The Re’al Cocktail Ingredients range of products has been listed by distinguished fine foods retailer, Fortnum and Mason. Capitalising on the growing trend of cocktail consumption at home, Re’al Cocktail Ingredients has seen an increase in demand for high end cocktail ingredients with consumers looking to recreate their favourite on-trade serves.
Attitudes towards cocktail drinking in the UK have undergone a major change. Rather than being consumed at the start of the evening, the 2014 CGA Strategy Report into cocktail consumption shows that cocktails are now a sessionable drink rather than a one-off treat. Almost half of the survey sample questioned, 46%, stated they would drink cocktails anytime throughout the night, on average enjoying 2.5 serves per session. One third, 35%, of women questioned said they would choose to drink cocktails during a quiet night with friends, showing that both perception and occasion consumption have changed.
William Hinkebein, VP of Marketing for American Beverage Makers, comments: “We are delighted that our range of fresh fruit infused syrups has been chosen by such an iconic retailer as Fortnum and Mason, which is renowned for stocking the finest food from all over the world. The Re’al range offers an excellent choice of flavours such as Pumpkin, Ginger, Peach, Raspberry and Blueberry so consumers can now experiment with their mixology skills at home. We regard this listing as a real feather in our cap and a great indication of the quality of our products.”
Drinks Buyer Jamie Waugh of Fortnum and Mason adds: “Increasingly, our discerning customers want to make more inventive cocktails at home, so we are responding by expanding our drinks portfolio. The Re’al products are used in the top cocktail bars in London, and are a firm favourite of respected bar tenders, so we can be confident we’re offering our customers the very best in terms of flavour and quality.”
Peach Perfection – Peach will be flavour of the month this Valentine’s day
This Valentine’s Day there’s more than one reason to celebrate, with the launch of Reál Cocktail Ingredients’ new Peach Infused Syrup. Now you can create beautiful peach-flavoured cocktails in the blink of an eye instead of wrestling with either too hard or over-ripe fresh fruit.
Made from deliciously juicy Elegant, Summer and Rich Lady peach varieties, Peach Real makes a perfect Bellini. The combination of peach juice and fizz is wonderful served at any time for day – even breakfast, what better to serve your customers this Valentine’s Day to help couples celebrate.
Georgi Radev, Bar Manager at Mahiki comments: “Peach Reál is an absolutely genius product, it makes the most blinding Bellini I have ever tasted. The Real products allow us to create unforgettable fruit flavoured cocktails with a consistent serve and great taste quickly and easily – they are invaluable when time is of the essence behind a packed bar!”
Isolde Aubuchon, Technical Director for ABM adds: “There’s simply no substitute for the delicious flavours that come from squeezing fresh fruit. From Bellinis to alcohol-free drinks and a whole host of frozen and shaken cocktails, Peach Reál showcases exceptional mixability and high-levels of fresh fruit. We are really proud of this product.”
The new Re’al line boasts favourites such as Blueberry, Mango, Strawberry and Raspberry, as well as more unusual flavours including Pumpkin, Ginger and Agave Nectar. The product benefits for Re’al Cocktail Ingredients are simple but compelling:
· Flavourful: premium fruit purée sweetened with 100% cane sugar delivers impactful flavour with a clean finish
· Mixable: dissolves easily in hundreds of beverage applications
· Squeezable: proprietary wide-mouth bottle/closure combination features a built-in oxygen barrier and a unique volcano-shaped spout to ensure no wastage
· Long-lasting: lasts for four weeks in the fridge once opened