Havana Club, the only 100% authentic Cuban rum available globally, has launched Havana Club 3 Years Old “By Hand”; a new limited edition bottle with a design created by three local Cuban artists to showcase authentic Cuban art to rum fans globally and inspire them to make cocktails at home.
The design showcases a palette of vibrant colours, inspired by the streets of Havana, and was hand painted by three rising artists from the Havana Cultura programme; award winning designer, Giselle Monzón; visual arts teacher, Nelson Ponce Sánchez; and Edel Rodriquez, an internationally recognised graphic designer and illustrator. The three artists created a number of hand crafted designs for the iconic white rum bottle, taking inspiration from local symbolism including the Cuban Star, an ornamental emblem that appears in bars and cafes across Cuba.
The eye-catching design will increase stand-out on shelf and excite rum enthusiasts, art collectors and Havana Club fans alike across Europe. The Havana Club 3 Years Old “By Hand” bottle will be available in Germany from March, before launching in nine other markets including France, Austria, Netherlands, Portugal and China.
Cuban Artist, Nelson Ponce Sanchez said: “It was a delight to use our local craft and knowledge to help create the design for the Havana Club 3 Years Old “By Hand” bottle. Since being discovered by Havana Cultura, we have been on a creative journey, which has reached new heights with our work on the limited edition bottle. It’s an honour that Havana Club has put its trust in us – and we hope rum fans around the world will appreciate our design whilst enjoying a Mojito or Daiquiri.”
Nick Blacknell, Global Marketing Director at Havana Club, commented: “The limited edition Havana Club 3 Years Old “By Hand” bottle reinforces our long-term commitment to supporting local Cuban artists, who otherwise would not have a chance to showcase their artwork on a global scale. In doing this, we make sure we continue to ‘Havanise’ the world through spreading Cuban craft, culture and spirit around the world. We would like to thank Giselle, Nelson and Edel for their creativity and hard work in designing our latest limited edition, as I know that rum enthusiasts will be eager to get their hands on this rare bottle”