Noilly Prat, the world-renowned vermouth crafted by the sea, made its first foray into prestigious trade show, Bar Convent Berlin this year. To showcase its proximity to the sea, overlooking miles of oyster tables, and the importance it has on its unique production process, Noilly Prat brought the South of France to the urban surroundings of Germany’s capital. From Noilly Prat deck chairs to fresh lemon trees, guests were transported to the home of this fine French vermouth nestled in the pretty fishing village of Marseillan. Led by Coupette’s Chris Moore, Noilly Prat served over 3,800 industry friends at its debut this week.
A TASTE OF THE SOUTH OF FRANCE
With its central location in the courtyard entrance to the show, along with sunny 22-degree weather, the Noilly Prat team shucked over 1,000 fresh oysters that were enjoyed with chilled Noilly Prat Original Dry poured over the oyster, which was then either sipped from the shell or devoured in one. Over 2,800 aperitifs were served, including L’Apéritif, Noilly Prat Original Dry over ice with a twist of lemon, Chris Moore’s Maison Highball, featuring Noilly Prat Original dry, green chartreuse, spruce shoot syrup and celery bitters topped with tonic and served with a slim celery twist and Noilly Prat Original Dry served with Perrier and frozen grapes – inspired by Dante’s ‘Vermouth Service’.