Last month, the Manchester band Elbow launched a brand new ale, ‘build a rocket boys!’. Working with Stockport based Robinson’s Brewery and named after their recent album, the band created a media buzz at the recent Manchester Food and Drink Festival as they themselves pulled the first few pints in the Robinson’s beer tent. I myself have been enjoying Elbow’s new ale in the various Kro bars dotted around Manchester, but I wanted to wait until the bottle version arrived on my doorstep until I reviewed this golden bitter.
‘build a rocket boys!’ has been created to Elbow’s own specifications. The band enjoyed a series of beer tastings at the brewery where they sampled a range of Robinsons’ ales to shortlist their preferred style of beer, taste and colour. Elbow’s finished product was decided on a golden ale with a rich rounded body, smooth bitterness, with a subtle tang of malt and fruity aroma. It created a golden premium session bitter with a strength of 4.0% ABV. The nose enjoys a slight bitterness with fresh hops mellowing their way down your sinuses. The palate gets a slow burst of sweet fruit with only a hint of bitterness on the tongue. A fresh, slight citrus note, lasts long on the after-taste with malt flavour staying on your lips. A lack of dryness means you can enjoy two or three of these during a night, and it’s not too heavy to stomach.
Robinson’s recently sent out a press release stating that “Robinsons report brisk trade of the beer with several supermarkets across the North West ordering extra stock of ‘build a rocket boys’, to keep up with demand. Elbow and Robinsons officially launched the beer at the recent Manchester Food and Drink Festival and the ale has gone on to be a big hit with music and beer fans alike. Two of Manchester’s most iconic drinking establishments, Kro Bar and The Castle, have already requested a second helping of the beer after pumps quickly ran dry.”
And to be fair, I can see why. I’ve met numerous people, both ale and non ale drinkers, who have enjoyed the new sensation, and with it rolling out into supermarkets, it can only get bigger.
Robinsons Brewery will also donate a significant percentage of all profits raised by the sale of ‘build a rocket boys!’ beer to Oxfam’s Famine Appeal.
This is an ale you really need to try.
To purchase ‘build a rocket boys!’, click here
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