Ballantine’s, the world’s No.2 Scotch whisky, has today announced the global launch of its 2014 Christmas Reserve Limited Edition. The launch of this delicious and seasonal whisky blend will be supported with an integrated marketing campaign, ‘The Taste of Christmas’, which aims to maximise awareness and create demand by educating customers and engaging them with the festive drink.
First launched in 2010, the fifth edition of Ballantine’s Christmas Reserve is today available in 20 countries worldwide, including Korea, Turkey, Kenya, Estonia and Japan, who are stocking the whisky for the first time this year.
‘The Taste of Christmas’ campaign communicates the expression’s signature festive characteristics and captures the sensory experience of its seven tasting notes – ginger, moist raisin fruitcake, ripe pears, sweet candy apples, caramel toffee, tangy orange and liquorish root.
The print and digital advertising, for use across both on and off trade, features illustrations of the tasting notes. A Facebook and iPad App, ‘Discover Your Taste of Christmas,’ has also been developed, allowing fans to select their preferred tastes and Christmas elements which then results in a recommendation of the ideal Christmas Reserve serve for them.
A hugely popular signature cocktail, ‘The Ballantine’s Christmas Reserve Cinnamon Sleigh’, has also been developed to match the seasonal tasting profile of the expression. First created in 2013, the winter cocktail is served warm and uses cinnamon to underline the blend’s fruity depths.
Peter Moore, Global Brand Director for Ballantine’s, said: “We are delighted with the global sales success of Ballantine’s Christmas Reserve, which has more than doubled in growth since its 2010 launch.
“Our esteemed Master Blender, Sandy Hyslop, created this blend to naturally exude the spirit and taste of Christmas, resulting in a delicious drink for our fans around the world to enjoy – or gift for someone else to enjoy – during the 2014 festive season, and which stays true to both our Scottish heritage and quality values.”
The 2014 Ballantine’s Christmas Reserve Limited Edition is available now globally at an RRP of $26-29 USD in Duty Free.