The Re’al Cocktail Ingredients range of products has been listed by distinguished fine foods retailer, Fortnum and Mason. Capitalising on the growing trend of cocktail consumption at home, Re’al Cocktail Ingredients has seen an increase in demand for high end cocktail ingredients with consumers looking to recreate their favourite on-trade serves.
Attitudes towards cocktail drinking in the UK have undergone a major change. Rather than being consumed at the start of the evening, the 2014 CGA Strategy Report into cocktail consumption shows that cocktails are now a sessionable drink rather than a one-off treat. Almost half of the survey sample questioned, 46%, stated they would drink cocktails anytime throughout the night, on average enjoying 2.5 serves per session. One third, 35%, of women questioned said they would choose to drink cocktails during a quiet night with friends, showing that both perception and occasion consumption have changed.
William Hinkebein, VP of Marketing for American Beverage Makers, comments: “We are delighted that our range of fresh fruit infused syrups has been chosen by such an iconic retailer as Fortnum and Mason, which is renowned for stocking the finest food from all over the world. The Re’al range offers an excellent choice of flavours such as Pumpkin, Ginger, Peach, Raspberry and Blueberry so consumers can now experiment with their mixology skills at home. We regard this listing as a real feather in our cap and a great indication of the quality of our products.”
Drinks Buyer Jamie Waugh of Fortnum and Mason adds: “Increasingly, our discerning customers want to make more inventive cocktails at home, so we are responding by expanding our drinks portfolio. The Re’al products are used in the top cocktail bars in London, and are a firm favourite of respected bar tenders, so we can be confident we’re offering our customers the very best in terms of flavour and quality.”
The London Distillery Company has announced its collaboration with luxury retailer Fortnum & Mason to create a limited edition Dodd’s Gin, commemorating one year since the inaugural batch was launched in the store. No more than 300 bottles are to be produced and will be launched in-store on Wednesday 2nd April 2014. Botanical inspiration has been taken from Fortnum & Mason, which has rooftop beehives as well as an array of exceptional teas.
Developed at the Battersea based distillery, the limited edition Dodd’s Gin will be hand bottled, labelled and numbered, featuring an exclusive design by United Creatives*. The organic** ingredients used to create the backbone of the gin are distilled in ‘Christina’, a traditional 140-litre copper still, with the more delicate botanicals being reserved for ‘Little Albion’, The London Distillery Company’s state-of-the-art cold vacuum still.
Dodd’s Gin was released in spring 2013 and pays tribute to Ralph Dodd, an 18th century born entrepreneur and engineer who never quite fulfilled his plans to create Genuine British Spirits Compounds and Cordials. The London Distillery Company’s co-founder Darren Rook and his team discovered the Dodd legacy, a business with similar ethos and name, over a year after founding the company in 2011. Unlike Dodd, The London Distillery Company has had a successful start to trading and in addition to creating gin they are making London’s first single malt whisky in over a century.
CEO Darren Rook comments: “Over the last year Fortnum & Mason has been fantastically supportive of the distillery and what we do. When talking with them about a collaboration for our first anniversary, an exclusive Dodd’s Gin using their heritage and honey as inspiration seemed a natural progression. Fortnum & Mason has an outstanding selection of high quality produce and we have been experimenting with various teas, spices and other botanicals to create a new recipe. Dodd’s Gin enthusiasts will still recognise the main backbone of their favourite gin but should be pleasantly surprised by the subtle variation.”
Dodd’s Gin, Fortnum’s Edition is non-chill filtered, bottled at 49.9% ABV and presented in 50cl bottles. Available exclusively from iconic retailer Fortnum & Mason from 2nd April, Dodd’s Gin, Fortnum’s Edition will be featuring as Spirit of the Month at £39.50, after which time the RRP will be £42.50.
In-store tastings will take place during the first week of release and tutored tastings are to be held on Wednesday 9th April at 6pm and 7.30pm. A limited number of tickets are available at £25 per person. The masterclasses include a Dodd’s Gin deconstruction tasting with Darren Rook and a visit to Fortnum & Mason’s beehives. Please visit the website for further details: http://www.fortnumandmason.com/c-1378-tutored-tasting-limited-edition-dodds-gin.aspx