Iron Maiden and Robinsons Brewery Reveal New ‘Hallowed’ Beer

Bruce Dickinson unveils new HALLOWED beer in Antwerp, Belgium. Photo credit John McMurtrie.
British rock legends IRON MAIDEN and independent family brewers ROBINSONS have revealed a brand new Belgian style beer: HALLOWED.

This new ale follows on from the success of the original TROOPER, which has sold over 15 million pints since its launch in 2013, and previous limited edition beers TROOPER 666 and RED ‘N’ BLACK.

Once again, the dynamic duo of ROBINSONS’ Master Brewer Martyn Weeks and IRON MAIDEN’s lead vocalist and ale aficionado BRUCE DICKINSON have teamed up to create something very special for beer and music fans alike.

BRUCE DICKINSON explains: “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”

At 6.0% ABV in a 330ml bottle, HALLOWED is a Belgian inspired beer that’s brewed in England. It is also one of the first beers to be brewed by ROBINSONS Brewery that uses Belgian yeast. ROBINSONS haven’t changed the yeast used in their beers since 1942, which makes HALLOWED even more special.

Martyn Weeks, Head Brewer at ROBINSONS Brewery, continues: “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”

HALLOWED’s innovative bottle label pays tribute to Belgian beer, presenting IRON MAIDEN’s iconic mascot EDDIE, robed in traditional monk’s clothing: a nod to the Trappist monastic brewing tradition in Belgium.

HALLOWED will be available from October 2017 for a limited period of four months. Information on exactly where the beer will be available will be released on Iron Maiden Beer’s and Robinsons Brewery’s social media accounts in due course.

Advertisements

Robinsons Brewery Launch Six Movie-Inspired Seasonal Beers For 2017

robinsons-2017-movie-themed-seasonal-line-up
Beer and movies… surely the perfect mix? Well, Robinsons Brewery certainly think so. The 179-year-old Stockport-based brewer has revealed six new seasonal ales for 2017; each inspired by TV and the big screen.
Brewers are notorious for ‘pun-y’ beer names and these often appeal to history buffs, space fanatics, scientists, avid bookworms, and national sporting events. This year, however, Robinsons are setting the trend for beers that appeal to ‘film fans’ and ‘TV buffs’.

Gill Yates, Brands Manager for Robinsons Brewery, explains: “we trialled the ‘big screen theme’ in 2016 with ‘Hop Gun’; an explosive 4.0% ABV light amber ale inspired by the 1980’s hit film Top Gun. The limited-edition ale proved to be the perfect wingman selling just under 135,000 pints in 2 months. So, this year we decided to roll out the film theme across our entire 2017 seasonal ale range. Feedback so far has been overwhelmingly positive. We think these are some of the best designed seasonal ales we have ever produced and we hope our drinkers enjoy them.”

Robinsons’ 2017 seasonal range kicks off with Magnum IPA; the ideal companion throughout February and March. This 4.1% abv crisp, Hawaiian shirt of a brew packs a punch and always gets its man. Golden, like a Polynesian sunset with hints of lemon, lime, and exotic flora. A worthy addition to any moustache.

The King in the North arrives in April and May! Pint of Thrones is a 4.0% abv traditional amber ale, full blooded, reliable, and down to earth with a warm heart of spicy cedar. Taste is coming.

Robohop goes on pint patrol this summer. At 3.6% abv, this hybrid of American and English hops is engineered to create a strong, blonde, triple hopped flavour with a lower ABV. Prime directive – to uphold zesty, citrus/pine notes, and refresh citizens wherever thirst is detected. You have between June and July or until the end of the barrel to comply.

“You asked for miracles I give you… YIPPEE IPA motherhopper!” At 4.2% abv, this heady mix of Nelson Sauvin and Galena hops with pale ale malt, caramalt and wheat combine to bring you this maverick American style IPA. With an intense hop character and a hint of citrus zestiness, it’s a diehard brew that will keep you coming back for more throughout August and September.

Surrender to the dark side throughout October and November. Toffee, biscuit malt and citrus flavours will render you defenceless against the all-conquering power of Dark Vader. At 4.0% abv, resistance is useless against the force of this glorious red ale, destined to conquer all who stand before it.

Welcoming in the festive season (or not) is Mr Scrooge. Bah Humbug, you’ll need to be quick whilst the generosity lasts. A once a year fruity treat with toffee, blackcurrant and grapefruit citrus flavours, this generous ale is a seasonal gift that just keeps on giving… until it runs out that is. Fill your stockings with this 4.3% copper ale throughout December.

Gill continued: “600,000 pints were sold in 2016 across our 280 pubs and nationally through listings across the country; the equivalent of a pint drunk every minute. This year, we’ve got a brilliant seasonal line-up we know our customers will love.”

Keep up-to-date with all the news and brews from Robinsons Brewery. Visit them online at http://www.robinsonsbrewery.com, like the brewery on Facebook: http://www.facebook.com/robinsonsbrewery and follow Robinsons on Twitter: http://www.twitter.com/robbiesbrewery (@robbiesbrewery)

Robinsons And Iron Maiden Launch Limited Edition Trooper Red ‘N’ Black Worldwide

The Red N Black Bottle
TROOPER Red ‘N’ Black, the third beer from IRON MAIDEN and ROBINSONS BREWERY, has been released worldwide through import partners and at selected Morrisons stores nationwide in the UK. The beer will also be available in cask from selected Robinsons pubs and through national listings.

The limited edition beer, designed once again by Iron Maiden vocalist and ale aficionado Bruce Dickinson together with Robinsons’ Head Brewer Martyn Weeks, is a modern take on a recipe that dates back to the 1850’s; a time when porter style beer was becoming increasingly popular in Britain.

At 6.8% in bottle or 5.8% ABV in cask, TROOPER Red ‘N’ Black Porter is the first dark beer in the TROOPER ranks and the strongest beer in the range to date.
Bruce Dickinson said: “It’s exciting news that we will be exporting this porter, a uniquely British ale style, to beer drinkers around the world. It’s a great tasting drop, even if I do say so myself, and the name chose itself when we saw it in the glass.”

John Robinson, Brands Manager for Robinsons Brewery said: “We are delighted to be continuing our partnership with a third beer in the TROOPER range. Iron Maiden have some of the most passionate fans in the world so the opportunity to create another beer and expand the ranks of the TROOPER beer range is one that we jumped at the chance to do. We hope that this beer will be a great introduction to new drinkers into a darker variety of beers.”

TROOPER Red ‘N’ Black in bottle is available to purchase at selected Morrisons stores in the UK from September 5th and online at http://www.robinsonsbrewery.com for the UK and select countries.

Red ‘N’ Black will also be available in cask at 5.8% ABV at selected Robinsons pubs and through national listings with Molson Coors, Mitchells and Butlers, Heineken, Enterprise, Carlsberg, Admiral Taverns, Greene King and J D Wetherspoon.

Watch the exclusive TROOPER Red ‘N’ Black Bottling video: https://www.youtube.com/watch?v=hhhez8o99Bw

To keep up-to-date with TROOPER please visit http://www.ironmaidenbeer.com, like TROOPER on Facebook : http://www.facebook.com/ironmaidenbeer and like them on twitter http://www.twitter.com/ironmaidenbeer (@ironmaidenbeer)

To find where to buy the beer in your country please visit: http://www.ironmaidenbeer.com/buy-beer or visit http://www.ironmaidenbeer.com/tracker

New Iron Maiden Beer – Red N’ Black – Now Available To Pre-Order Online

Iron Maiden

Contain your excitement! TROOPER Red n’ Black – a new collaborative brew between IRON MAIDEN and ROBINSONS BREWERY – is now available to PRE-ORDER direct from Robinsons’ online shop.

Red ‘N’ Black Porter is the third beer in the TROOPER range following on from the stunning success of TROOPER and last year’s limited edition TROOPER 666.

The beer, designed once again by IRON MAIDEN vocalist and ale aficionado Bruce Dickinson together with Robinsons’ Head Brewer Martyn Weeks, is a modern take on a recipe that dates back to the 1850’s; a time when porter style beer was becoming increasingly popular in Britain.

At 6.8% in bottle or 5.8% ABV in cask, TROOPER Red ‘N’ Black Porter is the first dark beer in the TROOPER ranks and the strongest beer in the range to date.

Named after a track from the latest Iron Maiden album ‘The Book Of Souls’, the red and black colour comes from the blend of chocolate and crystal malts which gives this full bodied beer a roasted malt and caramel backbone. The special Robinsons’ yeast provides hints of both liquorice and honey character to create a delicious warming brew.

All real ale fans need to do to be the first to get their hands on this new beer is follow this link, click the buy now button and we’ll have Red n’ Black on your doorstep from the 1st September or as soon as possible afterwards.

We get asked all the time about when TROOPER Red n’ Black will be available to buy in pubs and shops – we are of course working on this as well!  Don’t worry, we’ll soon be letting you know via the website and social media exactly where and when you can get your hands on Red n’ Black in pubs and supermarkets… for now you can guarantee your beer delivery for 1st September by pre-ordering your beer order online.

Fans looking to buy the beer from USA can pre-order the beer via the following links:

http://www.wlvliquors.com/product/robinsons-trooper-red-n-black

https://www.france44.com/pre-order-robinsons-trooper-red-n-black-porter

Keep an eye on the website www.ironmaidenbeer.com, or follow @IronMaidenBeer on Facebook and Twitter Facebook, because things are really starting to brew as September approaches!

Iron Maiden And Robinsons Brewery Announce Their Latest Edition Beer

Trooper

Iron Maiden and Robinsons Brewery have announced ‘TROOPER Red ‘N’ Black – a new limited edition beer from their award-winning TROOPER* range – which will be available worldwide from September 2016.

TROOPER Red ‘N’ Black Porter is the third beer in the TROOPER range following on from the stunning success of TROOPER and last year’s limited edition TROOPER 666.

The beer, designed once again by IRON MAIDEN vocalist and ale aficionado Bruce Dickinson along with Robinsons’ Head Brewer Martyn Weeks, takes its inspiration from a very early Robinsons recipe which was first brewed in the 1850’s; a time when porter style beer was becoming increasingly popular in Britain.

Bruce Dickinson explains: “I like tasting outside the box. Stouts and porters were virgin territory for me so I just went by feel. Martyn and I hope we have created a new take on a classic beer and one which I hope will tickle the taste buds of ale fans in a pleasantly unexpected way.”

At 6.8% in bottle or 5.8% ABV in cask, TROOPER Red ‘N’ Black is the strongest beer in the range to date.

Taking its name from both the colour of the beer, which glows red when held up to light, and the song ‘The Red and the Black’ from Iron Maiden’s critically acclaimed 2015 album The Book of Souls, TROOPER Red ‘N’ Black uses a blend of chocolate and crystal malts which help give the beer a roasted malt and caramel backbone. Robinsons yeast, the same strain which has been used in the Stockport brewer’s beers since 1942, provides hints of both liquorice and honey to create a delicious warming brew.

John Robinson, Brands Manager for Robinsons Brewery said: “With millions of pints sold in 55 countries worldwide it’s safe to say that TROOPER remains a phenomenal success. Last year, we released TROOPER 666 at the request of the fans and this year we are happy to be releasing another limited edition beer that broadens the TROOPER range in an ever evolving and vibrant beer market.”

Robinsons have been taking global trade pre-orders from the beginning of March, to try and ensure that the limited edition bottles will be available simultaneously in local outlets in as many countries as possible around the world by autumn.

Information on pre-orders for fans will be announced on Iron Maiden Beer’s and Robinsons Brewery’s social media accounts.

*TROOPER has won the BBI (British Bottlers’ Institute) Gold Medal 2014, 2015 in their annual blind tasting sessions.

Robinsons Launch Free Hospitality Training Courses

Robinsons deliver free hospitality training

As part of their continual investment into skills training for pubs across the North West, Stockport brewer Robinsons are launching a series of free training courses to local publicans, existing hospitality staff or anyone looking to enter the hospitality industry. The only expense is an examination fee of £25 saving over £115 per person, per course (ex. Vat).*

“It is now about 18 months since we first launched our Apprenticeship Plus Programme in conjunction with other North West pub operators such as Living Ventures and we now have over 120 on programme,” explained Director of Retail Operations Dave Harrison. “That was about raising the bar for service and standards in our area and these training courses is a continuation of that. There aren’t any catches and we’ll even throw in a brewery tour and buy lunch! We have a £3m training facility which opened 2 years ago and this gives us a great chance to make the most of it.”

“We’re going to run 13 free courses to start,” Dave continued, “and of course they are available to our licensees too, but we hope to see lots of new faces and should they prove popular then we will continue to run them. We’ve been investing in pubs in the North West for over 175 years – this is about opening the doors to the wider pub community. We don’t mind if you have a pub already that is managed, leased or free of tie – or are simply interested in building your skills with the prospect of perhaps one day running your own pub business…. if you are interested in training and want to make the most of this opportunity then you are the sort of people we’d like to invite to the brewery.”

The Cellar Training (ABCQ) and Personal License Holder (APLH) start on March 3rd and are run in conjunction with CPL Training. Places are available on a first come, first served basis. For further information or to book onto a course simply call 0845 833 1835 or email robinsonstraining@cpltraining.co.uk

Hospitality Training courses & dates

Robinsons Are Brewing A New Look

Robinsons Master Unicorn-Brewery CMYK CPR AW

ROBINSONS – one of only 32 independent family-run breweries in the UK – has announced a company-wide rebrand commencing with a new logo design by Truth Creative; an award winning design agency based in Manchester.

The brand revamp comes as Robinsons prepares for their biggest pub investment commitment to date, which includes fresh pub signage throughout the estate to reflect the sleek new look, and over the coming months new pump clips, bottle labels, merchandise and literature, together with a newly designed corporate website, will be updated to reflect the new brand identity.

Explaining the vision behind the new look, Darren Scott, Founder and Creative Partner of Truth, commented: “We were thrilled to be asked to deliver a new brand proposition and corporate identity for Robinsons. We have modernised, refined and simplified the brand mark to be bolder, more dynamic and future proofed. Robinsons rebranding is distinctive without detracting from the Unicorn motif; which has formed the backbone of their respected lineage and represents all the company stands for as an independent family brewer. Likewise we felt ‘Copper’ was a key ingredient in the Robinsons brand recipe. The material is historically intertwined with the craft of brewing and beer; as well as having a strong presence throughout Robinsons’ Visitor Centre; including a reconditioned Copper vessel which served the brewery for more than 80 years.”

“We have a wonderful tradition of strong brand identity that stems over the last 176 plus years,” explains Oliver Robinson; joint Managing Director (Beer Division) of Robinsons Brewery. “As custodians of our family business we have reached a point to move forward with its development and in doing so take a tighter control of our image, how we portray ourselves and importantly our tone of voice. Following heavy investment in our pubs, brewery and beers, we felt it was the perfect time to brew a new look and redefine our positioning.”

Handcrafted in the historic market town of Stockport since 1838, Robinsons has evolved from a local Stockport brewer to a multi-million-pound establishment owning over 300 pubs across Cheshire, Lancashire, Derbyshire and North Wales. With the sixth generation now at the helm, Robinsons continues to offer a wide range of award winning ales, ranging from heritage brews (such as Old Tom and Unicorn) to lively young ales (such as Dizzy Blonde and TROOPER; brewed in collaboration with Iron Maiden). It’s a winning formula that has earned the company worldwide recognition.

William Robinson, joint Managing Director (Pub Division) comments: “We’re incredibly proud of our achievements and of our unique family heritage which binds us together. Robinsons is a passionate and dynamic business with great traditions and bold new ideas. It’s at this critical point in our drive to evolve and move forward that we have reviewed our image and experience as a brand.”

Robinsons remain one of Britain’s best-loved family-run breweries and one of the most celebrated, having won many prestigious awards over the years, including ‘World’s Best Beer’, ‘BBPA Beer Champion’ and ‘Family Business of the Year’. In addition, the brewery Visitor Centre has recently been voted ‘Best Small Visitor Attraction’ by Marketing Cheshire, automatically being put forward for the Visit England awards in 2015, and Robinsons has been shortlisted for the Publican Awards under the category ‘Best Community Pub Operator’.

Concluding, Oliver Robinson said: “It’s an exciting time for Robinsons – and for our customers. Combining craftsmanship with innovation, we will continually strive to better our offering and bring brilliant products and outstanding social experiences to our customers.”

To stay in the mix, please visit www.robinsonsbrewery.com

 

Robinsons Announce New UK Wine Partnership With Bodegas Forcada Rioja

BodegasForcadaWines

A new partnership between Robinsons Brewery and Bodegas Forcada will see 5 exclusive wines imported to the UK market for the very first time.

The range of wines, produced by David Forcada and his family in the Baja region of Rioja, have been produced from vineyards that are between 60 to 100 years old and grown at up to 800 metres above sea level; both factors give the wines great depth of flavour and complexity.

Noel Reid, Wine Buyer for Robinsons Brewery, said: “It was incredible to discover such a unique boutique winery with such tremendous wines still hidden within Rioja.”

The brewery’s wine division will welcome Bodegas Forcada Joven, Vendimia Seleccionada, Crianza, Reserva and Alma Da Forcada Cepas Viejas Garnacha to its extensive wine portfolio of over 150 different handpicked wines from around the world.

“With only 200,000 bottles produced each year, this will be the first time the wines will become available in the UK” explained Noel. “David and his family have protected their site within the beautiful and dramatic landscape of the Biosphere Reserve in Rincon De Olivedo for generations and it is a pleasure to begin our work with this tremendous family and their hand crafted wines.”

The entire range of Bodegas Forcada Rioja will be available at selected sites across Robinsons’ 300 strong pub estate. For more information on Robinsons Brewery and how to find your nearest Robinsons pub please visit: http://www.robinsonsbrewery.com and to find out more about Bodegas Forcada please visit: http://www.bodegasforcada.com/ or email: noel.reid@frederic-robinson.co.uk

Trooper Scoops Its First Award In Prestigious Bottled Beer Competition

Iron Maiden

Rocker-cum-brewer, Bruce Dickinson,  has every music accolade under his belt worth having, but this is his first in the brewing industry and the fact that it was awarded in a blind tasting, which saw TROOPER unanimously voted best in class by the prestigious panel, makes this victory all the sweeter for Bruce.

This year the BBI competition, which first began back in 1953, attracted a record number of entries. Ed Binsted, BBI President, commented: This year TROOPER was an outstanding entry. It was marked as the clear gold winner in that class by ALL the judges, I can’t remember this happening before. We set very high standards when conducting the blind tasting, none of the judges know the products they are tasting, as all labels, printed crowns and embossing on the bottles are removed, so the results reflect purely the quality of the products taste. Summing up I would say very well done to TROOPER.”

Commenting on his first beer award for TROOPER, Bruce Dickinson said: “As a dedicated ale drinker myself, I’m very aware of the many great beers available and the extremely high level of competition we face. For TROOPER to have grabbed people’s imagination and taste buds right from the very start has given us all a real sense of satisfaction. But winning our first award just months after TROOPER’s first birthday is the perfect icing on the cake and a great start to our second year in the beer game.”

John Robinson, Robinsons Brand Manager, is delighted with TROOPER’s first beer win: “It really has been an incredible journey and one which we are very proud of – from the initial beer tasting with Bruce, through the excitement of the launch, to now distributing TROOPER in just under 40 countries, quadrupling our export sales, brewing over 5 MILLION pints in its first year, and engaging a whole army of new beer fans – this award makes all the hard work worth it. And the fact that the accolade came on the back of a blind tasting just emphasis what we – and the fans – have been saying since TROOPER was first launched – the beer tastesgreat!”

The medals and certificates will be presented at the annual BBI dinner being held on Thursday 23rd October at The Vintners Hall, City of London.

As a result of TROOPER putting its beery head above the parapets and achieving huge global success over the last 12 months, Bruce Dickinson has been asked to announce the winner of the much-coveted ‘Champion Beer of Britain’ award at the Great British Beer Festival (GBBF) in London tomorrow (Tuesday 12th August) at 3pm; organised by the Campaign for Real Ale (CAMRA).

Colin Valentine, CAMRA Chairman, commented: “CAMRA are hugely proud to have Bruce Dickinson of Iron Maiden announcing the winner of the Champion Beer of Britain competition. He is a true real ale lover and has brewed his own beer with Robinsons Brewery called TROOPER which we are going to be selling at the festival.”

The unique flavour of TROOPER ale has proved hugely popular and will certainly be a must-try for many ale enthusiasts at this year’s festival.

The Great British Beer Festival will see over 55,000 thirsty beer lovers attend the week-long event, which will feature over 900 different real ales, ciders, perries and international beers across a total of 29 different bars. Robinsons’ TROOPER beer will be available while stocks last on the ‘Stilt Walker’ Bar (B10).

Hoptimum Prime Roll’s Out’ To Pubs

Hoptimum Prime pump clipHoptimum Prime, Robinsons’ spring seasonal ale, has ‘rolled out’ across the country. This carefully crafted 4.1% ABV amber ale has returned and is exclusively available to pubs until the end of April.

Returning for a second year, this delicious quaffable brew exhibits a rich array of malt flavours which are complimented by a crisp, dry finish. Brewed using only the finest British hops and barley malts, the unique flavour of Hoptimum Prime changes as each individual ingredient combines to tease your taste buds and satisfy all of your hoppy needs.

Hoptimum Prime has been going down a storm with drinkers, selling over 66,000 pints in a single month and becoming Robinsons 4th best-selling ale for March, chasing the heels of their beer champions: TROOPER, Unicorn and Dizzy Blonde.

Hoptimum Prime is available nationally via listings with Heineken, Carlsberg and Punch, and regionally via selective Robinsons’ pubs across Cheshire, Lancashire, Cumbria, Greater Manchester, Derbyshire, Wales and Staffordshire. Available only until the end of April – so get it while you can