The Glenlivet Unveils Peat-Influenced Expression For The Innovative Nàdurra Range

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The Glenlivet has launched a third expression for its celebrated Nàdurra range, as it continues to honour the historic traditions of making single malt whisky through new and innovative cask finishes. The Glenlivet Nàdurra Peated Whisky Cask Finish is the first release to have a subtle, smoky taste profile, having been finished in American oak casks that have previously held heavily-peated Scotch whisky.

Bottled at 61.5% ABV cask strength, The Glenlivet Nàdurra Peated Whisky Cask Finish is inspired by the authentic production processes used at The Glenlivet Distillery by its founder, George Smith, who originally used peat smoke to dry the malted barley. Finished in peated casks, the classic, smooth and fruity house style that has made the range so famous has been enriched with gentle, aromatic smoky notes, to offer a brand new The Glenlivet experience to whisky enthusiasts. The expression will also be available in Global Travel Retail at 48% ABV.

Available in nine domestic markets, including USA and France, and Global Travel Retail from October 2015 at US$89 (or local equivalent), the release follows the launch of The Glenlivet Nàdurra Oloroso and The Glenlivet Nàdurra First Fill Selection in 2014. The Glenlivet craftsmen individually nosed each cask to ensure the perfect balance between fruit and smoke in the whisky, which has been bottled in small batches with no chill-filtration to offer the complexity, full body and distinctively creamy texture of a whisky that has just been drawn from the cask.

Alan Winchester, Master Distiller at The Glenlivet, comments: “I’m delighted to present the purest expression of The Glenlivet, which pays homage to the distillery’s legendary past. Nàdurra captures the original passion behind George Smith’s distillery, which inspires us to create new flavour journeys for consumers so his spirit remains alive today. The Glenlivet Nàdurra Peated Whisky Cask Finish demonstrates this beautifully, with its warming mouthfeel, swirls of vanilla cream and subtle traces of tangy smoke, and I hope that whisky enthusiasts now and in the future enjoy this rare taste that echoes of the past.”

Nikki Burgess, Global Brand Director for The Glenlivet, added: “Interest among whisky fans for new, original and well-made single malt Scotch has continued to grow in recent years, and we at The Glenlivet are proud to have set the benchmark for quality and innovation. The Glenlivet Nàdurra range has enjoyed a cult following due to its rich craftsmanship story and commitment to traditional 19th Century production methods, and with releases such as The Glenlivet Nàdurra Peated Whisky Cask Finish we hope to inspire more and more increasingly discerning drinkers to learn about the craftsmanship, provenance and heritage of ‘the single malt that’s started it all’.”

The Glenlivet Nàdurra Peated Whisky Cask Finish is presented in refreshed packaging, first introduced in April 2014, which emphasises the artisanal nature of the range. The design includes a prominent batch number, cask-like stamps and a more visible translation of the Gaelic word, Nàdurra – meaning natural – to illustrate the essence of the brand.

The Glenlivet Nàdurra Expands Into A Range Of Cask Experiences

Glenlivet NadurraThe Glenlivet, the original single malt whisky, is expanding its celebrated The Glenlivet Nàdurra brand into a range featuring different cask experiences as it aims to build on its strong development in the growing single malt whisky market*.

Nikki Burgess, Global Brand Director for The Glenlivet at Chivas Brothers, comments: “The Glenlivet Nàdurra is the purest expression of The Glenlivet that captures the original passion and production methods of George Smith’s distillery. We know that whisky connoisseurs appreciate these qualities at the heart of the range, and by expanding the Nàdurra range we aim to consolidate our strong and innovative offering in the craft single malt arena.

Each expression in The Glenlivet Nàdurra range is crafted in small batches using traditional production methods and is matured exclusively in a different cask-type, showcasing the versatility and flawless quality of The Glenlivet spirit. Unlike most modern whiskies, the range is bottled without chill-filtration, which offers the additional complexity, body, and texture of a whisky that has just been drawn from the cask.

Refreshed packaging demonstrates the handcrafted nature of Nàdurra through prominent batch number and cask-type stamps, an artisanal typeface, an emphasis on the Gaelic translation of Nàdurra, and a distinctive handmade finish.

The Glenlivet Nàdurra Oloroso is the first new permanent expression in the range, and is the first major The Glenlivet bottling** in living memory to be matured solely in ex-sherry casks.

The first-fill, ex-Oloroso sherry casks from Jerez in Spain impart rich, distinctive dried fruits aromas, warm spices, and notes of cinnamon and liquorice. The spirit combined with the cask influence, produces a sweetness of dark chocolate and a finish which is long and sweet with a slightly dry, spicy effect from the European oak maturation.

“The Glenlivet Nàdurra Oloroso presents a rare opportunity to taste The Glenlivet aged exclusively in ex-Oloroso casks, which we anticipate to be extremely popular with whisky fans and an enticing purchase for travellers in Travel Retail when it launches. As we continue to release additional twists on the original The Glenlivet Nàdurra, we look forward to showcasing different cask experiences to an increasing number of discerning drinkers,” adds Nikki Burgess.

The Glenlivet Nàdurra Oloroso will be introduced to Travel Retail Europe in May 2014 via immersive experiences to help travellers gain an understanding of the new whisky’s unique taste profile. The Glenlivet Nàdurra Oloroso will be unveiled first at Heinemann Frankfurt airport before launching in London Heathrow Terminal 5 as part of the World Duty Free Whisky Festival 2014. Striking The Glenlivet spaces created in both airports will reflect the brand’s contemporary style, enticing whisky enthusiasts to interact with the new single malt’s tasting notes and explore its rich heritage. In Frankfurt B-East and London Heathrow Terminal 5 travellers will also be invited to enjoy a dram of the new expression while playing a game of pool thanks to the installation of a miniature pool table in the dedicated brand space.