Tag Archives: spirit

Italicus Rosolio di Bergamotto

Italicus

Italian drinks are a big focus for me at the moment, with the opening of my ‘The Bassano Bar @ PizzaExpress‘ in Manchester a great example of utilising a variety of Italian styles. The rosolio aperitivo category escapes me though, until the arrival of Italicus Rosolio di Bergamotto!

I’d imagine the rosolio category isn’t one that strikes too many bells to many, so a little rundown before heading to Italicus.

Rosolio is an ancient type of Italian liqueur, deriving its name from ‘Drosera rotundifolia’, itself a species of sundew. It used to be flavoured exclusive with the herb, but now it’s known for more homemade low alcohol content spirits. The liqueur is common in Piedmont and in Southern Italy. It enjoys a special popularity in Sicily, where it has been prepared since the sixteenth century and was given to house guests as a sign of good luck.
Local ingredients are typically used depending on the region (for example Sicily with Cedro citrus fruit and fennel) and aromatized with herbs and spices.

Giuseppe Gallo has brought the category from the 1850’s of Rosolio back to the new-age with the launch of Italicus back in September 2016. Using peels from bergamots grown from Italy’s UNESCO-protected area Calabrian region and Cidros from Sicily, they are infused into cold water to release the essential oils (a process named sfumatura) prior to being blended with Italian neutral grain spirit, all within a family-owned distillery in Moncalieri, Torino.

The resulting bergamot and cedro flavoured spirit is then blended for several days with a separate maturation that contains Roman chamomile from Lazio, lavender, gentian, yellow roses and lemon balm from Northern Italy.

But how does it fare? Well below, I give to you my tasting notes –

Italicus Rosolio di Bergamotto – 20%

Very fresh lemon balm, bergamot, citrus peel and gentian coming through on the nose, followed by a naturally sweet chamomile flavour upon the palate. Notes of subtle lavender, honey, rose petal and lemon balm ride a lingering fresh finish.

italicus
A fantastic liquid on its own, but one recommended to be enjoyed in the following way;

“50/50 with Prosecco, over ice and garnished with three green olives”

Better get a bottle for the drinks cabinet, there are friends and family to impress.

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

 

Martell Launches Martell VS Single Distillery With Packaging Design By Nude Brand Creation

Martell pack

Iconic cognac house Martell unveiled Martell VS Single Distillery, a cognac from a single distillation source, with design by Nude Brand Creation.

The packaging design highlights elements of the product story to provide differentiation within the category and help consumers to better understand what makes it special.

Pioneering spirit

A pioneer amongst cognac houses, Martell has a unique history spanning more than 300 years. It has always been dedicated to craft and innovation, and now it is planning to disrupt the VS category by launching a single distillation expression.

Disruptive

The iconic shape of the traditional ‘montre’ cognac bottle is the inspiration for the new bottle shape. Revived for the Martell VS Single Distillery Spirit, it is simple but elegant, which provides a point of difference versus the traditional VS category bottle shape.

A restructured cap is sealed with a beige paper ribbon, revealing a cork, while a single label runs down the neck.

An offset VS disrupts the usual Martell label arrangement and two lines of copy explain the story behind the single distillation source, to draw consumer’s attention. Warmth injected into the label reflects the liquid colour and fruity notes of the cognac.

Mike Parsonson, Partner at Nude Brand Creation, says: “Within the cognac category, there were very few brands talking about their product story.

“Today’s consumers are interested in brands with a compelling back story so we knew dialling up this aspect of the story would resonate with them.

“We took some inspiration from the craft drinks sector, but gave it a modern twist by adding drama and vibrancy into the design. At the same time we communicated the single distillation process in an easy to understand way.”

Consistent but crafted

An embossed swift in the glass dramatises the brand’s strong iconography and reinforces the brand’s origins in the 18th century when Jean Martell first set off from Jersey on a journey to find the best brandy production methods in France.

Craft elements introduced to the bottle will disrupt the traditional sector, but the new design still maintains consistency with the Martell portfolio.

Martell VS Single Distillery will launch into the UK market this month.

Nude Brand Creation has worked with Martell on its portfolio since 2012.

Four Pillars Welcome Joe Worthington To The Team

Joe Worthingon[1]

One from the desk of Four Pillars gin;

Four Pillars is delighted to welcome Joe Worthington to our gin distilling family as our first Trade Relations Manager – UK and Europe.

Joe will be based in London and joins us from his most recent role as General Manager of the Portobello Road Distillery in Notting Hill.

Joe is well known to us at Four Pillars from his five years in Australia where he was Group Bars Manager for the Applejack Hospitality Group – owners of great Sydney bars including Della Hyde, So-Cal, Bondi Hardware and The Butler.

While at Applejack, Joe was a great supporter of Four Pillars and we became good mates – in fact he helped us run one of our first ever cocktail competitions. When Joe, originally from Leeds, decided to return to the UK in early 2016 we stayed in touch and drank together regularly on our trips to London.

When we decided to appoint our first Trade Relations Manager in the UK we hoped he might be interested and here we are with him in place.

Joe’s remit will be to work on all facets of our business in the UK – training retail and bar staff, working with our UK distributor Love Drinks on commercial arrangements, spreading the love of Australian gin and helping us develop markets inside mainland Europe. Joe will be the face of Four Pillars at consumer and trade events alike and we expect he will become a well-known figure in the UK drinks scene.

Four Pillars burst onto the global gin scene in early 2014 when our Rare Dry Gin collected the first of two Double Gold medals at the World Spirits Competition in San Francisco. We have since gone on to become one of the most awarded craft gins in Australia and maybe even the world.  

Four Pillars has been available in the UK and Europe since 2015. In late 2016 we appointed Love Drinks to be our UK-based distributor. We are also available in Denmark, Sweden and Holland, with limited availability in several other nations. Four Pillars hopes to sell around 2000, 6-packs of gin across Europe in 2017.  All the main Four Pillars variants are available in the UK and Europe including Rare Dry, Navy Strength, Spiced Negroni and Bloody Shiraz Gin.

Sons of Armagnac Launches Across The UK

Lauvia

Sons of Armagnac is the new awareness campaign spearheaded by UK innovator Emporia Brands and its Armagnac partners Comte de Lauvia and Marquis de Montesquiou. Starting on June 12th and ending on 18th June (Fathers Day), many of the top bars and retailers across the country will be taking part in raising the profile of the Armagnac category with cocktail specials, menus, events, tastings and more.

Specially created Marquis de Montesquiou cocktails can be found across London, including Skylon, German Gymnasium, Looking Glass Cocktail Club and Hush, as well as Cottonopolis based in Manchester’s Northern Quarter, Manhattan in Liverpool, Nitehawks and Bonbar in Newcastle, Vice & Virtue in Leeds and Manhattan 34 in Leicester. Some of the UK’s premier dining arenas are also combining their expertise with Marquis de Montesquiou Armagnac by offering specials within Harborne Kitchen in Birmingham and the aforementioned Vice & Virtue in Leeds.

Comte de Lauvia has been the chosen brand to be highlighted within unique serves from venues such as Merchant House and The Light Lounge in London, to The Edgbaston in Birmingham and Petit Parlour in Liverpool. 155 Bar & Kitchen in London, World Service in Nottingham and Wygston House in Leicester have put together at a food pairing menu for the week to highlight the versatility of the Armagnac category.

Retailers from across the UK are also getting involved, including in-store promotions of Marquis de Montesquiou Armagnac within Riddles Emporium, South Manchester, 23 Wines & Whiskey in Leicester and Fenwick’s in Newcastle. Comte de Lauvia Armagnac will be highlighted across all Harvey Nichols stores, including in-store tastings, in the UK as well as Riddles Emporium.

Specialist online retailers are joining in, with 31 Dover offering £3 off a purchase of Marquis de Montesquiou Armagnac Fine, £4 off the Reserve expression, and £5 off the XO. The Drink Shop are running a week-long offer of 20% off both the Marquis de Montesquiou and Comte de Lauvia expressions, and finally Drinkfinder have put together 20% off the full Marquis de Montesquiou range until Father’s Day.

For more information and for a full list of activity during the Sons of Armagnac week, please visit www.emporiabrands.com/sonsofarmagnac and www.emporiabrands.com/s/Art-Of-Armagnac.pdf

#SonsOfArmagnac

New Aluna Coconut Offers More Flavour And Less Sugar

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Aluna Coconut launches this week, making its debut in Harvey Nichols stores across the UK and online with 31Dover.com. A sublime blend of rums from Guatemala and the Caribbean, with natural toasted coconut flavours and a fraction of the sugar found in existing brands, it is completely on-trend and set to be the drink of the summer.

Aluna appeals to a new, empowered generation who look for better, lower sugar products and actively seek mind, body and spirit satisfaction, connecting with the world around them. Aluna translates as ‘to the moon’ and the label adopts a lunar phase mandala design, which is a spiritual symbol for the universe.

The Guatemalan rum in the blend is made with first press virgin sugar cane ‘honey’ (miel de caña) which is fermented using a strain of yeast extracted from the pineapple plant, then lightly aged in oak. This makes a lighter, smoother rum with floral, fruit aromas and subtle natural sweetness, removing the need for large quantities of sugar. Selected Caribbean rums add firmer, classic rum notes and a little heat, giving balance and structure to the blend, whilst lightly toasted natural coconut flavours give a delicious new taste dimension. After marrying, Aluna is cut with the perfect amount of coconut water for an amazingly smooth and clean finish.

Aluna Coconut’s Heather Graham comments: “We’re delighted to be launching Aluna Coconut at this time. Aluna’s world is built around a central theme of empowerment – particularly amongst women for whom this generation has conferred greater independence, liberty and self-determination.

We’re confident that our positioning, alongside the delicious flavour affinity of rum and coconut, coupled with a lower sugar content and clean, natural taste will appeal to our target market of women and men aged 21+”

Signature serves include Aluna Colada, Aluna Mojito, Aluna & Apple and Aluna Espresso Martini, as well as being delicious on its own, over coconut water ice cubes.

Ron de Jeremy

Ron de Jeremy
Most spirit brands in the world will have some association with a celebrity, entrepreneur, fellow brand within a different sector, or in this case, a porn star. Define Ron Jeremy as an actor and all of a sudden the taboo goes away. After all, George Clooney and Dan Ackroyd are two who stand out as a perfect example of crafting a spirit and promoting it as such.

I’m not going to focus on the man himself though for this feature, as it’s the rum that hits the table in the form of its XO and Spiced expressions.

The XO is said to celebrate the extraordinary life of Ron Jeremy, seeing a blend of selected pot and column still based rums from Barbados, Trinidad and Guyana, aged for up to 15 years within ex-American oak bourbon barrels. It’s spiced expression uses rums from Trinidad and blended with exotic spices.

But how do they fare? Well below, I give to you my tasting notes –

Ron de Jeremy XO – 40%

Honey, toasted maple syrup and walnut come through upon the nose. Smooth offerings of sweet honeycomb, toffee and slight burnt cinnamon on the palate, leading to a lingering thick vanilla finish.

Ron de Jeremy Spiced Hardcore Edition – 47%

Rich nutmeg, toffee and fudge aromas on the nose, followed by toasted marshmellow. Soft, sweet caramel on the palate, with slight orange rind and warm cinnamon powder, resulting in a long lingering finish.

Good sipping rums, and a cracking base for something like this;

Ron de Jeremy
Cherry J Sour

Glass – 

Rocks

Ingredients – 

50 ml Ron de Jeremy Reserva
20 ml Fresh Lemon Juice
20 ml Cherry Marnier
10 ml Creme de Cacao Dark
1 Barspoon Galliano
5 Drops Plum Bitters
20 ml Egg White

Method – 

Shake all ingredients over ice and double strain over ice filled rocks glass. Top with grated chocolate.

A great talking point for your drinks cabinet, and the spirits stand up, so it’s not just the expected gimmick!

© David Marsland and Drinks Enthusiast 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Come On In, The Shade’s Delicious With Kraken Rum

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Hear the words ‘summer cocktail’, and an image of brightly hued drinks with jolly umbrellas probably pops into your head. However this summer, The Kraken® Black Spiced Rum is taking on the traditional warm weather line-up with its own dark twist on the hot favourites, with the ‘Summer Eclipse’ serves… and it’s casting some serious shade on the old standards.

The range of limited edition summer cocktails has been designed for fans of The Kraken who appreciate the darker things in life. The line-up has been developed with the hottest cocktail trends in mind, using ingredients such as avocado, black tea and cider.

Devilishly dark and terrifyingly tempting, the six classic cocktails to be eclipsed this summer are:

The Daiquiri BECOMES The Dark & Eerie
Forget everything you knew about the cheerful poolside favourite, and dip your toes into tumultuous waters instead. Made with avocado and Cholula® Hot Sauce, and featuring a chili salt rim, it promises heat whether the sun is still up or not.

Milkshake BECOMES Freak of the Deep
Beware black ice! Give in to sweet temptation with the ultimate freakshake – another huge drinks trend, featuring cookies and ice cream for a full-on inky attack.

The Cider BECOMES The Poison Apple
Another hot trend, the cider cocktail gets the Brothers Grimm treatment, with fiery ginger and lemon.

The Spritz BECOMES Ink Spritz
Not for the faint-hearted, this twist in the tale features rhubarb and lillet.

Punch BECOMES Octo-Punch
No BBQ will be the same again, as night falls on the house party staple. Wwirling with black tea and served in a hurricane glass – even the classic umbrella garnish on this one has seen the eye of the storm.

The Mojito BECOMES The Black Mojito
The ubiquitous minty marvel reveals its blackened soul with the use of The Kraken Black Spiced Rum.

The Summer Eclipse cocktails have been created to work across both home and bar settings, offering a stand-out alternative to the usual summer line-up for bars, and an easy transition from the day-to-night drinking occasion.

However they are also accessible enough to be prepared at home. The Kraken Rum website and social channels will feature step-by-step mixology videos and recipes to help adventurous hosts recreate each one.

SUMMER ECLIPSE PERFECT SERVES RECIPES:

For videos of how to create, visit here.

Daiquiri: Dark & Eerie
STEP 1 – Rim the glass with lime and chili salt
STEP 2 – Blend with a 1/4 avocado
STEP 3 – Add 25ml lime juice
STEP 4 – Add 25ml vanilla syrup
STEP 5 – Pour in 10ml single cream
STEP 6 – Cholula to taste
STEP 7 – Add 50ml of Kraken
STEP 8 – Blend with crushed ice and pour into glass

Shake: Freak of the Deep (Made for two)
STEP 1 – Drizzle chocolate sauce all around inside of glass
STEP 2 – Add 100ml of Kraken into blender
STEP 3 – Add 1 large scoop of chocolate ice cream, 2 large scoops of vanilla ice cream, 2 to 3 cookies and ½ litre milk into blender
STEP 7 – Pour into extra large glass
STEP 8 – Add a scoop of vanilla and a scoop of chocolate ice cream to the top
STEP 9 – Top with whipped cream
STEP 8 – Garnish with chopped cookies, toasted marshmallows and get freaky with sweet treats

Cider: Poison Apple
STEP 1 – Fill glass with cracked ice
STEP 2 – Add 20ml lemon juice
STEP 3 – Add 20ml ginger syrup
STEP 4 – Pour in 35ml Kraken
STEP 5 – Top with cider
STEP 6 – Add lime wedge

Spritz: Ink Spritz
STEP 1 – Add crushed ice to a large wine glass
STEP 2 – Add rhubarb soda until glass is 2/3 full
STEP 3 – Pour 35ml lillet
STEP 4 – Add 35ml of Kraken
STEP 5 – Add rhubarb stem and stir
STEP 6 – Add orange slice

Punch: Octo-Punch
STEP 1 – Fill hurricane glass with ice
STEP 2 – Add 20ml lemon juice
STEP 3 – Add 20ml orange liqueur
STEP 4 – Add 35ml of Kraken
STEP 5 – Add cold black tea
STEP 5 – Stir
STEP 6 – Top with crushed ice
STEP 7 – Add lemon twist

Mojito: Black Mojito
STEP 1 – Add 6 to 8 mint leaves
STEP 2 – Add 25ml sugar syrup
STEP 3 – Add 25ml lime juice
STEP 4 – Add 50ml of Kraken
STEP 5 – Fill glass halfway with crushed ice and churn
STEP 6 – Add lime wedge and mint sprig

Dictador Rebrands Its Iconic XO Bottle As A Dazzling Work Of Art

XO_Perpetual_black
Dictador, the award-winning Colombian rum producer, today announces the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide.

Representing another milestone in Dictador’s history, the impressively redesigned Insolent and Perpetual bottles stay true to the original Japanese design tradition, while being carried out in an elegant and modern way. Maintaining the previous bottle’s body shape, the new bottles are crystalline and luminescent, capturing the rich and vivid copper liquid that lies within. Exquisitely designed like a piece of art, the bottle has a modern design with a sleek and sexy look.

Marek Szoldrowski, President of Dictador Europe, said: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums. The bold design makes a strong statement and will appeal to both new and existing clientele who are drawn to the liquid works of art we are known for. We have worked with an incredibly talented team of creatives on this project and are delighted to see it come to fruition.”

The two XO rums are the more decorated of the Dictador rum portfolio, mainly in part to the different aging system used. Dictador XO Insolent is made from first press sugar cane juice that is fermented for sixty hours and 100 per cent pot distilled. Aged in a combination of ex-bourbon barrels, ex-sherry butts and charred port casks, the rum features a mixture of sweet and smoky flavours from the oak. In the glass, Insolent is a deep mahogany colour, and on the nose, has combined vanilla and honey notes with hints of white chocolate and caramel parfait. On the palette, the taste is a smooth mouthful of fudge, intense vanilla and Colombian coffee.

Dictador XO Perpetual is made from the fermentation of unique virgin sugar cane honey, distilled in an antique alembic copper still, then aged in the highest quality ex-bourbon barrels, as well as ex-sherry butts and port casks. The age-old traditional family solera system is used to carefully balance the delicate smoky and sweet flavours to create an exquisite blend that pays homage to the legacy of Dictador. On the nose, Perpetual is a combined intricately roasted honey, Colombian coffee and mature oak, rounded out by scents of vanilla. On the palette, the feel is extremely smooth with hints of spice and oak to create a long chocolate-filled finish. deep mahogany brown with golden colours and superb shine.

In addition to its highly regarded award-winning rum portfolio, the Dictador brand offers a collection of Dominican cigars and Colombian coffees and chocolates. Dictador’s premium line of mild and full-bodied cigars, whose tobacco leaves are aged in Dictador’s own barrels, are ideal accompaniments to their premium line of rums, gins and perfectly balanced Colombian coffees, thereby allowing the connoisseur to truly experience and enjoy the Dictador lifestyle.

Dictador will be attending ProWein in Dusseldorf, the World’s No. 1 International Trade Fair for Wines and Spirits, from 19-21 March. Stop by Booth B86 in Hall 12 for a chat and to sample their line of awardwinning spirits.

 

Bulleit Frontier Whiskey At London Beer Week 2017

Bulleit - Bacchus-19

This year, Bulleit Bourbon will once again be the frontier whiskey of choice for beer enthusiasts as it pops up at bars and locations around the capital throughout London Beer Week 2017.

Over the course of London’s largest celebration of beers, ales, lagers and ciders, a selection of top bars will be serving limited edition Bulleit cocktails, all of which include beer as a key ingredient. At Hopscotch on Brick Lane, a spicy Ginger Bulleit will be on offer, comprised of Bulleit, Hop House 13, ginger, lemon and malt, as well as a shorter, headier concoction of Bulleit Hop House 13 Syrup and Campari in the Beer-vardier at Found. In addition, East London hotspot, Peg + Patriot will be serving up an unusual mixture of Bulleit, Hop House 13, Campari and Wermurtlich, finished off with a clarified banana syrup. These limited edition cocktails with Bulleit and Hop House 13 lager at their centre, showcase the complimentary tasting notes of spicy Bulleit when combined with the flavoursome maltiness of premium beer.

Additionally, Bulleit will continue to champion the iconic Boilermaker serve at the The Beer Edit directly in the epicentre of London Beer Week 2017. Running across three days from the 16th-18th March, The Drink Up Bar will be playing host to a selection of whiskies, giving guests the opportunity to upgrade any of the beers on offer to a Boilermaker serve. Due to its unusually high rye content, Bulleit is the perfect match for the distinctive flavours of the various craft beers on offer, which include Southwark Brewing Co, Cotswold Cider Co, Umbrella Brewing, Canopy Beer Co, Badger Beer, Courage SE1, Renegade Brewery and Gosnells London Mead, all at £3, with a boilermaker upgrade for £2, exclusively to LBW wristband holders.

London Beer Week is a true celebration of beers, ales, lagers and ciders alike, set against the backdrop of the capital. Running from 13th-19th March, the festival provides the perfect backdrop to enjoy Bulleit Frontier Whiskey alongside some of the world’s best beers.

@BulleitUK #BulleitBoiler #bulleitlondon

@DrinkUpLDN @LDNBeerWeek #LBW16

Altos Tequila Launches The Tahona Society Cocktail Competition 2017

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Altos Tequila is inviting bartenders across the world to increase their understanding of Tequila, perfect their mixology skills and gain international exposure by entering the Tahona Society Cocktail Competition 2017. Considered the world’s leading Tequila education programme, national heats are set to begin this month ahead of the global finale in Mexico in September.

Founded in 2010 by leading bartenders Dré Masso and the late Henry Besant, the Tahona Society welcomes mixologists to ‘Join the Mexican Evolution’ in its 2017 edition in response to the cultural movement in Mexico towards a renewed focus on craft, mastery and sustainability. These values are at the core of the creation of Altos Tequila and are reflected in the Tahona Society programme, as entrants must craft a cocktail that represents sustainable values, celebrates the flavour of agave and can be paired with a variety of authentic Mexican street food.

Local heats are set to take place from this month until September in a record 28 markets, such as USA (Texas, LA and NYC), London, and Paris. Designed to educate bartenders about the quality and provenance of Tequila, the importance of sustainability in bartending, and feature a comparative Tequila tasting, the heats will culminate with the national Tahona Society Cocktail Competition.

The winner from each country will be invited to Mexico for the week-long global Tahona Society Cocktail Competition in September. During the festivities, competitors will take part in a series of masterclasses – led by global bartending legends such as Dré Masso and Mexican agave spirits expert, Alberto Navarro – receive a tour of the Altos distillery and have the opportunity to explore the Los Altos region in the highlands of Mexico, where Altos Tequila is crafted using traditional production methods.

The second and third place winners will also travel to Mexico for the opportunity to fully immerse themselves in the country’s ancient tradition of agave spirit production, as well as to guest bartend in one of Mexico City’s leading bars.

The final contest will be judged by a jury including Dré Masso, a worldwide famous surprise guest bartender and the Tahona Society’s 2016 winner, Kelsey Ramage; and will challenge the finalists to create their cocktails with an added local-flavour twist, sustainable values and lead a short presentation and Q&A explaining the rationale behind their serve. The overall winner of the Tahona Society 2017 is set to become the Tahona Society Global Ambassador for one year and will have the opportunity to choose four countries to deliver a Tahona Society event next year.

Dré Masso, co-creator of Altos Tequila, says: “Our mission with the Tahona Society Cocktail Competition is to spread the love and knowledge of authentic Tequila around the world. It is important that we continue to provide support and education for future bartending generations by encouraging sustainability, which is at the heart of our business and at the future of the industry. We are proud of Altos’ sustainability credentials – in fact the total waste from our distillery would fit into a car boot – and we’re hoping this will inspire our 2017 entrants. Previous winners have completely blown us away with their innovation and skill, and I cannot wait to see what this year’s competition holds!”

The 2016 Tahona Society crown was given to Kelsey Ramage from renowned London bar, Dandelyan. Ramage overcame fierce competition from 20 of the world’s most talented bartenders with her winning creation, Never Die. Chosen by the expert panel of judges for its exceptional taste and ingenious use of local ingredients.

Bartenders from around the world can follow the competition and register their interest on the Tahona Society Facebook page http://www.facebook.com/TahonaSociety and are invited to contact Altos Tequila representatives in their markets for more details.