Glenfiddich Festival Experiment #3 Returns to Celebrate Bartenders Across the UK and Beyond

This weekend saw the return of the legendary Glenfiddich Festival Experiment for round three. Bigger and better than ever before, this year’s festival welcomed more than 1,200 members of the on-trade from around the world to celebrate the bartending industry. The private two-day festival was first launched in 2017 as a thank you to theContinue reading “Glenfiddich Festival Experiment #3 Returns to Celebrate Bartenders Across the UK and Beyond”

Glenfiddich Elevates Flagship Range With Sophisticated Redesign

Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, withContinue reading “Glenfiddich Elevates Flagship Range With Sophisticated Redesign”

Glen Moray Launch Fired Oak Cask 10-year-old Single Malt

The team at Glen Moray Single Malt Whisky is excited to be launching Glen Moray Fired Oak 10- Year-Old Single Malt Whisky this November as they continue to develop their ‘Gateway to Flavour’ by adding a bold new expression which is intensely sweet and smooth. Master Distiller, Graham Coull was inspired to create Glen MorayContinue reading “Glen Moray Launch Fired Oak Cask 10-year-old Single Malt”

Secret Scotch Whisky Illuminati Comes To Light

A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati. A collective with over 200 years combined experience, Whisky Illuminati’s members are a panel of the most discerning and respected noses and palates in the whisky industry to showcase one-off series’Continue reading “Secret Scotch Whisky Illuminati Comes To Light”

Chivas Champions Blended Scotch Category

Chivas, the original luxury blended Scotch whisky, is causing a stir with its new global creative campaign, Success is a Blend. Rolling out through the line globally from October, the campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ belief in blending was instilled by founding brothers, James and JohnContinue reading “Chivas Champions Blended Scotch Category”

Chivas Announced as Official Spirits Partner of Manchester United

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership. The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s bestContinue reading “Chivas Announced as Official Spirits Partner of Manchester United”

New Look and Refined Taste for Ailsa Bay Sweet Smoke Whisky

Independent family-owned distiller, William Grant & Sons, today unveils a new design and modified liquid for Ailsa Bay, its peated single malt whisky. The new contemporary look takes its inspiration from the creativity of science, which reflects the boundary-pushing technology at the distillery situated at Girvan in Ayrshire. The Innovation team at William Grant &Continue reading “New Look and Refined Taste for Ailsa Bay Sweet Smoke Whisky”

The Glenfiddich Festival Experiment Returns to Dufftown

The Glenfiddich Festival Experiment is back. What started as a thank you to 350 members of the Scottish on-trade in 2017 is gearing up for a bigger and better round two. Hosted at the single malt’s spiritual home in Dufftown, Glenfiddich will be opening its doors to 850 members of the hospitality industry and beyond.Continue reading “The Glenfiddich Festival Experiment Returns to Dufftown”

Glenfiddich Fire And Cane Sparks The Unexpected

Glenfiddich – the world’s most awarded single malt Scotch whisky – launches the fourth concept in its Experimental Series with Glenfiddich Fire & Cane, a smoky whisky finished in sweet rum casks. Fire & Cane is inspired by the early innovation of Glenfiddich Malt Master Brian Kinsman, who in 2003, first ran peated spirit throughContinue reading “Glenfiddich Fire And Cane Sparks The Unexpected”

Michel Roux Jr And The Balvenie Whisky Launch Final Series Of The Craftsmen’s Dinner

The Balvenie launches its final installment of The Craftsmen’s Dinner. This year, the series of short films, hosted by renowned Michelin starred chef, Michel Roux Jr., takes place at The Balvenie Distillery in Scotland, where Michel gets sparks of inspiration from the craftspeople behind the whisky. Spending a week at the distillery, Michel aims toContinue reading “Michel Roux Jr And The Balvenie Whisky Launch Final Series Of The Craftsmen’s Dinner”