Tag Archives: events

Bulleit Frontier Whiskey At London Beer Week 2017

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This year, Bulleit Bourbon will once again be the frontier whiskey of choice for beer enthusiasts as it pops up at bars and locations around the capital throughout London Beer Week 2017.

Over the course of London’s largest celebration of beers, ales, lagers and ciders, a selection of top bars will be serving limited edition Bulleit cocktails, all of which include beer as a key ingredient. At Hopscotch on Brick Lane, a spicy Ginger Bulleit will be on offer, comprised of Bulleit, Hop House 13, ginger, lemon and malt, as well as a shorter, headier concoction of Bulleit Hop House 13 Syrup and Campari in the Beer-vardier at Found. In addition, East London hotspot, Peg + Patriot will be serving up an unusual mixture of Bulleit, Hop House 13, Campari and Wermurtlich, finished off with a clarified banana syrup. These limited edition cocktails with Bulleit and Hop House 13 lager at their centre, showcase the complimentary tasting notes of spicy Bulleit when combined with the flavoursome maltiness of premium beer.

Additionally, Bulleit will continue to champion the iconic Boilermaker serve at the The Beer Edit directly in the epicentre of London Beer Week 2017. Running across three days from the 16th-18th March, The Drink Up Bar will be playing host to a selection of whiskies, giving guests the opportunity to upgrade any of the beers on offer to a Boilermaker serve. Due to its unusually high rye content, Bulleit is the perfect match for the distinctive flavours of the various craft beers on offer, which include Southwark Brewing Co, Cotswold Cider Co, Umbrella Brewing, Canopy Beer Co, Badger Beer, Courage SE1, Renegade Brewery and Gosnells London Mead, all at £3, with a boilermaker upgrade for £2, exclusively to LBW wristband holders.

London Beer Week is a true celebration of beers, ales, lagers and ciders alike, set against the backdrop of the capital. Running from 13th-19th March, the festival provides the perfect backdrop to enjoy Bulleit Frontier Whiskey alongside some of the world’s best beers.

@BulleitUK #BulleitBoiler #bulleitlondon

@DrinkUpLDN @LDNBeerWeek #LBW16

The House Of Peroni Brings A Taste Of Italy To Manchester This Spring

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Italians have always sought to push the boundaries to create something unique – from the pioneering Renaissance art movement that placed Italy as the capital of the world’s art scene, through to Carlo Peroni, who in 1963 was inspired to craft the first premium Italian beer.

To celebrate the quality of craftsmanship that is so inherent to the Italian way of life, The House of Peroni will be opening its doors in Manchester, giving visitors the chance to experience art like never before, all within the backdrop of a vibrant Peroni Nastro Azzurro bar.

The House will open its doors in Manchester’s bustling Spinningfields Square for a special four-day event from Wednesday 5th April – Saturday 8th April that will allow guests to experience a virtual world that blends art and technology.

THE ART EXPERIENCE

The brand has teamed up with Beautiful Crime Agency and three featured artists to produce bespoke art using innovative technology from Tilt Brush by Google. Guests visiting The House of Peroni will be able to virtually step inside these artworks and explore the pieces, before being given the freedom to experiment and explore their own artistic talent, under the guidance of an expert.

Brit artist Carne Griffiths, along with 2016 Lumen Prize winner Fabio Giampietro and Italian graffiti artist, Peeta, have each created incredible virtual reality pieces around the theme of ‘craftsmanship’– a quality inherent to Peroni Nastro Azzurro.

Italian artist Fabio Giampietro (2016 winner of the prestigious Lumen Prize for digital art) has drawn on his early childhood memories with his carpenter uncle and blended this with his love of the ‘Futurismo’ art
movement of the early 20th century.

Fabio comments: “My signature style is to create a fairly abstract cityscape and play with a sense of perspective. For this project, entitled ‘Neon Vertigo’, I’ve invoked the craftsmanship that was apparent in my uncle’s joinery work and related it to architecture and the concept of the ‘metropolis’ – a motif that is apparent throughout all of my work.”
Brit artist Carne Griffiths found his inspiration from his 12 years as an embroidery designer, from which came a real fascination with the creation and manipulation of the drawn line. Similarly, Italian artist Peeta, has looked to his own heritage and experience in the art world to bring his work to life – using Venetian ‘Murano’ glassware as his muse.

THE BAR

The pop up will play also play host to a bar and aperitivo area, where guests can enjoy an evening with friends over a Peroni Nastro Azzurro, an infusion and a selection of antipasti all against a backdrop of works from our resident artists.

Award winning ‘Master of Mixology’, Simone Caporale will also return for a third year to bring his inimitable style of cocktail mastery to the infusion menu. With gin, Peroni Nastro Azzurro and sweet, spring-like citrus notes, the Oro Liquido liquid gold serve glows bright from the menu and is joined by L’Astratto – a long, more bitter serve featuring flavoured, coloured ice cubes. A fragrant take on the traditional Bellini, the Peroni Peony will feature crisp white peach, grape, peony and magnolia flowers. Finally, the classic Peroni Negroni will also re-join the menu for another year.
The centrepiece of the pop up, will be an eye-catching bar structure created by renowned set designer Petra Storrs. For her distinctive design, she has been inspired by the rich colour palette and playfulness of the light effects in the Tilt Brush technology, and blended it with the iconic Peroni Nastro Azzurro ‘blue ribbon’ to create an incredible focal point.

The House of Peroni takes residence at
Spinningfields Square, Quay Street, Manchester, M3 3AP
from Wednesday 5th April – Saturday 8th April.

For more information visit: http://www.thehouseofperoni.com

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Tales of the Cocktail® Announces Seminars for Edinburgh Tour

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After successful stops in Vancouver, Buenos Aires and Mexico City, Tales of the Cocktail® on Tour is on the move again. This year to Edinburgh, Scotland for four days of seminars, tastings and networking events from April 1-4. In addition to nightly events that allow attendees to explore the unique cocktail culture of Edinburgh, Tales of the Cocktail® on Tour will feature a line-up of 12 seminars, presented by some of the world’s most renowned cocktail experts including Ryan Chetiyawardana, Charlotte Voisey, Claire Smith Warner, Jack McGarry, Jacob Briars and many more.

“I’m excited to announce our most extensive line-up of seminars for a Tales on Tour ever! As well as featuring more than one of the top-five seminars from Tales New Orleans 2016 such as “Talking Rot,” “Going Back To Your Roots To Find Success” and “Nutmeg,” we are proud to be curating brand-new seminars from some of the cocktail world’s most revered presenters. The city won’t know what’s hit it!” Philip Duff, Director of Education.

Just like the annual Tales of the Cocktail® in New Orleans, the seminars in Edinburgh will dive deep into the techniques, history and business of making drinks. These 12 original seminars were selected by a panel led by Philip Duff to offer a wide breadth of cocktail knowledge – everything from the history of New Orleans drinking and cocktail photography, to Rancio and the psychology of drink preferences. Attendees will be able to choose six seminars (three per day) to attend during Tales of the Cocktail® on Tour.

Tales of the Cocktail® on Tour 2017 Seminars

Going Back to Your Roots to Find Success
Ian McLaren with Ryan Chetiyawardana, Jim Meehan and Craig Harper
Sponsored by Bacardi

New Orleans: The Cradle of Civilized Drinking
Phil Greene with Chris Hannah and Chris McMillian
Sponsored by Sazerac Rye Whiskey

#instadram – The Benefits of Drinking Shots
Max Warner and Addie Chinn with Alex Kratena, Agostino Perrone, Alastair Burgess and Tara Garnell
Sponsored by Pernod Ricard UK

Nutmeg: The Seed That Spiced 1000 Sips
Charlotte Voisey with Jack McGarry, Peter Vestinos and Davide Segat
Sponsored by William Grant & Sons

Drambusters: Why Scotch Belongs in Cocktails
Georgie Bell, Ryan Chetiyawardana, Mike Aikman and Tom Walker
Sponsored John Dewar and Sons

Guilty Pleasure
Claire Smith Warner with Zoey Cormier, Iain Griffiths and Jeffrey Kluger
Sponsored by Belvedere Vodka

Talking Rot: Rancio, Scotch and MADness
Dave Broom with Ryan Chetiyawardana and Arielle Johnson
Sponsored by Johnnie Walker

Liquid Intelligence
Don Lee and Dave Arnold
Sponsored by Monkey Shoulder Scotch Whisky

Small Fish in a Big Pond
Ally Martin with Andy Gemmell, Craig Harper, Stuart McCluskey and Mike Aikman
Sponsored by Drambuie, Hendrick’s Gin and Monkey Shoulder Whisky

Slap it! Pour it! Crush it! Swizzle it!
Daniyel Jones with Summer-Jane Bell and Martin Cate
Sponsored by Angostura

Make your Mark: How to Create a Modern Classic
Jacob Briars with Robert Simonson, Tom Walker and Naren Young
Sponsored by Bacardi Rum

Liquipedia
Tristan Stephenson with Jake Burger and Jeffrey Kluger
Sponsored by Belvedere Vodka

“This is our biggest offering of seminars we’ve had in our seven years of putting on Tales on Tour. Philip and his team did an incredible job of selecting seminars that will challenge and enlighten everyone who joins us,” said Ann Tuennerman. “April can’t come fast enough.”

The festival will also partner with brands such as The Cocktail Lovers and The Scotch Malt Whisky Society (SMWS) to present a series of evening events, known as Dynamic Duos, in bars throughout the city centre, which are open to the public. The SMWS event will focus on flavour in single cask whisky and takes place at Kaleidoscope Bar on Saturday 1 April.

Ticket packages to Tales of the Cocktail® on Tour Edinburgh go on sale January 9 for Tales 365 members and January 11 for the general public. Ticket packages, priced at $329, are all-inclusive and will give each attendee access to seminars and nightly events during the festival’s four days. For the full descriptions of all seminars and events, information on accommodations and to get your tickets to Tales of the Cocktail® on Tour Edinburgh, visit https://talesofthecocktail.com/events/tales-on-tour/

World’s Most Prestigious Cocktail Festival Announces Programme For Its Edinburgh Debut

tales-of-the-cocktailTales of the Cocktail® on Tour heads to capital for its first foray out of The Americas.

WHAT: Tales of the Cocktail on Tour is to reveal the programme for its much anticipated visit to Edinburgh in April. The four-day extravaganza will see leading hospitality professionals from all over the world head to Scotland’s capital for a series of events designed to educate, illuminate and entertain bartenders and cocktail enthusiasts from the city and beyond.

WHY: The world famous annual conference and festival takes place in New Orleans every July. It also goes ‘On Tour’ once a year and after visiting Buenos Aires, Vancouver and Mexico City, it is heading to Europe for the first time. Edinburgh has been selected due to its highly accomplished and sophisticated cocktail culture. In a country with such a fantastic distilling heritage, the city’s bartenders have a great hunger for knowledge and will be looking to learn from illustrious speakers attending the 2017 event.

HOW: Tickets for Tales of the Cocktail on Tour will go on sale on 9th January, upon announcement of the initial programme. Tickets are available from http://www.talesofthecocktail.com, priced $329.00 USD. The event runs from Saturday 1st – Tuesday 4th April 2017 at the Roxburgh Hotel and bars around the city.

National Calvados Week Returns For 2016

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The Père Magloire National Calvados Week, in association with UK creator Emporia Brands, returns Monday 17th October 2016 until the Sunday 23rd October 2016, taking place bars and retailers across the UK, including London, Birmingham, Newcastle, Glasgow and Edinburgh.

For some, Normandy’s lush green pastures reach their ultimate expression in the region’s famed cheeses and rich dairy butter. We all know that it’s always been about the Calvados. The magical alchemy that transforms green apples into golden nectar, it produces apple brandy as soft, fresh and pure as the beguiling French countryside from which it’s born. The week long celebration marks the harvesting of the delicious apples for the production of Calvados. During National Calvados Week over 100 bars, shops, supermarkets and independent off licenses, including London based Demon Wise & Partners, NOLA, Cocktail Trading Company, Skylon and 155 Bar & Kitchen, who are pairing their special cocktail creation ‘Apple Turnover’, perfect to be matched with their Beetroot-cured Salmon served with chicory and apple salad, or the Scallops with smoked belly of port.

Other venues and highlights for the week include such Edinburgh stalwarts as Blackbird, Heads & Tales, Voodoo Rooms, La Petite Mort and The Bon Vivant, as well as Glasgow based The Finnieston and Porter & Rye, plus Rye & Soda in Aberdeen. Manhattan in Leicester are also showcasing their serves, as well as The Edgbaston in Birmingham and Bonbar in Newcastle amongst others.

Meanwhile, participating Waitrose stores will be running an in-store price promotion for the month of October, seeing Père Magloire VSOP price reduction of £2. (Original price £22 – promotional price £20). Scotland are covered by Drinkmonger in Edinburgh and The Good Spirits Company in Glasgow, plus independent stores within the likes of Cheshire with Corks Out, The Vineyard Wine Shop in Lancashire, Starmoreboss in Yorkshire, Dorset’s Shaftesbury Wines, Kent based Chiselhurst Wines, Cornwall with North Coast Wines and Wales with Gales of Llangollen. We’ve also partnered with The Drink Shop, who are running free delivery for the month of October on all Père Magloire expressions, as well as Drinkfinder who are offering 10% off all Père Magloire products throughout October.

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Highlights of the week involve Soho Wine Supply in London, who will be hosting a Père Magloire tasting table on the 20th, with Soho Whisky Club and Brahms & Liszt hosting a Père Magloire range tasting on the 19th and 21st respectively. TimeOut London are also hosting an evening of Père Magloire on the 18th at MASH London, exclusive for their members and hosted by Brand Manager Matthew Dakers. Manchester will also see Brand Ambassador Dave Marsland showcase Père Magloire at Epernay Champagne Bar on the evening of the 19th, with support from Yelp! John Lewis on Oxford St in London are also getting in on the action, hosting a Père Magloire VSOP and Pont L’Eveque cheese tasting in the food hall, with the offer of a free glass to anyone who buys a bottle!

In addition, Fever Tree are the principle sponsors for this year’s signature serve, promoted within all participating venues across the UK, the Père Magloire and Fever Tree tonic;

50 ml Père Magloire VS
Topped with Fever Tree Tonic Water
Fresh Ice (at least 4 big cubes)
Slice of Fresh Apple

Using a large wine glass or a tall, slim glass, add the ice first then pour in the Père Magloire VS, followed by the Fever Tree Tonic Water. Cut a full slice of apple and drop into the glass.

A promotional video has also been commissioned by Emporia Brands, the exclusive UK importer of Père Magloire and National Calvados Week, which aims to see people coming together from across the UK to enjoy Calvados.

Hi-Spirits Shakes Up London Cocktail Week

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Southern Comfort, Buffalo Trace Bourbon and Langley’s Gin will all have a high profile during London Cocktail Week 2016, with unique drinks and a diverse offer from distributor Hi-Spirits.

This year’s celebration of the capital’s thriving cocktail culture, running from 3 – 9 October, promises to be the biggest and most vibrant yet.

The Southern Comfort Chicken Stop will be popping up in Spitalfields, welcoming dedicated cocktail lovers with a selection of Southern Comfort cocktails and Southern Fried Chicken.  The New Orleans inspired pop-up will mark the first stop on the Southern Chicken Trail. Customers will be encouraged to continue on the trail and explore some of London’s best chicken shops, with Southern Comfort and Fried Chicken pairings on offer at all stops.

The acclaimed Buffalo Bourbon Empire pop-up bar also returns for 2016. Located this year at Hackney House, the Buffalo Bourbon Empire will spotlight six exclusive bourbon cocktails created by leading London venues – The Vaults of Milroy’s, Barbecoa, Basement Sate, Blessings, MASH, and Four Sisters.

Award-winning whiskeys from the Buffalo Trace Distillery in Kentucky will also be on offer, including the first chance for UK aficionados to sample the 2016 release of the Buffalo Trace Antique Collection whiskeys.

For those interested in learning more about the heritage and culture of bourbon, the Buffalo Bourbon Empire will host a series of masterclasses throughout the week. These include sessions with Drew Mayville, the Buffalo Trace master blender, and Nicola Olianas, global brand ambassador for Antica Formula, who will explore the classic cocktail combination of vermouth and bourbon. Tickets can be booked online at www.Buffalotrace.co.uk/bourbonempire

London Cocktail Week will also feature £5 cocktails made with Langley’s No.8 Gin, the award-winning super-premium English gin brand. The exclusive cocktails will be available at Jamie Oliver’s Fifteen, 214 Bermondsey, Arabica, Bermondsey Yard, Merchants House and Village East.

Dan Bolton, managing director of Hi-Spirits, said: “London has always been one of the world’s great cocktail cities, and London Cocktail Week has reinvented the capital’s party spirit. We’re delighted that Southern Comfort, Buffalo Trace and Langley’s will be at the heart of the celebrations, and as always, our team is expecting a very busy week.”

The UK’S Biggest Cocktail Festival Returns To London

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Taking over the city for the seventh year running, the biggest party of its kind – London Cocktail Week – gives you access to an unrivalled celebration of the city’s award-winning bars, bartenders and cocktail culture. £10 Festival Passes are available to purchase now from DrinkUp.London.

It’s back and better than ever, with a Central London Hub and an entire Cocktail Village in the heart of Shoreditch hosting a heady explosion of 40 bespoke pop-up bars, trucks, vans and even bicycles from the biggest names in drinks including Bacardi Rum and Tia Maria. Purchasing a London Cocktail Week Festival Pass gives cocktail loving Londoners the chance to taste and try unlimited £5 cocktails from 200 of London’s very best bars, as well as week-long access to their pop ups and parties.

PAY TO PLAY

It couldn’t be easier to enjoy London’s unmissable seven-day cocktail party! Simply head to DrinkUp.London to buy your £10 Festival Pass and collect your wristband at the London Cocktail Week Hub in the heart of the glittering West End, Piccadilly Circus; where your journey will begin at the World Class House.

More a multi-story, immersive town house run by World Class bartenders than a pop-up; the World Class House will be your first London Cocktail Week calling point as you experience a new liquid journey unfolding before you, awakening your senses and exploring future trends – with a World Class cocktail in hand of course.

Participate in workshops and classes by World Class bartenders and experts, try a range of delicious World Class drinks and let London Cocktail Week’s hedonistic pop-up transport you into the unknown.

THE LONDON COCKTAIL WEEK VILLAGE

Your Festival Pass also unlocks the entirety of the festival, including the famed Cocktail Tours and entry to the amazing Cocktail Village, returning to Old Spitalfields Market for the second time.

Central to the Cocktail Village is the Drink.UpLondon Bar, serving a menu of eight classic cocktails based on an iconic serve from some of London’s best bars – £5 each to all wristband wearers.

For those with a more international palate, drinking in the taste of Miami at the tropical Bacardi Rum Bar will not disappoint; while coffee connoisseurs can experience cocktails unlike anything they’ve tasted before from expert baristas and mixologists at the Tia Maria + Coffee Project.

Festival Director Siobhan Payne says: “Having attracted more than 20,000 wristband wearers and 40,000 visitors last year, London Cocktail Week continues to be the biggest cocktail festival of its kind in the world.

We love creating the most unique and exciting opportunity for thousands of cocktail lovers to taste and learn about new drinks and visit great bars they’ve not been to before; and are thrilled to be back for the seventh year running!

This year will see us present the most incredible London Cocktail Week to date, with our brand new West End World Class House and Shoreditch-based Cocktail Village, visitors will really can expect to immerse themselves in cocktail capital of the world’s diverse drinking scene.”

As well as the Cocktail Village and World Class House, the festival will offer the usual timetable of unmissable parties, master classes, supper clubs and the renowned self-guided Cocktail Tours which will see more than 200 of the best bars in the capital throwing open their doors to offer specially created cocktails for £5 to wristband wearers.

Drambuie Jazzes Up London Cocktail Week 2016

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Having toured Edinburgh, Leeds and Manchester with an impressive line-up, the Drambuie Brass & Crimson makes its final stop in the capital city to celebrate London Cocktail Week.

Following on from Manchester where the Drambuie Brass & Crimson played host to Jon K who welcomed live performances from world-renowned DJ Gilles Peterson, alongside breakthrough duo Rocket Number Nine, the Drambuie Brass & Crimson is set to finish its tour in the heart of London.

Set in The Hoxton Hall on 6th & 7th October, Drambuie Brass & Crimson is a modern celebration of the iconic 1960’s New York scene that made Drambuie world-famous. For two days during London Cocktail Week, Drambuie will celebrate with an immersive fusion of live music and classic drinks, including the Rusty Nail™- a slow sipping favourite of the legendary Rat Pack.

In its second year, 2016’s Brass & Crimson experience will bring together iconic talent and emerging stars that fly the flag for jazz and its influence on other genres to create new musical experiences.

On 6th October, iconic Brazilian jazz-funk trio Azymuth will launch the two-day event alongside Brooklyn based musician Taylor McFerrin who will headline with an exclusive live set. Friday 7th October, Friday 7th October, listeners there will be treated to performances from iconic Jazz artists yet to be announced.

With these great headlining acts and more artists to be added to the line-up these are two dates note to be missed.

Swing by for a classic Rusty Nail™ or a refreshing Drambuie Collins, book to take part in masterclasses or drop down each evening and soak up the smoky sounds and after-hours ambience.

For a complimentary ticket at The Brass & Crimson events and to receive a free cocktail before 11pm, please visit: https://billetto.co.uk/en/users/drambuie-presents-the-brass-crimson–3a99a20c-6f40-4654-9ca0-d360b4b8cdad

Brent Elliott Showcases Cult Bourbon Brand In The UK

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Four Roses Master Distiller, Brent Elliott, is visiting the UK for the first time to mark his first anniversary in the role of heading up the distilling team at the cult bourbon brand.

Presenting the multi award-winning Four Roses range, Brent will unveil the Four Roses Limited Edition Small Batch 2016 at Harrods during the first week of October. An exclusive press tasting will take place at The Soho Whisky Club, followed by a series of trade masterclasses in London, Manchester and finally Scotland.

Brent, who has worked with the company for 10 years, most recently as Director of Quality, took over the role and responsibility of crafting quality Bourbon from legend Jim Rutledge, who retired from his position in 2015.

Brent Elliott, Four Roses Master Distiller, says: “My visit to the UK is long overdue and I’m really looking forward to hosting these events around London, Manchester and Scotland. I feel really lucky to have been appointed as Master Distiller, it’s hard to call it a job as it’s such a privilege and a passion to be a part of Four Roses. It’s been an amazing year.’

Charles Marshall, Spirit Cartel Consiglieri, says: “After Four Roses’ success at winning Best Bourbon and Directors Awards at the San Francisco Comp, we’re excited to have Brent in the UK to convert any remaining non-believers. We can’t promise you a burning bush or a wedding at Cana moment but one sip will lead you to worship at the altar of this cult bourbon!”

Four Roses bourbon recently had an outstanding result in the 2016 San Francisco World Spirits Competition, winning seven awards. These included the Director’s Award of Excellence and the 2016’s Best Bourbon award for their 2015 Limited Edition Small Batch Bourbon.