Muyu Pop-Up Boutique; Combining Sustainability, Ethics & Flavour

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This February, the Muyu Pop-Up Boutique will introduce drinks lovers to Muyu, a brand new range of luxury liqueurs created by three of the world’s most renowned and awarded bartenders – Alex Kratena, Monica Berg & Simone Caporale. At the pop-up guests will be able to experience a tasting with Alex, Monica or Simone, as well as having a unique opportunity to purchase the liqueurs before they officially become available this spring.

Combining a boutique perfume attitude with the trio’s unique cocktail philosophy, Muyu is created in an entirely unique way offering a clean, fresh flavour profile. Inspired by a trip to the Amazon, Muyu will actively promote biodiversity through responsible sourcing, with a share of profits from each bottle also going towards NGOs doing meaningful work in the Amazon.

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Muyu has been designed to enjoyed in highball style cocktails, as well as on the rocks, and will be available in three flavours, each designed by one of the bartenders:

Muyu Jasmine Verte – Monica Berg
Floral, blooming, fresh, sensual and luminous
Jasmine with accents of neroli, patchouli, yuzu and iris

Muyu Chinotto Nero – Simone Caporale
Citrusy, opulent, zesty, lush and mystical
Chinotto with accents of cinchona, oak moss, curacao orange and cacao

Muyu Vetiver – Alex Kratena
Earthy, woody, mystical, intriguing, endless
Vetiver with accents of timur, patchouli, petit grains and cedarwood

Created in a similar way to perfume, the main ingredient is extracted before the second layer of accent ingredients are added. The result is completely developed and complex liquids.

Alex and Simone met whilst working at the Artesian, London, where they led the team to unrivalled success winning World’s Best Bar four years in a row until their departure in 2015. Monica is one of the leading bartenders coming out of Scandinavia. The brand is not only the first from the three bartenders, but also a first for the world of liqueurs which looks set to redefine the category.

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