range of beers they wouldn’t normally get the chance to try.

In our quest to champion the incredible upcoming talent we are really excited about the potential for our ‘Raise the Bar’ competition to give young, new brewer’s a platform to showcase their beer on a UK stage,” he added.

Jenn Merrick, founder of community-based brewery, Earth Station and former head brewer of Beavertown and Meantime, said: “I am delighted to be asked by Dan and Greg to be a judge for Raise the Bar. I am a great believer in opening up the industry to a more diverse group of people – so it’s great to see an initiative like this which will support new talent.”

The Craft Beer Festivals will be returning for the sixth time in London, the third time in Bristol and second time in Edinburgh. Dates and locations for the Festivals are listed below:

· Edinburgh – 25th to 27th May 2018, Biscuit Factory, Leith

· London – 3rd to 5th August 2018, Tobacco Dock, Docklands

· Bristol – to be announced

Tickets for the London and Edinburgh Craft Beer Festivals are on sale now: londoncraftbeerfestival.co.uk and edinburghcraftbeerfestival.co.uk with Bristol going on sale from March (bristolcraftbeerfestival.co.uk).

William Grant & Sons Distils Innovative Spirit at ‘Hackadram’

hackadram logoIndependent family own distillers, William Grant & Sons, is looking to define the future of the spirits through a ‘hackadram’, its version of a hackathon.

Taking place on the 25th and 26th January at Plexal, a hub for start-ups and enterprises, in east London, the Hackadram will see creatives and specialists from a wide range of backgrounds and industries attempt to crack four business challenges.

The Hackadram will distil some of the best practices from tech and start-ups, capturing their entrepreneurial spirit where problems are solved quickly in novel ways through ‘hacks’. There is a loose format to the two days with intensive, open minded creative sessions and the opportunity for participants to pitch their ideas to a panel of judges.

The judging panel consists of a number of individuals who are renowned innovators in their own fields including one of the world’s leading bartenders and owners Ryan Chetiyawardana aka Mr Lyan, entrepreneur Simon Devonshire OBE, who has co-founded and scaled-up a number of ventures including One Water and Zopa.com, and Ben Southworth, a start-up expert. They will be joined by a number of internal judges including William Grant & Sons Global Chief Marketing Officer, Philip Gladman.

The event features four challenges focusing on themes of ecommerce, bartender engagement, shopper targeting and disruptive drinking experiences. Ultimately William Grant & Sons is looking for genuinely ground breaking and game changing ideas to invest in and commission.

For more information go to http://www.hackadram.com

Bacardi Unveils Sound Of Rum Series

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BACARDÍ® has today announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series is the latest iteration of the BACARDÍ the Sound of Rum creative campaign which aims to connect the brand’s island roots to modern music.

The Sound of Rum is a diverse sound and unique concept born from the brand’s partnership with electro/moombahton trio Major Lazer, announced earlier this year. It draws influence from a collection of Caribbean genres including reggae, dancehall and afro beats and fuses them with modern day global influences from hip-hop, trap and grime to create something truly unique. Sound of Rum Series is released to further illustrate and explore this cultural and creative movement.

Sarah Doyle, Vice President of BACARDÍ for Europe, says: “It is important that we continue to create content and experiences that truly resonate with our audience. The Sound of Rum began as something to connect our brand’s island roots to modern music, but Sound of Rum Series goes deeper by clearly defining the concept whilst paying homage to the culture and traditions from which it was born. We are excited to have worked with so many inspiring and authentic artists on this project which, alongside the partnership with Major Lazer, enables BACARDÍ to bring theSound of Rum to life in so many unique ways.”

Each episode of Sound of Rum Series begins with the islands conveying how the Sound of Rum, though born in the Caribbean has traveled and developed throughout the world. Featuring stars such as Major Lazer, Sean Paul and Chase & Status, the series offers musical insights into the scene and reveals how the Sound of Rum has flourished in Europe.

Episode one of Sound of Rum Series can be seen below!