Catchphrases and slogans can define a brand. Budweiser is a prime example of this with their campaign back in the 90’s and early 2000’s, but smaller more unrecognised brands will launch themselves with a tag which will helpfully stick in people’s memories when browsing a bars offerings. Well here’s one – ‘The Mountain’s Best Kept Secret’ – say hello to Thunder.
Thunder came about in the French ski resort of Val D’isere and has been created to satisfy the demand for a spirit that ticks boxes in ‘vodka strength and toffee syrup delicacy’. Launched by Scream Retail, headed up by Jon Lilly who is a veteran of the bar scene and bar manager in G-Jays in Val D’Isere, Thunder is made in the UK and produced from a triple distilled grain vodka and natural toffee syrup made from pure cane sugar.
It’s targeted towards mixers and cocktails, but how does it fare on its own? Well below I give to you my tasting notes –
Thunder – 29.9%
Soft toffee aroma is immediate on the nose, with a sweet edge. A little sharp on the palate with toffee dominating. Mellows rather quickly to a subtle sweetness during a long, warming sip. Aromas of slightly burnt toffee once re-visited.
Now as mentioned, this is more of a mixing spirit, so try one of these at home –
Love From The Sun
Champagne Flute or Highball
10ml Dark rum
10ml Lime juice
Half a fresh passion fruit
5ml Passion fruit puree
8 Mint leaves (small)
Shake all ingredients very hard for 20 seconds, double strain into a Champagne glass or Highball. Garnish with a passion fruit slice with large mint leaf
or something a little more wintry –
1 Spoon of chocolate, melted or syrup
Shake all ingredients for a hard, long 15 seconds and double strain into a martini glass.
Thunders award-winning too. For three consecutive years it has won gold in the flavoured spirit category at the Spirits Business Awards in 2009, 2010 and 2011 as well as being awarded The Great Taste award in 2012.
Not bad for a spirit that is more for your cocktails and late-night venues. With such a diverse and wide-range of spirits these days, to win an award, and consecutively too, is no mean feat which could signal to the world that Thunder might have done something rather well. ‘The Moutain’s Best Kept Secret’? Not if it carries on like this it won’t be.
© David Marsland and Drinks Enthusiast 2012. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.